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Industry News

Instagram ads to expand beyond US. Here are some top tips for marketers

Photo app Instagram announced recently that it is to expand its ad offering outside the US and into Canada, the UK and Australia. So what are the learnings that organisations can learn from the first iteration of Instagram ads? New Media Knowledge sought the advice of brand planner Shane O’Leary to learn more. By Chris Lee.

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How to make the most of Facebook’s latest Pages change

Facebook has changed the layout of its business Pages. New Media Knowledge caught up with integrated marketing experts Collider to learn how brands can make the most of the changes. By Chris Lee.

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Usability explained: Examples and advice for successful user guidance

FACT-Finder’s Marino Casucci shares advice on best practice for creating successful user guidance in your online shop.

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Performance of social networking sites – Index from Keynote Systems for April 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Thomas Gronbach.

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Bloggers matter, so how can you reach them?

Many bloggers have genuine reach and enjoy the trust of their audiences, making them a desired ally of brands. But how can brands engage with bloggers? New Media Knowledge asked for expert advice and looked for example. By Chris Lee.

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Retailers surprised by speed of march to mobile

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1 per cent in 2014, reaching $1,500 trillion. In the US, 12 per cent of overall e-commerce revenue is now made up of m-commerce sales according to BI Intelligence. By Chris Lee.

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The mobile marketing takeover

The guys and girls at Surge Digital have recently created a new and detailed infographic that discusses the modern world of mobile marketing and the influence it has on both businesses and consumers alike. Mobile sites mean big business especially when it's done right, and more people than every before are incorporating it into their branding strategies. After all, good experiences create happy customers. By Amber Waddy.

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Online rights for the purchasing and sending of flowers

Every year, people throughout the country buy and send flowers for Mother’s Day, Valentine’s and Weddings for instance. But as convenient as ordering online is, what rights do online buyers have and what are the pitfalls? By Naveen Aricatt.

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Development of the brand utility on mobile

The rapid development of mobile marketing and advertising industries inevitably increases the importance of maintenance and improvement of businesses’ brand awareness and reputation on a permanent basis. By Anton Ruin.

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How can SMEs use bitcoins?

With more than 12.7 million bitcoins now in circulation, it’s no surprise that Overstock, eBay and Virgin have all started to recognise and accept bitcoins as an authorised method of payment. With more businesses planning to jump aboard the bitcoin bandwagon, how can your SME make use of this digital currency? By Sean O’ Farrell.

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FB login, should we or shouldn’t we?

Will Facebook’s plans for anonymous login end the use of social logins by brands? Not at all says Jonathan Lakin of Intent HQ.

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Ovum says confusion around convergence is causing business leaders to launch ill-judged initiatives and miss crucial opportunities

A lack of understanding around the pervasive spread and convergence of IT, communications and other digital technologies is causing business leaders to launch ill-judged initiatives and miss crucial opportunities. By Tim Jennings

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Wearable technology for behaviour control

The recent fitting of an alcohol-detecting band to a convicted binge drinker in the UK is a reminder of how the use of wearable electronics for behavior control is proceeding apace. In a first for the UK, the authorities fixed a SCRAM alcohol-detecting leg band to a high risk offender. Dr Peter Harrop.

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Institution of Engineering and Technology seeks out the World’s Best Information Technology Innovations

The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in information technology for one of the industry’s most prestigious awards programmes – the Innovation Awards.

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The Real Cost of Business Downtime

This infographic looks at the real cost of business downtime and what this means for a company in terms of loss. Including a downtime calculator to work out the financial cost of this unscheduled downtime, it also shows how a brand can be damaged by negative customer feedback. By Paul Burns.

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Mobile in digital marketing: simply powerful, personal connections

Stephen Jenkins, VP Marketing, EMEA, for leading independent mobile ad platform Millennial Media, takes a look at mobile’s increasing influence for brands seeking to reach consumers, and provides advice on how to capitalise on the mobile opportunity.

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Customer service departments in financial services sector struggle to connect the dots

Siloed approach to customer service leaves one in four queries unanswered first time. By Stephen Sinclair.

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How much can SEO help your business?

James Edwards, SEO Executive at digital marketing agency Passion Digital, gives the lowdown on SEO and why it matters to your business.

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AmazonCart is a solution in search of a problem

AmazonBasket/AmazonCart is a solution in search of a problem. Amazon has perfected the art of online purchasing and checkout on its own properties. Getting consumers to change their shopping behaviours can be extremely difficult and consumer adoption will likely be a major hurdle. By Patrick Salyer.

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Bridging online and offline commerce: Interview with Demandware

Nearly half of retailers want a single platform to manage consumer interactions and transactions. New Media Knowledge caught up with specialists at Demandware to learn how to successfully marry online and offline commerce. By Chris Lee.

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Panda 4.0 punishes websites with little original content

Google’s latest algorithm update appears to have punished websites which are weak in original content, a preliminary study indicates. The analysis by search visibility software firm Searchmetrics appears to confirm Google’s desire to reward popular, original content. By Chris Lee.

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Could the right to be forgotten lead to the right to re-write history?

Last week the European Court of Justice ruled in favour of the "right to be forgotten" and said Google must delete inadequate or irrelevant data from its results when a member of the public requests it. But is this a slippery slope towards censorship? By Vincent Potier.

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John Lewis beats Apple and Google to be crowned UK’s most collaborative consumer brand online

.wiki research reveals that consumers lament lack of opportunity to collaborate with top brands online. By Ray King.

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Deep linking on mobile: Challenges vs. prospects

Undoubtedly, linking various media channels with a business webpage remains one of the crucial tasks for any marketing team, if they wish to promote products and/or services online. In this respect, whereas some marketing specialists still follow the same-old method of linking social media posts, blog articles and even forum comments to their company’s Home page, current digital realities have already forced businesses to reconsider previously applied linking strategies and shift on to a different tactic – deep linking. By Anton Ruin.

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Achieving real-time personalisation

To achieve truly effective, cross-channel, real-time personalisation there is one key requirement: detailed data. As Katharine Hulls, VP Marketing, Celebrus Technologies, explains, to realise the vision and benefits of real-time personalisation, organisations need step out of the aggregated data comfort zone.

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Will Foursquare users warm to Swarm?

Geosocial network Foursquare has launched its new app Swarm, designed to help users locate their friends more easily, but what difference will it make? New Media Knowledge caught up with Drew Benvie of the Battenhall consultancy to find out. By Chris Lee.

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Chinese companies enter top 30 global media owners for first time

Two Chinese companies – CCTV and Baidu – have entered ZenithOptimedia’s Top Thirty Global Media Owners ranking this year, the first time any company from China has done so. They join Brazil’s Globo as the only companies based in emerging markets on the list. By Jonathan Barnard.

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Europe rules Google must honour “right to be forgotten”. Where does this leave brands?

This month the European Court of Justice ruled that individuals have the ‘right to be forgotten’ on search engines, finding against Google. Is this good news for brands and individuals looking to bury bad news from search engines? New Media Knowledge canvassed the industry. By Chris Lee.

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Twitter budgets rise as big brands home in on customer acquisition

Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro. By Javier Burón.

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Building a TV Storyworld in 8 Steps

At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody. In his keynote address, Brody said that we are all being too “calm and polite” in the face of technology-driven seismic shifts in our industry. However, a few hours earlier in that same conference room I had presented some brilliant examples from across Europe and the US of the diverse ways in which TV marketers are harnessing technology and social platforms in building transmedia “storyworlds”. By Andy Bryant.

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The Colossal Content Marketing Report: Blogging basics and beyond

TrackMaven has released their “Colossal Content Marketing Report”, an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection. For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. By Maggie Jones.

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Live chat is “easiest way” to contact companies

Consumers rate live chat as the customer service touch point which requires the least effort. New Media Knowledge took a look at the reasons why and implications for consumer-facing brands. By Chris Lee.

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Facebook’s $19B for WhatsApp was only the 4th biggest tech buyout in 2014

If you think Facebook’s $19 Billion WhatsApp acquisition was huge, think again. It turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014. By Alex Hillsberg.

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Cloud computing and SME's

Cloud computing has been around for a while now but many people are still getting to grips with it. This infographic throws up some pretty interesting finds including the general view some people have that it is something to do with the weather! By Jon Falgate.

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How to attract Millennials with targeted messaging

So-called ‘Millennials’ in Europe are more sensitive towards how brands track their personal data, than with those in the US who are keen to share data for an improved customer service. This is one key finding of a new study. New Media Knowledge quizzed its author. By Chris Lee.

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Facebook is 'owning' the e-commerce space, when it comes to social logins

During the last two quarters, Facebook has seen a three per cent growth in its share of e-commerce social logins making it by far the most dominant player, with 77 per cent of all logins. Facebook’s growth hasn’t just been limited to e-commerce either, with strong gains in consumer brands, travel and hospitality. By Patrick Salyer.

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What are you wearing?

The first few months of 2014 have been awash with predictions on the rise of ‘wearable tech’. This can be anything from watches to glasses to fitness monitors to auto-video diaries to clothing that monitors health/activity to posture sensors to… By Mark Gibson.

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Performance of social networking sites – Index from Keynote Systems for March 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Adobe report shows continued Facebook ad business growth

Adobe has released its Social Media Intelligence Report analysing paid, earned and owned social media trends for Q1. Key findings of the Adobe Digital Index report show that Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20 percent and 41 percent respectively. While revenue per visit (RPV) coming from Facebook grew by two percent QoQ, RPV from Twitter and Tumblr declined by 23 percent and 36 percent respectively, following a strong holiday quarter.

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Four secrets to creating a truly cross-channel offering

Marketers are well aware that taking a siloed approach in a world of fragmented channels and platforms can be detrimental to the organisation. So just how can marketers achieve cross-channel marketing consistency and success? New Media Knowledge took some tips from Marin Software. By Chris Lee.

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Banks are trusted most to protect data, poll finds

People are more likely to trust banks to protect their data than politicians, security agencies, mobile phone companies or online and social media providers, according to the findings of a new poll. By Brad Thiele.

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Bitcoin? UK consumers don’t trust it and don’t understand it

New research from Venda finds 71% of UK consumers would rather not use Bitcoin to pay when shopping online. By Eric Abensur.

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Strange ways to measure the US economy: Lipstick sales & hemline length

Did you know that Americans have some really strange ways to measure economic growth? For example, lipstick sales and hemline lengths are actually quite accurate in measuring the strength of US economy. By Alex Hillsberg.

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Ads could flourish on Tinder: Interview with Unique Digital

Mobile dating app Tinder could be about to introduce advertising. Will this appeal to advertisers? New Media Knowledge caught up with Unique Digital’s James Briscoe to learn about the opportunities for marketers. By Chris Lee.

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Retailers lose a third of consumers after they check their smartphone while in-store

Tradedoubler research reveals that the smartphone is a key influencer on shopping behaviour, with more than half of shoppers (61 per cent) changing the way they have bought something as a result of using a mobile in-store. By Dan Cohen.

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5 steps to an effective content strategy for your startup

Content is now an important factor in successful business plans, regardless of the industry. It is therefore essential to have an effective content strategy from the beginning of your startup to get ahead in a crowded and competitive marketplace. By Sophie Turton.

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The rise of me-tail

Customisation in marketing is not a new or particularly ground breaking concept; however, it is becoming increasingly important with the rise of social media. By Ian Simpson.

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The true costs of data loss: How to protect your business

The issue of data loss should be a priority for businesses, but recent reports have shown that a significant proportion of business owners are not taking preventative measures to protect their data. Here we take a look at the causes and consequences of data loss, and how to best prevent it. By Torgny Gunnarsson.

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Debunking myths around programmatic buying

The term “programmatic buying” has become perhaps the most widely discussed one in the current marketing realities. Logically, these days many companies expect it to be the most effective way to generate audience demand, increase their ad profits and acquire more customers. By Anton Ruin.

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Why true personalisation is critical to your business

In this article, Neil Hamilton, Director of Personalisation at SmartFocus outlines the top reasons why true personalisation is critical to every business. He discusses how true personalisation can make you more money, how it is expected by customers and how not doing it is a risk – especially when the chances are that competitors are.

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As revenues from social ads rocket and organic reach on Facebook declines, what are the opportunities for marketers?

Facebook has more or less said that organic reach of brand page content on users’ wall has dropped significantly and paid ads offer the best chance of getting in front of eyeballs. It is in this backdrop that new research reports a 191 per cent rise in social ad revenues. New Media Knowledge quizzed the authors on the changing landscape of Facebook. By Chris Lee.

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Global adspend set to return to pre-financial crisis growth rates

Adspend boosted by stronger economy, programmatic buying and mobile. Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising. By Jonathan Barnard.

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Focus shifts from links to engagement at BrightonSEO

The ever-changing algorithms of the world’s leading search engines shifted the onus onto engagement, not just link-building. This was just one major takeaway from BrightonSEO. New Media Knowledge was there. By Chris Lee.

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Open all hours: the rise of the omniconsumer

The past few years have seen the winds of technological change advance and transform the smartphone and tablet into the first port of call for news, information, entertainment and communications – and now retail. By Dan Cohen.

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Approaches to budget planning for digital marketers

For many marketers, budget planning may not be their most favourite part of the job. It requires time, attention to detail and plenty of discipline – and for busy marketers it can be tough to manage along with their day-to-day operational responsibilities. But working on a detailed and accurate budget and plan are actually one of the most important parts of a marketing director or chief marketing officer’s job. By Josh Dreller.

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Controlling rumours on social media is crucial during a disaster or terrorist attack

Authorities around the world should set up emergency communication teams to manage the amount of misinformation circulating on social media during disasters, terrorist attacks and other social crises. By Ashley Potter.

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Pushing boundaries towards the future of mobile payments

Every day, consumers around the world are engaging in financial transactions to pay for food, travel, clothing, a service…and the list goes on. As more consumers become digitally driven and own smartphones, a cashless economy is fast becoming the way forward due to the availability of mobile payment options. But widespread adoption is dependent on making mobile payment offerings both seamless and secure to develop a positive consumer experience. By Joydeep Bhattacharya and Olof Schybergson.

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SMEs unhappy with their web presence but not investing to improve it

Eight out of ten (79%) small to medium sized enterprises (SMEs) say their website is critical or very important to their business but only 28% are happy with their company’s Google rankings. In fact, research undertaken by Browser Media at The Business Show in London shows that only four in ten (43%) of these SMEs are actively investing in marketing their website to improve their web presence. By Joe Friedlein.

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How mobiles & Facebook changed buying decisions of men and women

We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). By Alex Hillsberg.

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A client’s guide: How to approve a Google AdWords ad text

With more money spent on Google AdWords in the UK than on ITV, Channel 4 and 5 put together, attention is now turning to the creative element of the medium. The AdWords medium work in a unique waymeaning that clients have to evaluate prospective ad texts in a way that’s different to any other medium, with science and craft both playing a role. By Paul Booth.

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Bing attracting advertisers as ad spend far outstrips Google

Ad spend on Microsoft’s Bing search engine grew at twice the rate of spending on arch rival Google in the first quarter of 2014, according to a new report. New Media Knowledge crunched the numbers. By Chris Lee.

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How to raise sales through Web psychology: Interview with Nathalie Nahai

Understanding the role of psychology is key to selling online, according to Web Psychologist Nathalie Nahai. Ahead of her speech at the Chinwag Psych Conference in May, New Media Knowledge caught up with her to hear her top tips. By Chris Lee.

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Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

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The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

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Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

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The best revenue generator of any digital channel: Email

Revenue from email has increased proportionately 28% in one year. New research finds 7 in 10 marketers rate email as ‘excellent’ or ‘good’ for ROI. By Steve Denner.

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Big business brands: Even 2-year-olds recognize their logos

Logos are far more than just colorful doodles. They affect you in ways that you might not have noticed. By Alex Hillsberg.

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Are marketers missing a trick with online gaming?

TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the TV is no longer the “living room” focal point it once was. By Erik Goossens.

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Combatting online ad irrelevance: Introducing ‘Ambient Commerce’

Online ads have become a largely irrelevant inconvenience to Internet users, according to artificial intelligence expert Dr Dave Patterson. New Media Knowledge spoke to Patterson to learn more about his solution to irrelevance, ‘Ambient Commerce’. By Chris Lee.

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Informa analyst comments on Facebook removing messaging capabilities from its mobile app

Facebook risks alienating its users to grow the reach of its Facebook Messenger app as a platform for communications, content and commerce. By Pamela Clark-Dickson.

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Catalogues really are the future – we can save the environment!

Catalogues and direct mail are under constant attack from the blinkered digital world. It feels they belong with the Dodo and assume they are bad for the environment. Here we prove that it is not in fact the case! By Ian Simpson.

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Survey: More people back up their data in 2014, but still lose it

Kroll Ontrack survey shows simply having a backup solution in place is not enough to prevent data loss. By Phil Bridge.

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Twitter least effective customer service channel for UK brands

Eptica research of top 100 companies finds customer experience ‘average’ across web, email and Twitter. By Olivier Njamfa.

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Previously on, next time on … Shakespeare’s trailers

I was lucky enough to attend the RSC’s latest production of Richard II. A couple of things struck me when watching the performance (beyond how far up did David Tennant’s hair extensions start). They were both to do with dramatic structure, and how modern television still couldn’t teach the master of storytelling anything new. By Charlie Mawer.

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The magic of search in retail: Lessons from Germany and beyond…

How European retailers are creating the finest shopping experiences. By Marino Casucci.

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Where does Twitter go from here? NMK asks the experts

Rumours surfaced recently that Twitter was to dispose of two of its most popular engagement functions – replies and hashtags – as part of its continued development. Even if these stories prove unfounded, it put the spotlight firmly on Twitter’s future development. New Media Knowledge asked its network of experts what they thought of the revamp and where Twitter goes from here. By Chris Lee.

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The importance of localising and personalising data

Last year Econsultancy published an article claiming that some businesses doubt the value of personalisation. Although 94% of companies agree that personalisation ‘is critical to current and future success’ less than half of companies are personalising their website experience. By Rob Durkin.

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Stolen social media accounts more valuable to cybercriminals than credit cards

Cyber criminals today no longer operate alone. They are a part of a complex marketplace where capabilities and data goods are exchanged for crypto currency (such as Bitcoin and Litecoin). By Tim ‘TK’ Keanini.

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Strong Q1 2014 mobile performance

Affiliate Window’s mobile data is drawn from over 2.5m network transactions each month across 1,600 advertisers spanning the retail, travel and telecoms sectors, including companies such as John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. By Matt Swan.

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How to sell digital to a sceptical board

Organisations across the world will increase digital marketing spend this year compared to 2013, but marketers still complain that many boards remain sceptical as to the value of digital services. So how can marketers ‘sell’ digital to sceptical boards? New Media Knowledge went on the hunt for top tips. By Chris Lee.

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Hackers exploit vulnerabilities in media players to infect user machines

Trusteer’s research has shown that vulnerable media players are constantly targeted by malicious actors. Since in most environments media players exist on users’ desktops for their own personal use, IT and security administrators ignore these applications and the content files they use. After all, you want to keep your employees productive and happy, and allow them to listen to their harmless music while they work. However, because these applications are not controlled, and users are not in a rush to patch these applications, most installations are vulnerable to exploits. By Dana Tamir.

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Retailers face big hurdles in bridging the “Omni-Channel Commerce Gap”

According to new research from Accenture and hybris, technology integration issues cited as a barrier to implementing digital capabilities that enable seamless retailing across in-store, online and mobile channels.

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US consumers twice as likely to share a bad service experience than UK counterparts

New research from NewVoiceMedia reveals that US consumers are twice as likely to share a bad customer service experience than those in the UK; whereas Brits are more inclined to recommend a company following a positive interaction. By Jonathan Gale.

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Research from the Institute of Customer Service proves Customer Satisfaction leads to year-on-year sales growth

In the recently released UK Customer Satisfaction Index (UKCSI), Retail Food organisations with a higher than sector average score saw an 8 per cent increase in year-on-year sales. In contrast, competitors with a score below the sector average gained an increase of just 4 per cent (Comparing 12 weeks to 2 March 2014 to 12 weeks to 3 March 2013, Kantar WorldPanel). By Jo Causon.

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Seven-step guide launched to help bridge digital skills gap

Seven-step guide launched to help bridge digital skills gap.

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UK mobile advertising set to overtake newspaper ad revenue in 2014

In this article, Anthony Wilkey discusses the evolution of mobile marketing, including the importance for businesses to understand when consumers access their mobiles, optimising every campaign for viewing on mobile platforms, and engaging customers with personalised, real-time messages.

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Activate identifies top high street mobile phone retailers

Nationwide high street happiness survey results announced. By Mike Cottman.

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Publishers should embrace choice in the tablet world

The idea that technology is killing print is a story as old as gadgets with screens. By Ranj Begley.

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Use social media to build audience loyalty and earned media potential

The impact of social media on audiences will be discussed in-depth at the BroadcastAsia2014 International Conference. In this article, June Seah and Elaine Sng interview Erin Dwyer, Executive Director of Digital Marketing of Starz and conference speaker.

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Asia’s emerging markets lead the way with video sharing

Countries in Asia are leading the way when it comes to sharing videos online, according to a new study. New Media Knowledge met the report’s authors to understand why. By Chris Lee.

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A nation of mobile mavens: UK consumers leagues ahead of Europe in use of smartphones for online shopping

The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online platforms in the consumer journey, from research to purchase. The finding comes as Google launches a new website to help brands improve their website design and accessibility across mobile platforms. By Matt Brocklehurst.

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7 Myths about Branded Video Content

The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix. By Sarah Gavin.

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How to Build an Effective Marketing Team

Undoubtedly, the importance of building a united and effective team is incredibly important for every business. However, this aspect becomes even more crucial in marketing, simply because the global trends are changing so fast that the notion of effectiveness is continuously re-evaluated. By Anton Ruin.

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SMBs using digital marketing to expand customer base

In this article, SmartFocus offers SMBs (small and medium-sized companies) advice on how to build successful online marketing campaigns, similar to those used by the larger organisations, which will help them to communicate with their customers more effectively, build stronger relationships and drive more revenue as a result. By Neil Hamilton and Anthony Wilkey.

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Customer communications go ignored because businesses cannot process paper

Businesses risk losing customers through poor customer service. By Charlotte Marshall.

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CTO of DOSarrest answers FAQ on MT Gox bitcoin loss

In this article, Jag Bains, CTO of DOSarrest, comments on bitcoin and how, where, when the money went from Mt Gox. Some 750K BTC went missing over several years 'due to malleability-related theft' according to the consultants’ document whose authenticity has been largely confirmed. The document states that "The cold storage has been wiped out due to a leak in the hot wallet."

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New research shows that customer service is improving, but 1 in 3 Brits still not happy

More than twice as many consumers today believe customer service is improving than in 2008, new research reveals. Increasing consumer social digital media activity is motivating businesses to deliver better service. Consumers are twice as likely to switch energy providers than banks, due to poor customer service. By Dan Palmer.

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UK consumers less tolerant to poor service than US counterparts, finds research

Study reveals contrasting responses of British and American consumers to bad service, with UK businesses losing twice that of US companies as customers switch. By Jonathan Gale and Martin Hill-Wilson.

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Business rate reform call misses point, ecommerce expert warns

Retailers must change the culture of the high street to change it one industry expert told New Media Knowledge this week after calls for business rates reform from MPs. By Chris Lee.

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The world responds to Turkish Twitter access ban

Turkish Prime Minister Recep Tayyip Erdoğan has promised to ban access to and “root out” Twitter after wiretapped recordings were released. Can such a ban truly last and what are the implications for freedom of speech? New Media Knowledge looks at the global reaction to the blockade. By Chris Lee.

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Research shows ‘Content Intelligence’ is the major Big Data hurdle facing large organisations

MindMetre study reveals that, as more unstructured information than ever is being generated, drilling down into that content is seen as the key to gaining a competitive edge. By Paul Lindsell.

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Choosing a CRM that fits the bill: A mini-guide

By facilitating the creation and deployment of meaningful communications, CRM software can enable you to build an on-going customer loyalty programme for future commercial interactions. However, with a myriad of vendors and options on offer, choosing a system that closely reflects your business’ needs is no easy task. Following these tips when opting for the right CRM, however, will see you well-equipped to make the right decision. By Mike Richardson.

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Talk to me: Consumers expect brands to offer click-to-call

New research from Google has revealed recently that 94% of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone. Of the 1,500 respondents surveyed, just under one third (32%) regularly need to call a business when searching for services or products on their smartphone. By Sri Sharma.

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How to succeed in using first-party data

Undoubtedly, new online advertising realities are changing our attitude to audience data. In this respect, it is no longer essential to collect it, but to analyze and further include it in the compound framework of a company’s marketing and advertising strategy, too. By Anton Ruin.

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Performance of social networking sites – Index from Keynote Systems for February 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Articulating opinion: Interview with audience interaction specialist, sli.do

The ability to collect opinion and present it in real-time to audiences could add value to events organisations and corporations looking to ‘crowdsource’ feedback and create deeper conversations. New Media Knowledge caught up with one developer to learn what it brings to the party. By Chris Lee.

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Next in line for mobile messaging: Interview with Line

Facebook’s recent acquisition of mobile messaging service WhatsApp has helped shine the spotlight on one of the digital industry’s fastest growth sectors. But Japan’s Line is also making inroads in several markets. New Media Knowledge caught up with the firm to learn about its plans. By Chris Lee.

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Strong ETF inflows could illustrate impact of technology on investment management

Investors have been putting monies into exchange-traded funds at a strong pace recently, and these notable inflows could illustrate the impact that the latest technological advances are having on the world of investment management. By Alessandro Ferrari.

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Comment: Berners Lee’s proposal for an internet “Magna Carta”

The dubious practices of the NSA and GCHQ have propelled the issue of personal data privacy back into the headlines once again, and have inspired the inventor of the internet to call for a new online “Magna Carta” to be created. By John Elkaim.

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‘Reading between the lies’: how social media misinformation can damage brands

This article discusses how marketers and businesses can understand the ‘tone’ of social media content and platforms, to give a better analysis of social media data and cut through problematic content such as sarcastic or ironic comments from users. By John Elkaim.

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Branded content: 100% proof

This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’ By Kath Hipwell.

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Top consumer brand social media faux pas

Nearly two-thirds of large companies around the world are plugged into social media, and yet research by Tata Consultancy Services (TCS) shows that only 10% of enterprises are realising significant improvements to their business as a result of social media investments. This begs the question: What are they doing wrong? By Satya Ramaswamy.

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Is Direct (mail) Marketing dead or smugly toasting its own rude health?

Direct (mail) Marketing is subject to constant debate and I would guess it’s fair to say it’s a marmite subject – you either like it or you don’t. No marketing technique guarantees 100% conversion to sales and marketing is arguably as much about raising brand awareness. And many business baulk at the thought of their marketing being overtly ‘salesy’. By Ian Simpson.

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Ovum points to Big Trust as big data’s missing DNA

Big Trust should be considered Big Data’s missing DNA, the essential material for capturing ‘hearts & minds’ amongst the ‘shock & awe’ of Big Data power, according to Ovum. By Mark Little.

