Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• ‘Virtual Home’ for Ex-Pats in London Established

  A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more. more

• Rough Guide to: Social Media and the Law

  Virgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more. more

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• LinkedIn Adds Business Applications

  LinkedIn, the social network for professionals, launched its LinkedIn Intelligent Applications (InApps) platform this week, which the company says will make business-focussed applications available to its 30 million-plus users. more

• Rough Guide to: Selecting a Social Media Agency

  With belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy. more

Too Much Choice?

Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?

NMK’s sister site MusicTank has announced a new think-tank event for Wednesday 3rd of October that should be of interest to readers of both sites. Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want.

Is this embarrassment of riches making it too hard to find the good stuff? And if that’s the case, what solutions have Web 2.0 technologies made available? As editor Jonathan Robinson explains:

Whereas the public once received their weekly dose of music via the all-important Top 40 and Top of the Pops, they are now faced with a head-spinning level choice. Indeed, TOTP’s own demise is growing evidence that the ‘old guard’ of trusted mass musical filters and channels are becoming less relevant in an age where people are free to follow their own paths into the musical wilderness, rather than swallow the industry’s prescribed diet. Most people would agree that choice is a good thing, but there is a flip side to this vision of a musical consumerist’s paradise. When the consumer is king and we can access over 420,000 rock acts and 400,000 hip hop acts via MySpace alone, can we really be expected to sort the wheat from the chaff amidst the clamour of a thousand different advisory voices?

The panel embraces a wide range of perspectives and includes Tom Robinson (Broadcaster & Songwriter), Andrew Keen (author, The Cult of the Amateur), Paul Brown (Pandora); David Jennings (DJ Alchemi Ltd & Author); others tbc.  Moderator: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).

Bookings for the event cost £30, with discounts available for MusicTank members and members of music trade industry bodies. More information here.