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The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK’s independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, advertisers and society at large, will have the power to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines. Paul Byrne, Senior Account Manager – PPC, at independent search and social marketing agency Greenlight, looks at what this means for online advertisers.
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Poole Literary Festival in partnership with the Media School at Bournemouth University has established a prize for new media writing. Closing Date 15 September 2010. By Gary Dalkin.
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Great business value can come from harvesting and leveraging the best of knowledge that is created on communities and social networks, i.e. “social knowledge”, for customer service offered through your own contact centres and self-service systems. By Andrew Mennie.
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The New Media Knowledge and the Creative Futures Group - Music Tank, Portobello Business Centre, Julies Bicycle, London Film Connection, Portobello Film Festival, and Paddington Development Trust - have formed a London based support and innovations network for businesses in the creative sectors. This was a response to the huge changes taking place in the global economy and the need to respond to the resulting threats and opportunities.
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As the dust settles from last Friday’s Digital Britain Summit, New Media Knowledge asked around to find out just who should be making ‘Digital Britain’ happen. more
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How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision... more
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The view that project management's tenets of processes and risk management are the antithesis of innovation needs challenging, says David Hillson... more
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What are the top 10 profitability pitfalls? A reckoning on what creative agencies are doing wrong on the road to profitability is long overdue, says Steve Hodinott... more
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Creative Futures Launch: Thurs 4th March '10
Next Thursday evening, March 4th, sees the official launch of Creative Futures - a three-year programme created by six of London’s most dynamic, creative organisations who have come together to support peer-to-peer innovation and sustainable growth in small London-based music, film, fashion, digital and creative enterprises. Financed through the European Regional Development Fund, Industry, and Westminster and Kensington & Chelsea Councils, the Creative Futures project is a comprehensive response to the new economic realities facing small and medium enterprises.
Comprising New Media Knowledge, MusicTank, Julie's Bicycle, London Film Convention and Portobello Film Festival, Portobello Business Centre and Paddington Development Trust, each of the founding partners brings skills and expertise to a business sector that forms the backbone of creative, working London and who will facilitate a range of FREE business advice, consultancy, workshops and seminars to registered participants of the programme, on a first-come, first-served basis during the next three years.
This FREE launch event will provide an opportunity to learn how Creative Futures can help you build your creative business in 2010. Held at Great Western Studios - a brand new, giant interactive networking space - this event also affords an opportunity to meet new people, organisations and potential clients in a relaxed atmosphere and against an exciting backdrop of interactive art installations, music and games...you'll even get a chance to experience a Talkaoke mobile chat show!
As if that's not enough, complimentary drinks for the early birds come courtesy of Creative Futures and Great Western Studios. What are you waiting for?
This event is FREE but you must register at: http://www.creative-futures.co.uk/event/2010/03/creative-futures-launch
DIARY:
Date: Thurs 4 Mar 2010 | Time: 18.00-21.00 hrs
Venue: Great Western Studios, 65 Alfred Road, London, W2 5EU
See below for further information about Creative Futures...
Remember! No walk up on the day - you must register for this event !!
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