Our Social World

Why don?t British businesses blog? This conference explores enabling conversations with your customers and users by learning about web logs and related applications.

THEME:
Why don’t British businesses blog? Enabling conversations with your customers and users by learning about web logs and related applications.

WHO SHOULD ATTEND:
All involved in business from CEO’s to receptionists, VC’s and entrepreneurs.

COST & TIMES:
£250 to include lunch and coffee.
(The Moller Centre also offers overnight B&B accomodation)
Conference starts at 8.30am and finishes 5.30pm. The post-conference event runs until 8pm.

BOOKINGS & FULL DETAILS:
http://www.oursocialworld.com/

Conference outline:

Our Social World is about bringing business leaders of today into contact with the visionaries and tools that are creating the new social milieu.

Our Social World is about enabling conversations between businesses and their customers using the new tools made possible by the WWW. In the past businesses have only been able to maintain a monologue through the gatekeepers of PR / Press /Adverts. Now it is possible for business leaders and their staff to directly communicate their passion to their end users and just as importantly for their users to communicate directly back, voicing both their likes and dislikes.

Who is in charge of your business? In a word - customers. Let your customers set your direction, ask you questions and understand your market propositions.

Speakers confirmed so far:

Geoff Jones (Introduction)
Ben Hammersley (History of Blogging over 300 years)
Loic Le Meur (European Blogging from Business Leaders to ...)
Jason Calacanis, Engadget (Building a blog business)
Ross Mayfield, CEO Social Text (Tentative)
Max Niederhofer, co-founder of 20six (The Ludicity of Blogging Communities)
Hugh MacLeoad, Gapingvoid (Modern marketing for Saville Row)
Simon Grice, CEO Midentity, (Personal Digital Identity - the next paradigm shift)
Tom Coates, BBC Radio and Music Interactive
Euan Semple, BBC Director Knowledge Management Solutions

Enquiries & More Information:

Contact geoff@oursocialworld.com or philip@oursocialworld.com

The Moller Centre, Churchill College, Cambridge