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THEME:
Why dont British businesses blog? Enabling conversations with
your customers and users by learning about web logs and related
applications.
WHO SHOULD ATTEND:
All involved in business from CEOs to receptionists, VCs and
entrepreneurs.
COST & TIMES:
£250 to include lunch and coffee.
(The Moller Centre also offers overnight B&B
accomodation)
Conference starts at 8.30am and finishes 5.30pm. The
post-conference event runs until 8pm.
BOOKINGS & FULL DETAILS:
http://www.oursocialworld.com/
Conference outline:
Our Social World is about bringing business leaders of today
into contact with the visionaries and tools that are creating
the new social milieu.
Our Social World is about enabling conversations between
businesses and their customers using the new tools made possible
by the WWW. In the past businesses have only been able to
maintain a monologue through the gatekeepers of PR / Press
/Adverts. Now it is possible for business leaders and their
staff to directly communicate their passion to their end users
and just as importantly for their users to communicate directly
back, voicing both their likes and dislikes.
Who is in charge of your business? In a word - customers. Let
your customers set your direction, ask you questions and
understand your market propositions.
Speakers confirmed so far:
Geoff Jones (Introduction)
Ben Hammersley (History of Blogging over 300 years)
Loic Le Meur (European Blogging from Business Leaders to
...)
Jason Calacanis, Engadget (Building a blog business)
Ross Mayfield, CEO Social Text (Tentative)
Max Niederhofer, co-founder of 20six (The Ludicity of Blogging
Communities)
Hugh MacLeoad, Gapingvoid (Modern marketing for Saville
Row)
Simon Grice, CEO Midentity, (Personal Digital Identity - the
next paradigm shift)
Tom Coates, BBC Radio and Music Interactive
Euan Semple, BBC Director Knowledge Management Solutions
Enquiries & More Information:
Contact geoff@oursocialworld.com
or philip@oursocialworld.com
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Our Social World
Why don?t British businesses blog? This conference explores enabling conversations with your customers and users by learning about web logs and related applications.
Location
The Moller Centre, Churchill College, Cambridge
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