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Approaching the Crossover

Filed under: all articles
By: NMK Created on: August 12th, 2008
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Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others.

Crossover is a new series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. Each Crossover lab is an immersive, five-day incubator fostering new collaborations and original ideas for cross platform media content and services.

The organisers are currently looking for participants for Crossover Docs and Crossover Kids. 

Crossover Docs (October 5 - 10)

Social media, social networks, alternate reality games, serious games, user generated content and participatory story-telling: are there new ways to engage audiences with factual topics and documentary subjects?

In Crossover Docs, factual and documentary film and television producers will work with games developers, web and interaction designers to invent innovative projects for cross-platform delivery. A focus of the five day, residential lab will be on interactive projects which address big ideas and contemporary challenges including climate change and other scientific issues.

Crossover Kids (Dec 1 - 5)

Crossover Kids will explore the future of children’s media and develop original ideas for cross-platform projects.

Children have always loved TV, but the days when passive viewing was their only option are well and truly over. They're media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what does this mean for content creators? A decline in traditional TV commissioning and falling budgets? Or an framework for innovation and collaboration? 

Crossover Kids offers you a unique opportunity to experiment with a diverse, talented group of creative professionals: tv and film producers, game developers, web designers, animators, theatre practitioners and toy creators. 

To find out more about Crossover and to apply to participate in any of the labs, visit www.crossoverlabs.org.

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