This article discusses how marketers and businesses can understand the ‘tone’ of social media content and platforms, to give a better analysis of social media data and cut through problematic content such as sarcastic or ironic comments from users. By John Elkaim.
This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’ By Kath Hipwell.
Nearly two-thirds of large companies around the world are plugged into social media, and yet research by Tata Consultancy Services (TCS) shows that only 10% of enterprises are realising significant improvements to their business as a result of social media investments. This begs the question: What are they doing wrong? By Satya Ramaswamy.
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty.
New Media Knowledge speaks to Simon Bird, technical director at dotCommerce, about the survey’s findings and gets some e-commerce best practice tips.
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