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More Web 2.0 Needed In Schools
An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreUK Council for Child Internet Safety Launches
The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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Related Articles
Interesting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports. more
Virgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive. more
Bloggers Lost in Legal Fog
On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques. more
Rise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’. more
A Generation of PRs will Die
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event. more
PR and P2P - The Perfect Anti Piracy Pitch
StumbleUponMusicAlly is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way
MusicAlly, the UK's leading digital media consultancy, is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way.The event will hear two keynote presentations: Principal keynote speaker is Tim Duffy, CEO, MC Saatchi who will pitch ideas from the perspective of one of the world's leading advertising agencies (clients include British Airways, Dixon's, Wanadoo, Trinty Mirror). This will be followed by a second keynote from branding expert, Jez Frampton, CEO, Interbrand (Sony, MTV, IBM, Coca Cola, Nokia and Starbucks).
A panel which includes PR guru Mark Borkowski, CEO, Borkowski PR (Led Zeppelin, Prince, Iron Maiden, Virgin Megastores, Vodafone), BPI Communications Chief Steve Redmond and Guardian tech journalist Neil Mcintosh will debate the likelihood of such pitches being accepted by the public or the record business.
Chaired by MusicAlly managing director Paul Brindley, the MusicAlly Debate represents the first time ever that such a high level panel of advertising, marketing and PR experts has been assembled to debate the music industry's approach to filesharing. At the same time as the first significant legal online music stores are launching in the UK, British labels are considering whether or not to sue thousands of their own customers. Can the industry succeed in winning over the hearts and minds of today's technology-savvy music fans?
All attendees will be invited to stay on after the debate for drinks.
Places are limited. ALL press places MUST be booked in advance.
To book e-mail debate@MusicAlly.com or telephone (020) 7359 0798.
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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