The event, which is aimed at all businesses planning to review their forward strategy in light of the current economic situation, will cover the following topics:
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Introduction
- An overview of the economic situation
- Key issues for the media sector/parallels with the last recession
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The core asset - your team
- Investing in your team, Maintaining confidence and 'belief' within your team
- Motivating your team when the workflow is decreasing;
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Clients as assets: make your business benefit, not
suffer
- Project budgeting and pricing
- The importance of payment schedules
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Managing your business
- The year budget & the budget cycle
- Debtors & budget overrun - how to deal with them (managing the bank manager)
- Flashpoints and warnings: key things to spot, and what they tell you (take action)
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The worst scenario: cost-cutting - where and how?
- People, premises, IT
- How to make people redundant
- How to break out of contracts
- Where to renegotiate
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Directors' responsibilities
- Insolvency: how to spot it, what you should do, what you are required to do
- Employees & creditors
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Building yourself back up
- Reinvesting in areas you've cut back on
- Regaining market share/diversifying
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