The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.more
Gone are the days when prospects and customers were willing to travel significant distances to attend a conference. By Lisa Bennett.more
Google updated its Penguin algorithm update in May 2013, which the search giant estimates will have more impact than version 1.0. New Media Knowledge asked the search industry for its thoughts on initial findings from the first few weeks of life with “Penguin 2.0”. By Chris Lee.more
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.more
The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd. more
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more
An intensive workshop over half a day, our Managing Online Community Level 2 course concentrates on exploring and resolving real-life editorial and technical issues faced in managing an online community or community of practice (COP). Geared to new media professionals active in the field, the course is designed to further enhance management and troubleshooting capabilities deployed in the praxis of running an online community.
01zero-one, Peter Street, Soho, London W1F 0HS.