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Featured Articles
Benefits and downsides to the BYOD trend
BYOD (Bring Your Own Device) isn’t the most eloquent (or elegant) acronym to come out of the IT world. However, some say it stands for a new era where employees’ preferred devices are also used for completing work tasks. But is BYOD really the ultimate social integration and cost saving trend for businesses? Dominic Jones, managing director at IT support provider Barton Technology explains why this new trend may not be as inclusive as it claims to be.
moreFacing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreLatest Articles
Institution of Engineering and Technology Seeks Out World’s Brightest Ideas in Information Technology, Start ups and Intelligent Systems
The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.
moreFive reasons to run your own virtual conferences
Gone are the days when prospects and customers were willing to travel significant distances to attend a conference. By Lisa Bennett.
moreThe industry reflects on initial impact of Google’s Penguin 2.0 update
Google updated its Penguin algorithm update in May 2013, which the search giant estimates will have more impact than version 1.0. New Media Knowledge asked the search industry for its thoughts on initial findings from the first few weeks of life with “Penguin 2.0”. By Chris Lee.
morePerformance of social networking sites – Index from Keynote Systems for May 2013
Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.
moreData challenges have created significant gaps in marketers' understanding of consumers
The Economist Intelligence Unit (EIU) reveals lack of data skills have left 70% of consumers jaded by “Personalised” Marketing Campaigns. By Sharmee Mavadia.
moreMore Articles
- Apple’s iOS 7 wows global online community – social media users brand it “amazing”
- Performance of social networking sites – Index from Keynote Systems for April 2013
- Online consumers call for real-time control of marketing communications
- Friendly retail staff draw 40 per cent more from customer’s wallets
- Customers “shun” social media for financial service contact
- Mobile operators should offer more digital services and deliver high-performing networks to keep customers
- Apple's new operating system, iOS7
- Email: it’s here to stay
- Ads blamed for drop in Facebook usage
- Social media marketing replaces traditional ads for small businesses
- Content is interesting, but data will be king in email marketing
- UK consumers show strong appetite for sponsored free or reduced mobile bills
- Pay up if you want success on social networks, study claims
- A mutual relationship: print and digital content
- Supermarkets and banks doing best job of getting close to customers but other sectors struggling
- Campaigning in the Cloud: A retrospective of Obama 2012
- Organisations seek the human touch to improve customer communications
- Public transportation users predict big increases in the use of smartphones, paperless travel and social media
- Google’s Penguin 2.0 update will favour ethical SEO campaigns
- Backdrop of economic pessimism forces UK consumers to re-think loyalty to brands
- The future of ad networks: Market winners’ image
- Complaints on social media rise by a fifth: Companies warned to adapt – fast!
- Look who’s gaming
- How will YouTube’s new pay-to-watch channels impact the online content market?
- Sales through mobile advices increase in April
- Ovum warns command-and-control management is dead
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