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When: April 27th, 2005 19:30 to 23:15
Location: PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation]
Price:
£0.00
Goos Geursen - Goos Geursen Bedrijvigheden: Branding is something we did in flatland. Colby Stuart - Creative Director, Quantum Brands: The Evolution of Branding
A
Club Of Amsterdam Event
Branding as we know it is a thing of the past...
If you put on the right glasses, you will notice a paradigm
shift:
- no more higher values
- no more standardizing and uniformity
- no more 'buying associations and symbols'
- no more thing thinking
instead you will notice:
- movement and instability all over the place
- intuition and flexibility as survival tools
- personal guidance by agents
- qualitative and quantitative
- push and pull
- swarming techniques
- close to home solutions and many other dynamics
Speakers:
Goos Geursen - Goos Geursen Bedrijvigheden: Branding is
something we did in flatland
Colby Stuart - Creative Director, Quantum Brands: The Evolution
of Branding
The evening is moderated by Sjirk van der Goot, Executive
Consultant and Founder, Perceive commercial management
services.
Times: Reception: 18.30-19.30, Conference:
19.30-22.15
Prices: € 69 / € 59
Tickets & Enquiries:
For details, please visit:
http://www.clubofamsterdam.com/event.asp?contentid=408&catid=85
Discount Tickets
For Members of the Club of Amsterdam, openBC, N.G.I., the
Amsterdam American Business Club, Dutch Connection, Charles
Ruffolo's Network-Club - €59 (and other concessions
available) for tickets bought before the event day at:
http://www.clubofamsterdam.com/ticketcorner.html
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