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The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
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Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
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Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
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The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
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Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
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Social Tapestries Release Atlas Book
The Social Tapestries initiative of the Urban Tapestries project has unveiled the latest incarnation of its work - a new publication titled 'An Atlas of Enquiry' which traces the landscape and outcomes of their recent projects...
The Social Tapestries initiative of the Urban Tapestries
project has unveiled the latest incarnation of its work - a new
publication titled 'An Atlas of Enquiry' which traces
the landscape and outcomes of their recent projects...
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your own comments on this article below...]
Their new publication – An Atlas of Enquiry – is now available
in a limited edition of 1,000:
http://socialtapestries.net/atlas.html
The atlas contains five maps which trace the territories and
unfolding outcomes of Social Tapestries, an investigation of
public authoring in civil society and the emergence of a public
knowledge commons.
The maps are:
• Public Authoring, Education & Learning
• Neighbourhoods & Communities
• Urban Tapestries public authoring in the wireless city
• Urban Tapestries version 2
• Robotic Feral Public Authoring
Published by Proboscis, June 2006
Limited Edition of 1000
Price: UKP 5.00 + post and packing
More articles:
Robot Reads London Park - February 19 2006
http://www.nmk.co.uk/article/2006/02/20/public-authoring-robot
Urban Tapestries Report Released - July 1 2005
http://www.nmk.co.uk/article/2005/07/01/urban-tapestries-report
Geotagging The City - February 28 2005
http://www.nmk.co.uk/article/2005/02/27/urban-tapestries-geotagging
About Urban Tapestries:
Urban
Tapestries is a Proboscis project exploring social and
cultural uses of the convergence of place and mobile
technologies through transdisciplinary research. Facilitating
virtual annotations of the city, and allowing ordinary citizens
to embed social knowledge in the new wireless landscape of the
city, it seeks to enable people as their own authors and agents,
not merely as consumers of content provided to them by telecoms
and media corporations. For more details see
http://proboscis.org.uk/mm/listinfo/utinfo,
the
Social
Tapestries site and the Urban Tapestreies blog at
http://urbantapestries.net/weblog/index.html.
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