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When: May 24th, 2007
Location: TBC Central London
Price: £165.00 Reduced to £115.00 if you are eligible for a discount.
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When: April 26th, 2007
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Price: £250.00 Reduced to £200.00 if you are eligible for a discount.
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Legitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more
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This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.
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The seminar will be structured to provide three formal sessions covering key aspects of the topic followed by a less formal ‘clinic’ session in which attendees can ask about issues that are affecting or might affect their own community and user-generated content sites. We’ve drawn together three experts in online communities to provide the best information available on the topic. more
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At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more
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Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online. more
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When: April 6th, 2005
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £250.00 Reduced to £200.00 if you are eligible for a discount.
Learn to build, manage and grow online communities in one day. This one-day course will give new media professionals a thorough introduction to the business and practice of running an online community. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community.
This course is now full. For details on the next Managing
Online Communities course and on our new Advanced Managing
Online Communities workshop please contact hannah.weimers@nmk.co.uk
Learn to build, manage and grow online communities in one
day.
This one-day course will give new media professionals a thorough
introduction to the business and practice of running an online
community.
The course is presented in association with Emint (
www.e-mint.org.uk), the
network of virtual community professionals. The tutor is
Lizzie Jackson, Editor, Communities at the BBC. She will
take the class through the major issues, challenges and
opportunities in managing an online community.
Course Leaders
Tutor: Lizzie Jackson, Editor, Communities, BBCi
Programme
Coffee and convene
Introduction and Definitions
- What is an online community?
- You already have community!
- Examination of any existing dialogue with customers
- Online 'gathering places' are a natural extension
of that
- What are message boards, live chats and chatrooms and how
are they different from each other?
What might your organisation get out of Community?
- CRM
- Return visits
- Analysis of your 'people'
- Content! (user-content)
- A more equal relationship
- Ideas and customer feedback
- Development 'Partners' - the community helps shape
the organisation?
How to Build a Community
- Start simple - Newsletters, Email in and publish html
pages, voting
- Getting a dialogue going and building a relationship -
what shall we talk about?
- Building a member centre/linking the discussion areas to
the rest of your site
- Message boards - when to begin to bother with the big
stuff/expense/moderation
Meet the Community Managers
In the afternoon, Lizzie will be joined by experienced online
community professionals, who will answer your questions about
the challenges and responsibilities of managing an online
community.
Lunch: Lunch is provided with this course.
Testimonials
"Excellent overview of key issues"
"I host forums for clients and consult on forums to
others, so this was all very excellent and useful
info."
"Stimulating debate, useful examples and good
insights."
"Very good subject knowledge from tutor and guests. All
pitched at right level."
"Business and personal - gained an excellent knowledge of
what the on-line community world is all about - lots of ideas
and benefits to take back to work."
"Didn't know about the subject area at all beforehand
and thought it was a great introduction, particularly the
workshop. Very open and yet well structured."
"Looking at actual examples together was productive,
because it was both critical and imaginative, bringing in the
expertise of participants with the tutors."
Participants
Companies that have previously attended Managing Online
Communities include:
BBC
Berrycroft Computer Services
Beyond Bricks
COI Communications
Centre for Scientific Enterprise
Dowcarter
DVisions
Grey Interactive
Hey Moscow
Icon Medialab
Internova UK Limited
Jubilee Debt Campaign
Just Customer Communication
Learn.co.uk
Millennium Commission
Narrateo
NESTA
NOW - Network of the World
OneWorld International
OpenDemocracy
Panlogic
Paramount Comedy
Pausoka S.A.
Quantum Business Media
Realdo Limited
RM plc
Roffey Park Institute Limited
Shell International
Simulacra Media
Sony Computer Entertainment
Student UK
Surrey Drug Action Team
Tenten Digital
The College of Law
Ultralab
Unilever Plc
University of Bath
University of Exeter
Wales Digital College
Wolff Olins
Please note: Bookings made within three days of this course
require credit card payment. Many thanks.
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