Britain loves texting and marketers have been quick to demonstrate their ability to conduct successful campaigns with only 160 characters. But did you know that messaging technology is evolving? EMS (Enhanced Messaging Service) is already in the hands of (some) consumers, while MMS (Multimedia Messaging Service) is eagerly anticipated throughout the mobile telecoms industry.

MMS, it is claimed, will be capable of delivering full-motion video to your handset. EMS, representing a half-way house between MMS and the humble SMS, enables users to send ringtones, logos, tunes, pictures and animations.

Using presentations, case-studies and discussion, this evening seminar will provide a comprehensive introduction to EMS and MMS, focusing on the opportunities these technologies will create for marketers and content providers.

Topics include:

• What do EMS and MMS actually do, and how do these technologies improve upon SMS?
• When will these services be introduced, and how long will we have to wait until uptake of appropriate handsets reaches critical mass?
• What are the dos and don'ts of conducting a successful SMS marketing campaign?
• How can SMS be used as part of an integrated marketing campaign?
• What new creative opportunities will EMS and MMS provide for marketers?
• The delivery value chain: how does it work, how many parties are involved, and what does it cost?
• As an interim technology, will EMS have time to become a mass-market phenomena before it is superceded by MMS?
• What are the likely cost implications of using EMS and MMS as a marketing tool, and what are the technological barriers to entry (if any)?
• What can we predict about MMS usage, based on what we already know about how consumers use SMS?

Speakers

Dan Rosen, Marketing Director, 12snap (www.12snap.com)
Dan joined 12snap in January 2001 to lead the Mobile Marketing team, after two years interactive agency experience running campaigns for a variety of major blue chip brands in the UK. He also has six years client-side marketing experience for companies including a mobile operator (Orange), and traditional (Express Newspapers, News Corp) and online (News Corp) media owners.

Pamir Gelenbe, Director of Corporate Business Development, Flytxt (www.flytxt.com)
Pamir Gelenbe, was previously with Morgan Stanley Capital Partners, the private equity and venture capital arm of Morgan Stanley, in London. Prior to that, he worked for Juno Online Services, a US-based NASDAQ-listed provider of free Internet access. Pamir holds a Bachelor of Science in Electrical Engineering Summa Cum Laude from Duke University, an Engineering Diploma from Ecole Centrale Paris, and a Master of Science from Columbia University. Pamir is fluent in French, English, German and Turkish.

Gerard Grech, Senior Development Manager, Orange World (www.orange.com)
Gerard recently joined OrangeWorld, and is responsible for music community services development across Europe. Before this, he was instrumental in the set-up of Orange Consulting Group. Prior to Orange, Gerard was a business consultant working on label and artist marketing as well as new media correspondent for Music Week. He holds an MBA from Bath University School of Management and a degree in Engineering Acoustic and Vibration from Southampton University.

Chair: Tony Coyle, mTicket (www.mticket.co.uk)
Coyle, 29 has been involved in digital media and the communications industries for 10 years. Originally from New Zealand, Coyle has held marketing roles with IBM and the advertising communications agency Ammirati Puris Lintas, working on digital communications work for a variety of clients including: IBM New Zealand, The New Zealand Olympic Team, New Zealand Direct Marketing Association, National Business Review and Vodafone.

On moving to the UK Coyle continued to work in the Internet industry, primarily for Zentropy Partners. During this time he was heavily involved in business and marketing strategy for a number of blue chip clients including: Compaq, Unilever IBCC, Fidelity Investments, Iridium, Rover Group (Mini), P&O Cruises, Van den Bergh Foods and Birds Eye Walls. Most notably Coyle managed the UK website build and launch of web heavy weight AltaVista. He left the post, Director of Online Marketing in March 2000 to co-found mTicket. mTicket, has introduced a mobile ticketing system that enables many different types of entities to promote, sell, distribute and redeem tickets without the overhead inherent in paper-based ticketing systems.

Presented in association with