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5 best practice hints for maximised e-commerce success

As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the detail. By Oliver Hansert.

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Ignoring the move to mobile could cost UK SMEs £77 billion this year

Survey finds only ten per cent of UK small and medium-sized enterprises have optimised their websites to work with mobile devices. By Richard Hanscott and Matt Anderson.

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New report reveals true importance of tablet in the shopping experience

77 per cent of shoppers say a poor tablet experience could change the way they perceive a brand. 67 per cent of shoppers would be less likely to recommend a brand following a sub-standard tablet experience. By Carin van Vuuren.

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Building growth on a marketing makeover

Stormking is a well-established glass reinforced plastic (GRP) building product designer and manufacturer based in Tamworth. In 2013, the company was the winner of a £2000 marketing makeover offered by the Staffordshire Marketing Academy, a not for profit group of companies and highly skilled marketing professionals. By Sue Allport.

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Talking mobile conversion optimisation with Conversion Factory

Conversion rate optimisation is a key focus for many organisations in 2014. With mobile an increasingly significant battleground for attention, how can organisations make the most of the opportunity presented by mobile? New Media Knowledge spoke to an expert to find out. By Chris Lee.

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Focus on the individual at SXSW 2014

The annual South by Southwest (SXSW) conference has moved the onus away from technology and back towards individuals, with a little controversy thrown in for good measure. By Chris Lee.

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Women drive the billion-dollar social media industry

Alex Hillsberg, a web journalist, has produced an infographic, showing domination of women in the biggest social media websites, like Tumblr, Instagram, and Pinterest which grew their user database to 10 million over the past 12 months.

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Tech companies still missing a trick with social media

Deloitte Fast Tech 50 largely failing to engage with audiences via social channels. Popularity of Facebook has plateaued at 68% usage. Google+ catches up with Facebook, but mainly used for broadcasting messages rather than engagement. Businesses are finally getting the hang of Twitter with 50% now engaging with followers. By Debby Penton.

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NMK Survey

We are planning to make some improvements to NMK and would really value your input. Could you spare a couple of minutes to answer some questions and help us shape our plans?

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Performance of social networking sites – Index from Keynote Systems for January 2014

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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4 reasons why cloud hosted phone services are the future of telephony

Why the future of telephony is online. Cloud hosted numbers and services offer a number of advantages over traditional switch-based systems. In this article we’ll look at 4 reasons why internet based services will soon be the norm. By Matthew Guise.

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Ten top tips for getting your Facebook advertising correct

Despite reports of Facebooks’ imminent demise, we don’t subscribe to that view. For digital marketers, advertising on Facebook can bring fantastic results and here are some suggestions to help you get the best out of your Facebook advertising spend in 2014. By Jon Myers.

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Scott Dylan talks the business of social sharing: Why do we share online?

Social media strategist, Scott Dylan, has spoken out about the phenomenon of social sharing, and is endeavouring to find out why this takes place across every social network out there. With Facebook alone accounting for one billion pictures, videos, infographics and other pieces of content shared daily on their network, we can be certain that sharing is a popular thing that many online do; but what makes us share?

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Permissions and strong customer relationships critical for SoLoMo marketing to succeed

Study by data analysis firm GI Insight reveals vast majority of consumers demand companies lay groundwork before embarking on Social Local Mobile campaigns. By Andy Wood.

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Accenture and KPN develop Google Glass™ proof of concept for television applications

Demonstration was on public display at Mobile World Congress 2014. By Tom Loozen.

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Samsung most popular at MWC with 1.2 million online conversations, twice nearest rival Nokia

Research by Synthesio reveals Galaxy S5 was the best received hardware launch at Mobile World Congress. By Catriona Oldershaw.

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Consumer mistrust of data usage has driven Big Trust focus at MWC

As big data analytics creates new opportunities for monetizing customer data, the aggression in its exploitation is driving mistrust among consumers. This year at MWC, strategies for earning trust have been seen everywhere as the telecoms industry realises that to successfully monetize of subscribers’ big data they need to first earn far greater trust from them – Ovum calls this Big Trust. By Mark Little.

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Culture Secretary outlines rights and responsibilities to media audience

Addressing the Oxford Media Convention last week, the Culture Secretary praised the UK’s creative industries but warned that a lot of work remained to create the type of internet we all want to see. By Chris Lee.

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What will the legacy of Mobile World Congress 2014 be?

Mobile World Congress 2014 in Barcelona brought together the great and the good from the mobile industry, including an appearance from Facebook’s Mark Zuckerberg. But what will this year’s Congress be remembered for? New Media Knowledge asked the experts. By Chris Lee.

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Data lies at heart of business transformation: Big Questions Live

Brand Republic’s regular live web debate Big Questions Live returned to debate how organisations can move beyond being customer-centric to becoming customer activated. New Media Knowledge was in the audience. By Chris Lee.

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Londoners help primary teacher’s tweet reach 42 million, says SocialBro

A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original post originated in Canada. By Javier Burón.

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2,000 sales each day originate from an Android Smartphone with 124 clicks each minute from the iPhone

Affiliate Window’s January mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. By Matt Swan.

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New framework for measuring PR effectiveness puts spotlight on strategic planning

EML Wildfire’s PR Vital Signs looks at whether organisations are set up for PR success, with a focus on business outcomes rather than programme outputs, and finds highlights maturity is the missing link in measuring PR effectiveness. By Debby Penton.

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Permissions and strong customer relationships critical for SoLoMo marketing to succeed

Study by data analysis firm GI Insight reveals vast majority of consumers demand companies lay groundwork before embarking on Social Local Mobile campaigns. By Andy Wood.

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State of the Apps Industry Snapshot 2014 report

The report, published by Millennial Media, is a global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever. Six in ten (60%) plan to publish five or more apps in 2014, up from 36 percent in 2013, whilst 74 percent of developers build universal apps that can run on smartphones or tablets. By Ollie Clamp.

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Data holds the key to smart mobile commerce: Interview with SAS

Mobile holds the key for data-smart retailers to really know their customer, according to analytics specialist SAS. New Media Knowledge sat down with the company to learn more about increased personalisation in mobile marketing. By Chris Lee.

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Top data recovery challenges for 2014

Kroll Ontrack, has provided recently insight into the trends that will become the biggest data challenges for 2014. The company predicts that the rise in erase verifications for SSDs and mobile phone adoption at work, coupled with the widespread use of HDD drives and online cloud services will increase the volume of data recovery requests next year. By Paul Le Messurier.

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The Art of Mobile’: How to engage customers on the go

A coherent mobile strategy is essential to any business in 2014 as the way in which mobile users interact on the go with brands continues to evolve. With this in mind, New Media Knowledge caught up with cloud marketing specialists SmartFocus to learn best practice. By Chris Lee.

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January sales shoppers experience disruption online

Keynote announced recently its findings of how well 18 popular UK fashion sites* performed during January sales. It reveals that shoppers would have found the majority of homepages quicker to load in January, compared to the week before Christmas, but less reliable. 11 out of the 18 sites monitored loaded faster on average, but 10 of the sites were less likely to load successfully. By Robert Castley.

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New Marin Facebook research - the international perspective for advertisers

Marin has launched a new piece of research looking at Facebook advertising opportunities from an international perspective. Well established in North America, it is not surprising North America currently leads international regions in Facebook advertising spend, clicks, and impressions. However, when examining international regions outside of North America, Facebook users dramatically outpace North America in total users and engagement. By Matt Ackley.

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Magister Advisors discusses Facebook's WhatsApp acquisition

Facebook’s announced acquisition of WhatsApp for $16 billion is a simultaneously offensive and defensive move that will send a shiver up the spines of social platforms and telcos worldwide, according to Global M&A advisory firm Magister Advisors. By Victor Basta.

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Facebook & Whatsapp - Social messaging traffic to reach 69 trillion by end of 2014

Facebook’s acquisition of WhatsApp should come as no surprise and makes sense for both parties, although there are some key challenges ahead in terms of how Facebook develops and monetises WhatsApp going forward, according to Eden Zoller, Principal Analyst, Consumer Telecoms, Ovum.

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KPMG to sponsor first UK Data Science Summer School

KPMG in the UK announced yesterday a sponsorship deal with pivigo academy, the organisers of the first Data Science Summer School in the UK, a new pioneering project which aims to recruit 100 of Europe’s brightest PhD students and turn them into data scientists during a 5 week intensive course.

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Adapting your business personality for the better

Every individual has their own unique qualities that they bring to the workplace. Whether they’re an introvert or an extrovert, the office environment wouldn’t be the same without them. By Elana Walker.

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If you want my data, reward me

At the moment we provide our personal details free to data-gathering giants like Facebook and Google, but that won’t always be the case, write Daniel de Bruin and Brad Thiele.

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Valentine’s day shoppers let down by online gift and card websites

Keynote, the global leader in mobile and internet cloud testing and monitoring, has announced its findings of how well eleven of the most popular Valentine’s Day gift and card websites* performed in the run up to Valentine’s Day. By Robert Castley.

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The rise and rise of ‘showrooming’ and what brands should do in response

Almost half of all smartphone owners are now using their devices to 'showroom' – using mobiles to browse for items when shopping in-store – according to new research. This puts even more emphasis on retailers to create integrated experiences for their customers. New Media Knowledge looks at the implications for businesses. By Chris Lee.

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Customer experience - the single most exciting opportunity for 2014

Adobe has published its Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Econsultancy, based on a global survey of more than 2,500 marketers and internet professionals.

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Cancer Research UK launches ‘Spaceship’ smartphone game to seek cancer cures

Cancer Research UK today unveils Play to Cure: Genes in Space - a world-first mobile phone game in which people across the globe will be able to help scientists unravel gene data to find the answers to some of cancer’s toughest questions. By Emma Rigby.

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The social media revolution has only just begun

As Facebook has just celebrated its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience, argues that we have only just seen the start of the social media revolution.

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Only new products can sustain Apple’s growth

Professor Loizos Heracleous believes Apple needs to produce more blockbuster products to keep investors happy despite producing record quarterly revenues.

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Data-driven fundraising: Interview with Blackbaud

Thanks to social media, the advance of mobile and the internet, there is now more data generated on consumers than ever before. This is a powerful asset for brands, but how are charities making the most of this data explosion to aid their fundraising? New research has demonstrated that many are struggling to make best use of the data they hold, so New Media Knowledge caught up with the report’s authors to find out more. By Chris Lee.

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New research on social media login data following NSA and GCHQ revelations

In the wake of the recent revelations about the NSA harvesting personal data from ‘leaky’ smartphone apps, along with evidence against GCHQ monitoring YouTube video views, Facebook "likes" and Blogger visits, there is an increasing interest in understanding which data people share through social logins. By Victor White.

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Data Privacy: Advice from ISACA

How fitting are the latest Snowden revelations about the NSA spying through mobile apps? Are we really that surprised? By Yves Le Roux.

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Measuring the consumer journey

Multichannel attribution enables marketers to accredit the performance and costs of multichannel marketing programs to specific marketing tactics. Accenture Interactive’s Conor McGovern covers the challenges and opportunities multichannel attribution offers marketers.

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Marketing scoop of 2014: How to increase content relevancy

Undoubtedly, content relevancy has always been a crucial aspect in online marketing and advertising industries. In this respect, even though both fields have recently undergone numerous changes, it remains equally important to assure that the delivered content is exceptionally relevant to viewers’ needs and preferences at least to be noticeable, let alone attractive and engaging. By Anton Ruin.

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Economic recovery will enable SMEs to grow with the help of technology

With economic growth in the UK predicted to increase in 2014, small and medium enterprises will be able to find their feet again, but only with the help of advanced IT systems and networks. By Chris Papa.

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Disciplines must work together in order to survive

The Institute of Practitioners in Advertising’s latest Bellwether report for 2013’s Q4 highlights the growing divergence across the marketing spend categories. Digital planner Tim Beaver looks at what the impact of this divergence will have for the wider marketing category. By Tim Beaver.

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3 Steps to successful open innovation

A new study at the European School of Management and Technology Berlin (ESMT) suggests that there are three main practices businesses should undertake to enjoy the benefits of open innovation. By Alexandra Dobocan.

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You can run, but you cannot hide from performance

Unless you were a Seahawks fan, this year's Super Bowl was pretty uninteresting. Any hope for an evenly matched contest was dashed immediately after halftime, putting advertisers in the enviable position of being the main attraction. But to make an ad worth the heavy price, advertisers look to make their brand "stick" with US consumers, especially the huge numbers of them with connected devices in their laps and pockets. Best case, you win a customer for life. Worst case, you crash and burn. By Aaron Rudger.

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Expert comment on Facebook

Facebook has come a long way since its inception and is now much more than a place to ‘upload pics’. It is the largest social network in the world, but many are questioning whether it will survive another 10 years. Another innovation and network may come along to threaten its dominant position in the market, but Facebook is in a good position to expand and grow further, thus creating a strong ‘network effect’ and adding new services to keep users engaged. By Markos Zachariadis.

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YouTube’s crack down on fake views will improve quality, experts say

YouTube is to clamp down on accounts which artificially inflate view counts and the user experience should benefit as a result, according to video marketing experts. New Media Knowledge caught up with one of them. By Chris Lee.

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How Facebook forced a change in UK marketing spend

As Facebook celebrates its 10th birthday today, Jason Woodford, Chief Executive of digital marketing agency SiteVisibility, has looked at how digital ad spend has changed dramatically since 2004.

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On its way to dominate the Web, Facebook has to Invest in video

So Facebook stock has reached new highs. It has been an amazing year for the company, but the journey has just begun. By Iddo Shai.

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Crowd-funding is not child’s play

Would-be investors should take heed of the potential risks involved in peer to peer lending… By Mark Sisson.

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Guest blogging is dead for SEO. Where does this leave marketing?

Google’s Matt Cutts recently declared guest blogging as dead for link building. What’s behind the move and should we still provide guest posts? New Media Knowledge caught up with a digital agency head to find out. By Chris Lee.

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Will You use LinkedIn to grow your business?

LinkedIn is known as the worlds No.1 social media site for businesses and it is exploding in terms of popularity, with two new members joining every second and usage up by 800% from 2012 to 2013. By Steve Mills.

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Adobe report finds social media drives record revenue per visit for retailers: Facebook competition heats up

Adobe has released recently its Q4 2013 Social Media Intelligence Report analysing paid, earned and owned social media trends. Key findings of the Adobe Digital Index report show that Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of qualified traffic to retail sites in Q4 with revenue per visit (RPV) increasing across social channels. See below more details on Adobe report.

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Behind the scenes of the DMCA takedown notice

Behind the controversy surrounding calls for Google to adopt stricter anti-piracy measures is sophisticated technology that empowers copyright holders to detect illegal content online and take action to remove it. By Elizabeth Bagot.

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UK tech sector records best growth performance for almost a decade

The UK tech sector shifted up another gear during the fourth quarter of 2013, with strong inflows of new work driving the steepest expansion of business activity for almost a decade, according to the latest KPMG/Markit Tech Monitor UK report. As a result, the UK tech sector ended the year on a much firmer growth footing than it started, with a cyclical upswing first emerging in the spring of 2013 and picking up sharply since the autumn. See the article from KPMG.

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Drop in customer satisfaction signals threat to organisations in a growing economy

Customer satisfaction fell in 2013, after a continuous rise since 2008. Satisfaction drops in 12 out of 13 sectors measured - Banking and building societies is the only sector with an increase in customer satisfaction. Retail food and non-food are the best performing sectors in the index, while utilities, public sector and telecoms perform poorest. Despite the overall fall in satisfaction some organisations have focused on customer experience, increased customer satisfaction and grown market share. Amazon is the highest scoring organisation in the UK Customer Satisfaction Index (UKCSI). By the Institute of Customer Service.

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Social sharing: The shift in consumer preferences

Social sharing has changed drastically over the past year. Consumers no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used. By John Elkaim.

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Keynote annual review reveals vast diversity in UK website performance

During 2013, Keynote, the global leader in mobile and internet cloud testing and monitoring, assessed the performance of 35 UK websites* to evaluate overall online customer experience during the whole year. By Robert Castley.

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Taking a look at View-through Conversions at Biddable World

Delegates at Biddable World in London had the chance to learn more about Google’s View-through Conversions feature. But what are ‘View-through Conversions’ and what do they mean for advertising strategies? New Media Knowledge went along to Biddable World to find out. By Chris Lee.

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Calling for mobile performance metrics in 2014

With mobile advertising undeniably on the up, the next area marketers should be looking at is how to provide a return on investment. What does the year ahead hold and what is the next step in the mobile ad evolution to help mobile become more integrated, rather than treated as an isolated media. By Bill Dinan.

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Companies need to be doing more than simply paying lip-service to data quality

Too many businesses are viewing 'Big Data' as merely a trend and are not extracting long-term value from it. By Wolfram Bosman.

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Communicating complexity with video marketing

The power of the visual to engage, entice and evoke is a principle that underpins pretty much all of modern marketing. But if a picture tells a thousand words then how many words can a three minute video tell? By Joe Cox.

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Want to spy? The risk of applications

Spyware or legitimate monitoring application? You decide. In their latest blog, the Zscaler ThreatLabZ research team discuss a ‘legitimate’ app that can be purchased in Google Play known as SMS Tracker. Now, it’s legitimate as it advertises exactly what it does, but based on how this same application is packaged and distributed in other markets, some audiences may have less altruistic goals with this same application. The app also illustrates the powerful access permissions that an application can gain so long as the end user agrees to it, either explicitly or otherwise. By Viral Gandhi.

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Customer Personalisation: Look first, but then do leap

Marketers have unprecedented access to customer information and data. Yet many remain, understandably, frozen, unsure as to how to turn the data deluge into the required one to one customer experience. Constrained by a lack of skills, the company’s digital marketing maturity – or just budget, for many the route from big data to data-driven personalisation simply appears too complex and too unobtainable. Katharine Hulls, VP Marketing, Celebrus Technologies, insists, don’t get overwhelmed by the enormity of the personalisation challenge – jump in  and begin to make a real difference to the quality of each customer’s personal experience today.

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New DG MediaMind mobile benchmark study reveals what works best in mobile

Entertainment and news/media have highest mobile CTR among verticals. By Ricky Liversidge.

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Mobile marketing to come of age in 2014, industry believes

As mobile becomes increasingly a core element of organisations’ cross-channel marketing strategies, could 2014 be the year that mobile marketing reaches maturity? New Media Knowledge asked around. By Chris Lee.

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Biddable World conference launched to address gap in market

As online ad budgets continue to rise, a new conference has been launched to help marketers make the most of online advertising. New Media Knowledge caught up with the event’s creator to learn what visitors can expect. By Chris Lee.

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2014 Mobile Predictions

Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. By Victor Milligan.

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Starting 2014: Insights on online payment security

It is no surprise that the payment security aspect has always been associated with quite serious issues in the global online commerce industry, and customers’ worries, that their credit card number could be stolen, were frequently justified. By Anton Ruin.

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End of year sales signal two-track retail market

The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane. By Dan Wagner.

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BrightMove Media bring digital advertising innovation to London’s black taxis

BrightMove Media started in late 2012, with the aim of bringing to London the world’s first digital taxi-top advertising. It worked, and is currently running live in London, delivering over 5 millions adverts every month. By Piers Mummery.

 

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Social sharing: The shift in consumer preferences

Social sharing has changed drastically over the past year. Consumers no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used. By John Elkaim.

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2014 will be a year of innovation, disruption, and consolidation in mobile payments

Ovum expects continued technology and service innovation, notably around location-based applications, in the mobile payments space in 2014. However, there will be increasing complexity within the mobile payments ecosystem this year, and on-going challenges around the business model for digital wallet services. By Eden Zoller.

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Marketers outline where they plan to spend their increased digital budgets in 2014

Almost all (98 per cent) of marketers questioned in a report unveiled this month say they plan to grow or maintain their digital budgets in 2014. New Media Knowledge caught up with the report’s author to learn more. By Chris Lee.

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2014 Predictions: The year of programmatic video advertising

In 2013 programmatic buying gained considerable traction across the digital advertising ecosystem. Over the next 12 months we are likely to see this trend continuing as it gains an even greater foot hold, and brand advertisers turn to sophisticated programmatic buying platforms to help them plan, execute and optimise their video ad campaigns. By Tod Sacerdoti.

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10 Content Predictions for 2014

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age. By Kath Hipwell and Andy Bryant.

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Book review: Writing on the Wall – Social Media the First 2,000 Years

The journalist Tom Standage proposes in his book that social media has at least 2,000 years! To support his argument, he does a very interesting research on the history of writing, and even before, on the way human brains are wired to be social. This is an enjoyable book about communication, information and knowledge, and how different technologies have supported this basic human need of being social. By Magda David Hercheui.

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Retailers need to get creative in 2014 to avoid repeat of poor Christmas sales, experts warn

Christmas 2013 sales results disappointed many retailers. This could be due to antiquated approaches to discounting and understanding how the mobile savvy public works, according to industry experts interviewed by New Media Knowledge this week. By Chris Lee.

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2014 - A year for rebuilding trust

Events in 2013 saw trust in many organisations hit a new low, but will 2014 mark a customer service charm offensive from business as they invest in skills for the future? The Institute of Customer Service brings below an analysis for this new year.

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Performance of social networking sites – Index from Keynote Systems for December 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Programmatic: Becoming the strategic technology foundation of mobile advertising

Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the technology foundation of ad tech in general and mobile advertising specifically. That shift was entirely predictable. By Victor Milligan.

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Evidence and statistics key to earning Brits’ trust, but nothing beats personal experience: study

When it comes to building trust in advertising among the Great British public, proof points are key, according to a new study. Personal experience and word-of-mouth are far more relevant in the decision making process. New Media Knowledge caught up with the report’s authors to learn more. By Chris Lee.

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Mobile Stats for December 2013

Last research by Affiliate Window confirms: It certainly was a mobile Christmas with traffic through mobile devices peaking at 39.35% while sales hit 33.54% on Boxing Day. We saw a greater share of traffic and sales on Christmas Day and Boxing Day than we did at any other point in December. By Matt Swan.

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5 marketing trends you probably don’t need to worry about in 2014

Mike Flynn, CEO of Fast Web Media, predicts what won’t be a priority for marketeers during 2014.

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Poorer than expected Christmas trading makes the case for innovation

Stores need to adopt a technology-led approach to get consumers spending. By Dan Wagner. 

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Social resolutions for the CMO in 2014

Every year social media becomes more sophisticated, more intricate and more critical to our daily lives. In this article, Patrick Salyer, CEO at Gigya, discusses the expectations for 2014.

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Workplace collaboration technology to mature in 2014

Collaborative technology in the workplace is predicted to grow significantly in the coming years, so will 2014 be the year that organisations stop seeing collaborative software as the latest ‘must-have’ and derive tangible business benefits? MindLink Software believes so. New Media Knowledge caught up with them to learn more. By Chris Lee.

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Bownty reveals 2014 predictions for e-deal industry

Deep discounting is dead and mobile will dominate. Using his insider knowledge of the maturing e-deals industry, Bownty founder and CEO Steffen W. Frølund has revealed his top five predictions for the sector over the next twelve months.

 

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Trends 2014: Digital marketing, social media, mobile apps, videos etc.

2013 has been a big year for the web, and technology in general. We’ve seen the movement towards more content focused layout and design— removing distractions and making words central to the visual design. In this article, Tom Lloyd discusses some trends for 2014.

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Getting Big Data in perspective in 2014

Managing and interpreting masses of data presents a challenge for businesses. With the words ‘Big Data’ bandied around by marketers, is 2014 the year that we get data management in perspective? New Media Knowledge asked around for clues. By Chris Lee.

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Streaming video trends to watch for 2014

Throughout 2013 we saw the continued rise in the popularity of online video, with mobile devices accounting for more and more content consumption. In this article, Jake Ward discusses the relevance of streaming video.

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10 digital trends to watch out for in 2014

As we enter the first days of 2014, we turn our focus to the New Year and look forward to what may be lying ahead in the rapidly evolving digital world. What new techniques will we need to learn? Which technologies are set to take off? And how can online marketers turn these advances to their advantage? By Mike Flynn.

 

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BuzzCity predicts global smartphone adoption for 2014

KF Lai, CEO at BuzzCity, predicts that we should look out for a rapid shift in users switching from feature phones to smart phones in Indonesia, Philippines, Mexico and Argentina over the next 12 months, continuing this rapid global migration. Along with this migration, the mobile industry will need to address fragmentation both in the development of smartphones but also in the multi-screen fragmented attention of users.

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Usablenet sheds light on what’s in store for mobile in 2014

Most consumers will see in the New Year holding a smartphone, whether it’s counting down the minutes to midnight or messaging well wishes to absent loved ones. But what does 2014 hold for companies doing business on mobile? By Carin Van Vuuren.

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Mobile shopping ticks the right boxes for customers this Christmas

UK customers shunned in-store sales in favour of shopping from their mobile and tablet devices on Boxing Day, according to figures released today by leader in mobile and multichannel technology, Usablenet. Statistics reveal that mobile traffic was 50 per cent higher than on a regular, non-holiday shopping day. By Carin van Vuuren.

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Convenience overrides security for UK mobile shoppers

Survey reveals UK consumers’ lax attitude toward mobile security. By Gavin Millard.

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Messaging friends is changing: Interview with TimeAppsule

With Twitter and Instagram both launching private photo messaging services, 2013 was arguably the year of the ‘selfie’. The way people want to message friends and family online is changing, so New Media Knowledge caught up with the newest player in this space, TimeAppsule. By Chris Lee.

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48 per cent rise in mobile jobseekers

One in three goes mobile to find their next job. 68 per cent increase in the number of complete mobile job applications. By John Salt.

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2014: What will impact the digital-marketing world?

As 2013 comes to an end, many marketers are looking ahead and assessing what will impact the digital-marketing world in 2014. As CMOs plan for next year, it’s important to consider the impact that emerging technologies will have on both marketing capabilities and consumer expectations. By Paige O’Neill.

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E-commerce and trust: It is time to think more about localisation

OFCOM finds that trust is crucial to online spending. Digital River advises businesses to localise e-commerce interfaces to gain more trust from consumers. By Scott Heimes.

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Personalisation is yet to truly take off, but 2014 will be the year of social data

With plenty of talk during 2013 about personalisation in online marketing, New Media Knowledge asked the industry for its thoughts on where the use of customer data for increased personalisation will head in 2014. By Chris Lee.

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5 myths about outsourcing customer service

A decade ago outsourcing was a new concept; now it is in many industries the norm. Indeed it is a significant part of the global economy: in August 2013 Gartner predicted that the global outsourcing market will grow by 5.4% a year for the next four years, reaching a total value of $288 billion. By Ivan Ivanov.

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Beware of mobile apps bearing gifts this Christmas

New mobile devices are dominating the Christmas wish lists of many people this year. But, whilst you may be thrilled to open a new Smartphone or tablet, there are many dangers that you may not be immediately aware of. There are an increasing number of legitimate malware attacks, driven by consumers’ ignorance when it comes to their data privacy, and what they give away, whilst using free of charge services or apps. By Michael Sutton.

