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Blogging: A Real Conversation? (NMK)


When: June 30th, 2005 15:00 to 18:00
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £60.00
Reduced to £40.00 if you are eligible for a discount.
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The trust people put in blogs, their interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum. This event examines the increasing importance and influence of blogs ? as sources of opinion and as harbingers of the power shift in media publishing...

The trust people put in blogs, their simplicity and interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum.

This event will examine the increasing importance and influence of blogs – as sources of trusted opinion and as a barometer of the shifting balance of power in media publishing.

Are blogs the new voices of authority?
Blogs were supposed to be unmediated, immediate communication, and content that could be delivered on the hoof (via moblogging). But can this be a marketing model? The informal nature of blogs – and their simplicity for the user – has been key to their appeal to date. So will this democratising type of social software transfer so easily into the marketeers toolset as a more authentic way to foster relationships and loyalty?

Is nano-publishing a new communications paradigm?
The growth and popularity of blogs embodies the shifting balance of power in the media continuum. But with the onset of what Demos recently dubbed "the pro-Am revolution", are amateurs really the new experts? Or is it less a case of insufficient fact-checking by bloggers passing for journalists and more an emergent preference by consumers for peer-review and transparent motivation?

Speakers will be announced shortly.

Location

01zero-one, Peter Street, Soho, London W1F 0HS.

51.512814 -0.138328

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