StumbleUponThe Government is soon to implement the E-Commerce Directive, governing how business and services are conducted online.
If you operate, design or build e-commerce applications, are involved in email marketing or online advertising, provide services over the internet, or conduct any elements of your business online, the new regulations could apply to you. Don’t be left behind - keep up to date on the law relating to:
- Online Terms, what rules apply? What about orders from abroad? What languages should be used?
- The information you must supply to your customers; informing your customers of when a contract is formed
- Reaching more customers through direct marketing
- What steps to take regarding disputes
About the E-Commerce Directive
The UK is due to implement the E-Commerce Directive (first published in the Official Journal of the European Communities in July 2000) in the summer of 2002, folllowing a public consultation by the DTI in 2001, and a further consultation on the implications of the Directive for the financial services sector. Following the completion of both consultation exercises, the DTI will publish and consult on draft Regulations early this year.The E-Commerce Directive includes requirements on:
- The information an online service provider must give a consumer
- The information a consumer must have about the steps to take to conclude an e-contract
- The information that must be given about the sender, discounts, offers etc. in online advertising
- The limitation of intermediate service providers’ liability for unlawful information or activities they carry or store – and the national law that will apply.
For more information about the Electronic Commerce Directive, visit the DTI’s website at www.dti.gov.uk/cii/ecommerce/europeanpolicy/ecommerce_directive.shtml.
Who Does the Directive Apply To?
The Directive covers information society services, including: online shopping, online marketing and advertising, internet access services, online professional services, online newspapers, online databases, online financial services and online entertainment services (including those provided free to the recipient).Speaker
This presentation will be given by Colm Kelly, at specialist intellectual property and information technology solicitors, Briffa & Co. Colm Kelly is qualified as a solicitor both in Ireland and England and has extensive experience advising start ups, ISPs, web portals and e-tailers on the E-Commerce Directive and trading issues on line.Briffa was established in 1995 by Margaret Briffa to provide legal advice, with a fresh and innovative approach, to new media and the content industries. For more details see www.briffa.com.
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