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The UKs new media industry may have an international
reputation for creative and technical excellence, but how can
companies translate this into export earnings?
Media and entertainment industries already have a good history
of export activity. Many British companies working in TV,
publishing and video games have clients, customers and sales
partners earning them significant revenues from overseas.
Take TV programme content, its international earnings are now
close to £1billion. The extent of export activity for new media
is currently far less significant, but there is strong potential
for growth. For UK outfits, particularly the independent
agencies, this could be an important source of new clients and
revenues.
How can digital media companies replicate this success and
exploit the commercial opportunities arising around the world?
This evening event will outline the extent of export activities,
explore some of the promising markets and discuss strategies and
support for more effective and profitable export activity.
Speakers:
Tom Campbell, Burns Owens Partnership
Tom undertakes economic research and strategy on the UKs media
sector, particularly in relation to digital media. Before
joining BOP, Tom worked as a consultant with New
Media Knowledge, and remains actively involved in its programme.
His recent activities include work around investment in creative
businesses, and export support programmes led by the British
Council. Tom will be presenting the findings from a NMK research
project undertaken last year mapping the extent of new media
export activity.
More speakers will be announced soon.
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Exporting New Media (NMK)
How can the digital industry translate its international reputation for creative and technical excellence into export earnings? This event will examine current activity and support services, and explore promising markets and strategies...
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