NB: Due to unforseen circumstances, this event has been CANCELLED.

Doing business overseas is a key pathway to growth for many companies, and this channel is increasing in importance daily for digital enterprises as demand for all things ICT-related climbs and global competition intensifies. New markets are opening up, with India and the Far East experiencing phenomenal expansion in terms of digital services and content.

This event will consider current conditions, examples of best practice and explore the opportunities for growth in the region. Drawing on the NMK New Media Exports Survey published in March, we will also look at export trends in the digital sector, and the UK�s perceived strengths and weaknesses.

Whether you design mobile interfaces, create search engines, produce content for iTV platforms or specialize in software development, the opportunities presented by this situation are undoubtable. But how do you start exporting your services eastwards? How do you find partners, staff, business information and support that will give you a stable foothold in the region?

Moreover, how do you get the location and sector-specific market intelligence you need, and adapt your product or service accordingly? Are you targeting Korea, China, India or elsewhere?

Who Should Attend:
You may be looking at concrete opportunities in the region, have experience in the east, or still just be thinking about venturing into that area. Whatever your position, this afternoon event will provide context and insight.

Speakers include:

William Makower - founder & CEO, Panlogic Ltd
Having completed a degree in Oriental Languages (William speaks both Mandarin Chinese and Japanese), he took an MBA at Imperial College, London. William has led the development and growth of Panlogic as a specialist digital consultancy over the last five years. Working with numerous prestigious brands in the UK to define their strategies and digital implementations, William is also a speaker and commentator on the UK digital industry. Current Panlogic clients include ITV, Garnier, BBC, British Council, Mothercare, WWF and the FA Premier League.

Tom Campbell - Corporate Development, Burns Owens Partnership
Tom undertakes economic research and strategy on the UK�s media sector, particularly in relation to digital media. Before joining BOP, Tom worked as a consultant with New Media Knowledge, and remains actively involved in its programme. His recent activities include work around investment in creative businesses, and export support programmes led by the British Council. Tom will be presenting the findings from a NMK research project undertaken last year mapping the extent of new media export activity.

Ved Sen - Vice President, UK, Recreate Solutions
After postgraduate studies in Business, Ved worked in sales, marketing, advertising and business journalism. In 1997 he joined tech start up Planetasia who's scope ranged from websites to Global Supply Chain solutions. Over 7� years at Planetasia (Bangalore), Ved worked as a business analyst, project manager, product manager and strategy consultant, consulting with many major Indian newspaper businesses, retailers and brands on web strategy. He spent time in Hong Kong helping Chase Equity partners evaluate prospective investment opportunities, moving to Britain in 2003 to manage sales for Planetasia. He joined Recreate Solutions in September 2004. A UK-based global technology outsourcing firm, Recreate works entirely within the media and entertainment sector. Key areas of work include Interactive TV applications, mobile and wireless solutions, Broadband and IPTV applications; media management and Media-CRM applications.

Ms. Sherry Madera - Managing Director, Ionic Advisors Ltd
As Managing Director of Ionic Advisors Ltd, Ms. Madera invests in and advises Chinese companies on public listings and foreign investment alternatives and European companies on opportunities in China. She is on the board of directors of Puca Technologies, a Wireless Value Added Services company with offices in London, Dublin and Beijing and works with a number of new media, telecoms, and technology companies interested in expansion into China. Prior to Ionic Advisors Ltd, Ms. Madera was the Director of European Operations for London Asia Capital. She has also worked with Interregnum plc and was Vice President, International Strategic Development at Wireless Facilties Inc.

Sanjay Shah - Communications Team Sector Manager, UK Trade Invest

More speakers to be announced shortly.