In a competitive market, business development has taken on an increasingly important role in digital media. Along with generating leads and pitching, a key element to this role is the ability to respond effectively to briefs and invitations to tender, and to write business-winning proposals.

This evening seminar will look at how you can improve your proposal writing. Featuring experienced business development professionals, as well as client representatives, it will introduce you to the skills and knowledge to interrogate a brief, to grasp what the client is really looking for, and to write compelling proposals that stand out from competitors.

Topics covered include:

• Understanding the client’s agenda
• Thinking outside the brief: brainstorming and creative thinking
• Presenting the schedule and costings
• What to put in and what to leave out
• Presentation and format

Speakers

Hilary Kelsh, Head of Business Development, n1media
Hilary is head of business development with n1media (www.n1media.com) an online advertising and marketing agency.

Previously Hilary was Director of Marketing with Icon Medialab from August 1998 to April 2001, where she was responsible for overseeing all marketing and new business for the UK arm of the Swedish based multi-national communications consultancy. Her role was also ambassadorial, she hosted and presented a number of industry events with New Media Knowledge, The Institute of Directors and New Media Age. Prior to this, Hilary was Business Development Director at Modem Media Poppe Tyson, an American mult-national communications consultancy. There she set-up and co-ordinated a new business strategy and working methodology, whilst generating new business opportunities and relationships, again, she presented and hosted a number of industry events.

Hilary began her career in digital communications as an account executive with The Brilliant Agency, just as the internet industry started to get off the ground in London. Here Hilary raised company profile, via several high profile public relations initiatives and introduced new business opportunities whilst developing strong relationships with existing and new clients, partnerships and alliances.

Hilary obtained a BA(Hons) degree in Graphic Design at Central St.Martin's Collage of Art and Design, having gone back to study as a mature student. She then freelanced as a designer and animator for six years for a variety of film and production clients including BBC Children's Television and BBC Youth and Entertainments, where she designed stings, programme identites, short films and corporate identities.

Pamela Frazer, Business Link for London
Pamela is a specialist Design Adviser with Business Link for London, helping smaller companies to access and use good design resources to improve their business. Her work with companies involves facilitating, to help them differentiate themselves in terms of their product/service and improve ways in which they market and present themselves. She is experienced in the use of a broad range of creative problem solving and ‘visioning’ techniques to assist in the facilitation process to help both management and staff communicate clearly what they want their business to achieve. Pamela started her career as an Interior Designer specialising in Retail Design, with other general commercial interiors experience. She was then involved in the management and development of Frazer Designers – designers of electrical, electronic and domestic products and capital goods for a broad range of national and international clients.

This event is presented in association with Business Link for London (www.bl4london.com )