Digital Synergies is a programme of events examining commercial and creative collaborations between new media and TV practitioners involved in the development, funding and production of cross-platform media projects. The series is produced by NMK and interactive content consultant Stephen Jeffery-Poulter, in association with PACT (Producers Alliance for Cinema and Television, www.pact.co.uk).

Managing Cross-Platform Production Teams

Do the new, cross-platform media products require a new production structure? This session looks at fully-integrated production teams working on projects for multi-platform broadcast. It will examine the structure of these teams, and the management issues that need to be faced. Professionals from both the TV and new media side will discuss their experiences in working on simultaneous cross-platform production.

Speakers

Richard White, Squishband
Richard specialises in defining strategies to enable better creative development skills within the interactive media industries. He is the co-founder of Initial Cut, an independent interactive media project development incubator, which has creative partners worldwide. He has a wide experience of film, TV and interactive media production, having held senior creative and managerial positions in a number of leading European media companies, including Scandinavian Broadcasting, the Epic Media Group and 4i Films. Until recently, he was responsible for the strategic conception and implementation of the European Commission's New Media Development funding.

Mark Janes, Workhouse
Mark is a director of digital media agency Workhouse , a subsidiary of Zenith Entertainment Plc. Mark began his career with the BBC and has 18 years of industry experience. He now develops and implements integrated cross media strategies for a wide range of corporate and broadcast clients across multiple platforms. Often, this requires working to integrate new solutions with complex legacy infrastructures to extend the effectiveness of extended digital channels and their integration with CRM systems. Mark’s special interests include Interactive Production and the development of interactive streaming content techniques.

Presented in association with