Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

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New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

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Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

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• Making the most of the $43 billion mobile market
• Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth
• The RSA Security breach – 12 months down the technology turnpike
• Northern & Shell talks about its entry into mobile apps
• Ovum says the intelligent network is arriving fast and will transform the role of the CIO
• Measuring the offline impact of online marketing
• Automation works: Direct link between using email automation and improving ROI

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  The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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• Viral Marketing: Does it still work?

  Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.

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• Top 5 E-Business Predictions 2010

  The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.

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• SMS and its role in viral marketing

  Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more

• Duct Tape Marketing – Lessons from America

  What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more