Following the critically acclaimed ContentLab in 2001, Pact is proud to announce that Contentlab will return to Birmingham on Friday 12th and Saturday 13th November 2004. This year’s event is run in partnership with Opera Telecom and is supported by Screen West Midlands.

ContentLab 2004 is a unique hot-house event for interactive content professionals. This two-day gathering will explore the most exciting and effective projects that are leading the way in interactive content; provide new ideas about market developments and address key issues about the relationship between interactive design, market development and content propositions.

ContentLab is aimed at senior producers, creative directors, managing directors, business development executives and lead designers of television and interactive media production companies and commissioners of interactive content.

PROGRAMME:-
The programme is packed with in-depth demonstrations, panel sessions and presentations by industry movers and shakers. Sessions include:-

• The Colour of Money: Who are the new commissioners of interactive content and what do they want?
• Give my Regards to Broadband: Where does the design end and content begin?
• Cross Platform and the Holy Grail: Is there really a market for cross platform content?
• Class Action: Is there a unique opportunity in interactive learning content?
• Traffik: Can the mobile phone become more than interactive TV’s cash machine?
• Lights, Camera, Interaction: Are interactive users natural born gamers or exploratory students?
• Raiders of the Lost Archives: Is there an opportunity for contact producers to exploit the digital archives?
  
• The Firm: Building an interactive content business over the next five years

SPEAKERS
Speakers confirmed to date include:-
Ashley Highfield, BBCi; Stephen Heppell, Ultralab; Peter Cowley, Endemol UK; Bruce Vandenberg, Interactive Rights Management Ltd; Mark Weber, Attic Media; Mark Cullen, Enteraction TV; Adam Gee, 4Learning; Paul Gerhardt, BBC Creative Archive; Taylor Downing, Flashback TV; Sarah-Jane Acloque, The Guardian; Andrew Bethall, Teachers’ TV; Sophie Walpole, BBC; Claire Dixsaut, ELSE; Chris Lloyd, Immersive Education; Nikki Barton, Nykris; Harriet Nimmo, The Wildscreen Trust; Anthony Lilley, Magic Lantern; Davie McGirr, Illumina Digital; Andrew Chitty, Illumina Digital; Hugh Burrows, Que Pasa Communications; Murray Weston, BUFVC, Martyn Ware, The Illustrious Company. For up to date programme information please check out the Pact Website www.pact.co.uk.

NETWORKING
Networking is a key element to the success of Contentlab, and all delegates are invited to attend the renowned Contentlab Dinner on Friday 12 November . Delegates will also be provided with one night’s accommodation at the 4 * City Inn Hotel.

COST OF PACKAGES
The cost per delegate is £195 (inc VAT) for Pact Members and £295 (inc VAT) for Non-Pact Members. The price includes:-

• 2 day delegate pass to ContentLab at the Orange Studios
• An invitation to the ContentLab dinner on Friday 12 November (details tbc)
• One night’s accommodation and breakfast at the 4 * City Inn Hotel
• Lunch and refreshments on Friday 12 and Saturday 13 November

Please note Screen West Midlands are offering a limited number of FREE places to companies based in the West Midlands. For further information and an application form for a sponsored delegate place, please email Julia Lee at events@pact.co.uk or call 0207 331 6018. (Application Deadline: 15 October 2004).

Put 12-13 November 2004 in your diary now. To secure your place, please visit the PACT website as soon as possible as places are strictly limited. We look forward to seeing you there.