 

 

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New principles initiative launched to stem risk of ad misplacement

The Digital Trading Standards Group has launched its UK Good Practice Principles to minimise the risk of advertising misplacement. New Media Knowledge took a look to see how the new principles will work. By Chris Lee.

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Interview with Sam Barcroft: Building Barcroft Media

Barcroft Media was formed in 2003 by photojournalist and ex-newspaper executive Sam Barcroft. Its purpose is providing exclusive editorial content to international publishers and broadcasters. The company is a leading supplier to the UK national newspaper market, breaking stories that set the popular agenda at home and abroad. New Media Knowledge interviewed Sam Barcroft to understand the development of the channel. By Magda David Hercheui.

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Advantageous technologies in advertising: Predictions for 2014

As many reputable experts predict, technologies are likely to remain the powerful driving force in advertising of 2014, similar to what has been trendy before. The development and the further upgrade of innovative technological solutions will definitely fuel the global market, enabling businesses to reach more target audience, generate more sales and increase their profits, as a result. By Anton Ruin.

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Media evaluation in the digital era: How PR must work more efficiently

The public relations industry has constantly been preoccupied with evaluation of the impact it has for clients. Media evaluation has therefore become a particularly time-consuming part of the day-to-day job of the PR professional. New Media Knowledge talked to PR Gym to get its top tips on how to work smarter with media evaluation. By Chris Lee.

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Microsoft XP: Looming IT disaster raises paradigm concerns

There are less than 140 days to go until the end of lifecycle and end of support for Microsoft XP in April 2014. With a third of PCs worldwide still using the popular operating system, Mike Keightley, systems product manager at Yokogawa, discusses the effect this will have on mission critical industries from nuclear to automotive.

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Marketing & Technology trend predictions 2014

With the New Year fast approaching, so are the opportunities for businesses to exploit new technologies. In this piece, John Elkaim, vice president of marketing at Gigya, gives his view on the future of Bitcoins, and potential developments for the well-known ‘Internet of Things.’

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How technology will change our lives in 2014

Fjord, the global service design consultancy part of Accenture Interactive, has prepared a list of 2014 prediction ideas around consumer technology. The consultancy believes in 2014 we are going to seek to recruit our own virtual life management assistant, and start carrying our home in the pocket.

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Online food retailers fail disabled people this Christmas

Disabled people and businesses are both losing out this Christmas because many retail websites and apps are either unusable or difficult to operate,concludes a new review by e-Accessibility charity, AbilityNet. By Robin Christopherson.

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Trends in social sharing: The rise of Pinterest

Identity on the web is hotly contested between a number of different identity providers; namely Facebook, Google+, Yahoo and Twitter. When it comes to social sharing however, Gigya’s Q3 data shows the rapid growth of another player, Pinterest. See in the post the last infographic from Gigya, bringing interesting numbers.

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Black Friday/Cyber Monday white paper

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the peak trading periods in the run up to Christmas. The paper concludes that Black Friday becomes a fixture in the UK and that Cyber Monday is the top performing day in the run up to Christmas. It also points out that Mobile plays a pivotal role over the festive period, with signs of an economic recovery with consumers increasing spend. By Matt Swan.

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Performance of social networking sites – Index from Keynote Systems for November 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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EY warns that the “Golden Age” of unlimited access to customer data by business could end in 2018

49 per cent of customers admit they will be less willing to share personal information with companies online in the next five years. 71 per cent of business executives are not preparing for a future where access to customer data is no longer free or unlimited. A quarter (25%) of executives admit they do not know what will be the main source for their business to obtain customer data from in 2023. By Steve Wilkinson.

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Performance Marketing: Five trends for 2014

The pending start of a new year sparks the debate on what will be hot for the year ahead, so here are Tradedoubler’s predictions for 2014… By Dan Cohen.

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What will ecommerce look like in 2014? Exclusive interview with Spreadshirt

As 2013 continues to break records for online sales – a trend which looks set to continue – how will the ecommerce experience itself look in 2014? New Media Knowledge talked to ecommerce platform Spreadshirt to find out. By Chris Lee.

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Mobile to drive growth in global adspend over the next three years

Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is then set to increase to 5.8% in 2015 and 2016. The principle engine of this growth will be mobile technology, which is expanding the space for media consumption. By Jonathan Barnard.

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Highest-performing companies shift strategies to emphasise customer experience

CEOs across a range of industries are pushing their companies to adopt new strategies to enhance the customer experience, according to The Rise of the Customer-led Economy, an Economist Intelligence Unit (EIU) report sponsored by salesforce.com. And the better the company’s performance, the more likely it is to concentrate on connecting to customers.

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Monitise launches white paper on next-generation mobile banking

First of Monitise’s ‘Pathway Paper’ series examines how mobile can open the door to closer customer relationships. By Richard Johnson.

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Content’s Greatest Hits of 2013: Miley and Snowden steal the show

Miley Cyrus’s infamous MTV Video Music Awards performance and Edward Snowden’s revelations of alleged snooping on communications by US Government departments produced the most engaging content of 2013, according to a study. So, what are the secret ingredients for content to go viral at the end of 2013? By Chris Lee.

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Click fraud: Who’ll make it stop?

No one is a fan but it’s unclear who should take responsibility. Click fraud is bad for advertisers and potential customers alike. It wastes a lot of money and time and can significantly increase the cost of a product or service. But despite the cost, click fraud continues to wreak havoc and doesn't appear to be going anywhere. By Deann Harvey.

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When is an ad not an ad?

The turkeys might be thinner this Christmas, but the ads are definitely fatter. Whether selling tinsel and turkey or a price comparison service, most brands are aiming for their biggest and most emotive communications at this time of year. And while some are festively and appropriately chubby, others seem to have ‘let themselves go’. By Kath Hipwell.

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Raising the standard for cyber security is vital for long-term business growth, says KPMG

The government has announced yesterday that organisations will have to meet a rigorous new cyber security ‘kitemark’ if they want to work with the UK government. The move will be welcomed by business, but only if the standard is pragmatic. By Malcolm Marshall.

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Augmented Reality takes another step with launch of “first social app"

Augmented Reality continues to cut inroads into marketing with the launch of a social mobile app which claims to be the first of its type to enable visual and audio recognition. New Media Knowledge took a closer look as investment floods into the sector. By Chris Lee.

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39% of company websites are not designed to work on mobile devices

39% of companies in the UK are yet to develop their website to work on mobile devices, according to a new report released this month. With an increasing focus on the web and e-commerce for sales, this is an alarming figure. By Ian Simpson.

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Mobile vision of 2014: Outlooks & forecasts

It is no news that the mobile sector in marketing and advertising has become perhaps the most promising one, regarding its potential profitability for businesses this year. However, the segment has also turned out quite challenging to succeed in, especially for companies that failed to develop efficient mobile –specific marketing strategies and further realize them. By Anton Ruin.

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UK leads the EU big 5 for superfast broadband, says Analysys Mason

The UK is outperforming the major European economies on key measures for superfast broadband, according to a new international benchmarking study by Analysys Mason. By Matt Yardley.

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A millisecond to convince your customer

Mobile application users demand a rich application experience and if they don’t receive it, they’ll go elsewhere. Sean Bowen of Push Technology looks at the technical challenges of delivering an immersive, real-time, high-performance app. By Sean Bowen.

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Brands unaware of where their online advertising appears: Top Tips

A study suggests that more than a third of brands have “no idea” where their online advertising appears, which could include brand messages surfacing alongside pornography. New Media Knowledge asked the report’s authors for best practice advice. By Chris Lee.

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Retailers are failing to translate site traffic into revenue

Transversal study shows we are a nation of unpersuaded browsers. By Michael Aston.

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Trends for 2014: Using data to drive engagement and create personalised experiences

There’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. By Anthony Wilkey.

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Ovum reveals 2014 outsourcing perspective trends shaping customer expectations and prospects in social media

Social media is already a must for CRM vendors and enterprises alike. In this article, Margaret Goldberg summarizes the main expectations for the segment.

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80 percent of UK mobile restaurant searchers make a purchase, most within the day

With 19 million of UK consumers eating out at least once a week reaching an all time high, new xAd/Telmetrics Mobile Path-to-Purchase research findings show the increasingly dominant role that mobile plays in UK restaurant research. By Bill Dinan.

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Cyber Monday? Mega Monday? Mobile Monday more like!

Mobile transactions increase by 100 per cent over the busiest shopping weekend of the year. By Carin Van Vuuren.

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The magic of digital marketing at Christmas

In this article, Anthony Wilkey, Regional Director of the Account Management Group at SmartFocus, looks back at some of the key digital marketing campaigns of Christmas 2012 and provides insight into how marketers are, or should be, making the most of these new approaches for their campaigns this year and in 2014. By Anthony Wilkey.

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Black Friday cements place on UK retailing calendar as Cyber Monday records more modest growth

Cyber Monday delivered the anticipated hike in sales revenue and commissions for Affiliate Window, but the phenomenal success of Black Friday meant it stole the headlines as it pulled neck and neck with the historically largest pre-Christmas shopping day in the UK retail calendar. By Kevin Edwards.

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Cyber Monday 2013 puts the writing on the wall for 2014

While the figures are not in quite yet, Cyber Monday has been predicted to be the busiest online shopping day in history. Credit card firm Visa expects £450m to be spent, with 7.7 million online transactions, up 16 percent on last year*. See the predictions by Digital River. By James Gagliardi and Brad LaRock.

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More than a third of brands have no idea where their online advertising is appearing

New research commissioned by Project Sunblock shows that more than a third of UK brands have no insight into where their display advertising is appearing online. The research, shows that nearly half of senior marketers in the UK believe that online advertising is not transparent enough and that it doesn’t provide enough brand protection. When asked about appearing next to negative content online, marketers voted pornographic websites as the most destructive to brand reputation. By Andrew Goode.

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1 in 6 clicks through handset devices prove we're in for a mobile Christmas

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Our own mobile stats also indicate mobile activity is ramping up. By Matt Swan.

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Premium rate regulator tackles misleading digital marketing practices with new guidelines for the industry and advice for consumers

Consumer complaints relating to digital marketing now represent around 20 per cent of total complaints received by PhonepayPlus. Total consumer complaints relating to the digital marketing of PRS received by PhonepayPlus now average over 200 per month. By Paul Whiteing.

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Tips to avoid online dangers this online purchases for Christmas

With advancements in technology, many consumers no longer need to leave the comfort of home to go shopping. Falling broadband costs and increasing usage of handheld devices, along with the many online savings to be made have diminished the need to go out to the high street to shop. By Henry Krumins.

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Paid ad study demonstrates need for multi-touch attribution modelling

A new study from the US has demonstrated that Facebook advertising complements paid search, producing up to 30 per cent higher return on ad spend. New Media Knowledge caught up with the report’s author to understand how multi-touch attribution modelling works. By Chris Lee.

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The Social Façade

Companies use social media services to disguise the same-old-business-as-usual reality – a ‘Social Façade’. To be a truly Social Business, companies must understand how to make best use of the three types of social networks – public social media, customer communities and social intranets as well as embracing social networking throughout the organisations. By Richard Hughes.

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Audience data: Marketing hurdles & accomplishments

Undoubtedly, the audience aspect has recently become one of the most essential factors in the international online marketing industry. Not only has it increased its role with the growth of RTB, but also appears to play a decisive part in ROI calculation. By Anton Ruin.

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Teens lead Facebook defection: But where are they going?

Reports indicate that Facebook’s popularity amongst its former core demographic – young social networkers – is on the wane. But where are they going and what are they doing instead? New Media Knowledge asked around. By Chris Lee.

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Twitter used unnecessarily for a fifth of customer questions

Transversal study demonstrates continued customer confusion over information channels available online. By Sharon King-Livesey.

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Make your Twitter work for you is Twitter working for you and not the other way around?

82% of social media leads come from Twitter. However, as we invest both time and money into creating original and appealing content, searching for new users to follow, and repeatedly refreshing our feeds for the latest updates, how do we determine if our endeavours are resulting in increased business? By Javier Burón.

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A penny for your thoughts?

Invitations to tender influenced by thought leadership. By Paul Lindsell.

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UK high street stores failing online as Christmas shopping season begins

In the run up to Christmas, Keynote is monitoring the performance of 18 popular UK fashion sites to test online customer experience during the busiest shopping period of the year. By Robert Castley.

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.london calling: What difference will it make?

The British capital is to get its very own .london domain. Is this move a simple marketing gimmick or will it provide genuine value to London businesses? New Media Knowledge investigated. By Chris Lee.

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Future proofing publishing

With e-book sales now accounting for around 14% of consumer spending on books, digital publishing is reaching a tipping point. This rapid transformation of the publishing landscape has thrown up a number of challenges for publishers, who need to equip themselves to operate in this new environment if they are to grow and remain profitable. By Stuart Green.

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Smartphones convert three times as many times as many sales as previously thought

New data suggests advertisers have been underestimating the value of smartphones as a conversion channel. By Ross Fobian.

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Top tips for using video to engage and inform employees

In a world where memos and newsletters are rapidly deleted from overflowing inboxes, it can prove challenging to effectively communicate with everyone in your company. That’s why those in the know are turning to video for engaging, informing and inspiring their employees. By Russell Zack and Jordan Berman.

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Breaking the perpetual discounting habit

The busiest retail period is fast-approaching. The relentless Christmas shopping schedule puts retailers and consumers through their paces, with stores ruthlessly competing on price to encourage shoppers to visit their stores. But this is by no means reserved for just the Christmas period; it’s a habit that retailers are constantly indulging in. By Andrew Copeland.

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Pinterest launches its first APIs for developers

Pinterest has launched its first set of APIs, which will allow third-party sites to add Pinterest content and help people discover the most popular pins on the web. By Jason Costa.

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New report reveals top tips for making the most of mobile in-store

77 per cent of UK customers have used in-store kiosks, so retailers must get it right. By Carin Van Vuuren.

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Content strategies reaping benefits for brands, report suggests

Nine out of every ten organisations running content marketing campaigns report increased web traffic and sales leads, a new study has found. But what challenge does this present to marketers managing the creation and distribution of content? New Media Knowledge spoke to the report’s authors for the answers. By Chris Lee.

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Top-level domains could become an important factor in ranking and online brand visibility

Adam Bunn, director of search engine optimisation (SEO) at Greenlight, says gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs). What’s more, Bunn points out that if Google does use the TLD as a ranking factor, this will most likely be used to categorise the topic of a site.

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Fast data access and analysis is key to competitive advantage

As data expand at a mind-boggling rate, companies are rushing to tap the data surge and use new insights to grab an edge in a fast-paced and competitive global business environment, says Economist Intelligence Unit.

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As Internet of Things grows, only 4% of UK consumers most trust app developers with personal data

As Internet-connected devices increase in popularity at home and work, consumers express mixed feelings, reveals ISACA survey. By Ramsés Gallego.

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Twitter’s stock market launch in perspective

When Twitter floated on the New York Stock Exchange in early November 2013 a mad rush ensued, with share values finishing 72 per cent higher in the first day alone. What does this latest big social media IPO mean for the market and, more specifically, Twitter itself? New Media Knowledge caught up with one leading social media expert for his view. By Chris Lee.

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Helping people connect with their communities: Open competition

Businesses across the country are being asked to come up with new ways of helping people connect to their communities in an initiative launched on 4 November. The UK’s innovation agency, the Technology Strategy Board, is teaming up with innovation charity Nesta to offer business-led ventures up to £2.5 million for research and development through its Destination Local demonstrator competition. By Simon Napper.

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Preparing for Cyber Monday

Cyber Monday takes place this year on the 2nd of December and marks the biggest online sales day of the year in the UK. Not only do e-tailers need to make sure their websites can cope with large volumes of traffic, but they also have to consider that during this time they become prime targets for cyber attacks. So, to help businesses prepare, Sean Power, security operations manager for DOSarrest Internet Security, offers his advice. By Sean Power.

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One in three senior executives expresses concern about poor information management

30% of senior executives are concerned about how companies in their sector manage and store their information. 56.5% of senior executives expect the size and value of fines facing companies for poor management of their information to increase over the next five years. By Sam Ferguson.

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Performance of social networking sites – Index from Keynote Systems for October 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Exclusive interview: Drew Benvie on the launch of his new comms agency, Battenhall

One of the UK’s leading social media strategists has left his former company to strike out with his own new agency. New Media Knowledge caught up with Drew Benvie to learn more about London-based Battenhall. By Chris Lee.

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New report reveals 64 per cent of UK customers now use smartphones to shop

In-store and online shopping increasingly involves mobile devices. By Carin van Vuuren.

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156 Clicks per minute through handsets sees mobile traffic increase in October

It is widely predicted this year will be a mobile Christmas. With more consumers anticipated to carry out their Christmas shopping through a mobile device this year, the industry is already starting to see an increase in mobile activity. By Matt Swan.

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Accenture to create global e-book fulfilment platform for HarperCollins

HarperCollins will sell e-books using innovative technology from Accenture. By Thomas Grayson.

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How to prevent your idea getting into the hands of competitors during market testing

Sharing your ideas is imperative while testing your invention, gaining insight into your market and understanding the response to your invention. However, it can bring negatives as well as positives. The article describes the risk of competitors getting their hands on your idea and help understand how to prevent your idea from competitors. By Chloe Williamson.

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Third sector embraces social media, but lacks confidence: Report

Charities in the United Kingdom and Republic of Ireland continue to embrace social media as a means to communicate and are increasing digital budgets for 2014, according to a new study. However, the report also found that non-profits “lack confidence” in their use of social media and the report’s author cites a “lack of strategy and resources” at the heart. New Media Knowledge took a look at the figures. By Chris Lee.

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How a video on your website can boost your SEO Strategy

The past few years taught us how effective videos can be as a selling tool. One such survey conducted earlier in the year shows that more than half of online marketeers have reported that video content gave them the best ROI. However, there is still mystery surrounding the role that videos can actually play in improving a website search engine rank. By Andy Woodruff.

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Why we must all be practitioners of the science of marketing

Today more than ever PR and marketing agencies can access and analyse data to research, test and improve their campaigns. Reporting should be transparent and clients can demand hard proof to judge the quality of the work and the return on their investment. Marketing, and its measurement, is a science, and marketers must use the tools at their disposal to prove their worth. By Heather Baker.

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Mobile phone use may pose significant security risks for companies

New research suggests that companies are leaving themselves open to potentially serious security and legal risks by employees’ improper use of corporate mobile devices. By Brad Glisson.

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Five top tips to avoid becoming a victim of online fraud

To support “Get Safe Online Week” GlobalSign presents online user advice and guidance. By Henry Krumins.

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It’s time to re-evaluate digital measurement: Interview with Kiosked

The UK’s online population now exceeds 46 million users, yet the metrics used to measure the results of brand advertising campaigns have not changed in a decade. This culture must change, according to internet marketing experts, Kiosked. New Media Knowledge spoke to Kiosked to get its viewpoint. By Chris Lee.

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Seven out of ten smartphone and tablet users expect same quality of experience on all devices

New research shows that 72 per cent of smartphone and tablet users expect the same quality of experience across all their digital devices. By Tom Pepper.

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In-app advertising: Challenges vs. opportunities

Anton Ruin, CEO of Epom, speaks of the most significant challenges and forecasted perspectives of in-app advertising.

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Performance of social networking sites – Index from Keynote Systems for September 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Carbon-cutting creativity: 7 tips for designing "green" websites

Even with environmentally conscious efforts being heavily advocated across many industries, web design isn’t one that many think of when it comes to going green. However, the design of a website can heavily impact the amount of energy the site consumes when it runs. There are a number of ways to easily make a website more energy efficient, all of which should be considered by designers. By Morgan Sims.

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Innovation can reverse the decline of the High Street

As traditional retailing suffers with the growth of online shopping, innovation is key to survival. By Dan Wagner.

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Apps World Europe: Know more about key topics

Will pay-TV operators and content owners co-operate or compete on second-screen apps? In this Analysys Mason’s article, you know more about the most relevant topics discussed this year in the Apps World Europe. By Cesar Bachelet.

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A content hang-over for Guinness and Wossy

In this article, Tim Whirledge discusses the last TV campaign for Guinness, criticizing the changes in the brand strategies.

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How to hack a publishing platform for your own enterprise needs

Use an app platform to quickly and cheaply get your own internal apps. By Mike Haney.

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Study underlines evolving multichannel habits of smartphone users

Smartphone owners are increasingly turning to online commerce, according to a new study, with quarter fewer making in-store purchases compared to 2010. New Media Knowledge crunched the numbers and looked for answers. By Chris Lee.

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UK technology sector is key engine for job creation and growth

New research shows for first time importance of UK technology sector by region, reveals KPMG/Markit report. UK key tech employment clusters located around existing airports in South East. Research highlights link between employment clusters & transport infrastructure. Tech sector consistently outpaced other sectors in job hires over last ten years. Tech companies consistently more confident about business outlook than firms in other industry sectors. By Tudor Aw.

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New CIGI papers explore the securitization of cyberspace and the future of multi-stakeholder Internet governance

Coordination among multiple levels and actors will be required to avoid instability in the global communications and information ecosystem, according to three new papers on Internet governance published by The Centre for International Governance Innovation (CIGI). By James A. Lewis.

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Arthur D. Little analysis reveals the real cost of TV distribution infrastructures in Germany

Digital terrestrial television (DTT) has the lowest Total Cost of Ownership per household, while Web-TV and IPTV have the highest supplier value. By Lars Riegel.

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BYOD gets a new stamp of approval

Government making first steps to allow public sector workers to use BYOD. By Chris Papa.

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The state of content marketing: Interview with Distilled

Confusion abounds when it comes to content marketing strategies, according to digital agency Distilled. Its latest report, Brandopolis, highlights best practice and some of the leading examples of great content marketing. New Media Knowledge spoke with Distilled’s founder Will Critchlow to hear more. By Chris Lee.

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Top six causes of customer dissatisfaction revealed

Research by SMG analyses the opinions and purchasing patterns of 359,000 UK customers to reveal the top causes of customer unhappiness. By Jeremy Michael.

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Employee wellbeing influences corporate reputation in social media

New study shows that companies need to focus more on managing employees as active reputation builders in social media. By Joonas Rokka.

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66% upsurge in online searches for cruises

The volume of UK online searches for cruise holidays in August rose a staggering 66% on May levels, reveals analysis of the latest search data from leading independent digital marketing agency, Greenlight. The report covering the sector also found queries for cruise excursions on the UK’s river Thames saw the biggest increase compared to the Caribbean, Mediterranean and the Nile By Krishna Rao.

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The colour of marketing: Get it right and reap the rewards

A study of some of the world’s most popular brands found that one third of them predominantly use blue in the branding materials, whilst red and greyscale came in at 29% and 28% respectively, heralding them all as popular choices for the world’s most successful brands. 95% of businesses surveyed by Marketo said that they only used one or two colours on their marketing materials, showing that when it comes to brand emphasis, less colour is more. By Tim Fuller.

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Examining the “brand factor” on search: Bing and Google favour brands, Searchmetrics finds

A new study has found that on Bing, as on Google, pages from top brand web sites seem to have an automatic advantage, meaning they rank in the top search results positions. New Media Knowledge caught up with the study authors to learn more about what it calls the “brand factor”. By Chris Lee.

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Building digital strategies for the travel sector: Interview with AffiliRed

The travel sector is confronted with the challenge of performing within an increasingly competitive, multi-channel digital marketing ecosystem. How is the industry embracing digital to stay at the top of its game? New Media Knowledge caught up with industry specialist Diego Gomila to get a clearer picture. By Chris Lee.

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Mobile ads to ascend in 2014: Major tendencies

Anton Ruin, CEO of Epom ad serving & management solutions provider, reflects on the most significant trends in mobile advertising.

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Getting more from social intelligence

How social intelligence can be used to identify weak points in a company’s customer journey and drive decision-making. By James Ainsworth.

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Social Media Strategy: Kamales Lardi discusses her new book

In this article, NMK interviews Kamales Lardi on her last book Social Media Strategy. She explains in which way the book brings a new approach to understand strategies on social media. See also the link to download a free chapter from the book. By Magda David Hercheui.

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The changing psychology of the social shopper

The way we shop is changing. From the moment we start our day, we are inundated with information, suggestions and recommendations, through mobile and social sources, online and from our friends and family, rendering social media more important than ever before. By Peter Briffett.

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Big business must level the playing field for small marketing agencies

It can be disappointing to lose out on a new business contract, but it’s even worse when you realise that you were never in the running in the first place. Unfortunately this is an all too common situation for many small media and marketing agencies in Britain today. This article explores the challenges small agencies face during the pitch process and the steps big businesses must take to ensure a level playing field for the benefit of all parties involved. By Philip Letts.

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Ovum outlines challenges and best practices for deploying tablets in the enterprise

Tablets are ever more prevalent in the workplace, and while they are not usually a replacement for a desktop or laptop, their capabilities provide opportunities for organizations to update and change their business processes, according to global analyst firm, Ovum. By Richard Absalom.

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Let’s get personal…

Content is king… This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised. Otherwise, the message just won’t get through to your audience. By Rob Durkin.

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Study shows marketing and sales teams need to be more joined up to meet challenges of the digital age

A new study by Maximizer Software has found that in the digital age, marketing and sales teams need to work more closely together to nurture leads through online activity and then close more deals by feeding the resultingbusiness intelligence into their Customer Relationship Management (CRM) systems. By Mike Richardson.

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Using Google+ for business: Interview with Incite

Social network Google+ now enjoys a membership of more than 500 million and 70 per cent of brands have set up a presence on the network. But how can organisations make the most of Google+? New Media Knowledge spoke to internet marketing consultants Incite to find out. By Chris Lee.

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Why marketers need to get behind Big Data

Paul Alexander, CEO & Co-Founder, Beyond Analysis, explores the importance of Big Data and why marketing professionals should be embracing data analytics.

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Lies, damn lies & big data

In this article, Ingrid Froelich, at SDL Content Management Technologies Division, explains that although big data provides a great opportunity for marketers, ensuring it is used with appropriate caution and attention to detail - is crucial.

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Promotional tactics – are marketers missing a trick?

Are marketers missing a trick when it comes to understanding the value of promotions? According to new research by fast.MAP – backed by the Institute of Promotional Marketing (IPM) – up to 71% of consumers like to buy brands on promotion. Yet when asked, marketers believe that figure to be just 38%. By Paul Godwin.

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Growing the TV advertising pie

The past few years have transformed the activity of ‘watching TV’, with consumers now expecting to see what they want, when they want on the device in front of them when they make that decision. By Brian Fitzpatrick.

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Internal collaboration within enterprises drives greater benefits from public social media investments

Organizational silos are limiting the business benefits of social media, according to TCS Global Trend Report. By Satya Ramaswamy.

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Research communities are not about technology

In this article, Tom De Ruyck, Head of Research Communities at InSites Consulting, discusses the advantages of engaging at different levels with research communities and bringing the consumer into the boardroom.

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UK PR industry upping its game and its income with digital offerings: PRCA study

UK PR firms are expanding digital services, and generating more and more income as a result, according to a study. New Media Knowledge went along to a roundtable debate where the findings were unveiled to understand where the industry is headed. By Chris Lee.

