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The trust people put in blogs, their simplicity and
interactive character, and their ability to be aggregated via
RSS have combined to grant blogs a unique status in the
communications spectrum.
This event will examine the increasing importance and influence
of blogs – as sources of trusted opinion and as a barometer of
the shifting balance of power in media publishing.
Are blogs the new voices of authority?
Blogs were supposed to be unmediated, immediate communication,
and content that could be delivered on the hoof (via
moblogging). But can this be a marketing model? The informal
nature of blogs – and their simplicity for the user – has been
key to their appeal to date. So will this democratising type of
social software transfer so easily into the marketeers toolset
as a more authentic way to foster relationships and
loyalty?
Is nano-publishing a new communications paradigm?
The growth and popularity of blogs embodies the shifting balance
of power in the media continuum. But with the onset of what
Demos recently dubbed "the pro-Am revolution", are
amateurs really the new experts? Or is it less a case of
insufficient fact-checking by bloggers passing for journalists
and more an emergent preference by consumers for peer-review and
transparent motivation?
Speakers will be announced shortly.
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The trust people put in blogs, their interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum. This event examines the increasing importance and influence of blogs ? as sources of opinion and as harbingers of the power shift in media publishing...
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