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Uncovering the true value of mobile apps to business
“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
moreEmail marketing and social media are top areas of investment in 2012
92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreInternational remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises
A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreHow apps are changing the way people make business and marketing decisions
Just as apps for smartphones and tablet PCs ARE revolutionising the way we live our lives - communicating, shopping, travelling and more - they have also changed approaches to business and marketing. MicroStrategy explains how bespoke apps based on a company’s own data can provide unparalleled insight and allow executives to make informed decisions in real-time. By Paul Devlin.
moreThe DIY University or Business School: how to build your own agile learning experience with social media
The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.
moreDWPub releases new ‘Social media in the public sector’ whitepaper
Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.
moreUsing digital marketing to target local audiences
Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.
more5 secrets of building a great business website
In this article, Abby Hardoon discusses the insights into the most important factors in building a website that attracts and retains online visitors.
morePressure on marketers intensifies in 2012: Interview with Adobe Systems
With more than half of companies predicted to cut their marketing spend in 2012, marketers are under more scrutiny than ever to deliver solid returns on investment. New Media Knowledge talked exclusively to Adobe Systems UK about social marketing and measurement in 2012. By Chris Lee.
moreNokia Lumia fails to halt smartphone sales slump
Nokia’s set of recent results for 4Q11 show some of its worst results ever for a final quarter. By David McQueen.
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