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Challenge Fund opens to employers in the Creative Industries

The Challenge Fund opened on 1st October for bids from film, TV, animation, games and VFX employers to access up to £8 million over the next two years up until 2015 to support skills, training and development within the digital content sectors. By Erika Cook.

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How to evaluate your business idea

The Start Up Tool Kit is a collection of guides assembled to help prospective entrepreneurs. The Tool Kit includes a flowchart for how to evaluate a business idea, a guide for how to write a business plan as well as a number of other resources. All for free. By Simon Goble.

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Maximising the trust of friends on social media: Interview with [24]7

Organisations across the world want customers to share their experiences, because they know that consumers’ friends and social contacts will often pay more attention than they will to a brand’s message. With this in mind, a new tool has been launched to help brands to make the most of this phenomenon. New Media Knowledge caught up with the people behind [24]7 Social. By Chris Lee.

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Ten tips for making sure your website has all the bases covered

e-Spirit shares advice with companies on planning their digital marketing strategies. By Oliver Jäger.

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How do you protect a business idea?

Worried that others may steal the march on your idea? Patents, which are costly to obtain and enforce, enable you to stop someone doing what is covered by your patent, but to get a patent there are many requirements which most business ideas don’t satisfy. By David Ashplant.

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Performance of social networking sites – Index from Keynote Systems for August 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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What is Google's Penguin 2.0 all about?

Google updated its search engine algorithm “Penguin” on the 19th May which resulted in major sites losing up to 75% of traffic from Google. The update is likely to have destroyed the careers of many SEO consultants and now places many challenges to the SEO industry. Fortunately there is an answer. By Andreas Voniatis.

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IT clashes with Marketing over the mobile web: Interview with Netbiscuits

Research suggests that IT and Marketing heads fail to agree on the potential of the mobile web for improving their customers’ experience. Against this fractious backdrop, New Media Knowledge met up with Daniel Weisbeck of adaptive web services provider Netbiscuits to learn how the two departments could collaborate. By Chris Lee.

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Extending the reach of your digital marketing campaigns

In a world where consumers are bombarded with marketing messages, it’s even more important to ensure you’re delivering the right messages, to the right people via the right channels. New platforms are ever emerging and co-ordinating across multiple channels can extend the reach of your digital marketing campaigns and in turn make them work collaboratively. By Anthony Wilkey.

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The big rules of Big Data – how using your online data can optimise your customers’ experience

A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know - that Big Data is big news. In this article, Carsten Kraus, from Fact-Finder, explains how retails may get the most from Big Data.

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Deliver the right mobile customer experience to travel customers

Like many other sectors, travel is having to address a new challenge - ensuring customers continue to receive a high level of online service as they embrace mobile devices. Paul Barnes, VP Operations of multichannel customer interaction management software provider, Eptica, outlines six key considerations travel companies should consider if they want to deliver the right mobile customer experience to holidaymakers and business travellers.

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Google’s Hummingbird - no big deal, for now

Whilst Google says Hummingbird is the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches, Adam Bunn, director of search engine optimisation (SEO) at leading independent digital marketing agency, Greenlight, says Panda and Penguin updates – not Hummingbird, will be the major cause of ranking fluctuations for the foreseeable future. However, Bunn points out that the way Hummingbird is said to work will have clear implications for SEO.

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How can travel agents stay competitive in the world of online holiday booking?

In the age of online holiday booking, how can travel agents possibly compete? New Media Knowledge sat down with affiliate network specialist Tradedoubler to learn how. By Chris Lee.

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The state of audiobooks: Interview with Bardowl

Audiobooks have traditionally been an under-utilised format of books, according to one internet specialist. Yet Chris Book, the founder of Bardowl, a UK subscription based iOS audiobook streaming app, believes that their hey-day is upon us. New Media Knowledge caught up with Book to understand why. By Chris Lee.

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Consumers call for better phone signal rather than improved data coverage

Social intelligence provider Crimson Hexagon used its ForSight analysis platform to break down and better understand consumer opinion on Facebook and Twitter at the time of UK 4G expansion across networks of providers O2, EE and Vodafone. By Wayne St. Amand.

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GTA V well received by Twitter users

Crimson Hexagon, a provider of social media analytics has used its social media analytics platform ForSight to breakdown and understand Twitter conversations surrounding the much talked about Grand Theft Auto V game. By Wayne St. Amand.

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CBS Outdoor to get people tapping at Westfield London

CBS Outdoor UK showcases NFC’s marketing potential with Rizzle Kicks and Time Out. By Jason Cotterrell.

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Changing priorities in discovering new online content: from Search Engines to Social Media

What is the first thing you do when you start your laptop? Do you check your Gmail, Facebook and Twitter; or do you log onto BBC's website to look for the latest in news? Do you search for memes on Cheezburger or wait for a friend to post them on Facebook? By Andy Woodruff.

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How to throw a party for 2 billion people?

Want a winning social media strategy? Learn how to throw a party for 2 billion people. Here Digimind provides seven steps to help you set up a social media strategy and monitor and maintain that strategy for continued success. By Diana Kilner.

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Internationalization of Fashion Brands

The internationalization and expansion of UK retail brands has been one of the key digital trends in 2013. At global performance network, Affiliate Window, we recently received an interesting research piece highlighting the growth of UK brands within international territories. By Matt Swan.

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Fighting the Goliaths - What must independent hotels do to stand out from the big global giants?

In this article, Isabella Glendenning Dumas, VP of sales & marketing at AppyHotel.com, explains what independent hoteliers need to do to effectively compete with the large, global hotel groups.

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Making sense of mobile

Affiliate Window’s latest mobile infographic looking at continued growth of mobile penetration in the UK, the latest mobile stats from the network, and introducing new tools and opportunities for m-commerce through Affiliate Window. By Matt Swan.

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What does it mean to be customer centric?

Being customer centric is often confused with being customer focused – but the realty is, there’s a big difference. Being customer focused means offering a consistently great and relevant experience. It’s an overarching principle that basically urges companies to treat their customers right. By Peter Borden.

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2013: the year of digital video

Our third annual UK Video Advertising Report, which launched at the BrightRoll Video Summit at Ad:Tech London, reveals 2013 as a pivotal year for digital video in the UK and one that has seen an explosion in the online video advertising industry’s fortunes. By Rob Cootes.

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Retail banking: Mortgages, loans and credit cards top consumer online queries

Analysis of the latest quarterly online search data for the retail banking sector from leading independent digital marketing agency, Greenlight, reveals queries pertaining to mortgages dominated consumer searches in July. By Krishna Rao.

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Affiliate industry held back by poor customer service, research finds

As a survey of 30 leading affiliate networks unveils major flaws in response times, one industry specialist has called on the industry to up its game. New Media Knowledge caught up with Andrew Slack of MoreNiche to understand just what is going wrong – and how to correct it. By Chris Lee.

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Stay intimate – 7 tips to drive an engaging customer relationship

When it comes to modern marketing, engagement is the key to success. Whilst many marketers may be fooled into thinking that they will be judged by the quantity of ‘followers’ or ‘likes’ they can accumulate, in actual fact the quality is far more important. By Swen Krups.

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BrightonSEO underlines the importance of planning in digital marketing

One of the core themes at the latest BrightonSEO conference was around planning for digital marketing. New Media Knowledge went along to learn from the experts. By Chris Lee.

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Mobility benefits put at risk by companies' inattention to work-life balance and security issues

The proliferation of mobile devices is driving an array of positive changes in workplace culture and how we work. But these always-on mini-computers are also upending our sense of “work-life” balance, fanning executive anxieties about security and privacy, and forcing IT departments to overhaul their information-security approaches. By the Economist Intelligence Unit.

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61% of IT professionals don’t communicate security risks to executives

50% said negative facts are being filtered before they are disclosed to senior executives. By Larry Ponemon.

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Lights, camera, action! Putting video to work in your site search

According to a recent study by e-commerce video provider Invodo, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. For some, video has been found to have a tremendous impact on improving conversion rates. This article looks are how site search and video can work together to increase conversions. By Marcus Law.

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Cloud computing elevates SMEs

Cloud computing is allowing SMEs to compete on a level playing field with large corporations but many are yet to make the first step. By Paul Bryce.

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Innovative ad formats to check

Since the current online advertising world is all about change, the market is constantly introduced with numerous novelties, aimed at maintaining audience attention and attracting more clients to a certain product. By Anton Ruin.

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Can your Facebook ‘friends’ cost you a mortgage?

In recent weeks we witnessed some astounding news, which almost slipped under the national radar – the story certainly wasn’t given the prominence it deserved on UK broadcast outlets. By Simon Burslem.

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What does the future hold for television? Interview with DigitasLBi

Actor Kevin Spacey recently reminded the creative industries that the Internet has changed the way audiences consume entertainment content – especially on TV. While television remains adland’s favourite medium for now, New Media Knowledge caught up with a leading digital consultant to understand TV’s evolving role in marketing. By Chris Lee.

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Site search performance is all in the reporting

Do you monitor your website’s site search reports on a regular basis to see how well your search is performing? If you aren’t, you’re missing out on valuable data that can be instrumental in ensuring that you’re delivering relevant results to your visitors. By Marcus Law.

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Portrait of a LinkedIn user: Will you target this demographic?

LinkedIn is one of the world’s most popular social networks, with 238,000,000 current members, and new professional signing up every second of the day. But who is the average LinkedIn user? What kind of person utilises this website, and who will be reached when trying to generate leads using LinkedIn? By Steve Mills.

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Something old, something new…

In this article, Paps Shaikh discusses how traditional ad techniques continue to influence the digital landscape.

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New research offers insights into mobile traffic to ecommerce sites

New Monetate Ecommerce Quarterly EQ2 2013 finds diminishing returns from email marketing in driving ecommerce and tablets outpacing smartphones in device share. It also provides tips on how to assess the true value of customer segments. By Blair Lyon.

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Understanding the hacking of the New York Times

The Syrian Electronic Army strikes again – this time launching huge cyber-attack against the New York Times website, Imperva’s Senior Security Strategist, Barry Shteiman, provides insight.

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The mobile divide

Mobile platforms have rapidly emerged as a critical marketing vehicle, leaving many to wonder if small businesses are getting left behind. By Stephen Russell.

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Is your business safe from malware and targeted attacks?

As hackers increasingly target the ‘low hanging fruit’ in an organisation to carry out catastrophic cyber attacks, there is an even greater need to ensure security awareness is consistent throughout the entire company. By Lucy Harvey.

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How to capitalise on the rise of Product Listing Ads: Interview with Marin Software

Google’s Product Listing Ads format is on the rise, reaching record levels in July 2013 across one leading platform. New Media Knowledge caught up with Marin Software to understand how marketers can make the most of the Product Listing Ads. By Chris Lee.

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Is Nintendo’s 2DS a sign of the times?

Renowned gaming manufacturer gears up for the release of its newest console, but some wonder if there are other motives. By Roberto Jackson.

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One size site gets top marks from Google

A rapid response to new technology has paid dividends for debt solution company Baines & Ernst. By Imran Khan.

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Consumer searches for Insurance at their highest

Consumer online searches for insurance have been at their highest yet this year, reveals the latest report from leading independent digital marketing agency, Greenlight. By Krishna Rao.

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Better listening to customers helps financial sector regain trust and increase productivity

Understanding customers’ needs through many channels, including social media, may help financial institutions to get more customer satisfaction and trust. By Udesh Jadnanansing.

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How William Hill won the mobile battle at the Cheltenham Festival

Bookmaker William Hill boasts number one positioning in the betting app market. New Media Knowledge learned about how it managed to maintain this position at the highly competitive Cheltenham Festival horse racing meeting. By Chris Lee.

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If you’re not testing, you’re just guessing

Implement a test programme to optimise email campaign performance. By Anthony Wilkey.

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The content translation challenge

As the amount of content generated by marketers continues to grow, so do the challenges faced by organisations to effectively translate it into native languages that customers understand around the world. By Keith Laska.

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Introducing ‘rapid prototyping’: Interview with Red Badger

The concept of ‘rapid prototyping’ could improve user experience online. This is the view of developer Red Badger. New Media Knowledge caught up with its founder to understand more about rapid prototyping and how it is being used by organisations including the BBC. By Chris Lee.

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The Internet of Things marketing challenge

Ingrid Froelich, at SDL Content Management Technologies Division, takes a look at the Internet of Things and how it may impact on marketers.

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If you have a video your Kickstarter project is 85% more likely to succeed

Through analysing 7,196 projects on Kickstarter, a recent study found that the projects using a video are 85% more likely to achieve their funding goals. The results were consistent across all categories of projects and geographic regions. This is the first large scale study into the conversion rate effect of online video and has implications far beyond Kickstarter as the results prove that video is effective across so many different types of business. By Neil Davidson.

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Optimising visitor conversion rates

Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business. Malcolm Duckett gives five techniques for marketers to optimise conversion rates.

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Businesses will make more of social media connectivity

Particularly small and medium sized businesses will start to make more of social media to connect with consumers who are constantly ‘on’, says Scott Dylan, a social media trend expert.

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Social proofing essential in persuasion, studies confirm

It has been long acknowledged that web users’ reviews and activity influence others into action, but to exactly what extent has been investigated in two recent reports. New Media Knowledge took a closer look. By Chris Lee.

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Disconnect between CMOs and CIOs threatens marketing effectiveness of companies

Only 10 percent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, Accenture study finds. By Brian Whipple.

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How can real-time insight help your business?

The emphasis of delivering the right message to the right audience and at the right time is paramount in an increasingly digital era where an ever increasing number of channels are creating new opportunities for retailers to engage with their customers across web, social and mobile. However, at the same time these new channels, combined with technological advancements, has meant the power of engagement is now in the hands of the consumer who has come to expect speed, ease-of-use and personalised experiences online. By Conrad Bennett.

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Social media’s role in recruitment unveiled

Organisations appear to be using social media more to recruit staff, according to a study. New Media Knowledge took a look at the numbers and what they mean for UK employers and employees alike. By Chris Lee.

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It’s all about the content – LinkedIn adds sponsored updates

Companies can now share content such as videos, presentations and product news on LinkedIn thanks to the launch of sponsored updates. By Adam Rock.

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Business owners need to beware working with their head in the clouds

Is Cloud Computing the one-size-fits-all solution for business IT? Gary David Smith, co-founder of Prism Total IT Solutions, clears up some of the haziness surrounding the Cloud and says that key is to pick the right elements for the right business.

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Almost two in five beauty product searches made on mobile devices

Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from leading independent digital marketing agency Greenlight. Overall, queries pertaining to make-up were the most popular. By Krishna Rao.

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Taking businesses mobile

With mobile increasingly becoming the go-to device for internet access, businesses must make sure their mobile sites are up to scratch. The internet is constantly evolving and in its latest mobile and tablet form, usability and customer convenience will divide the winners from the losers. By Robert Castley.

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How can real-time insights help businesses? Exclusive interview with Webtrends

Businesses need real-time analytics to address the instantaneous nature of the Social Web. New Media Knowledge caught up with Webtrends’ Conrad Bennett to learn about Web analytics best practice. By Chris Lee.

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Analysys Mason's Connected Consumer Survey 2013 highlights smartphone saturation and need for creative operator approaches

Smartphone penetration in Europe and the USA is high and continues to grow, but the non-smartphone user base is still significant and will be challenging for operators to convert. By Eva Weidinger and Ronan de Renesse.

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A new war for talent – digital marketers vs. the technology companies

Marketers and advertisers are on the battleground to compete against tech companies to recruit the next generation of talent. Today’s ‘war for talent’ is unique as it now involves a new sought after breed of marketer -- someone who is more of a ‘Math Man’ than a ‘Mad Man’, and not only understands data and analytics, but also recognises the first principle of orchestrating relevant experiences is to understand consumer context. By Glen Hartman.

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32% of businesses still do not have a Social Media strategy

32% of businesses in the UK are yet to develop a social media strategy, according to a new report released this month. Social media has risen in the past year with over two thirds implementing it into their organisations, but alarmingly one third still don’t have a plan in place. By Ian Simpson.

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The state of social media in 2013

There are now more devices connected to the internet than there are people on Earth. Social media has changed the world; it has changed the way people communicate, and it has revolutionised the way that businesses seek to attract new customers and connect with their existing client base. With such a premium placed on connectivity, businesses large and small must take social media as seriously as other sales platforms if they want to get ahead. By Scott Dylan.

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Polish dating proves to have the most pulling power, online

UK consumers made over 682,000 online dating-related web queries in June, finds a new report from leading independent digital marketing agency, Greenlight. In terms of culture and preferences-related searches, the research reveals that those pertaining to Polish dating proved to be most popular. By Krishna Rao.

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Making sense of measurement: Interview with MeasureFest founder, Kelvin Newman

The founder of internet marketing conferences BrightonSEO and the Content Marketing Show has launched a third event, MeasureFest. New Media Knowledge caught up with Kelvin Newman to learn more about the inaugural MeasureFest in London this autumn. By Chris Lee.

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Why ad skipping is the future of digital advertising

In this article, Leon Siotis, director, media & publisher services at BrightRoll, argues that giving consumers the opportunity to skip ads on You Tube and other channels can actually have positive benefits for brands looking to measure levels of engagement.

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New mobile study: consumers feeling out of control on mobiles

A new study shows that most consumers launch mobile ads by mistake, are annoyed by ads which launch on their own, and feel least in control of their mobile phone compared to their other primary digital devices. By Tom Pepper.

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How should PR address ‘fake fans’ on social media? Interview with Danny Whatmough

A recent Channel 4 documentary in the UK highlighted an already well-known practice among the digital community: the ability to buy ‘fake fans’. New Media Knowledge sat down with digital specialist Danny Whatmough to understand how big the problem is and how it can be tackled. By Chris Lee.

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Missing a moving target: marketing emails fail to engage across devices

Nearly three quarters of marketing emails are still opened on computers. Only one in ten emails read on a mobile device results in a click-through. Retail, finance and recruitment sectors are all adapting well to new formats while estate agents, B2B and energy companies lag behind. By Abi Jacks.

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5 Big Challenges for Google Glass

Google Glass, for all its promise, has some scary implications. Below is a really great blog by Rob Sobers, VP of Strategy at Varonis, which gives his list of 5 potential challenges we face with Glass – and how to survive them! If you would like any further information, or to speak to Rob, please do get in touch.

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Stop searching for a USP! Shoppers love 'copycat' products

As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war. By Ashley Potter.

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Search Engine Optimisation: The Post-Penguin World

Kate Ross, commercial director at eight&four digital marketing agency, explains what a successful Search Engine Optimisation strategy looks like in the post-penguin world.

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Facebook ads “as much as 30 per cent” more valuable with Multi-Touch Attribution, research argues

Facebook ads could be almost a third more valuable for marketers using Multi-Touch Attribution models over so-called ‘Last Ad’ or ‘Last Click’ approaches, according to digital marketing technology company, Kenshoo. New Media Knowledge caught up with the company to learn more. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for July 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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How data, social and wearable tech could lead health drive: Exclusive interview with Stephen Davies

2013 has been touted as “the year of data-driven healthy lifestyle” following a combination of advancements in wearable tech, data collection and social media. New Media Knowledge caught up with health tech communications expert Stephen Davies to learn more. By Chris Lee.

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The power of integration

Those of us who have been in the communications business for some time have slowly but surely witnessed the migration from a siloed to more integrated approach. In the communications business, integration plays out across media and creative messaging and the very talent that drives it. By David Bonthrone.

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‘Last minute holidays’ make up almost 3% of consumer online searches for a break

The latest quarterly online search data from leading independent digital marketing agency, Greenlight, reveals the search term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May. By Krishna Rao.

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Brands can benefit from social media interactions

In data collated by social media specialists TAN Media, it is shown that social media interactions play a vital role in shifting attributes like sentiment, recommendation, propensity to trial new products and brand loyalty, according to a new research. By Adam Knoyle.

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What's new in the video social media world?

In the past few years videos have become increasingly more visible with the share-ability factor of social media networks. Who doesn't like watching an interesting clip? Or sharing it for that matter? In this article, Andy Woodruff discusses some of the most interesting innovations in the video sphere.

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Losing the stiff upper lip: a truly British sharing economy

Brits have been slow on the “sharing economy” concept pioneered in the US, according to one industry expert. New Media Knowledge caught up with Chris Book, founder of streaming app Bardowl, to learn how he plans to change this culture. By Chris Lee.

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Accelerated creation: Reaching your creative boiling point

Thanks to the Internet and mobile devices, expectations surrounding content creation and response time have completely changed. There is no languid turnaround time allotted for research and release, and creators know that you can only use the “lost in the ether” excuse once or twice before someone calls shenanigans on these excuses. Accelerated creation is key in this constantly evolving digital age, but push for quantity over quality and you might get steamrolled by better-supported and more informative content. While quality is crucial, it’s also important to realise that most businesses need that content yesterday; so what’s an agile business to do? By Rachel Lockwood.

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Digital leads the charge

Dan Nevile, Digital Director at integrated marketing agency WAA investigates the implication of the latest Bellwether findings.

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How to SEO on the right side of Google in 2013

With the increasing focus on natural optimisation from content to links through Panda and Penguin, how can we incorporate all of our search engine marketing skills and experience to manufacture an organically crafted SEO Campaign? By Kevin Taylor.

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As trolling hits the headlines once more, NMK asks how it can be combatted

Trolling – hateful persecution of individuals on the Internet, often anonymously – has hit the headlines once again. With Twitter offering to take action, New Media Knowledge spoke to its expert contacts to find out what more could – and should – be done to combat the menace. By Chris Lee.

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Economist Intelligence Unit survey reveals consumer digital marketing preferences across industries

Lyris sponsored EIU survey highlights what consumers want and what marketing strategies are lining up. By Sharmee Mavadia.

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‘Welcome Netiquette’: 6 Steps to Engage Email Subscribers

With more than 68 per cent of the UK’s top retailers failing to incentivise their welcome emails, according to recent research from Emailvision (UK Retail Email Benchmark Study 2012), email marketers are clearly missing a trick when it comes to engaging with new email subscribers. However, the good news is that there has never been a better time for marketers to re-think their email campaigns and give their new subscribers the welcome they deserve. By Anthony Wilkey.

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Copyright: do we really know our rights?

There are a number of misconceptions surrounding image copyright, and these are being further highlighted with each advancement in technology. By Rebecca Swift.

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Cost-per-click ads on tablets exceed desktop costs for first time: study

The cost of advertising on tablets overtook the cost of desktop ads for the first time during Q2 2013, according to a new study. Meanwhile, another study highlights the continued importance of TV ad spend. New Media Knowledge crunched the numbers. By Chris Lee.

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Why the human touch still counts in experiential

“Digital communication is no substitute for human connection through travel” were the words uttered recently by Simon Lloyd, marketing director at Virgin Atlantic. It’s a sentiment that I strongly believe applies not just to the travel sector, but is a point that all brands should bear in mind when developing their marketing strategies. By Will Northover.

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“90 per cent” of consumers would recommend brands after social media interactions

New research implies that nine out of ten consumers would recommend a brand to others after experiencing social media interactions with them. The Interactive Advertising Bureau’s findings also indicate that social media expenditure could provide more than 300 per cent return on investment. By Chris Lee.

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As post-recession productivity continues to suffer, businesses turn to CRM technology to boost output

Companies in the UK, Europe and beyond are struggling to overcome an unprecedented productivity crisis as they continue to face a tough business environment in the wake of the recession of 2008. To improve efficiency and gain an advantage over competitors in the face of difficult market conditions, many companies are taking matters into their own hands and turning to Customer Relationship Management (CRM) to boost output rates. By Mike Richardson.

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Greenlight poll shows Facebook users would be willing to pay $10+ to see no ads at all

Recently, Twitter’s Biz Stone has suggested Facebook could earn at least $12bn per year by offering users the option of signing up for an ads-free experience at a cost of $10 per month, i.e. Facebook could potentially earn three times more revenues from such a service than it reaped from advertising last year ($4.3bn). Stone based this on a minimum of 10% of Facebook’s 1.1bn user base ‘buying in’ to the option. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? By Andreas Pouros.

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Digital advertising: The promise vs. reality of three digital strategies and what the CMO should know

Spending on digital advertising is set to rise from $87.4 billion in 2011 to an estimated $144.8 billion in 2016 (IDC: Worldwide and U.S. Real-Time Bidding 2012–2016 Forecast), and subsequently the stakes for smart digital spending rise each quarter. Given the growth in the number of digital tools and strategies, today CMOs find themselves uncertain of which service provider to trust, which ad strategy to follow, and which combination of media options is right to meet their objectives. Kerry Bianchi, managing director Media Management, Accenture Interactive, explains the promises and realities for the following digital strategies: real-time bidding, convergence buys, and pay-for-performance.

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Performance of social networking sites – Index from Keynote Systems for June 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Miracle material graphene could deliver internet one hundred times faster

The use of graphene in telecommunications could dramatically accelerate internet speeds by up to a hundred times, according to new research by scientists at the University of Bath. By Andrew Dunne.

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Top tips: How to achieve a superior online presence

Displaying a powerful online persona is like displaying an attention-grabbing shop window on the high street. It has to be engaging. It must attract customers and persuade them to visit again and again. To really achieve this, it’s critical that businesses realise who their customers are and what they’re looking for. By Jason Thibeault.

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Start me up: Exclusive interview with MoreNiche

When Andrew Slack left university he made a fair deal of money from affiliate marketing. He put this cash towards forming MoreNiche, a digital marketing company which specialises in affiliate marketing for the health and beauty sector. New Media Knowledge caught up with Slack to learn some start up tips. By Chris Lee.

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Cruises: Brands account for 61% of online searches for cruise holidays

UK consumers made 1.7 million searches online for cruise holidays in May, reveals a new independent “Cruise Sector Report – Issue 1”, published by award winning digital marketing agency, Greenlight. Seemingly, the negative publicity suffered by the sector following on from a succession of incidents – from the Costa Concordia disaster, the engine room fire on the Carnival Triumph to the Carnival Legend’s propulsion failure, has done little to deter holiday makers from considering cruise vacations. By Krishna Rao.

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“Smart Content” report highlights growth of personalisation in digital marketing

Digital innovations such as omnichannel, m-commerce and video have impacted consumer behaviour and therefore the communication channels required by marketers in order to reach them. A new study highlights the evolution of what it calls “Smart Content”. New Media Knowledge took a look to learn more. By Chris Lee.

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Stop killing my flow: why disruptive ads are a dying breed

As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content – with the holy grail being - the ability to create a -seamless flow between the two. By Paps Shaikh.

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Top five business translation challenges

The volume, velocity and variety of anytime, anywhere information, provides global companies with a major translation challenge to meet customer expectations and deliver a consistent customer experience - across multiple languages. To solve this ‘big language’ problem and expand global and multilingual footprint, there are opportunities to use both human translation and machine translation. By Keith Laska.

