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• Child's Play

  This evening seminar examined the ethical, commercial and legal implications of providing digital media services for children and young people. more

Child's Play: Digital Communications for Children and Young People

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As Christmas approaches, a timely guide to the legal, ethical and commercial implications of providing digital media services for children and teenagers.

Please note that this event is now FULLY BOOKED. A report summarising the presentations will be published on this site after the event.

Over 13% of UK internet users are under 18 (Nielsen // NetRatings, August 2002), but what are the legal, ethical and commercial implications of providing digital media services for this market?

With Christmas approaching, and digital media featuring ever more prominently in marketing and communications aimed at kids, this evening seminar addresses the issues you need to be aware of:

• What are the creative and branding issues?
• Getting it right: case studies of responsible marketing to children that works
• How do you capture children’s interest?
• How many children use new media, and what do they use it for?
• Online learning and education for children
• Ethical issues surrounding ‘edutainment’
• Online communities for children
• What laws apply to protect children from unscrupulous marketing?
• Can you capture data about children?
• What legislation is in place to protect children from exploitation?
• What can the producer do to ensure children are protected?
• What do you need to know about international markets?

Speakers

• Simon Fuller, Education Director, Channel 4 Learning (www.channel4.com/learning)
• Ian Haynes, Strategic Technical Partner, Cimex (www.cimex.com)
• Clare Griffiths, Solicitor, Briffa (www.briffa.com)

Profiles

Simon Fuller, Deputy Managing Director, 4Learning (www.channel4.com/learning)
After working in teaching for 15 years, Simon Fuller joined the BBC in 1986 as an Education Officer, working in TV and radio. He also wrote educational books, and edited two anthologies of poetry. Simon left the BBC in 1992 to join Channel 4 Television, and became Education Director of subsidiary company Channel 4 Learning, with responsibilities across the production and promotion of Channel 4’s resources for schools: TV, print, Internet and multi-media. He is currently Deputy Managing Director of 4Learning, overseeing the day to day development of the schools and adult education remit.

Ian Haynes, Strategic Technical Partner, Cimex (www.cimex.com)
Ian Haynes first developed multimedia teaching applications in 1992 while gaining his PhD. He is a passionate advocate of digital learning, and has been a key driver in establishing Cimex’s reputation for online learning. He has developed a range of products including Granada TV’s first web site, BBC initiatives such as Skillswise, and several sites for Channel 4, including Generation Sex, Gridclub and Homework High - which attracts more than 3 million hits a week during term time. Other clients include Arts Council of England, Film Education, COI Communications, DfES, DoH, Intel and Pearson Broadband.

Clare Griffiths, Solicitor, Briffa (www.briffa.com)
Clare is a specialist intellectual property lawyer with niche Islington firm BRIFFA. She has a wealth of experience in e-commerce and intellectual property matters and handles a full range of contentious and non-contentious work with a growing focus on advertising issues, especially online.

Location

PSI