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“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
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92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
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A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
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The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
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At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
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Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
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The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
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The truly exponential growth of social media at the dawn of the 21st century, led to an overwhelming wealth of content which shifted the future challenge of new media technologies from ‘the wisdom of the crowd’ to harnessing ‘the madness of the masses’. It is not a coincidence that crowd and content filtering as well as understanding the conversations and structuring of social networks have become of paramount importance to businesses and the marketing of their products. more
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Join the debate on smartphones
Smartphones have been calling the attention of the media these last weeks. Join the debate and let the NMK members know your opinion.
Smartphones have been calling the attention of the media these last weeks. The Economist has discussed the expansion of sales of smartphones, in spite of the recession. Access to applications such as Facebook and Twitter are motivating people to invest in more sophisticated mobile devices. The UK police force is also gradually expanding its use of smartphones, in order to increase the efficiency of its professionals and permit officers to access databases at any place, reveals a report from BBC News. It is a matter of fact that there is a big space for creation of applications and marketing campaigns using these new mobile platforms, which are changing the urban landscape.
Associated to GPS technology, smartphones may offer a unique opportunity for creating new forms of exploring localities and integrating the virtual world in our face-to-face encounters. Indeed, they are fostering the emergence of a seamless social experience between online and offline conversations. Media companies are occupying this virtual space with news services of all sorts. The social network applications also foster the impression that these mobile devices are a must.
Read on The Economist: The boom in smartphones
Read on BBC: Police forces adopt smartphones
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