Latest Articles
The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.
more
Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.
more
Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.
more
Related Articles
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
more-
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
-
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
-
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
-
There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend. more
-
NMK Podcast - Episode Two
The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.
This week, NMK talks word of mouth marketing with Mike Rowe, managing director of specialist word of mouth agency 1000heads. Rowe formed the company in 2000 to help companies understand online conversations around products and brands and enable them to engage more effectively with that audience. 1000heads has worked with the likes of Nokia, 3, Sky TV and Toshiba.
Get to the Audio
Download/Play just this episode using your MP3 player:
Episode Two - MP3 Format - Mike Rowe
or subscribe to the feed to have our podcasts delivered to iTunes or your feed reader of choice whenever they are published:
The Podcast Feed (RSS)
Comments
You must be logged in to comment.