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With so many charities reaching new audiences, and boosting
awareness and fundraising levels via digital and wireless media,
the quest for greater effectiveness in this medium across the
sector is taking centre stage.
This half-day event will address the interactive aspects of
awareness-building and fundraising projects. Focusing on best
practice examples of campaigns produced for digital platforms,
as well as tackling broader issues, attendance for charity and
non-profit delegates is offered at a discounted rate.
Interactive leaps forward?
Given the unique strengths pertaining to the digital medium –
cost-effectiveness (especially for smaller charities), the
immediacy and simplicity of reverse SMS billing, the ability to
measure campaigns, and the levels of involvement achievable
through interactive and rich media campaigns – how have
successful campaigns fashioned their strategies?
And how have charities and agencies innovated to manage digital
relationships in terms of data management, targeting content and
calls to action, personalisation, and retaining donors and
volunteers?
This event is geared to the charity and social enterprise
sector, as well as agency side parties interested in or already
involved with the third sector.
Speakers:
Katie Williams- Account Director, Agency Republic
&
Jeremy Dutton- Senior Digital Strategist, Agency
Republic
Katie has 8 years experience working both for and
alongside voluntary organisations including Oxfam, CRUK, NSPCC,
MS Society, NCH, Samaritans, Alcohol Concern, Unicef, Asthma UK
and Friends of the Earth.
Jez has worked in digital marketing for 6 years,
following a Design Studies and Marketing degree at Nottingham
Trent University. Client experience includes Oxfam, Unicef,
Levi's Europe, Audi UK, Selfridges, Whitbread and Premier
Lodge.
More speakers will be announced on the week of April 4th
2005.
Price: £70 / £50 charities & not-for-profits
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Charities: Making Digital Gains (NMK)
With so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the scope for success through interactive campaigns is widening. This half-day event will bring together charities and agencies to look at best practice and innovation in the sector...
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