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“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
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92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
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A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
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With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer. more
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Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why. more
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The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more
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Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more
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Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more
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Cut&Paste 2009 Digital Design Tournament
It’s that time again. The Call for Competitors is open for entries! Got skills in 2D, 3D, or Motion? You could be one of the designers selected to represent London in fast-paced, single-elimination rounds, each with a unique design theme and set time limit.
The annual global tournament is set to zip across 16 cities this year, hitting London on Saturday 4th April, and Cut&Paste is once again challenging designers from various backgrounds and nations across the map to dig deep and design their way into the spotlight.
Introducing 5 new cities, 2 new competition formats, and the first-ever Global Championship event. And with the addition of the new Show&Tell series while continuing our ever-popular Audience Design Contests, the 2009 tournament is one you won't want to miss. Get going and apply - deadline is 20th Feb.
www.cutandpaste.com
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