StumbleUponThe Great Viral Marketing Debate
Justin Kirby, MD, DMC vs Danny Meadows-Klue, Chief Executive, IABThe Great Viral Marketing Debate sees Kirby argue it out with Meadows-Klue to determine if viral marketing really is a valid form of advertising.
Background
Theres too much interruptive advertising across digital media - this is a given - and because of this there has been a rise in viral marketing.We all know that viral marketing allows users to interact with the brand in a way that traditional advertising hasnt allowed, but is this always a good thing?
The Debate
In the red corner is Kirby. A viral marketing fanatic, he'll be exploring:- What are the benefits of peer-to-peer endorsement?
- How does viral marketing changes users into brand advocates?
- How do advertisers create free distributions channels through email?
- What are the different types of viral marketing, and why are these divided?
- What is Tipping Point marketing?
- Can viral be a good thing is advertisers are not in control of their campaign?
- Is viral marketing is bad because it cannot be regulated?
- Is viral marketing ultimately spam as it is unsolicited?
Who will pack a punch?
And more importantly, who will have the upper cut and reign supreme?
Come to The Great Viral Marketing Debate to find out!
About the Speakers
Justin Kirby started his career in the mid-80s working on ground-breaking multimedia installation projects, including the famous Herbie Hancock video robotics models. In 1994, Justin founded Digital Media Communications Ltd (DMC). DMC are the experts in planning, seeding and tracking online viral and buzz marketing campaigns for major brands, including Diesel, EA Sports, Eidos, Levis, Mates, Mazda, MTV, Sony Ericsson, Ubi Soft, Virgin and Xbox. They are also co-founders of the international Viral & Buzz Marketing Association (www.vbma.net).
Danny Meadows-Klue trained in traditional publishing with United News and Media. In 1995 he joined The Daily Telegraphs pioneering award-winning internet service which he helped manage for more than four years before being appointed as a director of Hollinger Telegraph New Media Ltd. He then moved to NBCs Internet operations where took up the post of one of the European Vice Presidents. Danny is the chief executive of the industrys commercial trade association, the Interactive Advertising Bureau, which he helped found in 1997.
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