Augmented Reality continues to cut inroads into marketing with the launch of a social mobile app which claims to be the first of its type to enable visual and audio recognition. New Media Knowledge took a closer look as investment floods into the sector. By Chris Lee.
39% of companies in the UK are yet to develop their website to work on mobile devices, according to a new report released this month. With an increasing focus on the web and e-commerce for sales, this is an alarming figure. By Ian Simpson.
It is no news that the mobile sector in marketing and advertising has become perhaps the most promising one, regarding its potential profitability for businesses this year. However, the segment has also turned out quite challenging to succeed in, especially for companies that failed to develop efficient mobile –specific marketing strategies and further realize them. By Anton Ruin.
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty.
New Media Knowledge speaks to Simon Bird, technical director at dotCommerce, about the survey’s findings and gets some e-commerce best practice tips.
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