The UK launch of ebuzzing signals a new channel for brands and advertisers to reach highly targeted audiences via social media. It also monetises bloggers so that they receive (fully disclosed) payment for writing about the campaigns that interest them. By Steve Green.
moreSkillset has collaborated with Abertay University to organise ProtoTeach a conference about “best practice in games education” being presented at Dare ProtoPlay in Edinburgh next month. By Nick Sheridan.
moreThe latest quarterly analysis of online search data by leading independent search and social marketing consulting and technology firm Greenlight, reveals that unlike February, there were more online searches made by UK consumers in May for places to buy as opposed to rent. The report, ‘Real Estate Sector Report May 2010‘, also reveals that when it came to sales by location, Scotland proved the most sought after region. Edinburgh was most popular followed by Glasgow then Aberdeen. Cumulatively, they accounted for 19% of all location-specific sales keyword searches.
moreCan you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
moreWeb consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Shelley Taylor is CEO and founder of all dig down, which describes itself as a “digital entertainment site for the culturally curious”. She talks to NMK about the site, the fast-evolving cultural media scene and music distribution.
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