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Featured Articles
Measure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreTrading Spaces: Exclusive Interview with BT Tradespace
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
moreWe Live in Public: Interview
The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.
moreLatest Articles
SDL Tridion Case Study: Virgin Money
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreThe Essential Guide to Link Building
Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreWhat’s more important for interactive teaching tools, creative freedom or the curriculum?
An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreRural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
Blurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreThe New Rules of Engagement
Recently the marketing industry has gone through various changes, impacted by certain events such as the recession. Each catalyst has highlighted new ways to engage and communicate with customers, as well as the importance of measurement and accountability. More and more consumers are sharing information about brands online and advancements in technology have turned consumers from passive observers into active participants who are shaping the future of brands.
moreMore Articles
- What your data tells you
- 'Go Freelance' — free 32-page e-book
- Web entrepreneurs share secrets of their success
- Creative Futures Launch: Thurs 4th March '10
- Facebook showcases successes at TFM&A
- Introducing Creative Futures: a special free programme for creative industries
- Marketers Take Heed – Subscribers Rule!
- One Young World Global Youth study reveals the real-time generation
- BBC launches new mobile apps
- Getting Started in Search Engine Optimisation
- What Katie Did Next: Exclusive Interview with Internet Entrepreneur Katie Lee
- Mobile World Congress focuses on the user experience
- Music al Movement: Addressing the Challenge of Bringing Music to Mobile
- Ad Value: NMK Talks to Improve Digital
- Viral Marketing: Does it still work?
- Home Comforts: Interview with Property Search Site Upad
- Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010
- Back of the internet: Arsenal puts fans first with premier league hosting platform
- Blurtit.com benefits from Google AdSense
- Digitise This! NMK meets the content delivery streamliners
- The future of search
- CES Demonstrates Web’s Ever-Widening Boundaries
- Has the Social Media Backlash Begun?
- Social Media Week: Industry Calls for More Action and Less Talk
- Measure for Measure: Gauging the Impact of Social Media
- One Young World Summit: Using social media to support the engagement of young leaders
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