The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
moreIn the end of April, Google’s settlement offer to the EU Competition Commission was revealed. Predictably, the offer was pretty half-hearted. But the UK online comparison industry, which will be heavily affected, has so far remained publicly silent. By Will Becker.
moreA decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.
moreThe annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreAt the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreViral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
moreThe Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images.
moreMuch has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech. more
How can fashion designers and SMEs use digital media to grow their businesses? Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...
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