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Industry News
Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined
The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
more93 Percent of consumer magazines surveyed in the U.K., U.S. and Germany have yet to offer brands complete cross-platform digital experiences
A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
moreUsing the image to tell a story
The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
moreFive Internet mega-trends
Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.
morePR industry “growing up” on thorny issue of measurement
Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.
moreIs the UK tech sector running scared of Google retribution?
In the end of April, Google’s settlement offer to the EU Competition Commission was revealed. Predictably, the offer was pretty half-hearted. But the UK online comparison industry, which will be heavily affected, has so far remained publicly silent. By Will Becker.
moreDigital channels will help mainstream music capture emerging markets
A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.
moreMore than 8 in 10 finance directors question the trustworthiness of Linkedin profiles
Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.
moreSocial TV: A World-First Study
A pioneering neuro science study of social TV viewers by MEC Australia and the country’s biggest TV network has revealed that interacting with social media while watching television drives a 9% increase in program engagement. By James Hier.
moreTech Start-ups – Have you taken full advantage of your new business structuring?
This article looks at how you can take best advantage of the different business vehicles in your new business structuring. Tim discusses the main issues to be away of, as well as the key areas to consider to optimise opportunities. By Tim Housden.
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