About the course
Having a good idea is only the beginning. This four-day course is designed to give anyone starting up their own creative business an insight into the structure of business and the boost to make it happen. You will learn what makes an idea viable and the creative aspects of design & marketing. Bring your ideas into the world to make you money, from planning to selling to distribution.

Room: Creative Workshop
Cost: £330.00 (conc £300.00)
Dates: Thurdays, 31 March to 21 April 2005
Times: 11.00am to 4.00pm

Booking & Enquiries:
Enrol online 01zero-one or by calling 020 7025 1985. Payment can be made by credit or debit card over the phone, in person or by post (make cheques made payable to Westminster Kingsway College). Email courseinfo@01zero-one.co.uk for enquiries.

What will you gain from the course?
- Knowledge of how to design for industry
- Finding a manufacturer for your product
- Importing your product from a manufacturer abroad
- Understanding your industry and if your product is financially viable
- Finding your target consumer
- Selling to the retail industry

Is the course for you?
The course is aimed at anyone who is intending to set up a business, designing their own product, manufacturing their own product and / or selling their product to the retail industry.

Course Outline:

Session One - Identify your target consumer
(Thur 31 March)
Starting with an introduction by Goat UK, you will go online and look for possible manufacturers worldwide. Identify your target consumer. Are they ABCD or E band? Then learn how to create the right image for marketing that reflects the product aspiration.

Session Two - Branding, marketing and promotion
(Thur 7 April)
You will be asked to draft a business plan. Or in the case of those with a business plan you will be asked to review it.

Session Three - How to find retail buyers
(Thur 14 April)
Using problem solving and research skills you will identify how to find retail buyers. Plus learn how to handle tax, shipping, customs and import/export.

Session Four - Branding your own company
(Thur 21 April)
Having identified your target consumer you will design and consider the product from packaging to point of sale. Finally after more problem solving you will make a list of step-by-step actions to set up your business.

About the facilitators
Led by managing director of GOAT UK, Gail Olding, and Vincent Pavie-Latour, Marketing and branding for Saatchi.

Want to know more?
For course advise ring Beth Soan on the number below or email your request.

How to register?
Simply complete a 01zero-one enrolment form online, or contact us to enroll over the phone or by post. Payment can be made by credit or debit card over the phone, in person or by post (make cheques made payable to Westminster Kingsway College).

Am I eligible for a concession?
Concessions are available to PACT, BECTU, NMK, BIMA, NPA members, WKC staff & students, plus InSync members enrolling for Jan to Mar ‘05 courses. If you are paying a concessionary fee you will be asked to supply evidence of your entitlement.