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An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
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The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
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Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more
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In the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President. more
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When: March 17th, 2005 19:00 to 21:00
Location: 01zero-one, Peter Street, London W1F 0HS
Price:
£20.00
How can the digital industry translate its international reputation for creative and technical excellence into export earnings? This event will examine current activity and support services, and explore promising markets and strategies...
The UK’s new media industry may have an international
reputation for creative and technical excellence, but how can
companies translate this into export earnings?
Media and entertainment industries already have a good history
of export activity. Many British companies working in TV,
publishing and video games have clients, customers and sales
partners earning them significant revenues from overseas.
Take TV programme content, its international earnings are now
close to £1billion. The extent of export activity for new media
is currently far less significant, but there is strong potential
for growth. For UK outfits, particularly the independent
agencies, this could be an important source of new clients and
revenues.
How can digital media companies replicate this success and
exploit the commercial opportunities arising around the world?
This evening event will outline the extent of export activities,
explore some of the promising markets and discuss strategies and
support for more effective and profitable export activity.
Speakers:
Tom Campbell, Burns Owens Partnership
Tom undertakes economic research and strategy on the UK’s media
sector, particularly in relation to digital media. Before
joining
BOP, Tom worked as a consultant with New
Media Knowledge, and remains actively involved in its programme.
His recent activities include work around investment in creative
businesses, and export support programmes led by the British
Council. Tom will be presenting the findings from a NMK research
project undertaken last year mapping the extent of new media
export activity.
More speakers will be announced soon.
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