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Maximizer CRM releases new guide outlining the fundamentals of choosing the right CRM software

Usability, whether to choose a cloud or on-premise system, and the level of mobile accessibility your business requires are just three of the important considerations companies must take into account when looking for a Customer Relationship Management system that meets their needs, according to a new comprehensive guide to selecting a CRM platform unveiled by Maximizer Software. By Mike Richardson.

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Competitive keyword advertising: the legal risk of using a competitor's trade mark as a search engine keyword

Pay-per-click advertising is one of the many tools in a company's online marketing strategy toolbox, but can you use a competitor's trade mark in your own keyword list? A recent UK High Court decision found that Marks & Spencer had infringed Interflora's trade mark for doing just that. By Kirsten Gilbert and Jake Hayes.

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Enabling vision-based experiences

Augmented reality (AR) technology has seen rapid growth and is the ‘talk of the town’ in marketing and technology circles. Vision enablement goes beyond traditional AR to enable a smartphone’s camera to act as an “eye” to bridge the physical and digital worlds and enable experiences such as functionality unlocking, product visualization and text recognition. Vision enablement can be used in a multitude of ways to create interactive, engaging experiences which educate and entertain the consumer and enhance the world around us. By Julian Harris.

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Mobile advertising: Are we there yet?

Annual mobile advertising spend could top £1 billion this year, but does this indicate a mature, effective market or do we still have plenty to learn, especially around the use of location-based data? New Media Knowledge spoke to specialists Rocket Fuel to find out. By Chris Lee.

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Do affiliate sites make online shopping easier?

In this article, Rob Durkin argues that with more people looking for the best value items, affiliate sites are becoming more prominent.

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Interest in social networks is declining, reveal research

Research from the United States implies that the appeal of popular social networks could be declining, but how much can we read into the figures? New Media Knowledge asked around. By Chris Lee.

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Over half of UK social network users willing to share social data for personalized content

Over half of social network users in the UK (53%) are willing to share data from their social media profiles to see products and content relevant to their interests, according to new research from social personalization expert Intent HQ. By Jonathan Lakin.

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Users admit to letting their guard down when using mobile devices

Users are more vulnerable to attacks on mobile devices, a new survey from PhishMe has uncovered. By Rohyt Belani.

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Native: Brands are the secret ingredient, publishers are the chef

Iron Chef is an amazing platform for culinary creativity: Invite amazing chefs from across cultures and generations to create ‘native’ dishes with only one constraint: a single ingredient that must be expressed in each dish. It’s the perfect analogy to guide us through IAB’s efforts to standardize native advertising. Let me explain... By Ed Urgola.

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Search experience optimisation is the future of SEO

Rafael Cantó, SEO Specialist at SDL, explains the key to successful SEO is not about cracking Google’s algorithm but improving visitors’ search experience.

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Research reveals that more than half of businesses fail to protect intellectual property online

93 per cent of executives think protecting online assets will become more important, or remain just as important, over the next year. 79 per cent of brands have no-one taking responsibility for protecting online assets at board-level. 60 per cent of businesses have no system in place to protect intellectual property online. By Gary McIlraith.

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Generation IP: Operators playing catch-up with smartphone owners

More than half of 18–24 year old smartphone owners in the UK use IP-based messaging – report reveals younger users value ‘data’ above ‘SMS’ or ‘voice’ when choosing next mobile service, Analysys Mason reports. By Stephen Sale.

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Data leakage in a Google world

In the past, information leakage conjured images of securing data from physical theft (remember the alleged FBI laptop?) but thanks to the web, organisations need to secure information from growing “search giants”. In short, data leakage has taken on a whole new meaning in the Google age. By Barry Shteiman.

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Tapping into Snapchat for social sales

Snapchat, the fast-growing mobile content sharing site, is perfect for marketing yet is overlooked by many marketers, according to one specialist. New Media Knowledge caught up with software company E-Tale to find out how to make the most of the channel. By Chris Lee.

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Over a quarter of Brits work over 300 hours a year for free

‘Bring your own device’ trend encourages more people to spend their free time working, finds Cint and FluidSurveys. By Bo Mattsson and Aydin Mirzaee.

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High street food brands failing to engage with users on social media

Research by Visceral Business and Synthesio finds UK food service brands such as Burger King, Pizza Express and Eat, lagging behind other sectors. By Catriona Oldershaw and Anne McCrossan.

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The rising tide of FoMO: The Fear of Missing Out

Academics at three international universities believe that social media has exacerbated the “Fear of Missing Out” among the public, according to their new study. New Media Knowledge took a closer look and asked what this phenomenon means for marketers. By Chris Lee.

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70% Brits abandon online shopping carts

Online shoppers seek verbal reassurance from retailers before parting with cash. By James Critchley.

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Link building: Are you at risk?

A lot of companies want to do their SEO in house. The reasons are varied but normally reasonable: saving on cost; up skilling an in-house team; or integrating resources closely. However, all too often the companies come to us agencies when they have a problem. By Kevin Taylor.

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How to assess the quality of your website

A lot of effort goes into setting up a new website. From what you say and how you say it, to the look and feel of the website and how it guides people to their destination are important parts of the mix. It can be an emotional journey working towards a website that everyone is happy with. By Andy Woodruff.

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Searchmetrics confirms power of content and social within SEO

The relationship between quality links, relevant content and high Google search rankings has been investigated in a new study from Searchmetrics. New Media Knowledge took a look at the findings. By Chris Lee.

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The dangers of shared links

Many web applications give users the ability to share private information with unauthenticated users via obscure, publically accessible URLs. These URLs, often called “external links” or “shared links,” are a convenient way to collaborate with people without giving them a username and password. By David Gibson.

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What does Instagram Video mean for marketers?

Photo-sharing site Instagram has added 15-second video capabilities to its previously static format, prompting five million uploads in its first 24 hours. Going way beyond Twitter’s six-second loop format Vine, how can marketers build on this extended play? New Media Knowledge asked around. By Chris Lee.

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Retailers are getting more social, but is it enough?

The recently released Social Brands 100, which as its name suggests looks at the web’s most social brands, may have seen retailers dominate the list – accounting for no less than 25% of brands that made the grade – but it also highlights that there is still room for improvement. By Fadi Shuman.

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Why Mozilla needs to look beyond users alone

In this article, Alex White, DG MediaMind, discusses the impact of the announcement that Mozilla’s patch may block third party cookies.

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M-Commerce: The complete picture

Affiliate Window has distributed now its most recent whitepaper on mobile marketing in the performance channel. By Matt Swan.

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Mobile kills off brand loyalty in favour of price

One in three smartphone owners uses price comparison apps to search for deals, reveals Tradedoubler survey. By Dan Cohen.

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Ovum warns BYOD is here to stay and urges CIOs to respond with a clear strategy

Bring-your-own-device (BYOD) is here to stay, states Ovum, as it reveals the findings of its 2013 multi-market BYOX (bring-your-own-anything) employee study. By Richard Absalom.

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Responsive design: Does it measure up?

Mo Syed, head of user experience at Amplience investigates whether responsive design is really the magic bullet to multichannel design complexity.

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Social media boosts consumer power

A third of consumers harness online channels following poor customer service. By Jonathan Gale.

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How with the PRISM scandal affect businesses’ online behaviour?

The White House has confirmed that a classified programme operated by the National Security Agency (NSA) – named “PRISM” – has been collecting data held by companies including Facebook, Microsoft, Google, Apple and others since as far back as 2007. New Media Knowledge asked the UK digital industry what the fallout could be for UK internet users.

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Consumers expect more social media and technological convenience from their travel providers

Research by Accenture among users of a range of public transportation types shows the high expectations that consumers have of technological change for urban travel. Many are expecting to be using their mobile phone as an electronic ticket this year and they want to have greater levels of communications with public transport companies via social media. The pressure is now on for these companies to deliver to support the expectations of travellers on British public transport. By Mark Elliott.

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Kickstarter forced to apologise over “seduction guide” controversy

Online fundraising site Kickstarter has banned so-called “seduction guides” and apologised after one project on the site caused an online storm. New Media Knowledge looked at the lessons learnt during the “Above the Game” controversy. By Chris Lee.

 

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Price is paramount to UK mobile travel searchers

1 out of 3 UK travel searchers make travel reservations on their mobile device; tablet searchers more likely to convert, says xAd-Telmetrics UK Mobile Path-to-Purchase study. With infographic. By Bill Dinan and Monica Ho.

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Institution of Engineering and Technology Seeks Out World’s Brightest Ideas in Information Technology, Start ups and Intelligent Systems

The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.

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79% of businesses experienced a mobile security incident in the past year

Check point survey shows that 63% of businesses do not attempt to manage corporate information on employee-owned devices; mobile security incidents cost more than $100,000 for almost half of firms surveyed. By Tomer Teller.

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Digital advertising on real estate: A private/public sector gold-mine?

Businesses are tapping into digital out-of home (DOoH) advertising as an economical and more effective alternative to traditional advertising, Accenture Interactive has found. TV and print ads may still take the lion’s share of ad budgets but increasingly the digital playing field is where customers are, giving companies the opportunity to meaningfully engage them with their respective brands. By Kerry Bianchi.

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SEO vs Content: Why you should stop trying to second-guess Google

The science of Search Engine Optimisation (SEO) has changed dramatically since the early days, where it was de rigeur to employ a series of techniques to attempt to fool – or at east second-guess – the search engines. And this can only really be a good thing for everyone using the internet, as it makes results more relevant to the searcher. By Julia Hutchison.

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Businesses are standing in a crowded room when it comes to visual marketing

In this article, Roy Kimani, CEO of nideo, describes how businesses should use video marketing to stand out from the crowd and promote their message.

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Five reasons to run your own virtual conferences

Gone are the days when prospects and customers were willing to travel significant distances to attend a conference. By Lisa Bennett.

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The industry reflects on initial impact of Google’s Penguin 2.0 update

Google updated its Penguin algorithm update in May 2013, which the search giant estimates will have more impact than version 1.0. New Media Knowledge asked the search industry for its thoughts on initial findings from the first few weeks of life with “Penguin 2.0”. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for May 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top 11 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Data challenges have created significant gaps in marketers' understanding of consumers

The Economist Intelligence Unit (EIU) reveals lack of data skills have left 70% of consumers jaded by “Personalised” Marketing Campaigns. By Sharmee Mavadia.

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Apple’s iOS 7 wows global online community – social media users brand it “amazing”

Apple’s new iOS 7 operating system has generated more than 172,000 online conversations worldwide, according to global social media monitoring provider Synthesio.By Catriona Oldershaw.

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Performance of social networking sites – Index from Keynote Systems for April 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top eleven UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Online consumers call for real-time control of marketing communications

Consumer research from Corke Wallis reveals the disconnect between brands and consumers with 90% of UK consumers wanting to take control of the type and timing of the promotional messages they receive. Marketers are going to risk losing their audience if they keep bombarding customers with irrelevant promotional material and don’t find a way to build relationships with their customers and listen to what they want. By Kevin Joyner.

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Friendly retail staff draw 40 per cent more from customer’s wallets

New research by SMG also reveals importance of multichannel, with nearly 50 per cent of under-18 year olds pre-shop online. By Jeremy Michael.

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Customers “shun” social media for financial service contact

While UK consumers are more likely to complain about brands on social networks, they appear reluctant to turn to social media to communicate with their financial services providers. New Media Knowledge spoke to the author of a recent report to ask why. By Chris Lee.

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Mobile operators should offer more digital services and deliver high-performing networks to keep customers

Accenture has surveyed nearly 31,000 consumers in 26 countries to provide a global snapshot of the challenges and opportunities facing communications service providers (CSPs) in a mobile marketplace where increasing numbers of consumers rely on mobile devices to pay for goods and services, watch videos and operate their intelligent homes. By Monte Hong.

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Apple's new operating system, iOS7

Apple announced yesterday the new MacBook Air and Mac Pro computers, a new Mac operating system, and the new version of its iOS operating system, iOS 7. NMK members have discussed some of the implications of the announcements. By Magda David Hercheui.

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Email: it’s here to stay

In this article, Robert Phillips discusses why the email market is growing and not shrinking.

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Ads blamed for drop in Facebook usage

Facebook usage in the UK dropped by nine per cent in the last year and adverts are to blame, according to research. New Media Knowledge caught up with one industry expert to find out how to combat the apparent “disconnect” between social media sites and their users. By Chris Lee.

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Social media marketing replaces traditional ads for small businesses

The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. By Adam Rock.

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Content is interesting, but data will be king in email marketing

In our rich multi-media world where content is abundant, the marketing industry so often says, content is king. After all, great content is needed to capture and engage audiences. If content is king then why not just focus on valuable email content? By Tim Watson.

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UK consumers show strong appetite for sponsored free or reduced mobile bills

Survey of over 2500 UK smartphone users identifies huge opportunity for operators looking to monetise consumer data. By Louis Brun.

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Pay up if you want success on social networks, study claims

While marketers may enjoy the largely cost-free nature of social networks, marketers who open their wallets and couple ads with organic social media campaigns are more satisfied with their outcomes. This is the key finding of a new study from Kenshoo Social and Forrester Consulting. New Media Knowledge caught up with the report’s author. By Chris Lee.

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A mutual relationship: print and digital content

Content marketing has increasingly moved towards the digital and the uptake of new innovations means this relationship is set to become even more intertwined. How are the latest developments being utilised by content marketers and how are these changing the industry landscape? By Clare Hill.

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Supermarkets and banks doing best job of getting close to customers but other sectors struggling

New GI Insight Customer Intimacy Index also reveals that firms in many industries are bonding well with the young but most are failing to connect with older consumers. By Andy Wood.

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Campaigning in the Cloud: A retrospective of Obama 2012

Social media has been at the heart of US President Barack Obama’s two election wins. However, thanks to the rapid growth of social media, the 2012 “Team Obama” campaign was a whole lot more complicated than 2008. New Media Knowledge caught up with the people behind the technology to learn more. By Chris Lee.

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Organisations seek the human touch to improve customer communications

As customer communications is critical to driving sales and creating brand awareness, a high priority for companies today is to ensure they are communicating across relevant channels while maintaining a centralised view of what customers receive and when. Despite this, many companies are still failing to deliver the basics. By Julie Hesselgrove.

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Public transportation users predict big increases in the use of smartphones, paperless travel and social media

Consumers are willing to pay for better technology in public transport, new Accenture survey reveals. By Philippe Guittat and Mike Wilson.

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Google’s Penguin 2.0 update will favour ethical SEO campaigns

Digital marketing agency SiteVisibility looks at where SEO goes following the latest Google update. By Jason Woodford.

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Backdrop of economic pessimism forces UK consumers to re-think loyalty to brands

Epsilon survey finds rewards programmes low-driver in battle to win-over British consumers. By Phil Singh.

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The future of ad networks: Market winners’ image

Anton Ruin, CEO of Epom, speaks of perspectives for ad network development in the upcoming years.

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Complaints on social media rise by a fifth: Companies warned to adapt – fast!

Complaints about customer services via social media have increased by 19 per cent in the last year, according to a new study. With 14 per cent of consumers ready to name and shame offending brands online, it is high time organisations re-oriented themselves around the customer, leading digital marketers claim. By Chris Lee.

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Look who’s gaming

The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers. Oscar Diele, Vice President of Global Brands at Spil Games, looks at why brands need to be taking gaming seriously as a media channel.

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How will YouTube’s new pay-to-watch channels impact the online content market?

With video channel YouTube set to launch a new pay-to-watch service with a number of leading content partners, what could this move mean for established online paid content providers? New Media Knowledge spoke to an online brand protection specialist to find out. By Chris Lee.

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Sales through mobile advices increase in April

In April, 16.5% of all sales were through mobile devices (including tablets), up from 14.20% in March. Mobile traffic is converting at 3.43%. By Matt Swan.

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Ovum warns command-and-control management is dead

Only a customer-adaptive approach will ensure relevancy in the digital age, warns Ovum analyst, Jeremy Cox.

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Online advertising: Understanding how viewability influences buying media

The ad industry has lately cast its site on the topic of viewability and trying to give buyers some assurance that their ads are indeed seen by a living, breathing human. You’d be hard pressed to find anyone who thinks viewability is a bad idea, but current expectations exceed reality. By Alex White.

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Anticipation for new Xbox builds – sparking more social media buzz than Galaxy S4 and Facebook ‘phone’ combined

The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.

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93 Percent of consumer magazines surveyed in the U.K., U.S. and Germany have yet to offer brands complete cross-platform digital experiences

A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.

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Using the image to tell a story

The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.

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Five Internet mega-trends

Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.

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PR industry “growing up” on thorny issue of measurement

Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.

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Is the UK tech sector running scared of Google retribution?

In the end of April, Google’s settlement offer to the EU Competition Commission was revealed. Predictably, the offer was pretty half-hearted. But the UK online comparison industry, which will be heavily affected, has so far remained publicly silent. By Will Becker.

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Digital channels will help mainstream music capture emerging markets

A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.

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More than 8 in 10 finance directors question the trustworthiness of Linkedin profiles

Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.

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Social TV: A World-First Study

A pioneering neuro science study of social TV viewers by MEC Australia and the country’s biggest TV network has revealed that interacting with social media while watching television drives a 9% increase in program engagement. By James Hier.

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Tech Start-ups – Have you taken full advantage of your new business structuring?

This article looks at how you can take best advantage of the different business vehicles in your new business structuring. Tim discusses the main issues to be away of, as well as the key areas to consider to optimise opportunities. By Tim Housden.

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How to evaluate your business idea

All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.

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Humour wins on social media, study finds

Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.

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The Future High Streets Forum and multichannel retailing

The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.

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Just one in 10 businesses preparing for overhaul of the internet addressing system

NetNames’ survey demonstrates that business executives need to rethink online strategies before the introduction of generic Top Level Domains (gTLDs). By Simon Jackson.

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Marketing strategy - the long and the short of it

Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip.

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UK digital community responds to the “Instagram Act”

The UK Government has approved the easing of photographic licenses, leading to fears that some online images will be freely available for use without the permission of their owners. New Media Knowledge took a look at the “Instagram Act” and its perceived implications in the eyes of some of the UK’s leading digital marketers. By Chris Lee.

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Content marketing more than just a buzzword

With the return of the Content Marketing Show on 31 May in London, New Media Knowledge caught up with the event organiser to learn more about where content marketing is headed and what delegates can expect. By Chris Lee.

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Mobile and tablet ad spend surges

Mobile phones and tablet devices now account for a quarter of all spend on paid search advertising in the UK, according to a new study. The findings support similar data from the US, so what does this mean for digital marketing strategies? New Media Knowledge crunched the numbers. By Chris Lee.

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The Inbox Abyss: Marketing emails sent before business hours go unread

Almost all marketing emails sent before business hours go unread, and the best time to send an email is actually as people leave work, according to new research from Pure360, the email and SMS marketing specialists. By Abi Jacks.

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Translating the big data language problem

Keith Laska, CEO SDL Language Technologies Division, outlines how machine translation technologies will help organisations cope with the growing big data challenge.

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91% of people trust business to keep data safe despite rise in breaches

Research reveals people take care to protect data but forget to get basics right. For instance, 61% always or frequently use the same password across multiple websites or applications. By David Gibson.

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Turbulence for the CMO: Charting a path for the seamless customer experience

Four in ten marketing executives unprepared to meet objectives due to lack of funding and internal inefficiencies, Accenture study finds.Investment in digital marketing and analytics set to rise. By Brian Whipple.

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Do you speak IT? - The Rise of the Chief Digital Officer

Campbell Williams of Six Degrees Group discusses the potential outcomes of a power struggle between marketing and IT and the rise of a new role – the Chief Digital Officer.

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Marketing is best kept simple: Interview with Charterhouse

While multi-channel environments would appear to add complexity to modern marketing campaigns, brands need not over-complicate matters for themselves, according to one expert. New Media Knowledge sat down with Charterhouse to learn more. By Chris Lee.

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Get innovative!

Bradley Howard, Head of Digital Media at Endava, explains that organisations need to embrace a culture of marketing innovation to deliver long-term success.

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Retailer expansion into Asia slows as the focus switches to multichannel reorganisation

The world’s largest retailers have been scaling back their global expansion activities, particularly in Asia, and turning their attention inward by integrating operations and strengthening their store, internet and mobile sales channels, new analysis by Accenture (NYSE:ACN) reveals. By Chris Donnelly.

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CIOs should adopt design thinking to address “wicked problems”

Human-centered design thinking and approaches are now gaining mainstream credence among private sector decision-makers focused on innovation. This is a concept that seems to be unfamiliar in most CIO offices in the public sector, says global analyst firm Ovum. By Nishant Shah.

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The 50 Shades effect - using your online data to optimise your customers’ experience

Recent news that customer insight helped adult retailer Lovehoney develop a new product range around the 50 Shades of Grey phenomenon, highlights the power that online retailers have at their finger tips to help drive their online (and, indeed, offline) businesses. By Katrin Jahnke.

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A 5-minute guide to becoming a flexible employer

Robert Rutherford, CEO of specialist IT consultancy QuoStar Solutions, offers a short guide to becoming a flexible employer.

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Emerging markets and mobile data will drive global telecoms revenue up to

Some bright spots for growth in telecoms revenue are emerging from the gloom of the global economic crisis, but there is no question that service providers will struggle to drive growth in traditional revenue streams in the next few years. Looking to new strategies and new business models is critical to survival and growth. By Pablo Iacopino.

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Ad spend rises again – especially for mobile platforms, IAB finds

Digital ad spend grew by 12.5 per cent in 2012 to hit a record £5.42 billion in the UK, with mobile making up 10 per cent of ad investment. What do the Interactive Advertising Bureau’s (IAB) figures reveal about UK digital ad trends? New Media Knowledge crunched the numbers. By Chris Lee.

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The psychology of social media: Interview with a psychologist

People who boast about their fitness, post photos of their meals and parents who talk ceaselessly about their children are the most annoying social media users, according to a recent survey. What drives people to post what they do? New Media Knowledge lay down on the couch to talk with social media marketer and trained psychologist, Xavi Izaguirre of consultancy Total Media. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for March 2013

Keynote Systems, the expert in internet and mobile cloud monitoring, monitors the top eleven UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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The current state of the SEO industry

In early 2012, the author Tom Sizer-James, an SEO specialist looked at 101 agencies (sourced from Econsultancy’s supplier directory), and produced an infographic to show the current state of the SEO industry. He has now completed the 2013 edition looking at the same 101 agencies as last year to document how they have developed since 2012.

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Amazon is going mobile, threatening the very core of Apple's business

Magister Advisors believe Amazon aims to become a major mobile device company, with serious implications to the other players. By Victor Basta.

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Website optimisation: A path that could make you millions for your business

Everyone is familiar with the television game show Who Wants To Be A Millionaire. It has been a rousing international success: 81 different versions of the game with 39 versions currently airing, spanning almost just as many languages. In India alone there are five versions for five different languages. The central theme of the movie Slumdog Millionaire is around the show. By Tom Waterfall.

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Footfall now irrelevant indicator of retail success

The combination of growing smartphone penetration and widespread economic pressures is having a profound effect on consumer shopping behaviour across Europe, according to Tradedoubler Insight Unit’s latest study1.- Performance Marketing: from first impression to last click. By Dan Cohen.

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Look beyond technology to the cultural aspects of gamification

Organizations should keep in mind that gamification is about more than just the underlying technology, says Ovum. By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications, businesses can improve productivity. By Adam Holtby.

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It is a mobile world

Affiliate Window has prepared this infographic on m-commerce, which highlights the growth across various sectors, specifically group buying (Groupon), Electricals, Clothing, travel, and department stores. By Loic Moisand, CEO and Co-Founder of Synthesio.

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Defining Social Media Listening Maturity Infographic

When tackling the social media listening and engagement issue, all brands have to face similar challenges. The journey presented below is a simple summary of the different steps brands have to go through to become social media champions. If you are to launch a global project, it will be important to take into account the different levels of maturity, as they will change the way you should approach listening for each country. By Loic Moisand.

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People more stressed by no internet than loss of water, heating or TV!

When asked how long they could cope without the internet 27% said they simply couldn’t cope at all! By Claire Sellick.

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LinkedIn for Business: Best Practice Tips

Business social network LinkedIn is arguably one of the most useful social media channels, enabling Premium members to connect with more than 200 million business people worldwide. So how can businesses best utilise LinkedIn for business? New Media Knowledge caught up with an expert to find out more. By Chris Lee.

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Data protection: Google it!

Data protection law has been with us for almost 30 years but perhaps it is now finally coming of age with news that the data protection authorities in various EU countries are launching joint action against Google for alleged breaches of data protection laws. By David Ashplant.

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Mobile email big business within the performance channel

One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails. In fact, 41% of emails are currently viewed on a mobile device. By Matt Swan.

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The dangers of crowdsourcing: Interview with Scoopshot

In the week when The Guardian media company launched its own user-generated content website, New Media Knowledge caught up with one technology firm that aims to streamline the all-important authentication process. By Chris Lee.

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What to consider when procuring video

Rob Crombie looks at the critical difference between price and value when procuring video services.

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Make content work harder

Ingrid Froelich, SDL Content Management Technologies Division, explains how marketers can maximise the use of content for successful audience engagement.

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Quantifying risk (and why we are so bad at it)

The dichotomy between perceived risk and actual risk is constantly evolving. Business managers may have been advised that they need firewalls and antivirus software, but managing less understood risk, such as security breaches and data thefts, is rarely a priority. By Peter Bassill.

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Social media presents an opportunity, but many banks are not exploiting it

Retail banks are still hesitating to fully integrate social media into their digital marketing strategies, according to a new report from global analysts Ovum*. By Jaroslaw Knapik.

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Brands warned: Speak only when spoken to on social networks

A recent study highlighted the fine line between online marketing by brands and perceived intrusion by their target consumers. New Media Knowledge asked around for best practice in establishing listening and engagement structures. By Chris Lee.

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Busting the digital marketing misconceptions

Within the article, Malcolm Duckett, CEO of Magiq, looks at how digital marketers can take a multi-faceted approach that will allow them to deliver real-time personalisation to engage new visitors, develop targeted campaigns to turn loyal visitors into purchasers, and implement efficient email campaigns that give greater returns than the last. By Malcolm Duckett.

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Group Buying Ahead of the Mobile Curve

It is no secret that mobile commerce has shown considerable growth over the past couple of years. In this time we have seen a staggering increase in traffic and transactions across the network occurring on a mobile device. By Matt Swan.

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The real benefits of controlling your own company hosting

As online business continues to expand at record levels, websites facilitating digital power players are growing ever larger, more complex and more sophisticated. By Abby Hardoon.

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Introducing “programmatic buying”: What is it and why does it matter?

“Programmatic buying” looks set to be one of the digital marketing buzzwords of 2013. Analysts at IDC predict a 53 per cent growth between 2011 and 2016, while Forrester claims it will take over the bulk of digital advertising spend. But just what is “programmatic buying” and why does it matter? New Media Knowledge caught up with specialists Rocket Fuel to learn more. By Chris Lee.

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Ad serving solutions for networks & agencies: How to choose the best

Anton Ruin, CEO of Epom in Ukraine, speaks of what you should expect from a worthwhile ad serving enterprise solution.

