StumbleUpon
A Club Of Amsterdam Event
Branding as we know it is a thing of the past...
If you put on the right glasses, you will notice a paradigm
shift:
- no more higher values
- no more standardizing and uniformity
- no more 'buying associations and symbols'
- no more thing thinking
instead you will notice:
- movement and instability all over the place
- intuition and flexibility as survival tools
- personal guidance by agents
- qualitative and quantitative
- push and pull
- swarming techniques
- close to home solutions and many other dynamics
Speakers:
Goos Geursen - Goos Geursen Bedrijvigheden: Branding is
something we did in flatland
Colby Stuart - Creative Director, Quantum Brands: The Evolution
of Branding
The evening is moderated by Sjirk van der Goot, Executive
Consultant and Founder, Perceive commercial management
services.
Times: Reception: 18.30-19.30, Conference:
19.30-22.15
Prices: € 69 / € 59
Tickets & Enquiries:
For details, please visit:
http://www.clubofamsterdam.com/event.asp?contentid=408&catid=85
Discount Tickets
For Members of the Club of Amsterdam, openBC, N.G.I., the
Amsterdam American Business Club, Dutch Connection, Charles
Ruffolo's Network-Club - €59 (and other concessions
available) for tickets bought before the event day at: http://www.clubofamsterdam.com/ticketcorner.html
Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research
Latest Articles
Cancer Research UK turns to the cloud to raise funds
Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.
moreApple ousts LG as third largest mobile phone vendor by volume following 4Q11 results
Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.
moreChannel 4 Education launches SuperMes
Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.
more- Uncovering the true value of mobile apps to business
- Email marketing and social media are top areas of investment in 2012
- International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises
- How apps are changing the way people make business and marketing decisions
- The DIY University or Business School: how to build your own agile learning experience with social media
- DWPub releases new ‘Social media in the public sector’ whitepaper
- Using digital marketing to target local audiences
Related Articles
NMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome
The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services. more
Brief Encounter: SpinVox
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
SEO for Branding
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix. more
Internet World: Future of Agencies
A panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports. more
The Future of Web Design
At FOWD this Wednesday, keynote speaker Brendan Dawes speaker outlined interesting ways forward for creative designers. Ian Delaney was there to report. more
The Future Of Branding (Amsterdam)
Goos Geursen - Goos Geursen Bedrijvigheden: Branding is something we did in flatland. Colby Stuart - Creative Director, Quantum Brands: The Evolution of Branding
Location
PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation]
Log into NMK |
Register |
NMK on the Web
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.