Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Surviving the Downturn

  A guide to protecting yourself and your company in a hard economic climate, from retaining talent, business warning signals and managing costs to redundancy and directors' responsibilities. more

Surviving the Downturn: Key Safeguards for Your Business

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An evening seminar exploring how to protect yourself and your company in a hard economic climate.

In this evening seminar, speakers from legal firm Lewis Silkin and chartered accountants Willott Kingston Smith will present a guide to protecting yourself and your company in a hard economic climate.

The event, which is aimed at all businesses planning to review their forward strategy in light of the current economic situation, will cover the following topics:

1. Introduction
   • An overview of the economic situation
   • Key issues for the media sector/parallels with the last recession
2. The core asset - your team
   • Investing in your team, Maintaining confidence and 'belief' within your team
   • Motivating your team when the workflow is decreasing;
3. Clients as assets: make your business benefit, not suffer
   • Project budgeting and pricing
   • The importance of payment schedules
4. Managing your business
   • The year budget & the budget cycle
   • Debtors & budget overrun - how to deal with them (managing the bank manager)
   • Flashpoints and warnings: key things to spot, and what they tell you (take action)
5. The worst scenario: cost-cutting - where and how?
   • People, premises, IT
   • How to make people redundant
   • How to break out of contracts
   • Where to renegotiate
6. Directors' responsibilities
   • Insolvency: how to spot it, what you should do, what you are required to do
   • Employees & creditors
7. Building yourself back up
   • Reinvesting in areas you've cut back on
   • Regaining market share/diversifying

Location

Willot Kingston Smith