Course Summary

The primary objective of the course is to help you to grow your business by improving your prospects for attracting and retaining new clients and through negotiating high value and long-term contracts.

The course sets out to provide practical tools and advice, and covers basic marketing, PR, pitching and contract negotiation.

Led by New Media Knowledge, the course will be delivered by Hilary Kelsh of Agency.com.

Registration information:

Price: £275.00 (concession £250.00)

Date: Fri’s, 18 Feb to 4 March 2005 & Fri 15 April 2005 (evening)

Time: 10.30am to 5.00pm & 7-9pm on 15 April

Room: Creative Workshop (evening session in Events & Exhibition space)

Bookings & Enquiries:
For bookings and further infomation please visit 01ZeroOne, call 020 7025 1985 or email: courseinfo@01zero-one.co.uk

Course Information:

Grow your business with ‘Take Yourself to Market’, a 3 day course which aims to improve your prospects of attracting new clients. You will be taken through a range of activities that will help you improve your marketing including one-to-one advice on your marketing challenges, PR, pitching and contract negotiation.

Designed for owner/managers of creative agencies, you will develop your current skills and practice new methods of attracting business.

What you will gain from the course
- A different perspective of your business landscape and opportunities
- A fresh approach to your relationships with your clients
- A broader set of skills to enable better commercial pitching and presenting
- Skills to help manage client relationships and facilitate longer term business goals.

Is the course for you?
This course is designed for small business/freelancers who have at least two years experience working in the digital media industry. You are expected to be responsible for sales, marketing and business development activities but are not necessarily expected to have previous experience or skills in these areas.

Course Outline:

Session One - Finding Business
Activities will include assessing your current commercial situation, investigating your relationships with clients and recommendations on how these can be improved, plus identification of real market opportunities.

Session Two– Winning Business
A practical day, you will be taken through pitching techniques and processes and you will then be given a client brief and asked to respond to the brief as if you were in a real commercial situation. (Depending on the size of cohort, this will probably be done in small groups - to emphasise the team-working aspects).

Session Three – Keeping Business
Key to the success of any business will is the ability to retain clients, this day will be dedicated to looking at practical ways you can ensure your clients stay happy with your services.

About the Facilitators

Core facilitator – Hilary Kelsh
Hilary Kelsh, is the Business Development Director (Europe) of Agency.com. Hilary has worked as a Business Development Consultant in the digital communications arena for the past four years, and has worked with many industry bodies and organisations, including e-consultancy, BIMA, Wired Sussex and the AAR Group.

Before setting up as a consultant, Hilary was Director of Marketing with Icon Medialab where she oversaw all marketing and new business for the UK arm of the Swedish based communications consultancy.

Hilary began her interactive career as an Account Executive with The Brilliant Agency. Prior to this role, Hilary freelanced as a designer and animator for six years for a variety of film and production clients including the BBC, after completing a degree in Graphic Design at Central St Martin’s College of Art and Design.

Guest Experts:
Andy Chambers – MD, Digit Ltd
James Waller – entrepreneur, ex MD for Morse
John Parnell – Blumedia Ltd

Am I eligible for a concession?
Concessions are available to PACT, BECTU, NMK, BIMA, UK Post, NPA members, WKC staff & students, plus InSync members enrolling for Jan to Mar ‘05 courses. If you are paying a concessionary fee you will be asked to supply evidence of your entitlement.