The trust people put in blogs, their interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum. This event examines the increasing importance and influence of blogs ? as sources of opinion and as harbingers of the power shift in media publishing... true false false 0 <b>The trust people put in blogs, their simplicity and interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum.</b> <br /> <br /> This event will examine the increasing importance and influence of blogs – as sources of trusted opinion and as a barometer of the shifting balance of power in media publishing.<br /> <br /> <b>Are blogs the new voices of authority?</b> <br /> Blogs were supposed to be unmediated, immediate communication, and content that could be delivered on the hoof (via moblogging). But can this be a marketing model? The informal nature of blogs – and their simplicity for the user – has been key to their appeal to date. So will this democratising type of social software transfer so easily into the marketeers toolset as a more authentic way to foster relationships and loyalty?<br /> <br /> <b>Is nano-publishing a new communications paradigm?</b> <br /> The growth and popularity of blogs embodies the shifting balance of power in the media continuum. But with the onset of what Demos recently dubbed &quot;the pro-Am revolution&quot;, are amateurs really the new experts? Or is it less a case of insufficient fact-checking by bloggers passing for journalists and more an emergent preference by consumers for peer-review and transparent motivation?<br /> <br /> Speakers will be announced shortly. 4000 6000 2005-05-08T18:31:51+01:00 2005-06-30T18:00:00+01:00 0 231 default.jpg 51.512814 -0.138328 false 2005/5/8/blogging-a-real-conversation-nmk 2005-06-30T15:00:00+01:00 2008-02-03T08:48:38+00:00 5 01zero-one, Peter Street, Soho, London W1F 0HS.