StumbleUpon
The UK’s new media industry may have an international
reputation for creative and technical excellence, but how can
companies translate this into export earnings?
Media and entertainment industries already have a good history
of export activity. Many British companies working in TV,
publishing and video games have clients, customers and sales
partners earning them significant revenues from overseas.
Take TV programme content, its international earnings are now
close to £1billion. The extent of export activity for new media
is currently far less significant, but there is strong potential
for growth. For UK outfits, particularly the independent
agencies, this could be an important source of new clients and
revenues.
How can digital media companies replicate this success and
exploit the commercial opportunities arising around the world?
This evening event will outline the extent of export activities,
explore some of the promising markets and discuss strategies and
support for more effective and profitable export activity.
Speakers:
Tom Campbell, Burns Owens Partnership
Tom undertakes economic research and strategy on the UK’s media
sector, particularly in relation to digital media. Before
joining BOP, Tom worked as a consultant with New
Media Knowledge, and remains actively involved in its programme.
His recent activities include work around investment in creative
businesses, and export support programmes led by the British
Council. Tom will be presenting the findings from a NMK research
project undertaken last year mapping the extent of new media
export activity.
More speakers will be announced soon.
Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research
Latest Articles
89% of consumers feel that new EU cookie directive is a positive step
9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
moreNew cookies law lead-in period nearly up: What should businesses be doing?
The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
moreFive top tips for successful email marketing in tough climate
A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.
more- Making the most of the $43 billion mobile market
- Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth
- The RSA Security breach – 12 months down the technology turnpike
- Northern & Shell talks about its entry into mobile apps
- Ovum says the intelligent network is arriving fast and will transform the role of the CIO
- Measuring the offline impact of online marketing
- Automation works: Direct link between using email automation and improving ROI
Related Articles
SDL Tridion Case Study: Virgin Money
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreFacebook showcases successes at TFM&A
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreOne Young World Global Youth study reveals the real-time generation
A research elaborated by YouGovStone and http://www.oneyoungworld.com
moreBBC launches new mobile apps
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreHas the Social Media Backlash Begun?
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.
more
Exporting New Media (NMK)
How can the digital industry translate its international reputation for creative and technical excellence into export earnings? This event will examine current activity and support services, and explore promising markets and strategies...
Location
01zero-one, Peter Street, London W1F 0HS
Log into NMK |
Register |
NMK on the Web
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.