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With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
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The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
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Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
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Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
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With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
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The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
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Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
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Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness. more
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Writing for the Web - Course
Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?
Date: 12th December
Time: 10.00am - 4.00pm
Venue: Central London, TBC
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.
A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.
Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.
This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.
The tutor is Martin Bazley, ICT4Learning.com, a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.
Topics:
- • Why do I need to learn to write for the web – I can write already!
- • About how people use the web
- • Who is your website for? What will it offer them? How will they use it…?
- • Structuring web content
- • Engaging your users
- • Writing for different types of user
- • Managing content creation by multiple authors or contributors
The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.
Lunch and refreshments are provided with this course.
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