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All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
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Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
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The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
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The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services. more
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This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more
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Smartphones
Interesting article on The Economist
Sales of smartphones are going up, in spite of the recession. An article in The Economist discuss the last available numbers and suggests that cheaper models are pushing the sales up, with value migrating from those companies that run the mobile networks to those that make software and provide services. Permitting devices to access social-networking sites such as Facebook and Twitter is an important feature of popular mobile devices. How is the creative industry reacting to the spread of smartphones? What are the main trends in terms of applications and services? Share your ideas on these topics with the NMK community on Facebook. Read the article
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