The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreA social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.
morePay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more
To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience. more
BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London. more
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more
Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more
This one-day course will provide a comprehensive introduction to the principles and practice of e- marketing, including online advertising, email marketing, understanding online customers, analysis and measurement, and integrated campaigns.
This one-day course will provide a comprehensive introduction to the principles and practice of online marketing. In recent years, the Internet has emerged as a major channel for marketing, with new and established brands, businesses and organizations using email, websites and other new media as a means of communicating and strengthening relationships with customers and stakeholders.
The rapid growth in e-marketing has meant that a considerable amount of best practice has been built up, and much can be learnt from the success and failures of e-marketing campaigns. The course tutor will draw extensively on case studies and examples to illustrate principles and lessons, highlighting what can be achieved through well planned and delivered campaigns.
This course is intended for marketing and communication professionals, who wish to learn more about the opportunities, and also some of the problems, associated with e-marketing, and are seeking the knowledge and practical skills they need to develop and implement successful e-marketing plans.
Topics covered include:
Ken McGaffin
Ken McGaffin has over 15 years consultancy experience, first in
general marketing, then multimedia. Since 1996, he has
concentrated exclusively on e-marketing, working with both
clients and their agencies. Over the years McGaffin.com has
worked with major companies, government agencies and non-profit
organisations, including: WWAV Rapp Collins, Pfizer, Novartis,
Gala Group, Legal and General, Recruit Media, e-Consultancy.com,
e-Hub.com, NMK, British Interactive Multimedia Association,
Wired Sussex, Cancer Research, Business Link, Industrial
Development Board, Welsh Development Agency and London Chamber
of Commerce, as well as scores of small to medium sized
companies.
Location
PSI Conference Centre
100 Park Village East, London, NW1 3SR
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