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Featured Articles
Facing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreTrading Spaces: Exclusive Interview with BT Tradespace
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
moreLatest Articles
The DIY University or Business School: how to build your own agile learning experience with social media
The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.
moreDWPub releases new ‘Social media in the public sector’ whitepaper
Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.
moreUsing digital marketing to target local audiences
Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.
more5 secrets of building a great business website
In this article, Abby Hardoon discusses the insights into the most important factors in building a website that attracts and retains online visitors.
morePressure on marketers intensifies in 2012: Interview with Adobe Systems
With more than half of companies predicted to cut their marketing spend in 2012, marketers are under more scrutiny than ever to deliver solid returns on investment. New Media Knowledge talked exclusively to Adobe Systems UK about social marketing and measurement in 2012. By Chris Lee.
moreMore Articles
- Nokia Lumia fails to halt smartphone sales slump
- Creative Industries Council endorses Skillset Skills Group's plans to boost skills and talent
- Women are best at being social on social media
- 2011: The Year of App Monetization
- How will Facebook Timeline impact brands?
- Looking ahead: Search marketing in 2012
- Consumers are demanding customer service on social media
- Actinic Q4 2011 survey shows marginable uplift in sales for UK SME online retailers
- Is 2012 the Year of Social Business? – Possibly!
- Increasing conversion through data quality and usability
- Google tipped to overtake Yahoo to become king of display advertising in 2012
- Managing social media for news sites: part three – how to create an engaging online community
- Android is to gain market share in the next 12 months
- Brazilian and Chinese Internet markets: where should you be investing?
- What consumers really want from social media and where brands go wrong
- Keeping the family together through New Media
- New Product: Actinic Online enables SMEs to create mobile-optimised ecommerce sites
- UK Publishing Survey: only 20% use email automation and Social Media integration is low
- Survey unveils disturbing lack of user security in mobile devices
- Connecting the data dots on Facebook and beyond
- “Big Data” is a misnomer. Unhinged Data is more accurate
- Tech companies not social enough, study finds
- Informa Analyst Viewpoint: Kinect-like controllers come to Smart TVs
- Social Search’ is finally here!
- The evolution of TV viewing
- Online video advertising – predictions for 2012
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