Latest Articles

Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

Is the UK tech sector running scared of Google retribution?

In the end of April, Google’s settlement offer to the EU Competition Commission was revealed. Predictably, the offer was pretty half-hearted. But the UK online comparison industry, which will be heavily affected, has so far remained publicly silent. By Will Becker.

Digital channels will help mainstream music capture emerging markets

A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.

• More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles
• Social TV: A World-First Study
• Tech Start-ups – Have you taken full advantage of your new business structuring?
• How to evaluate your business idea
• Humour wins on social media, study finds
• The Future High Streets Forum and multichannel retailing
• Just one in 10 businesses preparing for overhaul of the internet addressing system

Related Articles

• Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

  As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.

  more

• Online marketing — Getting the basics right

  The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd. more

• Virtual communities and the democratic debate: online discussions not always bring freedom of speech

  Much has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech. more

• Empower or lose power: A discussion on the age of democratic consumerism in modern business and politics

  Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism". more

• Ad network optimisation is not a 'dark art'

  Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more