• Chair: Frank Kane (Business Editor, The Observer)

Panellists:

• Rita Clifton (Chairman, Interbrand)
• Simon Anholt (Author, Brand America, Cyan Books)
• Andy Law (Chairman, Boy Meets Girl S&J, and Founder, St.Luke’s)

The debate will look at current issues surrounding brands and branding, and seek to answer questions such as, what is the impact of growing anti-Americanism on Brand America and the world’s leading brands? What is the future for ‘mega-brands’ such as Gap, Coca-Cola and Starbucks? Are we seeing a fundamental change in the art of branding, or a changing of the guard in brands (are ‘hip’ youth brands like Diesel really any different)? How does the future of branding interplay with the ‘economics of attention’ (ie: consumers having less and less time for messages)? And where is the branding roller-coaster going to end now that countries and celebrities are all climbing on board?

This event is free to existing Cass Creatives mailing list members, and to any colleagues working within advertising, PR, marketing or associated industries.