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56% of London marketers see online and social media channels as most effective marketing channels; 3% back cold-calling

London survey, conducted by Crimson Hexagon, proves online and social media messaging now overwhelmingly preferred when marketing to target audiences. By Curt Bloom.

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New study reveals UK mobile consumers show strong purchase intent but less immediacy than US searchers

You may have seen this week the IAB/PwC digital ad spend report which found that mobile spend in 2012 more than doubled (147 per cent) to £525m, up from £203.2m, it is crucial to understand the UK mobile searcher. It is becoming clear that if mobile advertising campaigns are to be successful that they must be tailored to distinct device and category nuances. New independent research – in fact, the first ever Mobile Path-to-Purchase Study in the UK – reveals critical insights about mobile purchase behaviours, including preferred research tools, activities and mobile purchase influences. By Bill Dinan.

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Sponsorship – how the nature of the game is changing

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more. By Pete Davis.

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Smart Devices, Smart Security

Once mostly prohibited by IT, smartphones and tablets—such as Android-based phones and Apple iPads—are now being used by hundreds of millions of employees worldwide to access, transmit and store corporate information in today’s 24x7 business environment. By Mark Bower.

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Anti-social networking? Two studies reveal disruptive nature of social media

One in ten Facebook users report receiving abusive or insulting messages on Facebook, meanwhile women admit to “sacrificing sex” to indulge in social networking. New Media Knowledge looks at two new studies into social media behaviour and its impact on our personal well-being and lifestyles. By Chris Lee.

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Machine learning – is there a place for it in search optimisation?

SEO has changed radically over the past few years becoming much more technical in its approach. Alchemy Viral explores the new buzzword in SEO circles – machine learning – and if there is a place for it in search optimisation. By Andreas Voniatis.

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More traffic and sales through mobile handsets in March than in the whole of Q1 2012

March saw us record our one millionth sale through mobile devices this year. It took us until August to reach this milestone in 2012. Traffic volumes through mobile devices were 3x higher than they were in March 2012. March saw us record the highest volume of traffic we have ever seen through the iPhone. By Matt Swan.

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ICANN’s Trademark Clearinghouse opens its doors for registration

88 per cent of major consumer brands to submit trademarks for protection across all new Top-Level Domains. By Jan Corstens.

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Google+ Hangouts best practice for business

Google+ is finally gathering momentum amongst marketers and one of its functions in particular – the Google+ Hangouts video conversation system – is proving to be popular. New Media Knowledge sought an expert to explain best practice of the Hangouts for business. By Chris Lee.

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Consumers taking control of their entertainment ecosystems

Consumption habits are evolving and becoming more sophisticated, Accenture survey finds. By Francesco Venturini.

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Facebook & Android: NMK members comment on the new application

Facebook announced last week a home screen or "launcher" application for Android which will take over the user's phone home screen on an Android device and provide a Facebook-centric experience and way of interacting with the device. In this note, Ovum comments how the new approach will benefit the company. Magister Advisors argues that Facebook is clearly adopting a new strategy. And Synthesio analyses the online response for the announcement in the first day. By Magda David Hercheui.

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Facebook phone launch, Analysys Mason comments

The ‘Facebook phone’ is due to be announced at an official event scheduled for tomorrow (4 April). Facebook have invited the press to ‘come see our new home on Android’. Ahead of the launch, Analysys Mason’s Principal Analysts Ronan de Renesse and Stephen Sale comment on their expectations for the new device.

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Innovative councils embrace crowdfunding to fill budget gap for civic projects

Local councils are being hit especially hard because of cuts in the budget. As a result, funding for civic improvements has plummeted by half. Some councils are at the forefront of technology turning to online crowdfunding as a mechanism for tapping new sources of funding for civic schemes and social ventures. By Andy Teacher.

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What are the 5 mistakes digital freelancers make?

In this article, Dan Jacobs discusses the advantages and challenges of working as a digital freelancer. Professionals need to learn firstly how to promote themselves, in a very competitive market.

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Only 50% of UK Top 100 Online Retailers Websites Have Optimized for Mobile

UK Retailers lagging behind American counterparts in mobile commerce, despite demand from European consumers. In US, optimization reaches 100%. By Arish Alito.

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Marketers make online content their top priority

Some 34.8% of marketers are making content marketing their main focus during 2013. That’s twice as many as in 2012 and places content marketing above search engine optimisation, mobile communications and media buying in marketers’ overall list of priorities. By Ian Whiteling.

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Consumers’ high expectations of mobile apps revealed

Consumers prefer mobile apps over mobile websites but have very high expectations of them, according to research out this month. New Media Knowledge met with the report’s author to hear what mobile marketers can learn from the findings. By Chris Lee.

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Google’s Art, Copy, Code conundrum

Google’s Art, Copy, Code experiment is designed to reimagine how advertising is done. Will it work? A new type of copywriting specifically designed for AdWords is already showing an interesting way forward. By Paul Booth.

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Cyber threats: Are we in a state of denial?

A 2011 estimate from researchers at McAfee put the global black market economy for hacked cards, accounts and email addresses at over $750 billion per annum. Perhaps it is time we acknowledged that just as there is an entire black market economy subsidised by illicit activities and street crimes, the cyber equivalent is also growing every year. By Peter Bassill.

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Mastering Google’s New Pay-to-play model for shopping

Google has rolled out its new paid-for Google Shopping format in the UK. While some retailers might fear having to pay for what was until recently a free service, data from the US – where Google has been charging for its Shopping service since October 2012 – demonstrated impressive returns for retailers who got in early. Here, Irina Bukatik, Senior Product Manager at campaign management platform Kenshoo, describes how retailers can make the most of the new Google Shopping.

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When social media shaming goes wrong

A high profile “outing” on Twitter and a supporting blog post recently resulted in two individuals losing their jobs in the US. New Media Knowledge quizzed its public relations contacts to get a consensus on what went wrong and the lessons learned. By Chris Lee.

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The three C's of successful customer experience

Ian Truscott, Vice President, Product Marketing, SDL Content Management Technologies division, highlights the critical success factors that companies must consider in order to deliver successful customer experiences.

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Yomego releases metric for measuring social engagement

Specialist social media agency Yomego has released a comprehensive working model to measure engagement in social media and even, potentially, to assign a monetary value to interactions. Unlike previous attempts to solve this social media conundrum, however, Yomego has been taking a collaborative approach - and in publishing the model is calling for further input into in this industry-wide issue. By Steve Richards.

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Supermarkets, Fast Feeders earn Temkin Group top customer experience ratings

Temkin Group’s third annual survey finds USA companies improving the customer experience but only one-third received “good” or “excellent” scores while much work lies ahead for the one-quarter of companies that received “poor” or “very poor” evaluations. By Bruce Temkin.

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Future business: New digital sustainability tool launched

The Technology Strategy Board, the UK’s innovation agency, and Forum for the Future, the global sustainability non-profit organisation, have launched ‘Horizons’ (beta), a free digital tool designed to help businesses identify sustainability issues, risks and opportunities, and integrate them into strategy, commercial decisions, and innovation. By Rod Alexander.

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Engagement: Leading the Display Metric Revolution

In digital marketing, clicks and views have become a standard measurement of user responsiveness to an online ad. However, there is an industry consensus that traditional display campaign measurement tools are inadequate, according to a leading expert. New Media Knowledge caught up with Tony Zito, CEO of Rakuten MediaForge, to learn measurement best practice. By Chris Lee.

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Organizations make strides in adoption of analytics, but struggle to capitalize on investments

Only a fifth very satisfied with business outcomes of their analytics efforts, Accenture research finds. By Narendra Mulani.

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Dealing with internal threats from social media: the legal standpoint

Hardly a week goes by without an organisation being called on to fire fight a social media crisis created by one of its own staff. But what legal options do brands have to deal with the threat posed by off-message staff? New Media Knowledge sought legal counsel to find out. By Chris Lee.

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How to make it relevant: Optimising the digital marketing experience

Digital is no longer a channel. It is the modus operandi for consumers, marketers and successful corporations. Efficient production, personalised delivery and reuse of content across platforms, countries, languages and agencies are required to drive superior marketing performance. Many companies are finding that cloud-based digital marketing platforms provide the foundation to deliver the most relevant customer experiences at scale and optimise marketing performance. By Anatoly Roytman and Aseem Chandra.

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Key tips on Linkedin

LinkedIn is widely regarded as the most important social media platform for B2B, boasting 200 million members across 200 countries – a vast pool of opportunities for you to take advantage of. Here’s a beginner’s guide on how to get the best out of its features. By Sean Blanks.

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Key tips on Facebook

Sean Blanks offers SMEs tips on how to best market their businesses using social media channels, focusing on Facebook in this article.

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When social media becomes the Elephant in the Room

SiteVisibility CEO Jason Woodford looks at how companies can no-longer elude the evolution of social media.

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Consumers demand more choice for help online

Online engagement tools are expected to be available - as much as traditional channels for contacting customer services. By Tony Heyworth.

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Five tips for improving website performance

On the Internet nothing causes people as much grief, anger and aggravation than a slow loading website. Christopher Hamilton, support manager at Inviqa has put together his top tips for improving website performance. From using the correct optimisation code to having a font delivery network, these simple steps can ensure that users remain switched on to the site.

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Smartphones can save the high street if retailers embrace new technologies

Dan Cohen, regional director at Tradedoubler, analyses how retailers should embrace new technologies and incorporate mobile devices into their marketing strategies.

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Is there a secret to going viral? Gangnam Style and Harlem Shake analysed

Following hot on the heels of 2012’s record-breaking viral video, Gangnam Style, this year’s meme-inspiring phenomenon is the Harlem Shake. New Media Knowledge quizzed the experts on the ingredients for viral videos and what inspires people to create imitations. By Chris Lee.

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Advertising to the over 40s: The new rules of engagement

They say these days that the 40s are the new 30s and that for advertisers, chronological age is becoming less and less of a measure by which to segment audiences. By Richard Ardley.

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Selling to the minority: How to sell social media to the sceptics

Despite its rapid maturity, social media marketing is still avoided altogether by a great many brands. According to a recent study, 87 per cent of UK organisations have a social media strategy in place, but what about the remaining 13 per cent? New Media Knowledge asked around to find out answers on how to sell social to the sceptics. By Chris Lee.

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Ovum comments: Samsung Galaxy S4 launch

Samsung today announced the latest in its Galaxy S series of phones, the Galaxy S4. Jan Dawson, chief telecom analyst at Ovum, provides this initial reaction.

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Performance of social networking sites – Index from Keynote Systems for February 2013

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Another change for Facebook… will this one work?

Facebook announced another change to the newsfeed yesterday. Ameet Chandarana offers his views on the change and what it means for companies advertising on Facebook.

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Littlewoods – Mobile Case Study

With mobile commerce experiencing considerable growth over the past couple of years, online department store Littlewoods was keen to ensure it made the most of this growth curve. By Matt Swan.

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Descriptive Domain Names Face Extinction

The days of using a descriptive domain name to tell consumers what your business does are numbered, even though this may have been a popular approach in the past. By Shireen Smith.

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The rise of the community

Matthew Gidley, director of insight and strategy at Momentum UK looks into the concept of the New Community and explores the challenges and opportunities that marketers must address in the wake of this social shift.

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Talkin’ ‘bout my generation: Marketing to Gen Y

Sub-30 year-old, tech savvy “Generation Y” is a hot consumer target for brands, but as a recent study demonstrates, marketing to this audience offers both opportunities and threats. New Media Knowledge took a look under the hood. By Chris Lee.

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How can marketers achieve better inbox placement rates?

Emailvision, a leader in relationship marketing and customer intelligence, recently hosted a webinar on how marketers can achieve better inbox placements rates. In the webinar, Andrew Bonar, Deliverability Expert, reveals his considerations for marketers and his eight top tips on how to achieve better inbox placement rates with Gmail.

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How did Britain’s “Big Four” supermarkets perform on social media during “Horsegate”?

In the wake of the scandal surrounding the discovery of horse DNA in meat products on sale in UK supermarkets, how did the leading four brands perform during the social media fallout? New Media Knowledge caught up with one agency which was tracking those supermarkets’ activity to learn more. By Chris Lee.

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Facebook banks on replicating mobile Ad success with its News Feed redesign

However, conflict between user experience and driving more ad dollars looms large. By Andreas Pouros.

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Best practices for your 2013 media plan

The UK economy is forecast to continue to struggle throughout 2013, and marketers face a struggle to optimise their media value this year. Accenture Interactive’s experience working in the UK media marketplace suggests ten opportunities the marketing team should incorporate into their 2013 media plans to drive marketing performance across print, digital, TV, out of home (OoH) and cinema advertising. By Neal Deeprose.

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Top 10 tips on writing B2B technology PR brief

When you are considering hiring a B2B Technology PR consultancy one of the first things you need to do is put together a brief. If you don’t have any previous experience of working with PR agencies this can be a daunting prospect, especially given the number of technology PR agencies out there. By Amy Redhead.

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IP law impacts businesses large and small

It’s not just Apple vs Google, IP law impacts on almost every business now and in many cases the law is struggling to keep up with facts on the ground. With such uncertainty, in many situations, both sides to a dispute can end up as losers. By Catherine Gannon.

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Why 2013 is by no means the year of ‘non-events’

Without doubt, 2012 was a glittering year for major events, both sporting and otherwise (thanks to the Queen), so you could be forgiven for feeling that 2013 looks a little flat on event-based opportunity front for brands. By Simon Orpin.

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Tap into the Power of Engaged Employees

Highly engaged employees are easy to spot. They try harder on the job and drive business results. According to Temkin Group’s 2013 Employee Engagement Benchmark Study, they are twice as likely both to work after their shift ends and to do something good for the company that is unexpected of them. By Aimee Lucas.

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Paid-search for smart mobile devices to end desk-top dominance in the UK

Smartphones and tablets are transforming Paid-search advertising; conversion rates on smart mobile set to match those of desk-tops. By Jon Myers.

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Optimising the mobile customer experience

Ian Truscott, Vice President, Product Marketing, SDL Content Management Technologies division, highlights six key questions marketers need to consider to enhance a mobile engagement strategy – to create a better customer experience.

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Tech trends 2013: A counter-intuitive view

Industry commentators are wrong: Success in the mobile industry will be all about software. This will be Facebook’s year. Amazon will emerge as a force in mobile. Blackberry will be pureed. We also may expect innovation from developing markets and the rise of ad tech. By Victor Basta.

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Niche is the “Future of Social Networks”: Interview with Racepoint Group

Despite hitting one billion users, Facebook faces a battle for user attention against niche social networks, according to one UK commentator. New Media Knowledge caught up with Cathy Pittham, Managing Director Europe for communications consultants Racepoint Group, to learn more. By Chris Lee.

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Is big data the emperor’s new clothes?

Love it or hate it, technology is full of buzzwords and one of the latest is ‘big data’. By James Southgate.

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Clash of compliance cultures: Old vs. new World

In the last few years, US companies have not been shy about expressing their feelings on the EU’s Data Protection Directive (DPD). There’s a major social media player, for example, with a European HQ in Ireland that’s been publicly critical of a proposed “right to be forgotten” rule for letting consumers delete their online data. There’s also a search engine service that, while not openly objecting, is instead suggesting it’s already doing a darn good job of meeting the DPD’s rules. By Andy Green.

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ASOS and Debenham’s most visible fashion retailers, online

Beyond the bright neons, lively animal prints and stunning designs, the battle for the online customer was evident at London Fashion Week. Leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. By Krishna Rao.

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Mobile operator data revenues to pass voice by 2018

The world’s mobile industry community met for its annual Mobile World Congress in Barcelona in late February to showcase and discuss the latest developments. The show’s organiser, GSMA, announced at the show that data revenues will surpass voice revenues for operators in the next five years and highlighted some of the potential benefits of mobile connectivity. New Media Knowledge looked at the implications of this shift. By Chris Lee.

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Software: the legal do's and don'ts

Leading information technology and intellectual property lawyer Dr Michael Servian of Freeth Cartwright’s Stoke on Trent office shares his expertise when it comes to legal matters relating to software.

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Three D or not 3D... that is the question!

Are we getting closer to a 3D revolution in the advertising industry? You might think we’re a way off, but actually it may not be that long before 3D brand advertising goes mainstream. By Andrew Murchie.

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Popular wallpapers for new PCs and how to get them for free

A great a computer deserves a great desktop wallpaper and screen saver. Sure, you can just use the wallpaper application that comes with your computer, but wouldn't it be more fun to have a larger variety? Here are a few tips on how you can without spending a dime. By Joseph Stark.

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Nissan launches car via mobile app

Japanese car maker Nissan has launched its new car – the Juke Nismo – via a popular mobile driving game. New Media Knowledge caught up with the people behind the project to find out why they chose this route to market and the results it has seen. By Chris Lee.

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Foreign markets open up online opportunities for brands and businesses seeking profits overseas

Foreign markets begin to offer online brands and business the chance to chase profits overseas, as growth in both internet usage and ecommerce wealth of nations continues to increase dramatically. Markets that were once unattractive to popular brands are developing rapidly both on and offline, making them easier to enter and trade successfully in a relatively short space of time. By Karl Young.

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Brand Keys 2013 Customer Loyalty Index

Finds seismic shift in how consumers emotionally engage with products and services. In some categories, engagement drivers boost brands; in other brands are disappearing. By Robert Passikoff.

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Search myths uncovered

Have you ever been given advice that you’re not sure whether to take? There are many myths and unhelpful assumptions in how to manage your Pay Per Click (PPC) activity. PPC has a complex structure, with a huge volume of data in constant evolution. By Judy Chan.

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Exploring the Internet’s impact on personal identity: Interview with G2 Joshua

A new UK Government study into the evolving sense of personal identity has cited online personas as playing a key role in the next ten years. New Media Knowledge caught up with one online expert to learn what the implications of these changing senses means for marketers. By Chris Lee.

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Turning the EU Privacy Directives into best practice for digital marketing

The digital era has brought a gold-mine of knowledge about consumers: Where they shop, dine and holiday, the websites they visit, their hobbies and life events. Armed with this knowledge companies are tailoring products and services and timing promotions effectively. By Anatoly Roytman.

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Are affiliate feeds and tools worth the investment?

The significance of affiliate marketing has been heavily discussed since Google’s Panda and Penguin updates with some advertisers and brands considering content affiliate sites to be in decline – even dying out. Affiliate advocates on the other hand believe these sites can evolve, making use of new technology to improve branding and increase sales. By Lee Brignell-Cash.

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5 things you didn’t know about SharePoint

Microsoft SharePoint is now so well-established that it has become synonymous with business collaboration. For many years now, large enterprises have been using SharePoint software– primarily for document management and setting up intranet sites. By Jon Milward.

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Defusing the digital talent time-bomb

SiteVisibility CEO Jason Woodford suggests that training and development will be the key to retention.

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Social media: the missed opportunity

According to new research from Barclays, up to half of all sales are now generated through social media for one in ten restaurants, hotels, pub and travel operators. Mike Saul, Head of Hospitality and Leisure at Barclays, comments on the findings from a representative sample of 126 UK hospitality and leisure operators, across the hotel, travel and leisure space.

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How to control Windows Store Apps in Windows 8

With the release of Windows 8, Microsoft introduced the Windows 8 App Store, a portal for installing homogenous applications on the RT desktop. As well as providing a seamless experience for Microsoft to push their desktop products direct to consumers, the Windows Store includes many applications from 3rd party vendors. By Kris Zentek.

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Brands deploy social but fail to engage, study claims

Brand engagement among the UK’s fastest growing technology companies is falling despite an increase in the adoption of social media by those firms, according to an industry study. New Media Knowledge sat down with the report’s author to find out what cultural shifts were happening in social media usage by the UK’s growing tech firms. By Chris Lee.

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Gaming as content (and some brands that got the hang of it)

Not so long ago, gamers were an alien life-form. They were easily identifiable within a group, and like most stereotypes, there was a style to match the obsession. Before geek got chic, gamers lived on the fringes of cool, sitting up late watching science fiction re-runs and taking part in passionate discussions on internet forums. By Carla Faria.

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Performance of social networking sites – Index from Keynote Systems for January 2013

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Social Network Nations: China

New Media Knowledge continues its tour of the world’s emerging digital powerhouses with a close look at China. Unsurprisingly, China has the largest social media user base in the world, but what platforms are the Chinese using and how? We asked around for a little local knowledge. By Chris Lee.

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Google’s “Enhanced Campaigns” – A challenge for advertisers?

Digital marketing agency, Greenlight, says Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Social media intelligence offers unique opportunities for marketers

The theory behind social media intelligence is to go beyond basic metrics and turn social media data into actionable marketing and business insight. By Wayne St. Amand.

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Ten billion mobile coupons to be redeemed this year, up 50% on 2012

The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found. By Windsor Holden.

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Virtualisation needs physical consideration

There are many things you simply would never do in the real world – would you give every person in your street a key to your property? If you do you’d be expected to live with the consequences. Yet, in the virtual world, all too often organisations are happy to hand over bunches of keys that open every sensitive file and exposes the softer underbelly of the network. Why do they do that? By Andrew Avenessian.

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Link building – Are you at risk?

A lot of companies want to do their SEO in house. The reasons are varied but normally reasonable: saving on cost; up skilling an in-house team; or integrating resources closely. However, all too often the companies come to us agencies when they have a problem. By Kevin Taylor.

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Transactis Home Shopping Index shows ‘etailing’ continues to grow despite economic uncertainty

Database marketing firm’s analysis of millions of transactions reveals that online has solidified its place in the retail mix as mobile device use spreads. By Richard Higginbotham.

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Intellectual Property and Copyright Law

Digital media businesses can function with minimal investment in business premises and equipment. However, the intellectual assets of the business, including websites and published media, may be of great value. Here we examine some of the main intellectual property rights applicable to digital media businesses. By Dominic Higgins.

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Valentine’s day shoppers receive poor service online

Romantics waited over five seconds for worst performing Valentine’s Day gift pages to load, Keynote Research finds. By Robert Castley.

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Top 10 things to ask geolocation technology providers in 2013 – Digital Element comments

Over 2013, popular content and ad geolocation technologies, such as IP-address based intelligence, will increasingly dominate the marketing industry. But what are the essentials marketers should know when it comes to deploying geolocation technology to help drive results for their online initiatives? By Rob Friedman.

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Just because everyone now has access to a publishing platform online, doesn't meant quality editorial is a dying art

“My gut feeling is that my next project will only have a small element of print if any", says Louise Chunn, former editor of Good Housekeeping, In Style and Psychologies magazine. In this article, she reflects on the demands and realities of running a successful website.

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‘iPhone 5’ searches up a staggering 594%

Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from leading independent digital marketing agency, Greenlight, shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. By Krishna Rao.

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Ovum reveals mobile BI has finally arrived, enabling leaders to adapt to a new “connected” business reality

Business intelligence (BI) on-the-go is finally here, thanks to the arrival of high-performance mobile devices and the evolution of robust data-carrying infrastructure, says Ovum. By Fredrik Tunvall.

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Data breaches erode our trust in business & government, yet we risk causing data losses daily at work

New Yougov survey from Check Point shows how the public demands that organisations safeguard data, but don't practice safe computing at work - risking more data breaches and losses. By Terry Greer-King.

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Sharing for Success: IABC UK Gift of Communication

IABC members share their experience and knowledge with junior communicators and third-sector organisations at the Gift of Communication in East London. By Tessa O’Neill.

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Businesses must utilise the online world to capitalise on their niche

With the downfall of Blockbuster, HMV, Jessops and Comet, Digital River, Digital River, an e-commerce expert, cautions brick-and-mortar businesses not to lose sight of what their customers want and the growing importance of fully integrating into the online world. By Michael Hechler.

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Traffic through mobile devices was up once again in January

With a number of consumers receiving smart phones and tablet devices for Christmas, they are more readily turning to these devices to access the internet and browse advertisers’ sites. 19.63% of all network traffic came through mobile devices. This was up on December’s figure of 19.04% and a 120% increase on the share of traffic seen in January 2012. By Matt Swan.

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Businesses need equivalent of DeleteMe Mobile for iPhone

Varonis welcomes arrival of DeleteMe Mobile, but warns there is not equivalent Internet data removal service for businesses. By David Gibson.

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A guide to DIY SEO

It’s not so dark if you open your eyes… By Henry Lewington.

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Why PR people are the real kings of content…

An insightful blog about why content is (and has always been) king and how utilising your PR agency/freelancer or hiring one is more important than ever. By Raman Sehgal.

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Could your employees detect and deflect a spear phishing attack?

Spear phishing is a real problem for businesses today, and has caused many companies to hit the headlines because of major security breaches. This article explains what spear phishing is, and gives tips about what sort of things in emails should raise a red flag, both in terms of the sender and the content, and recommendations for the procedures that companies should follow. By Scott Greaux.

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Ovum predicts turbulence for the Internet economy, as more than two-thirds of consumers say ‘no’ to Internet tracking

The Internet economy is at risk of crumbling, following the recent data privacy scandal of WhatsApp and the on-going concerns surrounding Facebook and Google use of users' data. Ovum’s research shows that these incidents have significantly harmed the reputation of Internet companies as a whole - only 14% of consumers now trust that their personal data placed online would not be exploited.

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Traditional marketing more influential than digital advertising and social media

Impact of advertising on mobile devices and social networks is minimal. By Geraint Evans.

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Start planning for 5G mobile comms, academic warns

The fourth generation (4G) of mobile communications networks may be attracting a lot of news attention in the UK, but the industry should already be looking towards its fifth generation successor, 5G. This is the view of a leading academic from the University of Surrey. New Media Knowledge got in touch to find out more. By Chris Lee.

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Bombarding consumers with marketing results in brand resentment

Research shows a worrying percentage of consumers online won’t share any personal information with retailers in exchange for better targeted offers. By Neil Hamilton.

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Mobile marketing best practice: Exclusive interview with Ensighten

Mobile platforms will be a key battleground for brands in 2013, with the UK currently leading Europe’s app market. So how should brands already marketing on mobile platforms and those looking to start out go about mobile marketing? New Media Knowledge caught up with tag management specialist Ensighten to find out. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for December 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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HMV Twitter crisis wake-up call for brands

Despite Twitter being seven years old in 2013, many big brands have still failed to grasp its potentially damaging nature. This was graphically illustrated by entertainment retailer HMV in the UK recently when its social media manager posted updates about impending redundancies live on Twitter. New Media Knowledge assessed the damage and asked around for a Twitter best practice recap. By Chris Lee.

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BlackBerry gambles on new OS and devices to reverse ailing fortunes

Smartphone maker Research in Motion (RIM) has launched its new BlackBerry 10 operating system (OS) and two handsets in a bid to reclaim rapidly-lost market share. But what does the industry make of the rebrand? New Media Knowledge asked around. By Chris Lee.

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Facebook ad revenues are up - but is the trajectory sustainable?

Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. By Andreas Pouros.

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NMK members discuss the new BlackBerry 10

NMK has received some commentaries from members related to the new BB10. Analysys Mason thinks the new devices may be a success, but the company needs more than technology and design to succeed. QuoStar Solutions asks whether Research in Motion may have taken a major step in making BYOD commercially viable. Ovum states Blackberry 10 platform offers a differentiated user experience. And Crimson Hexagon analyse the conversations on Twitter to understand what people are talking about the new devices. By Magda David Hercheui.

