9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
moreThe 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
moreA recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.
moreLike Shakespeare, new media loves new words. Roger Horberry explains what business can learn from the Bard. more
Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports. more
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process. Ken McGaffin explains. more
Podcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports. more
Choosing the right company to entrust your domain name registrations is vital. There are literally hundreds of companies offering domain name registration services, but how do you know how reliable they are? Dickie Armour suggests a checklist to help with your decision. more
Do you market to other businesses? Do you want more clients? Then this intensive half day seminar is a 'must'! It ONLY contains 'top tips' and the proven ideas which generate more clients and more cash.
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