Latest Articles

How bookseller Blackwell used long tail search to increase sales

With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.

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The future’s bright for the social Web, say experts

The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.

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Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail

Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.

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• Facebook Places throws down gauntlet to location-based social networks
• Could consumer ignorance hurt mobile advertising?
• Net Neutrality: What’s all the fuss about?
• First Social Media Campaign Hall of Fame Released
• Buzz monitoring at the crossroads: Interview with OpenAmplify
• The things they say: Word of mouth marketing laid bare
• Last call to directly shape Creative Media Industries via far-reaching consultation

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