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Industry News

Instagram ads to expand beyond US. Here are some top tips for marketers

Photo app Instagram announced recently that it is to expand its ad offering outside the US and into Canada, the UK and Australia. So what are the learnings that organisations can learn from the first iteration of Instagram ads? New Media Knowledge sought the advice of brand planner Shane O’Leary to learn more. By Chris Lee.


How to make the most of Facebook’s latest Pages change

Facebook has changed the layout of its business Pages. New Media Knowledge caught up with integrated marketing experts Collider to learn how brands can make the most of the changes. By Chris Lee.


Usability explained: Examples and advice for successful user guidance

FACT-Finder’s Marino Casucci shares advice on best practice for creating successful user guidance in your online shop.


Performance of social networking sites – Index from Keynote Systems for April 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Thomas Gronbach.


Bloggers matter, so how can you reach them?

Many bloggers have genuine reach and enjoy the trust of their audiences, making them a desired ally of brands. But how can brands engage with bloggers? New Media Knowledge asked for expert advice and looked for example. By Chris Lee.


Retailers surprised by speed of march to mobile

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1 per cent in 2014, reaching $1,500 trillion. In the US, 12 per cent of overall e-commerce revenue is now made up of m-commerce sales according to BI Intelligence. By Chris Lee.


The mobile marketing takeover

The guys and girls at Surge Digital have recently created a new and detailed infographic that discusses the modern world of mobile marketing and the influence it has on both businesses and consumers alike. Mobile sites mean big business especially when it's done right, and more people than every before are incorporating it into their branding strategies. After all, good experiences create happy customers. By Amber Waddy.


Online rights for the purchasing and sending of flowers

Every year, people throughout the country buy and send flowers for Mother’s Day, Valentine’s and Weddings for instance. But as convenient as ordering online is, what rights do online buyers have and what are the pitfalls? By Naveen Aricatt.


Development of the brand utility on mobile

The rapid development of mobile marketing and advertising industries inevitably increases the importance of maintenance and improvement of businesses’ brand awareness and reputation on a permanent basis. By Anton Ruin.


How can SMEs use bitcoins?

With more than 12.7 million bitcoins now in circulation, it’s no surprise that Overstock, eBay and Virgin have all started to recognise and accept bitcoins as an authorised method of payment. With more businesses planning to jump aboard the bitcoin bandwagon, how can your SME make use of this digital currency? By Sean O’ Farrell.


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