Background

In our intensely connected global economy, where products and services are readily replicated and often sourced globally, a dominant and increasing proportion of the value resides in "knowledge-based" relationships.

Companies must lead their high-value clients into partner relationships by building effective organisation-wide relationships based on rich communication and effective knowledge transfer and co-creation.

Customer-focused organisations, including government agencies, have to gather and apply deep customer knowledge to make service compelling and relevant, and to drive innovation.

Organisations need to select and manage their outsourcing and alliances based on an understanding of how value is created, and where valuable knowledge resides in the relationship.

The emergence of powerful collaborative technologies is helping to create change and open up compelling new opportunities, both in building effective collaboration across divisions and departments, and creating more value with customers and external partners.

However personal, professional, and organisational relationships are ultimately about people. Developing rich, trust-based relationships and networks is the key source of value in the emerging economy.

This highly participatory workshop will help professionals with responsibilities for knowledge, sales, marketing, suppliers, strategy, information and technology to create success for themselves and their organisations.

Key Themes

• Enhancing high-value client relationships
• Managing knowledge in outsourcing and alliances
• Gathering and applying customer knowledge
• Increasing trust and value in personal networks in a connected world
• Linking relationship development to organisational strategy and positioning
• Integrating knowledge initiatives into organisational relationships
• Implementing collaborative technologies in external relationships

Benefits

Participants in this highly interactive seminar will explore and learn how to:

• Build deeper, higher-value relationships with clients, partners and suppliers
• Create lock-in and generate new revenue and service opportunities
• Enhance valuable knowledge transfer from outside the firm
• Gather and apply deep customer knowledge in providing customised information and service delivery
• Link internal knowledge initiatives with key organisational relationships
• Demonstrate the value of knowledge management by linking it to value creation and core strategy
• Develop effective personal networks based on trust and knowledge sharing
• Create the future of knowledge-based relationships, including distributed value creation and virtualised organisations

The Facilitator

Ross Dawson is the Founder and Chief Executive Officer of Advanced Human Technologies, an international consulting firm that helps organisations develop strategy and client relationships in the connected economy.

To register please click here or or contact Aimee Gill on +44 (0) 1189 602820