A new product from mobile media outfit Enpocket provides media companies and content publishers with a fast and relatively cost-effective way to establish a revenue-generating mobile presence.

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Enpocket (www.enpocket.com), a leading mobile media company, announced the availability of the Enpocket Content Engine on 8th December 2005.

Designed to give media and content companies a fast, cost-effective way to build a mobile presence, the Enpocket Content Engine can be paired with the Enpocket Marketing Engine in order to monetize a company's mobile application by driving subscriber traffic and enabling third-party advertising.

"Regardless of their target markets, all media and content companies face the same issue: how to develop and efficiently execute a mobile strategy," said Mike Baker, President and CEO of Enpocket.

"The Enpocket Content Engine allows a brand to quickly transform and distribute its content to the growing mobile audience and the Enpocket Marketing Engine is a fast, cost-effective way to ensure the success of any mobile offering,"

The Enpocket Content Engine 2.1 has several key features:

• xHTML support for mobile Internet (WAP) sites with RSS and XML feeds means that mobile applications can dynamically pull images and text from the Web, allowing mobile content to be continuously and effortlessly refreshed.
• Rich J2me handset clients for a superior consumer experience with the same rapid, efficient server side technology.
• Automatic handset detection ensures that content is optimized for each model.
• The Enpocket Content Engine allows companies to sell premium content such as alerts, ringtones and wallpapers via an on-portal billing integration module or through a premium SMS module.

The Enpocket Content Engine can be paired with the Enpocket Marketing Engine, which is the world's most widely used mobile marketing software. It acts as the hub for cross-media promotions by managing opt-ins, analyzing user behavior and delivering targeted campaigns which are personalized for relevance.

"With the Enpocket Content Engine and the Enpocket Marketing Engine, Enpocket can deliver content companies a viable mobile business model," Baker said.

About Enpocket:
Enpocket is a leading global mobile media company serving organizations looking to leverage mobile technology to foster and maintain individual relationships with consumers. Enpocket designs, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, careful attention to user experience, and a pioneering legacy of hundreds of successful mobile programs around the world. Clients include Vodafone, Verizon, Orange, Telefonica, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi's, Hallmark, and Nike. Enpocket has offices in Boston, London and Singapore. To learn more see www.enpocket.com