Investors have been putting monies into exchange-traded funds at a strong pace recently, and these notable inflows could illustrate the impact that the latest technological advances are having on the world of investment management. By Alessandro Ferrari.
The dubious practices of the NSA and GCHQ have propelled the issue of personal data privacy back into the headlines once again, and have inspired the inventor of the internet to call for a new online “Magna Carta” to be created. By John Elkaim.
This article discusses how marketers and businesses can understand the ‘tone’ of social media content and platforms, to give a better analysis of social media data and cut through problematic content such as sarcastic or ironic comments from users. By John Elkaim.
In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers.
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