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The New BlackBerry Brand

Robert Passikoff analyses in this article the impact of BlackBerry 10, and the company’s strategy of changing the discussion on Bring-Your-Own-Device (BYOD). BlackBerry is looking to position the company as the smartphone that allows you to shift from work mode to personal play with something they call “BlackBerry Balance.”

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How to create a social media strategy built from your competitors’ data

Your competitors, you monitor them constantly, and you analyse them endlessly. In this article, you’ll learn how to use data on your competition to build an effective social media strategy. By Alexandra Cojocaru.

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Can you trust what's written on the Internet?

And what really happened to brands like Facebook, Nike, Amazon, Google and Twinkies? By Robert Passikoff.

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Five ways to keep your customers returning to buy, rather than returning your products

Whilst online retail figures are continuing to soar, unfortunately so are customer returns. This problem is inherent to the internet as customers often find it very difficult to get an accurate feel for the product prior to it arriving on their doorstep. The article outlines some simple tips on how online retailers can help customers make the right decisions and choose the product best suited to their needs, ultimately increasing customer loyalty and reducing the number of costly returns. By Tony Heyworth.

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Publishers are leaving mobile money on the table

Inbar Chap, Co-CEO of of advertising network DMG, argues that too many websites are still failing to optimize for mobile readers and losing out on ad revenues.

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What is semantic search and why is it important?

Semantic search is likely to be a significant factor in online marketing in the very near future. What is it, how does it work and why it’s important? By James Swede.

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Facebook’s Graph Search, a story of ‘Three’ halves: Investors, users and businesses

Further to speculation that has been building up over week, Facebook has announced recently an addition to its social network - a smart search engine it has called ‘‘Graph Search”. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. By Andreas Pouros.

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Can digital marketers save television advertising?

The latest Ofcom International Communications Market Report shows UK consumers are the most likely in the world to access TV content over the Web. Where does this leave the 30-second TV advertising slot? New Media Knowledge spoke to a branding expert to find out. By Chris Lee.

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That was the year that was

Last year saw content marketing become a big hitter in the marketing discipline stakes. Julia Hutchison, head of Content Marketing at Group FMG and former Chief Operating Officer for the Content Marketing Association, looks at what lessons marketers need to learn for the year ahead to make the most of the growing medium.

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10 Content Marketing Trends for 2013

Ingrid Froelich, at SDL Web Content Management Solutions, highlights ten key content marketing trends for 2013.

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Personalisation research: How retailers personalise across 5 channels

Personalisation wants to roam free. Your results will suffer if you limit it to certain channels. They will suffer if you don’t integrate your strategy. And they will suffer if you don’t integrate your data. By Elias Moubayed.

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The lifecycles of social networks: Has Facebook peaked in the UK?

With reports that Facebook user numbers have plateaued in the UK and with Facebook-owned Instagram seeing usage drop by a half after it revealed unpopular terms and conditions, New Media Knowledge asked the experts whether they believed Facebook had peaked in its mature markets. By Chris Lee.

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Ovum says “data will be the new cloud computing oil” in 2013

Ovum has published three “Trends to watch reports” on Cloud computing and reveals that 2013 will see cloud computing continue to grow rapidly. By Laurent Lachal.

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Ovum finds “live-to-work” ethos is driving faster BYOD adoption in high-growth markets than mature markets

Employees in high-growth markets are more willing to embrace the bring-your-own-device (BYOD) phenomenon and the personal productivity benefits of enterprise mobility compared to those in mature markets, finds Ovum. By Richard Absalom.

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Auto industry needs to offer consumers a better customized online experience

Consumers believe better digital marketing could make car-buying process faster, Accenture survey finds. By Luca Mentuccia.

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Seven deadly sins of social media

Seven negative social media comments make consumers think worse about a brand, just one more and they will think twice about buying from it. By Zoe Bevis.

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Email deluge leaves little time for “real work”

Research conducted by Varonis, the leading provider of comprehensive data governance software, found that surging numbers of emails cause workers to spend countless hours sorting, filing, flagging and tagging instead of focusing on action items. By David Gibson.

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Changes the business world has made to how it recruits MBAs and other talent

In this article, Emma Collins discusses the new importance of maintaining an online presence, how the internet is changing professional job recruitment, and some of the changes new job seekers should be aware of.

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Creating + fostering (engaging relationships) = healthy brand

The face of customer engagement has changed. The explosion of social media and mobile devices has led to a shift in the speed and direction of interactions as customers now expect real-time relevance in their conversations with brands says Glen Manchester, CEO and founder of Thunderhead.com.

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Innovations in out of home we’ll be seeing more of in 2013

When we talk about how digital marketing channels have evolved in recent years, often we refer to the take off of social media, the advent of mobile and the general implications that the Internet has had on marketing innovation. But there is another sector – one I feel that is slightly overlooked – that has benefitted hugely from the technological advancements that digital has to offer. By Simon Orpin.

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Social Network Nations: Brazil

New Media Knowledge is taking a look at some of the most digitally savvy countries in the world, starting with Brazil, home to nearly 64 million social network users. As one of the fast-emerging “BRIC” nations, we look at how Brazil’s digital economy is set for growth. By Chris Lee.

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Government pressure over intellectual property

Intellectual property lawyer Dr Michael Servian of Freeth Cartwright’s Stoke Office discusses the recent All-Party Parliamentary Group on intellectual property.

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The past, present and future of email as a channel

Just to get some necessary housekeeping out of the way: this is not going to be another article that harps on validating whether there is any staying power left in email. Don’t get me wrong, I actually think one has to pay homage to a humble beginning before being able to truly appreciate the possibilities of full potential. By By Jai Williams.

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The digital revolution: A shining light for the entrepreneurs of the future

The most recent season of Dragons’ Den in the UK has come to a close in December and it has been another rollercoaster ride with some surprising investments, and some interesting rejections. Whilst the figures and the forecasts often come under intense scrutiny, what we don’t find out is how the entrepreneur got to the position that he or she did. One thing is for certain, that in nearly all stories, the internet will have played some part in the journey… By Jay Short.

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NMK contributors react to the launching of Facebook's Graph Search

Analysts believe the now platform will enable advertisers to better target their audience, and that this change may allow Facebook to become a bigger threat to Google. By Magda David Hercheui.

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Facebook unveils Graph Search: What impact will it have?

Facebook has launched Graph Search, its latest addition in its “mission to make the world more open and connected”. So what is Graph Search and how will it impact existing marketing strategies? New Media Knowledge asked around for answers. By Chris Lee.

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How the NHS could have benefitted from an Agile, user centred design approach

According to an Oxford University large IT projects are 20 times more likely to fail than small ones and  with the NHS having already spending a colossal amount of money on what was meant to be the world’s largest collation of civil data, how much of this spend could have been avoided with an Agile, User Centred Design approach?  By Danny Bluestone.

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Can your phone double up as your life-coach?

Researchers are developing a smartphone platform that enables careful monitoring of lifestyle to pinpoint and help avert triggers for stress and negative emotion. By Dirk Trossen.

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Infosecurity Europe: Some previsions for 2013 for the social media platforms

In this article, Ronan Kavanagh, CEO, SpamTitan, discusses critical security aspects related the use of social media in work places and beyond.

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What will 2013 bring for cyber security?

Will our cyber security get better or worse? In this article, Imperva's CTO and Co-founder, Amichai Shulman predicts for the year ahead.

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When you’re a real brand there’s always a snowball’s second chance

We’d be willing to bet that when you heard the news, Hostess Brands – the bankrupt maker of Twinkies, Wonder Bread, and Ding Dongs – was shutting down production, you either made the sound, “awwww,” or at least thought it. By Robert Passikoff.

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Accenture Interactive's 2013 media management predictions for CMOs

Chief marketing officers (CMOs) are currently considering what to look out for in the coming twelve months, and how they can optimise value for their business. Accenture Interactive has surveyed the UK media marketplace and suggests ten predictions CMOs should incorporate into their 2013 media management plans for a prosperous new year. By Conor McGovern.

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Video content marketing best practice: Interview with Tempero

With more than half of business-to-business marketers using video content, how can they ensure they maximise the returns on their investments in video marketing? New Media Knowledge caught up with digital agency Tempero to learn more. By Chris Lee.

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Selling Through Social Media

The sales landscape is changing rapidly, and we as sales professionals need to understand how the modern day buyer makes their purchasing decisions, and then adjust our sales techniques accordingly if we are to be successful in the years to come. But who exactly is the modern day buyer and how can we interact and engage with them? By Sean McPheat.

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Marketers losing trillions in lost sales due to website translation

A $30 trillion internet sales black hole is being lost in translation because marketers in the United Kingdom are not localising their websites for different countries. By Waheed Barghouthi.

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Joined up customer service essential in era of Social Web

Despite the hype, social media’s role in customer service is still minimal - but it is growing. With a new study claiming that a third of customers have deserted a brand after poor customer service, New Media Knowledge caught up with a customer service expert to learn best practice. By Chris Lee.

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Cybersecurity: Ensuring you have the appropriate weapons to fight the threats

In recent months it has been hard to avoid hearing the latest business buzz phrase of cybersecurity. By Mike Howie.

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Infographic: The Growing Impact of Social Media

Social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. As with the Internet boom during the mid-to-late 1990s, social media is generating new legal questions at a far faster pace than the law’s ability to provide answers to such questions. By John Delaney, Nathan Salminen and Eunice Lee.

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Christmas period smashes online retail records

The Christmas 2012 period saw unprecedented ecommerce activity as shoppers looked around for sales deals, according to a study from market watcher Experian. New Media Knowledge crunched the numbers. By Chris Lee.

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City firms “failing” at social media: Report

With two-thirds of FTSE 100 companies apparently failing to embrace or perform on social media channels, New Media Knowledge quizzed the experts on the challenges of running social media at large organisations. By Chris Lee.

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The changing laws of physics – What would Sir Isaac Newton say?

In a world where physical is affected virtually we need to change our thinking. By Jeff Hudson.

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‘Generation Tech’ – young, gifted but a long way from bad

Young employees take more risks with software. This doesn’t have to be a problem. By Paul Kenyon.

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Return path study reveals marketers’ inbox placement rates continuing to decline

Latest quarterly report from the email intelligence company shows 70 percent of all collected “this is spam” reports stem from email marketing campaigns. By George Bilbrey.

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B2B email subject lines – use the‘£’ sign to double interaction rates

Latest Adestra research of over 1bn emails shows ‘money’ words are in and ‘whitepapers’ are out. By Jim Buchanan.

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Google’s mortgage comparison service of little threat to incumbents

Leading independent digital marketing agency, Greenlight, says Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. By Andreas Pouros.

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Smart devices and social media to drive new culture of online, always-connected customers in 2013

New analytics solutions, multichannel metrics, and better collaboration tools will be crucial in 2013, as enterprises feel the pressure to understand and pre-empt the needs from the always-connected customer, says Ovum. Vendors will need to step up and add these capabilities fast, or else risk losing business.

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What is the “smarter web” and what does it mean for business?

There has been plenty of talk about ‘big data’ and what it means for business. But as the Internet itself gets more intelligent there are repercussions for businesses as they struggle to pull together systems and data, and make sense of them all. New Media Knowledge caught up with AYO Digital to understand best practice in the era of the “smarter web”. By Chris Lee.

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Set the content standard

Arjen van den Akker, product marketing director at SDL, explains that to keep up with the increasing frequency of new offerings, marketers should consider more innovative solutions for managing the volumes of online content required to satisfy their market’s audiences.

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Performance of social networking sites – Index from Keynote Systems for November 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Big data measurement best practice: Interview with eMetrics

“Big data” is definitely one of the key challenges facing marketers today, so just what is it and how can brands get a grip on it? New Media Knowledge caught up with Jim Sterne, founder of the eMetrics Summit, to learn more. By Chris Lee.

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Perspective: The antidote to brand myopia

Brand myopia happens when brands lose perspective. It’s easy to do, even for very smart people, when you spend day after day talking about one subject. But it’s critical that it stop, because things are moving too fast, and too much is at stake, to not insist that every tool at a brand’s disposal aid the brand engagement that drives profits. By Robert Passikoff.

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Is your online Ad Spend being wasted?

There's no doubt about it. Online advertising spend is at an all-time high. In 2011, the UK spent £4.4 billion on online advertising; in 2012, this number is expected to top £5 billion. With so much money invested the online brands want to be sure that their budget is not going to waste.  By Darren Hamer.

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What will the digital marketing landscape look like in 2013?

As 2012 has just closed, what does next year hold for the digital marketing industry? New Media Knowledge did some crystal ball gazing and asked around for predictions. By Chris Lee.

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Telligent predicts the trends for 2013

There will be big shifts in the industry in 2013. Firstly, more enterprises will be moving away from Facebook and creating their own on-domain social media platforms for both their employees and their customers. Secondly, social media platforms will become much more embedded in employees' daily work routines than it is now. By Rob Howard.

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Boosting Your Sales Efforts with the "F" Factor: How friends, fans and followers impact today’s sales teams

Sales teams already maintain contact with prospects and customers through traditional channels such as phone and email, it just makes sense that social media will be weaved in. As business managers decide how to best leverage sales people for social media objectives, Amanda Hinkle, senior digital marketing strategist at Strongmail discusses her top tips and tactics to consider implementing.

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May the (En)Force(ment) Be With You: Security Lessons from Star Wars

From applying security policies to DLP and effective user authentication, there are many infosecurity lessons to be learned from the classic space opera. Terry Greer-King, Check Point’s UK managing director shows how companies can avoid the Empire’s mistakes.

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The customer centric challenge

Ingrid Froelich, at SDL Web Content Management Solutions, explains how marketers can deliver a successful customer experience strategy.

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HTML5 vs native applications: The debate

Both HTML5 and native applications have their advantages and disadvantages. Keynote weighs up the pros and cons of each, their impact on performance, and the implications of choosing one over the other in different scenarios. By Tim Murphy.

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SMS – then and now

Twenty years ago, on December 3rd 1992, Neil Papworth made history. With the now immortal words ‘Merry Christmas’, he proved that it was possible to send a message from his PC over the Vodafone network. Short message service, or as it’s more commonly known today, SMS was born and has revolutionised the world. By Andy Kemshall.

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Research shows British consumers hostile to messages from brands through social media

But new study from GI Insight also reveals that nearly two-thirds have still friended company pages despite negative gut reaction. By Hermione Thompson.

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How the growth of mobile adds impetus to email marketing

Two-thirds of the top 100 UK advertisers do not have mobile optimised websites, according to a recent study. Email marketing also suffers from a similar lack of mobile user friendliness in the view of email marketing platform dotMailer. New Media Knowledge caught up with the company’s managing director to learn more. By Chris Lee.

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Google’s Remarketing for Search could have huge impact on existing remarketing approach

Marketers urged to get on board with Google’s latest Remarketing for Search product or get left behind. By Krishna Rao.

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‘Toxic’ data is crippling email marketing

More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less. By Ahmed Ahmed.

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Was 2012 finally the year of the mobile? The industry debates

The fabled term “year of the mobile” has been touted for a number of years, but was 2012 finally the tipping point? New Media Knowledge asked the industry for opinion which, perhaps unsurprisingly, was divided on the subject. By Chris Lee.

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How can marketers capitalise on the social media revolution?

In this article, Chris Boorman explores what modern marketers need to be doing to further their understanding of how their customers are engaging with their brand. It’s time to tool up, leave no data behind, analyse all data, deliver a 360 degree view of their customers’ digital footprint and leave no data behind.

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Mobile wallets, not everywhere they’d like to be

In this article, Robert Passikoff discusses mobile payments, pointing out some obstacles for the diffusion of the new technology for lack of standards.

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The Performance Channel Proves Key for Growth of M-Commerce

Last month we looked at the latest mobile trends through Affiliate Window. With Christmas fast approaching we once again look at the important role mobile is playing in the run up to this peak trading period. By Matt Swan.

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Location-based advertising and commerce – what lies on the road ahead?

The mobile location-based services industry already has 10’s of millions of users and with the continuous integration of additional services, it needs to source a revenue stream to finance the complex infrastructure. By Tsipi Joseph.

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4 in 5 smartphone and tablet owners use their devices while watching television

80% of smartphone owners and 81% of tablet owners use their devices in front of the television. Retail websites amongst the most popular sites to visit and browse. Almost half (41%) of users have been encouraged to browse for a product after seeing something on a television programme or advert. By Derek Eccleston.

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Analysys Mason study demonstrates how the fundamental sustainability of the Internet extends to developing countries

Study for the Internet Society explores impact of increased demand for new Internet services on its future growth. By Michael Kende.

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Ovum reveals firms face huge security risks as 80% of BYOD goes unmanaged

The bring-your-own-device (BYOD) phenomenon has entered the mainstream, with nearly 70 percent of all smartphone-owning professionals now using their personal device to access corporate data, according to Ovum. However, almost 80 percent of today’s BYOD activity remains inadequately managed by IT departments, leaving businesses not only at risk of data loss but unable to claim they took reasonable preventative measures, says the global analyst firm. By Richard Absalom.

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The value of affiliate marketing beyond sales attribution

Is affiliate marketing set to become extinct, or will it survive by adapting to the ever-changing digital world? Rob Durkin, CEO of FusePump, examines the current status of affiliate marketing, discussing its value beyond generating sales.

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Top tips on International SEO: Interview with theMediaFlow

International search engine optimisation (SEO) is a big concern for many companies. New Media Knowledge caught up with Pete Handley from UK search marketing firm theMediaFlow to learn more about Google’s latest movements in international search. By Chris Lee.

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The rapid rise in online video and engagement

Video is set for a rapid rise in the next four years and social channels such as YouTube are recognising that engagement is more useful than simple click-through. By Kerry Butters.

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IBM study finds steep rise in UK companies, recognising the value of Big Data

63% of UK companies agree that Big Data provides a competitive advantage - up from 34% in 2010. Social media provides wealth of untapped potential with only 39% of UK companies currently exploiting it for Big Data. Lack of advanced analytics skills for tackling unstructured data cited as biggest challenge against Big Data. By Rafi Mendelsohn.

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How to develop an “image strategy”: Interview with Taggstar.com

We live in a visual world. Online images can inspire, spark conversation and generate sales leads, according to the founder of an image app site. New Media Knowledge caught up with Fraser Robinson, CEO and founder of Taggstar.com to learn how to develop an “image strategy”. By Chris Lee.

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Cloud provider assurance: Trust but verify

Can an organization trust an IT service provided through the cloud? A survey by KuppingerCole showed that “Cloud security issues (84.4%) and cloud privacy and compliance issues (84.9%) are the major inhibitors preventing organizations from moving to a private cloud.” By Mike Small.

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Lucky Thirteen: Trends for 2013

13 Critical Trends for 2013

The New Year, 2013, approaches. And as everyone knows, the number 13 holds great symbolism. By Robert Passikoff.

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Managing the social impact of least privilege security

The technical problems associated with using Windows pre-Vista as a standard user, i.e. without administrative privileges, has left an expectation that users should have full control over their PCs, including the ability to install unauthorised software and change key operating system components. By Paul Kenyon.

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E-Retail and the High Street must co-exist to thrive

Thanksgiving weekend demonstrated the importance of online shopping, with Black Friday sales reaching £624 million. However, this doesn’t mean the fall of the high street. By Jeremy Michael.

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The politics of social networks

Groucho Marx noted, “Politics is the art of looking for trouble, misdiagnosing it, and then applying the wrong remedies.” But if you’re really looking for trouble try posting someone on Facebook about your political preferences! By Robert Passikoff.

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Mobile video advertising: Present opportunities & future perspectives

Adam Jablonski, CEO of Epom, a global provider of ad serving solutions, speaks on the perspectives of mobile video advertising.

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The changing world of smartphone and tablet devices

Over the past few years, the world has witnessed an unprecedented rise in the number of smartphone and tablet devices, changing forever the way in which people shop, browse and interact with brands. By Derek Eccleston.

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Protect yourself: how to stay safe when shopping online

As we ramp up to the busiest time of year for online shopping, news that many online retailers aren’t able to completely protect their customers’ data from hackers will worry many people when shopping online, especially with smaller or less known websites. By Steve Watts.

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TV and video have come out of the box, Accenture survey finds

Consumers expanding range of devices and providers used to find and view their favorite TV and video content. By Gary Morgenstern.

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Ofcom to release new airwaves to make way for 5G mobile broadband

Freeview TV signals will be shifted to avoid a data ‘capacity crunch’ caused by increasing demand for smartphones and tablets. By Andrew Ferguson.

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Facebook Exchange means better opportunities for digital marketers

In this article, Todd Herrold, Senior Director of Product Marketing at Kenshoo Social, comments on the advantages of Facebook Exchange.

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Making mobile ads work: Interview with InMobi

Mobile advertising is evolving fast. More than half mobile ads now involve rich media according to ad platform Inmobi and studies indicate increased budgets for mobile ad campaigns. New Media Knowledge spoke with InMobi’s general manager for UK and Ireland to learn about the future of mobile advertising. By Chris Lee.

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Business Secretary announces new investment in SME clusters to fast track economic growth

The UK’s innovation agency, the Technology Strategy Board (www.innovateuk.org), will invest up to a further £6 million in new Launchpad competitions in the next six months to accelerate the development of existing clusters of innovative high growth SMEs around the UK. By Nick Sheppard.

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Inaugural Content Marketing Show brings UK creative industry together

The first Content Marketing Show in London drew in hundreds of UK-based marketing practitioners in November. With content marketing very much in the spotlight, New Media Knowledge spoke to those at the forefront for their insights on where the industry is heading. By Chris Lee.

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Cyber Monday goes mobile

UK mobile site traffic increased 36% compared to last year. By Carin Van Vuuren.

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Engaging with Christmas shoppers on marketplaces

Sam Hodges, Product Manager at FusePump, explains how retailers can make the most of online marketplaces this festive season, whilst improving the customer’s Christmas shopping experience.

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Mobile device shapes a shopper’s path to purchase

Brands need to target mobile investment carefully to ensure effective performance marketing through mobile. By Dan Cohen.

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Security best practice: How to keep the keys to the kingdom safe

Organisations of all sizes and industries maintain extensive financial, customer and mission-critical business data. However, when sensitive information is misused or compromised, organisations will often pay a heavy price. By Calum MacLeod.

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Look! Up in the Sky! It’s a bird! It’s a plane!

Nah, it's just the American Airlines brand plummeting to Earth! By Robert Passikoff.

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Selling online: Putting the customer first

In this article Damon Segal identifies three key areas a budding online business should master to maximise its selling potential.

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Online is definitely the new offline this Christmas

Statistics show that more shoppers are going online, showing that many people are happy to buy online without touching the product. By Jonathan Roos.

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Tablets offer hope for traditional publishers: Time magazine case study

Print media has been under incredible pressure from the Internet but could have found a new ally in tablet computers. Time magazine is the latest “traditional” publisher to successfully exploit a tablet-owning audience. New Media Knowledge caught up with the agency behind the move. By Chris Lee.

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Facing up to over-servicing

New study shows optimism from marketing agency leaders is being tempered by concerns over rising service levels. By Darren Upson.

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Getting insight from your Facebook fans: Interview with Microstrategy

In a world where just six per cent of Facebook fans engage with brand pages, organisations must strive to be more relevant to their target audiences on the world’s largest social network. A new app aims to provide brands with a highly detailed view of its fans and target audiences. New Media Knowledge quizzed its makers on how it works. By Chris Lee.

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Media companies will face challenges to three core models in 2013: business, operations and content

Charlie Marshall, strategy lead for the Media and Entertainment industries at Accenture, has talked to Magda Hercheui, NMK editor, on the future of the media industry following the release of the company’s recent 2013 Communications, Media and High-Tech Predictions. The article below discusses three main challenges the media industry is going to face in 2013: the creation and trialling of new business models, the design of operations which fully support these business models, and the better use of content generated by or ‘curated by’ the audience.

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New book casts spotlight on the future of Customer Relationship Management

Credit card companies can predict divorces before the couples themselves, according to a new book on customer data. New Media Knowledge took a look the experts’ view on the future of customer data and – critically – the trust relationship between brands and their target markets. By Chris Lee.

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Brands providing poor customer experience face a tough festive season

Survey of festive spenders reveals that consumer shopping experience online and in-store can make all the difference. By Henry Smith.

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The road to success is driven by more than technology

In this article, Dominic Gramatte explains how company may bring their digital strategy up to speed.

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M-Commerce sees steady growth in the performance channel

Affiliate Window has been monitoring mobile activity across the network for the past two years. This article investigates the trends that have been seen across the network in terms of traffic, sales and conversion rates, along with the devices that are driving these trends. By Matt Swan.

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Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches. This is according to the latest quarterly research, ‘Holidays – Issue 14’ by leading independent digital marketing agency, Greenlight. By Krishna Rao.

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Mobile messaging Adspend to Reach $7.4bn by 2017, driven by increased use of location-based ads

Advertising spend on mobile messaging will reach $7.4 billion by 2017, a new report from Juniper Research finds. This growth will be driven by a dramatic upsurge in the use of location-based SMS to deliver relevant ads to consumers. By Charlotte Miller.

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Almost half of consumers with smartphones use instant or over-the-top messaging services

Mobile handsets are evolving quickly and the way people use them is changing just as fast, according to Analysys Mason’s latest consumer smartphone usage report. By Stephen Sale.

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Google Analytics best practice for ecommerce websites

Around 80 per cent of ecommerce sites incorrectly use Google Analytics, the website analysis tool, according to a study from digital consultancy DBD Media. New Media Knowledge caught up with the report’s author to learn Google Analytics best practice for ecommerce. By Chris Lee.

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Smartphones can save the high street

Four in ten mobile searches lead to a purchase in-store, Tradedoubler study shows. By Dan Cohen

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Making the most of Pay Per Call marketing: Interview with ResponseTap

Phone calls made to brands have been shown to drive higher revenues and better conversions than website clicks, according to call tracking company ResponseTap. “Pay Per Call” is seen as a way for brands to reward affiliates who drive phone leads, so New Media Knowledge caught up with ResponseTap’s co-founder and CEO Ross Fobian to find out more. By Chris Lee.

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Forget big data, the real challenge is dead data

Outdated customer information costs British businesses millions. By John Joyce.

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Denial of Service Attacks: companies may mitigate the risks

Hacker intelligence initiative report deconstructs hacktivist operations, analyzes technical tools and discusses detection and mitigation techniques. By Tal Be’ery.

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The Season to be Shopping: Making the most of CSEs this Christmas

With more than 90% of people set to do some or all of their holiday shopping online this year, are retailers utilising all their options? Sean McAuley, Commercial Director at FusePump, discusses how merchants can improve their product listings in Comparison Shopping Engines (CSE) this Christmas.

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By invitation only

Michele Turner, CMO of leading mobile consumer interaction specialist mBlox, considers the opportunities and challenges marketers face when developing a mobile marketing strategy.

