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Writing for the Web - Course

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Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?

Date: 12th December
Time: 10.00am - 4.00pm
Venue: Central London, TBC
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.

A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.

Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.

This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.

The tutor is Martin Bazley, ICT4Learning.com, a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.

Topics:

• • Why do I need to learn to write for the web – I can write already!
• • About how people use the web
• • Who is your website for? What will it offer them? How will they use it…?
• • Structuring web content
• • Engaging your users
• • Writing for different types of user
• • Managing content creation by multiple authors or contributors

The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.

Lunch and refreshments are provided with this course.