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Industry News

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

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The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

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Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

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The best revenue generator of any digital channel: Email

Revenue from email has increased proportionately 28% in one year. New research finds 7 in 10 marketers rate email as ‘excellent’ or ‘good’ for ROI. By Steve Denner.

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Big business brands: Even 2-year-olds recognize their logos

Logos are far more than just colorful doodles. They affect you in ways that you might not have noticed. By Alex Hillsberg.

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Are marketers missing a trick with online gaming?

TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the TV is no longer the “living room” focal point it once was. By Erik Goossens.

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Combatting online ad irrelevance: Introducing ‘Ambient Commerce’

Online ads have become a largely irrelevant inconvenience to Internet users, according to artificial intelligence expert Dr Dave Patterson. New Media Knowledge spoke to Patterson to learn more about his solution to irrelevance, ‘Ambient Commerce’. By Chris Lee.

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Informa analyst comments on Facebook removing messaging capabilities from its mobile app

Facebook risks alienating its users to grow the reach of its Facebook Messenger app as a platform for communications, content and commerce. By Pamela Clark-Dickson.

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Catalogues really are the future – we can save the environment!

Catalogues and direct mail are under constant attack from the blinkered digital world. It feels they belong with the Dodo and assume they are bad for the environment. Here we prove that it is not in fact the case! By Ian Simpson.

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Survey: More people back up their data in 2014, but still lose it

Kroll Ontrack survey shows simply having a backup solution in place is not enough to prevent data loss. By Phil Bridge.

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