Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Spotlight

NMK on the Internet

The NMK has communities on Facebook, LinkedIn and Twitter. You may join us in these spaces for sharing information and ideas about the digital media and creative industries.

more

We're supporting


freelanceadvisor

Support Wikipedia

Featured Articles

Benefits and downsides to the BYOD trend

BYOD (Bring Your Own Device) isn’t the most eloquent (or elegant) acronym to come out of the IT world. However, some say it stands for a new era where employees’ preferred devices are also used for completing work tasks. But is BYOD really the ultimate social integration and cost saving trend for businesses? Dominic Jones, managing director at IT support provider Barton Technology explains why this new trend may not be as inclusive as it claims to be.

more

Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

more

Measure for Measure: Gauging the Impact of Social Media

Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.

more

Black Swans and Strategic Planning

Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.

more

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

more

The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

more

Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

more

The best revenue generator of any digital channel: Email

Revenue from email has increased proportionately 28% in one year. New research finds 7 in 10 marketers rate email as ‘excellent’ or ‘good’ for ROI. By Steve Denner.

more

Big business brands: Even 2-year-olds recognize their logos

Logos are far more than just colorful doodles. They affect you in ways that you might not have noticed. By Alex Hillsberg.

more

More Articles


View archive of articles

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: