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Benefits and downsides to the BYOD trend

BYOD (Bring Your Own Device) isn’t the most eloquent (or elegant) acronym to come out of the IT world. However, some say it stands for a new era where employees’ preferred devices are also used for completing work tasks. But is BYOD really the ultimate social integration and cost saving trend for businesses? Dominic Jones, managing director at IT support provider Barton Technology explains why this new trend may not be as inclusive as it claims to be.


Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.


Measure for Measure: Gauging the Impact of Social Media

Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.


Black Swans and Strategic Planning

Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.


Latest Articles

Instagram ads to expand beyond US. Here are some top tips for marketers

Photo app Instagram announced recently that it is to expand its ad offering outside the US and into Canada, the UK and Australia. So what are the learnings that organisations can learn from the first iteration of Instagram ads? New Media Knowledge sought the advice of brand planner Shane O’Leary to learn more. By Chris Lee.


How to make the most of Facebook’s latest Pages change

Facebook has changed the layout of its business Pages. New Media Knowledge caught up with integrated marketing experts Collider to learn how brands can make the most of the changes. By Chris Lee.


Usability explained: Examples and advice for successful user guidance

FACT-Finder’s Marino Casucci shares advice on best practice for creating successful user guidance in your online shop.


Performance of social networking sites – Index from Keynote Systems for April 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Thomas Gronbach.


Bloggers matter, so how can you reach them?

Many bloggers have genuine reach and enjoy the trust of their audiences, making them a desired ally of brands. But how can brands engage with bloggers? New Media Knowledge asked for expert advice and looked for example. By Chris Lee.


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