“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreAs part of the research “Who is here to learn?” The role of the New Media Knowledge network in the digital media sector, NMK set up an online survey to find out people’s views on NMK. more
Many thanks to everyone who took part in the NMK survey over the last month. The quality of the response was extremely high with some very good ideas for future development, events and courses. And the winners, selected randomly from all the responses that included contact details, are... more
Ofcom’s annual report, The Communications Market 2007, weighs in at over 300 pages, and provides a comprehensive overview of television, radio and internet services. more
Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers. more
US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis. more
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