Spotlight
Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Industry News
The importance of carefully drafted contracts to IT systems development
This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.
moreSquaring Up: A Closer Look at FourSquare
The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.
moreFacing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreSDL Tridion Case Study: Virgin Money
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreThe Essential Guide to Link Building
Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreWhat’s more important for interactive teaching tools, creative freedom or the curriculum?
An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreRural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
Blurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreThe New Rules of Engagement
Recently the marketing industry has gone through various changes, impacted by certain events such as the recession. Each catalyst has highlighted new ways to engage and communicate with customers, as well as the importance of measurement and accountability. More and more consumers are sharing information about brands online and advancements in technology have turned consumers from passive observers into active participants who are shaping the future of brands.
moreWhat your data tells you
You’ve measured your bounce rates, segmented the analytics and have your conversion rates. Great. But the business essentials cannot be answered through analytics alone. It’s time for the human touch. In this article, David Hefendehl, e-commerce manager at Pod1, gives many good advices on how to cope with this question.
more'Go Freelance' — free 32-page e-book
Freelance Advisor has produced a new and updated edition of their hugely successful 'Go Freelance' guide. Updated for 2010 the guide is packed with advice on just about every aspect of freelancing, from making the leap to setting up a Ltd Company, drumming up business to staying afloat.
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