Latest Articles
The UK launch of ebuzzing signals a new channel for brands and advertisers to reach highly targeted audiences via social media. It also monetises bloggers so that they receive (fully disclosed) payment for writing about the campaigns that interest them. By Steve Green.
more
Skillset has collaborated with Abertay University to organise ProtoTeach a conference about “best practice in games education” being presented at Dare ProtoPlay in Edinburgh next month. By Nick Sheridan.
more
The latest quarterly analysis of online search data by leading independent search and social marketing consulting and technology firm Greenlight, reveals that unlike February, there were more online searches made by UK consumers in May for places to buy as opposed to rent. The report, ‘Real Estate Sector Report May 2010‘, also reveals that when it came to sales by location, Scotland proved the most sought after region. Edinburgh was most popular followed by Glasgow then Aberdeen. Cumulatively, they accounted for 19% of all location-specific sales keyword searches.
more
Related Articles
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
more-
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
more-
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.
more-
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.
more-
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
more-
Social Network Counters Malaria
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Malaria disproportionately affects poor countries with 58 per cent of the cases occurring in the poorest 20 per cent of the world population. Not only is malaria a killer disease is also a cause of poverty and a major hindrance to economic development.
Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
Tom Hadfield, a 25 year-old fourth year political science student set up soccer Website, Soccer.net eight years ago in his bedroom. He then sold it for $40 million to US sports network ESPN and now hopes to utilise the communities more commonly associated with social networking sites such as Facebook to help combat malaria.
The new site, MalariaEngage. org was created by the Harvard university student Hadfield with health professors Peter A. Singer and Abdallah S. Daar, after he visited Zambia last summer. The site encourages visitors to help support seven different research projects in Tanzania.
"I believe in the power of friends telling friends telling friends," Hadfield told Reuters in an interview.
"Our dream is tens of thousands of people will use social networking tools to build a movement that eradicates malaria. Travelling across Africa and seeing the devastation caused by malaria made me realise there was more to life than putting up soccer scores."
During his trip to Africa, Hadfield discovered how researchers working on treatment for malaria were hindered by a lack of resources.
"It’s shocking that thousands of people are dying every day from a preventable disease. When I came back from Africa last summer, a lot of people asked me what they can do to help," he said.
Hadfield also sees the site as more than fundraising tool. By connecting donors directly to researchers, the site looks to make the most of their collective intelligence.
"MalariaEngage.org increases the return on investment of donors by connecting them directly with researchers working on malaria prevention treatment," said Hadfield.
"It’s about more than about giving money - it’s about creating connections. By encouraging individual participation and involvement, we will create international communities of common interest. This is the essence of social networking."
Comments
You must be logged in to comment.