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Industry News

How mobiles & Facebook changed buying decisions of men and women

We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). By Alex Hillsberg.

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A client’s guide: How to approve a Google AdWords ad text

With more money spent on Google AdWords in the UK than on ITV, Channel 4 and 5 put together, attention is now turning to the creative element of the medium. The AdWords medium work in a unique waymeaning that clients have to evaluate prospective ad texts in a way that’s different to any other medium, with science and craft both playing a role. By Paul Booth.

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Bing attracting advertisers as ad spend far outstrips Google

Ad spend on Microsoft’s Bing search engine grew at twice the rate of spending on arch rival Google in the first quarter of 2014, according to a new report. New Media Knowledge crunched the numbers. By Chris Lee.

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How to raise sales through Web psychology: Interview with Nathalie Nahai

Understanding the role of psychology is key to selling online, according to Web Psychologist Nathalie Nahai. Ahead of her speech at the Chinwag Psych Conference in May, New Media Knowledge caught up with her to hear her top tips. By Chris Lee.

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Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

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The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

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Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

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The best revenue generator of any digital channel: Email

Revenue from email has increased proportionately 28% in one year. New research finds 7 in 10 marketers rate email as ‘excellent’ or ‘good’ for ROI. By Steve Denner.

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Big business brands: Even 2-year-olds recognize their logos

Logos are far more than just colorful doodles. They affect you in ways that you might not have noticed. By Alex Hillsberg.

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Are marketers missing a trick with online gaming?

TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the TV is no longer the “living room” focal point it once was. By Erik Goossens.

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