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Usability North (1): Manchester


When: February 2nd, 2005 19:00 to 21:00
Location: CHANGED TO: YHA - Castlefield (Potato Wharf, Castlefield, Manchester M3 4NB)
Price: £0.00
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Based in the North of England? Interested in usability and user experience? Get along to the first meeting of Usability Professionals Association (UPA) North in Manchester...

Usability comes to Manchester!

UPA-North Launch Meeting, Wed 2nd Feb 2005

Interested in usability and user experience? Based in the North of England?
Please join us for the first meeting of Usability Professionals Association (UPA) North in Manchester.

Price: FREE (no charge for this first event)
To reserve your place, please email: aswartz@usability.serco.com

Map of the venue location

Please join us for the first meeting of Usability Professionals Association (UPA) North in Manchester. To kick off this inaugural event, we have:
(1) A demonstration of the latest eye-tracking systems from EyeTracker
(2) A question and answer panel with David Hawdale and Andrew Swartz answering questions on "What is usability, and why should we give a damn?"
(3) A discussion of how we plan to continue

So, come along and help us make this work in the north, with meetings centred in Manchester, Leeds, and Nottingham. If you’re a usability professional – or just interested in it – and want to meet and talk to like-minded people whilst enjoying some wine and nibbles, then you're invited.

What is the UPA?
The Usability Professionals Association supports those who promote and advance the development of usable products, reaching out to people who act as advocates for usability and the user experience. Members come from across the broad family of disciplines that create the user experience. http://www.upassoc.org/

Do I need to be a usability professional?
No, not at all. As long as you are interested in the subject, we'll be pleased to have you attend.

Do I need to be a member?
You do not need to be a member of the UPA to attend this meeting.

About The Organisers:

Andrew Swartz, from Serco Usability Services. Andrew is a Managing Consultant at Serco Usability Services, designing and leading commercial research projects, with a special focus on mobile hardware and software. He also has a particular interest in the effects of high technology on society and democracy. Andrew serves as a key instructor for usability and design courses offered by Serco. He also publishes Usability In The Real World, a monthly column for Usability News, which can be found at www.usabilitynews.com. A Yale graduate, prior to joining Serco, Andrew spent eight years working at Apple Computer on instructional design and usability issues.

David Hawdale from Hawdale Associates believes the way to make good design is to understand users and to architect, design and manage the customer experience. Previously Head of Design and Usability with Zendor in Manchester, David has directed projects with LloydsTSB Insurance, dabs.com, totesport, Northern Rock and Sony.

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