Latest Articles

Digital channels will help mainstream music capture emerging markets

A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.

More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles

Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.

Social TV: A World-First Study

A pioneering neuro science study of social TV viewers by MEC Australia and the country’s biggest TV network has revealed that interacting with social media while watching television drives a 9% increase in program engagement. By James Hier.

• Tech Start-ups – Have you taken full advantage of your new business structuring?
• How to evaluate your business idea
• Humour wins on social media, study finds
• The Future High Streets Forum and multichannel retailing
• Just one in 10 businesses preparing for overhaul of the internet addressing system
• Marketing strategy - the long and the short of it
• UK digital community responds to the “Instagram Act”

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