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Alexander McCall-Smith Engages Web 2.0

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Business Brief: Video Advertising Looks to Future

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Interactive Training Goes Online

The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification...

The iMedia qulaification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification...

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The dynamic world of creative interactive media is fast-moving. It requires a work force that is up-to-date and that can respond quickly to change, growth and innovation.

OCR’s iMedia qualification can deliver the complete learning package for this market. It is the most valuable tool available to enable specialisation and entry into a wide range of interactive media jobs. This is the ultimate training solution delivered at two levels and will appeal to students of all abilities.

This is the qualification for young people with enthusiasm and some interactive media expertise. Those raised on digital media and gaming will be attracted to a qualification that is new, refreshing and relevant.

Benefits of the learning package

iMedia on track iMedia has wide appeal and is an exciting proposition for all students. Cutting edge and relevant to today’s career market, OCR’s unique iMedia qualification enables students to shine in a crowded job sector.

Acting a student magnet, it can motivate students looking for non-traditional routes with iMedia’s power. Increase student numbers by tapping into the large-scale interest in gaming and new media design. Attract students aged 14+ and early professionals in creative industries.

Target audience

iMedia alert is the qualification for young people with enthusiasm and some interactive media expertise. Those raised on digital media and gaming will be attracted to a qualification that is new, refreshing and relevant.

Capturing the keen 14-16-year-old market with an attractive and exciting media package is key. They’ll want to know more if they are:
• considering developing a career in interactive media;
• wanting to learn more about new media;
• looking to learn more about their hobby or leisure activities;
• 19+ (and early professionals)

iMedia offers a comprehensive grounding for those in the early stages of an interactive media career and looking to develop their skills further. It is an effective route for those who are;
• already working in a media/design/advertising related job;
• looking to develop their skills and enhance career progression
• looking to formalise their current knowledge with an industry benchmark

Course features & structure

iMedia is versatile and offered at Levels 2 and 3, giving students the option to achieve a certificate or diploma for each level.

A certificate comprises three units and the diploma consists of five units. Both options include a mandatory unit. Unit certification gives learners progressive recognition throughout the course.

Level 2
Mandatory:
Unit 1 - Digital Graphics
Optional:
Unit 2 - Web Authoring
Unit 3 - Digital Animation
Unit 4 - Interactive Multimedia Design
Unit 5 - Digital Sound
Unit 6 - Digital Video
Unit 7 - 2D Game Engines
Unit 8 - Game Design

Level 3
Mandatory:
Unit 1 - Digital Graphics
Optional:
Unit 2 - Web Authoring
Unit 3 - Digital Animation
Unit 4 - Interactive Multimedia Concepts
Unit 5 - Digital Sound Editing
Unit 6 - Digital Video Editing
Unit 7 - 3D Modelling
Unit 8 - 3D Game Engines
Unit 9 - Game Design

Bite size
There is a requirement of around 30 guided learning hours per unit for Level 2 and 60 hours for Level 3. This figure varies depending on individual candidates and delivery method.

Accessible assessment
Assessment is currently paper-based, with all units being centre-assessed and moderated by OCR. E-assessment for iMedia will be introduced towards the end of 2006.

About iMedia:
OCR’s iMedia qualification is the ultimate training solution delivered at two levels and will appeal to students of all abilities. For more information visit the iMedia website (www.imedia.ocr.org.uk) or call them on: 024 76 851509.