The secrets of successfuly marketing your business revealed.
You work in digital media, so you know all about marketing - right? But do you spend enough time thinking about how best to promote yourself and your own company? Marketing your company properly is an essential part of running a business, and the most effective method of generating leads, bringing in contracts and increasing revenues.
In this evening seminar, our panel of experts reveals how it's really done...
- Zena Martin, Blanc & Otus
- Ashley Freidlein, e-consultancy
- Kate Ancketill, GDR Creative Intelligence
- Ewen Sturgeon, Wheel Group
- Top tips for marketing yourself and your company on a small budget
- Case studies - the good, the bad and the ugly
- Defining your business propostion
- PR and advertising
- Networking and public appearances
- Sales channels - from in-house to call centres
- Bet you never thought of... the unusual techniques that really work.
Ashley Friedlein, CEO, e-consultancy
Ashley Friedlein is co-founder and CEO of e-consultancy (www.e-consultancy.com). He began his career in digital media at Pearson on FT.com, before becoming Senior Producer then Lead Strategist at Wheel, where he successfully managed the development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners. In 1999, Ashley and Matthew O'Riordan founded e-consultancy with the vision of creating a resource that people could rely on to provide access to high quality UK-focused e-business information and advice when they really needed it. e-consultancy has over 100,000 pages of archive content, plus specially commissioned reports and white papers, roundtable events, expert forums and a network of over 40 specialist e-business consultants. e-consultancy charges for individual subscriptions and corporate membership as well as for advisory work.
Kate Ancketill, MD, GDR Creative Intelligence
After studying Southern African politics as a postgrad, Kate worked for Amnesty International for seven years, with a two year break to teach English in Lisbon. The work with Amnesty involved research and policy writing. The need for independence and impartiality was drummed in - something which came in handy when a career change led to GDR. Taken on as an assistant, Kate became a partner after two years and bought the company after four. She is now 6 years into her career selecting design agencies on behalf of clients. GDR stands for Global Design Resources. Established in 1992, GDR Creative Intelligence was set up to provide a confidential window-shopping service for clients needing to source design agencies. GDR has shortlisted agencies in all design disciplines for clients including Virgin Atlantic, Orange, Kraft, Unilever, Vodafone, Marks and Spencer and Barclays. Over the last three years GDR has also produced quarterly Retail Innovation Reports which illustrate innovation in retail. (www.gdruk.com), Tel: +44 (0) 20 7580 5589.
Zena Martin, Managing Director, Blanc &
Zena Martin is Managing Director of Blanc & Otus UK, a subsidiary of PR and communications firm Hill and Knowlton focusing on high-tech related clients. Prior to B&O UK's launch in summer 2002, Zena worked at Firefly, first as Group Account Director, then as Associate Director and Country Manager, based in France, with responsibility for pan-European business development. Zena came to London to work as a Senior Account Director at hi-tech PR agency Text 100, and before that spent 13 years working in marketing and communications in her native USA, including 7 years in the telecoms and Internet sectors. She holds an honours BA degree in Political Science from Amherst College in Massachusetts, USA. Blanc and Otus has acquired many years' technology PR expertise in the United States, where the company has offices in San Francisco, Atlanta, Austin and Boston. In the UK, one of the company's key aims is to help start-up and fast growth companies 'shout louder' about what they do than their larger, more-established competitors.