The secrets of successfuly marketing your business revealed.
You work in digital media, so you know all about marketing - right? But do you spend enough time thinking about how best to promote yourself and your own company? Marketing your company properly is an essential part of running a business, and the most effective method of generating leads, bringing in contracts and increasing revenues.
In this evening seminar, our panel of experts reveals how it's really done...
Speakers
- Zena Martin, Blanc & Otus
- Ashley Freidlein, e-consultancy
- Kate Ancketill, GDR Creative Intelligence
- Ewen Sturgeon, Wheel Group
Outline
- Top tips for marketing yourself and your company on a small budget
- Case studies - the good, the bad and the ugly
- Defining your business propostion
- PR and advertising
- Networking and public appearances
- Sales channels - from in-house to call centres
- Bet you never thought of... the unusual techniques that really work.
Profiles
Ashley Friedlein, CEO, e-consultancy
Ashley Friedlein is co-founder and CEO of e-consultancy (www.e-consultancy.com). He began his career
in digital media at Pearson on FT.com, before becoming Senior
Producer then Lead Strategist at Wheel, where he successfully
managed the development, delivery and ongoing maintenance of
several major Internet sites, in particular for media owners. In
1999, Ashley and Matthew O'Riordan founded e-consultancy
with the vision of creating a resource that people could rely on
to provide access to high quality UK-focused e-business
information and advice when they really needed it. e-consultancy
has over 100,000 pages of archive content, plus specially
commissioned reports and white papers, roundtable events, expert
forums and a network of over 40 specialist e-business
consultants. e-consultancy charges for individual subscriptions
and corporate membership as well as for advisory work.
Kate Ancketill, MD, GDR Creative Intelligence
Ltd
After studying Southern African politics as a postgrad, Kate
worked for Amnesty International for seven years, with a two
year break to teach English in Lisbon. The work with Amnesty
involved research and policy writing. The need for independence
and impartiality was drummed in - something which came in handy
when a career change led to GDR. Taken on as an assistant, Kate
became a partner after two years and bought the company after
four. She is now 6 years into her career selecting design
agencies on behalf of clients. GDR stands for Global Design
Resources. Established in 1992, GDR Creative Intelligence was
set up to provide a confidential window-shopping service for
clients needing to source design agencies. GDR has shortlisted
agencies in all design disciplines for clients including Virgin
Atlantic, Orange, Kraft, Unilever, Vodafone, Marks and Spencer
and Barclays. Over the last three years GDR has also produced
quarterly Retail Innovation Reports which illustrate innovation
in retail. (www.gdruk.com), Tel: +44 (0) 20 7580
5589.
Zena Martin, Managing Director, Blanc &
Otus (www.blancandotus.com)
Zena Martin is Managing Director of Blanc & Otus UK, a
subsidiary of PR and communications firm Hill and Knowlton
focusing on high-tech related clients. Prior to B&O UK's
launch in summer 2002, Zena worked at Firefly, first as Group
Account Director, then as Associate Director and Country
Manager, based in France, with responsibility for pan-European
business development. Zena came to London to work as a Senior
Account Director at hi-tech PR agency Text 100, and before that
spent 13 years working in marketing and communications in her
native USA, including 7 years in the telecoms and Internet
sectors. She holds an honours BA degree in Political Science
from Amherst College in Massachusetts, USA. Blanc and Otus has
acquired many years' technology PR expertise in the United
States, where the company has offices in San Francisco, Atlanta,
Austin and Boston. In the UK, one of the company's key aims
is to help start-up and fast growth companies 'shout
louder' about what they do than their larger,
more-established competitors.
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