The event, which is aimed at all businesses planning to review their forward strategy in light of the current economic situation, will cover the following topics:

1. Introduction
   • An overview of the economic situation
   • Key issues for the media sector/parallels with the last recession
2. The core asset - your team
   • Investing in your team, Maintaining confidence and 'belief' within your team
   • Motivating your team when the workflow is decreasing;
3. Clients as assets: make your business benefit, not suffer
   • Project budgeting and pricing
   • The importance of payment schedules
4. Managing your business
   • The year budget & the budget cycle
   • Debtors & budget overrun - how to deal with them (managing the bank manager)
   • Flashpoints and warnings: key things to spot, and what they tell you (take action)
5. The worst scenario: cost-cutting - where and how?
   • People, premises, IT
   • How to make people redundant
   • How to break out of contracts
   • Where to renegotiate
6. Directors' responsibilities
   • Insolvency: how to spot it, what you should do, what you are required to do
   • Employees & creditors
7. Building yourself back up
   • Reinvesting in areas you've cut back on
   • Regaining market share/diversifying