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University websites fail to click with prospective students

In the wake of UCAS figures revealing 2012 applications are down by 7.7 per cent on last year, specialist digital agency Nomensa warns that UK universities are missing vital applicants by failing to treat prospective students as online consumers. By Simon Norris.

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Ecommerce in the cloud – the benefits

This article explains why SMEs should consider cloud services to launch their ecommerce site. By Simon Armstrong.

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Performance of social networking sites – Index from Keynote Systems for October 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Gearing up for the flexible working world: How to adopt “mobile CRM”

In an “everything, everywhere, right now” era, business customers are arguably more demanding than ever. New research shows that small businesses are starting to embrace the changing customer service culture and embracing more flexible working patterns to service it. New Media Knowledge caught up with one expert to learn how companies can embrace “mobile CRM”. By Chris Lee.

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The next generation of apps

It is staggering to think that Apple’s App Store celebrated its fourth birthday in July – in some respects it does feel like it should be much older than that. This is probably because apps have come a long way in such a short time. By Kevin Galway.

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What is Branch and will it benefit marketers?

This year has seen the emergence of yet another social network, Branch. The site aims to “empower people to talk about the world around them” in extended form over the 140-character world of Twitter. But will Branch provide any value for marketers? New Media Knowledge caught up with digital consultant Danny Whatmough to learn more. By Chris Lee.

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Privacy compliance laws: why the European Commission has finally got it right

ISACA’s Marc Vael tells you why the European Commission’s new privacy rules are an opportunity.

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Malware incidents forecast to increase as 95% of smartphones & tablets remain unprotected

A new report from Juniper Research finds that only 5% of global smartphones and tablet devices have security software installed, despite a steadily increasing threat from malware, fraud and device theft. By Nitin Bhas.

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Make your rich media reach media

Wouter Maagdenburg, SDL Media Manager Product Manager, explains how marketers can use the best tools for rich media management – to successfully reach their audiences.

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77% of smartphone owners still use catalogues to browse proving that integration of all channels is key for success

Around 3 out of 4 (77%) of smartphone owners have researched or browsed using catalogues over the past six months according to the latest consumer research from eDigitalResearch and Portaltech Reply, signalling the importance that more established and traditional channels still have to play in the overall multichannel customer journey. By Derek Eccleston.

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How to avoid spam: Top tips for email marketers with Alchemy Worx

Email spam is the validation of the power of email as a marketing tool, according to one industry expert. New Media Knowledge caught up with email marketer and writer Dela Quist to learn what constitutes “spam” in 2012 and what email marketers can do to improve results from their campaigns. By Chris Lee.

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Mobile payments: Fantasy vs. Reality

There has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. By Ralf Gladis.

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The Premier League of search: How England’s football clubs rank

Search and social marketing analytics software provider Searchmetrics has ranked England’s Premier League football clubs’ websites by search engine and social media visibility. But what appears to be a bit of fun has serious business implications, according to the study’s authors. New Media Knowledge spoke to Searchmetrics to understand more. By Chris Lee.

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Enterprises and outsourcers alike must own their social media strategies and offerings

Social media as part of customer relationship services is still a young market, and strategies around it remain underdeveloped due to confusion and resistance at the executive level of several industries, says Ovum. By Margaret Goldberg.

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When the business world came round to Apps...

Adrian Simpson, Chief Innovation Officer at SAP UK and Ireland, discusses how and why the value of applications is being realised in the enterprise space.

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Confused.com closes the gap on MoneySupermarket as Google steps in

Comparison website Confused.com is on the move and closing in on MoneySupermarket’s online visibility for insurance-related searches, reveals the latest research from leading independent digital marketing agency, Greenlight. However, with Google having made its entry into the car insurance comparison space, the incumbents will no doubt be keeping watch of what could be deemed a pretty formidable competitor. By Krishna Rao.

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Mobile transactions to hit $730bn by 2017 as real-world purchases soar

“Couch Commerce” trend to drive user adoption, Juniper Report finds. By Windsor Holden.

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Passwords – They’re not going away so you have to get them right

For most of us, passwords are the only ‘block’ between a criminal and our personal information – and they are used almost everywhere. So how can you come up with passwords that are secure but memorable? By Andy Kemshall.

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Mobile advertising best practice: Interview with Adfoni

Advertising is all about people, according to mobile ad buying platform Adfonic. New Media Knowledge caught up with the company to learn mobile ad best practice in the light of its report into mobile ad behaviour. By Chris Lee.

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1 in 5 IT staff have accessed executives’ confidential data

Lieberman Software reveals 39% of IT staff can get unauthorized access to sensitive information. By Philip Lieberman.

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New holistic search approach needed, argues The Search Agency

A holistic approach to search marketing is required to cater for the increasing amount of Web queries taking place outside search engines, according to consultants at The Search Agency. New Media Knowledge quizzed the company over its new holistic search offering. By Chris Lee.

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Marrying social with mass appeal

According to a recent Nielsen study just over 90% of consumers value advertising through earned media above all other forms. The question for brands is just how do they go about creating a consistent, immersive experience that encourages online users to share their brand experience? Liz Wilson, chief executive of creative agency CMW, argues the case for marrying above-the-line activity with a more personalised online and social media experience. By doing this brands can use online activity, such as social media apps, to generate data, engage with the consumer, and encourage them to develop a close relationship with the brand.

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BYOD V.2 and spotting the next big trend

An analytical look into how the BYOD trend began may help us to be more prepared to spot the next big trend, says Christos K. Dimitriadis, international vice president of ISACA.

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The value of a mentor

The founder of Glasshead writes about the benefits of having a business mentor to his new creative business. By Lambros Atteshlis.

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Ambitious creative lack business and financial focus

Creativity and service performance take precedence over business operations. By Carole Beatty.

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Addressing the consumer demand for mobile experiences

By now, if you’re not tired of hearing about mobile, you will be soon. There is, however, good reason for the buzz. An abundance of studies and surveys indicates three trends that should make you drop everything and make sure your mobile marketing strategy is up to snuff. By Justin Williams.

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Exclusive interview with Financial Times’ community manager

While the Internet has put intense pressure on the print publishing sector, social media has enabled established players to reach new audiences and demographics with their content. New Media Knowledge caught up with the Financial Times’ community manager to learn how it has used social media to grow its audience and foster an active and engagement community. By Chris Lee.

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Google change will require greater diversity to stay on top, says Mediarun

With Google researching the possibility of reducing its page one search results from ten to seven and favour due to be given to paid results on Google shopping it is high time companies revisited their overall spend to ensure they are getting the most from their budget, according to experts at leading search marketing agency, Mediarun. By Alex Wares.

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Life after The Apprentice: Exclusive interview with Whisk founder Nick Holzherr

BBC’s The Apprentice 2012 finalist Nick Holzherr comes with a rich history of starting up tech firms. New Media Knowledge caught up with him to talk about his latest venture, Whisk, which helps people convert recipes automatically into shopping lists. By Chris Lee.

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New survey finds 76% of IT professionals in the dark about unauthorized application downloads on their networks

Avecto survey reveals Gen Y most likely to demand elevated admin rights, indicating generational split on privilege management within the enterprise. By Paul Kenyon.

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Marks & Spencer tops eChannel Retail Benchmark study after launching a new generation of mobile channels

Online and high street favourite, Marks & Spencer have topped the latest eChannel Retail Benchmark results from eDigitalResearch. The study shows that Marks & Spencer’s mobile site outperformed all other retailer’s in study, even scoring higher than their own traditional website. By Derek Eccleston.

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Proactive or reactive: Should that be the question?

Avecto examines the difference between proactive and reactive digital forensics and explains their contribution in the fight against malware and malicious activity. By Paul Kenyon.

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New broadband price comparison service helps Internet users to compare prices

A new broadband price comparison site has launched to help the UK’s estimated 45 million internet users to save while they surf. By Andrew Kamau.

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How should I market my startup?

Using social media as a means to market is often touted as a panacea for the conundrum of achieving a low enough CAC to ensure the business model is profitable. But is social media as effective a means to generate awareness and demand as people claim? By Alan Gleeson.

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“Fake reviews” set to grow, Gartner warns. What does this mean for marketers?

Analyst group Gartner warned this week that enterprising spending on online reviews will result many being “fake” by 2014. Brands could even face litigation. So what does this mean for marketers and what is best practice to achieve genuine online reviews? New Media Knowledge asked around. By Chris Lee.

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SEO as easy as ABC for UK businesses…

SiteVisibility eBook goes on sale with proceeds heading to the NSPCC. By Jason Woodford.

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Pinterest best practice for marketers

Emerging social network Pinterest is now the fourth largest referral network of traffic to websites behind Google, Facebook and Twitter. With such incredible click-through potential, how can marketers make best use of Pinterest? New Media Knowledge caught up with marketers Sociabull for answers. By Chris Lee.

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It is time for e-shoppers planning their Christmas purchases

96% of e-shoppers expect to do some shopping online this Christmas. 26% believe that they will spend more online this year in the run up to Christmas. And 41% of smartphone owners will consider making their Christmas purchases from their mobile, a number which has risen by almost 20% in just 12 months. By Derek Eccleston.

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Getting personal with mobile

Ingrid Froelich, at SDL Web Content Management Solutions, explains how marketers can get closer to mobile customers.

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Facebook could capture 50% of global Search market in just a few years

Regardless, Google and Facebook will both be front and centre on the ‘Social Search’ stage. By Andreas Pouros.

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Programmatic buying: are the ‘Mad Men’ just looking on?

Online video advertising has grown 100% each year for the past three years and shows little sign of slowing down. At the same time a new way of trading this media is emerging. The days of long lunches and ‘Don Draper’ deals are slowly being replaced by discussions about floor prices, optimum bid strategy and server locations. By Brian Fitzpatrick.

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Mobile data growth in the West will not be strong enough to avert mobile industry contraction

Severe contraction is possible, with data growth dangerously slow and network costs unhealthily low, according to new research from Analysys Mason. By Rupert Wood.

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Men respond better to Facebook ads and are cheaper to reach, study claims

Despite the fact that women make up the majority of Facebook users, ads targeting men enjoy a better response rate and are cheaper to run, according to a new study. New Media Knowledge crunched the numbers and quizzed the report’s authors on what the findings mean for marketers. By Chris Lee.

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Mobile device use in customer research more than doubled in 12 months

Smartphone and tablet device use for customer research has more than doubled in a twelve month period from July 2011, according to the latest device tracking from eDigitalResearch. Results show that in July 2011, just 4.2% of eDigitalResearch surveys were completed on a mobile device, a number which has more than doubled to 9.2% in June 2012. By Derek Eccleston.

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Facebook’s new mobile ads: what’s the marketing opportunity?

Facebook has introduced its first “non-social mobile ad unit”, allowing app developers to buy mobile newsfeed ads for the first time. So what does this mean for marketers? New Media Knowledge met up with specialist Betapond to find out. By Chris Lee.

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New research shows a positive surge in nation’s pride

Over three-quarters of the population are “proud to be British” in August, compared to just over half the population in June. By Russell Barrow.

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Online advertising: A perfect market?

There's no denying the increasing importance of highly sophisticated digital technology in the advertiser's toolkit. Not only can digital ads be scientifically targeted based on a vast catalogue of consumer data and measured accurately against ROI, but one day all ads could be purchased for precisely the right amount at that moment. Advertisers would be spending in the most intelligent way while customers would be only exposed to the most relevant advertising. It would be a win-win situation – a perfect market. But while manual bidding remains rife, we are far from achieving this. By Dominic Trigg.

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Targeted rich content, branded communications, competitions and promotions can generate new business leads and customers

Tim Penton reveals in this article the best practices businesses need to adopt in order to deliver a successful lead generation campaign, achieve the highest possible cut through and how social media and website creation feed into this.

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NFC mobile payments set to exceed $180bn worldwide by 2017

A new report from Juniper Research has found that the NFC retail payments market will exceed $180 billion globally by 2017, more than a seven-fold increase over 2012. The leading regions of North America, Western Europe and Far East & China will contribute 90% of this market value as smartphones with NFC payment technology become standard. By Windsor Holden.

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Consumerisation of IT drives adoption of cloud-based business applications

Employee productivity gains motivate small and mid-sized businesses to accelerate adoption of cloud-based applications despite IT concerns, points out survey. By Adam Weinroth.

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Mobile Shopping Behaviour: Key drivers and barriers affecting the adoption of smartphones and m-commerce

Webcredible carried out a study to discover the underlying natural behaviours of smartphone users of all ages and social groups, in order to help retailers identify trends and build better mobile user experiences. By Trenton Moss.

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Social media: the challenges faced by fashion brands

We’re seeing increasing numbers of high profile fashion brands using multiple social media presences to create engaging online communities, but the ethos of transparency and instant communication of social media can present brands with major challenges that they must be ready for, says Tamara Littleton, CEO of social media agency eModeration.

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New “social memory box” launches: Interview with start-up Loccit

With the plethora of social networks hitting our screens and impacting our lives, one organisation offers users the chance to aggregate content from the social network of their choice into a secure online diary and create offline albums. New Media Knowledge caught up with Loccit’s founders to learn how it works. By Chris Lee.

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10 steps that can save you money and your reputation

Every organisation faces one challenge to their IT security position – the user. It doesn’t matter how much security training and advice a person is given - if they want, and can, do something then they will. Unfortunately, a user with admin rights – wittingly or unwittingly – is akin to a loose cannon. You just don’t know when or where they’re going to strike, and the results can be devastating. And once a problem occurs it all too often turns into a downward spiral that can bring down your reputation and your business. By Paul Kenyon.

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Content Marketing Show highlights rise in emerging practice

A new marketing convention in London this November aims to share best practice in the emerging field of content marketing. New Media Knowledge caught up with the organisers to learn more about what visitors can expect and content marketing best practice. By Chris Lee.

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The benefits of video research to bring international markets to life

CNN, KPMG and one of the world’s leading mobile phone brands are all examples of companies who use videos of their consumers to feature in presentations, help with sales and marketing, and share consumer insight across an entire organisation. By Charlotte De Maria.

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Security awareness: Once is never enough

Unless IT Security is a core element of someone's job, it is not necessarily considered their on-going development needs. All too often employees get just an initial presentation from the IT department when they start and are expected to remember it, keep up to speed with changes and adhere to ever changing IT security policies and procedures. By Dominic Saunders.

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Facebook for new business

Barely an hour goes by these days without some multinational brand desperately appealing to you to ‘Like’ them. Admittedly, this is on their Facebook page rather than them wanting to join you for drinks, but with an estimated 845 million global users, Facebook popularity for a business is now directly linked to the health of its turnover, so the race is well and truly on to get you engaged and keep you that way. By Nick Leech.

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Collaborative marketing platform Kaboodle promises to “liberate and empower” marketers

The cloud-based collaborative software market gained a new player this month with the launch of Kaboodle, a tool designed to help marketers manage campaigns more effectively. New Media Knowledge caught up with Kaboodle’s founder to learn how it works. By Chris Lee.

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Flame virus spreads like wildfire

The identification of the Flame malware program by Kaspersky Labs has raised the IT security bar another notch. In doing so, it has highlighted the vulnerability of networked environments to highly targeted attacks; a vulnerability that is only increased by the introduction of USBs and other forms of consumer memory. Victoria James, Marketing and PR Director at Nexus GB, warns against the threats of Flame, which spreads like wildfire.

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Could interactive gaming save the fractious daily deal market?

Internet retailing giant Amazon has entered the daily deal market with its new AmazonLocal offering. But with the likes of Groupon struggling to impress investors, what’s the best way for daily deal operators to incentive their public? New Media Knowledge spoke to new daily deals site WishFree.com to learn how online gaming could help. By Chris Lee.

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New Wildfire data quantifies the impact of a brand’s most active fans

The study The Brand Advocate Factor looks at 10,000 social marketing campaigns that ran on Facebook over the past nine months, with the top performing 10 percent coming under the microscope to see what drove success. By Victoria Ransom.

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Engaging your mobile and social audience

Commercial Director at digital marketing software business Pure360, Marc Munier, provides top tips on how to reach your increasingly mobile and social audience.

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Giving marketers access to insight faster than ever: Interview with Usurv

A new online poll service has launched in the UK aimed at giving marketers rapid access to consumer data. But with so many online survey services already available to marketers, is there really room for one more? New Media Knowledge quizzed the founders. By Chris Lee.

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Apple and Amazon dominate online space for Brown Goods

Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, reveals the latest research from leading independent digital marketing agency, Greenlight. By Krishna Rao.

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How to use social media to get ahead in your career: Interview with ThinkSpa

There is a new kind of “social climber” emerging in the workplace, according to one social psychologist. This climber uses social networks to get ahead in their career. New Media Knowledge caught up with Mamta Saha of ThinkSpa to learn more. By Chris Lee.

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Internet connected TVs to reach 650m by 2017, driven by smart home entertainment services

A new report from Juniper Research forecasts that the number of residential TVs, connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million by 2017. By Nitin Bhas.

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Microsoft, Apple and Intel top the tech logo recognisability chart

New research unveiled in August shows that among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively. By Mike Nicholson.

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Constant contact survey reveals that small businesses need help evaluating social media marketing success

Data shows savvy small businesses are finding success with Facebook marketing, attracting new customers and generating repeat sales. By Annette Iafrate.

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What can brands learn from The Premier League’s new social media guidelines?

In this article, the industry viewpoint from Kelda Wallis, business manager at Tempero.

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Future of publishing

Consumption of media has been dramatically changed by the digital revolution and publishers are now developing mobile, online and app strategies to target readers and disseminate news. However, understanding and measuring what readers want on these channels and how to tap into new audiences is the challenge that publishers are facing. By Conrad Bennett.

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Social media and sport – can brands play the field right?

The Twenty20 World Cup cricket tournament kicked off this week and it will be, by admission of the International Cricket Council (ICC), the “most socially-networked event in the history of cricket”. By Ruben Pillai.

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Psychology key to online marketing success

In mid-September, Brighton took centre stage for the UK’s digital marketing scene with the Brighton Digital Marketing Festival 2012 and BrightonSEO in successive days. One of the key themes to emerge was understanding the psychology of Internet users. New Media Knowledge was there to report. By Chris Lee.

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Facebook ad revenue slowdown – a mobile problem

With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. By Andreas Pouros.

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Working better together: why collaboration is key for creative success

Henry Waterfall-Allen, Co-Founder of digital agency Zeta, looks at how the digital age has transformed marketing and how different departments within agencies can collaborate better together to make campaigns a success.

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Mobile checkout optimisation

Mobile traffic increases year on year by staggering volumes worldwide. In many developing countries and emerging markets, mobile traffic is the only traffic; handsets are more accessible and practical than laptops and desktop computers. By Andy Parker.

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How can developers make money from apps? Interview with Flexion Mobile

Mobile apps are big business. Analysts predict that direct revenue from mobile apps and subscriptions could reach almost $40bn by 2015, yet many app developers struggle to understand how to maximise their income. New Media Knowledge caught up with Flexion Mobile to learn how it aims to solve this problem with its “wrapper” technology. By Chris Lee.

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Business leaders approaches and obstacles to data security unlocked

The launch a new report entitled Secure Your Data, Protect Your Business, from law firm DMH Stallard, saw a lively discussion amongst over 40 senior business leaders on both the strategic and technical issues surrounding data security last week. By Frank Jennings.

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Developing apps across platforms: Interview with 5app

The UK’s mobile app development sector is booming. With two-thirds of smartphone users’ time spent on apps, it seems that this trend is set to continue. New Media Knowledge caught up with mobile app software developer 5app to learn how its technology helps developers create apps across multiple mobile platforms. By Chris Lee.

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Most UK businesses are still ignoring ‘cookie’ laws

EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. By Gary David Smith.

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Over 50s: The good years?

25% of respondents in a survey equate being over 50 with “being old” and bodily deterioration where as 45% associated their generation with freedom, less responsibility and well deserved time for oneself in retirement. In some degree, they are also into smartphones and social networks. By Charlotte De Maria.

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Strong sales of Galaxy S3 help extend Samsung’s lead over Apple in smartphone market

Samsung ships 52 million in Q2 2012, double Apple’s, market poised for Apple to strike back with next iPhone, and Sony continues to under-achieve given potential. By Daniel Ashdown.

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Why retailers must embrace an omni-channel marketing strategy for ecommerce success

In the early days of online retail, the purchasing journey undertaken by the consumer was a straightforward one – browse a retailer’s website, decide on a purchase and make it with a few swift clicks of the mouse. This has changed. By Carsten Kraus.

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Survey finds the average kid could crack your password using social networking tools

IT Professionals believe security is woefully flawed as children crack passwords. By Andy Kemshall.

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Directory Enquiry: Is there still search value in online directories?

Search marketers have often praised the value of online directories to build inbound links and therefore search rankings. With Google increasingly focussed on quality and social signals for search ranking is the age of the online directory for search marketing over? New Media Knowledge asked the experts. By Chris Lee.

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Consumer attitudes towards mobile marketing revealed in independent industry survey

Survey finds consumers most open to email marketing; smart phone users most likely to purchase. By Kara Trivunovic.

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Search industry divided on salaries, study finds

A new study into the UK’s search marketing industry has highlighted disparity in salaries according to location and experience. New Media Knowledge took a look at the numbers and spoke to the author to learn its implications for the market. By Chris Lee.

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Honda 2KC – The Power of Dreams campaign

To promote the international launch of the new Civic model using existing video assets across a number of European markets, Honda wanted to engage consumers through an interactive ad experience. By Daniella Cross.

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One million people petition Google to allow third party YouTube recording

Philip Matesanz, a computer science student, argues in this article that YouTube should allow people to download its content. He believes most content creators are to benefit from that, and ask people to organise themselves through a petition.

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Mobile search and discovery market to generate $15bn by 2017

A new report from analyst firm Juniper Research forecasts that revenue from mobile search and discovery will reach $15 billion by 2017, nearly three times the revenue it expects to be generated by these markets in 2012, with ad space in these markets representing prime real estate for advertisers. By Daniel Ashdown.

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Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. By Krishna Rao.

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Retailer use of Google+ grows considerably over the past three months

The latest Social Media Benchmark results from eDigitalResearch show retailer use of Google+ has grown considerably over the past few months, with All Saints claiming the number one spot in the league table after adding over 600,000 new followers since April 2012. By Derek Eccleston.

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New Facebook study sheds light on retail fans’ habits

A new study from comScore has shone the light on the social network giant’s user habits while another study implies that Facebook ads continue to rise in value. New Media Knowledge took a look at the numbers and asked around for insight. By Chris Lee.

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Four Facebook updates you should know about and how to use them for your business

This piece looks at how to assign difference roles to admins of your business's Facebook page. It also gives the lowdown on In-app following, so users are able to get content related to specific apps, along with the inside track on the benefits of using Instagram photos on your business page instead of just a regular picture. By Tamsin Fox-Davies.

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Making sense of “conversion rate optimisation”: Interview with DBD Media

A new service aims to help ecommerce sites to maximise their conversion rate while cutting down the dreaded bounce rate. New Media Knowledge caught up with the agency behind the service to get some ecommerce best practice tips. By Chris Lee.

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Salary survey reveals SEO entrepreneurship is best rewarded in Brighton

2012 BrightonSEO Salary Survey also identifies wage inflation amongst SEO Trainees. By Kelvin Newman.

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One-year of Google +

As we have approached one-year on since the introduction of Google+, we thought we would take it upon ourselves to publish a White Paper which explores the best methods to use the platform as marketers. We have inevitably witnessed discussions about the success, or lack of it, of Google+. By Kelvin Newman.

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How to conduct app-led consumer research: Exclusive interview with Roamler

What happens when you incentivise your target audience to perform creative tasks in the name of consumer research via apps? This is exactly what Dutch firm Roamler did. Now the app is available in the UK so New Media Knowledge caught up with the company to learn more. By Chris Lee.

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In-app mobile advertising spend to top $7bn in three years

Increased usage of immersive ads to drive growth, Juniper report finds. By Charlotte Miller.

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Toilet humour: Interview with digital urinal games maker Captive Media

UK innovators Captive Media made headlines late last year when its urinal games began popping up in London bars. A few months on, New Media Knowledge caught up with the firm to see how things were going. By Chris Lee.

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Digital marketers must learn to fail

Failure is not a word businesses like to hear often, but Webtrends’ Kelly McClean says digital marketers must learn to fail if they are to be successful with online campaigns. Using digital analytics is the key to measuring the success of any online and mobile campaign and ensuring the best results.

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YouTube’s crown is wobbling, expert warns

YouTube’s viewing figures have dropped month-on-month in 2012 prompting one industry expert to advise brands to think differently about their online video strategy. New Media Knowledge caught up with him to find out why. By Chris Lee.

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Unemployed men retreat to the web

New research shows recently-unemployed men in the UK are spending up to 15 hours-a-day accessing the Internet to help cope with losing face-to-face contact with friends and work colleagues. By Mark Ferguson.

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The smartphone is everywhere…

Smartphones are popular on the toilet, whilst watching TV and when visiting family and friends. These are the first results of a new online survey on the usage of smartphones, organised by InSites Consulting in the UK, the US, Belgium and the Netherlands. By Anke Moerdyck.

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How much did we share during the Olympics?

RadiumOne has prepared an interesting infographic about sharing during the Olympics, considering over 300 billion items were shared on the open web in the 17 days. By Lyndan Linnebank.

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BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective

The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu.

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Twitter best practice: Interview with Buddy Media

Twitter is now widely ingrained into business models and a new study has highlighted ways brands and individuals alike can make the most of their Twitter activity. New Media Knowledge caught up with the report’s author to learn more Twitter best practice. By Chris Lee.

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The Bring Your Own Services (BYOS) paradox

Research finds 80% of companies do not use the cloud services they want due to security Fears. By David Gibson.

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Why charities have been slow to adopt social media…and why they must do so soon

Social media isn’t new by any means, yet there are still charities only paying lip service to having an active presence on social networks. Why have charities been slow to embrace social media and the benefits it can offer and what should they do if thinking of taking their first steps. By Martin Campbell.

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Web users turn to Google before their friends for advice

A new study claims that people turn to Google before their friends when seeking information on a product or service they are thinking of buying. New Media Knowledge quizzed the study’s author why, in such a socially networked era, Google appears to be the first port of call for personal choice. By Chris Lee.

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Improving customer experience on Smartphones & Tablets

Ingrid Froelich, at SDL Web Content Management Solutions, explains how marketers can create better customer experiences on these different mediums.

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A pin – worth a thousand words?

The volume of visual content is growing at a phenomenal rate; more than 1bn photos are already uploaded to Instagram creating a platform for consumers to display their status. But will this emerging visual economy, of curating and sharing desired objects, replace ownership as a status symbol? Toby Southgate, CEO, UK & Ireland, The Brand Union explores the issues surround monetising social media content when there is potential disparity between ‘shares’ on social media platforms and actual sales.

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Home insurance search volumes down 22 per cent

The number of internet searches for insurance products in April dropped 11 per cent on January’s volume. And despite the extreme weather, home insurance, saw the biggest dip, reveals a report by leading independent digital marketing agency, Greenlight. By Krishna Rao.

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Why search engine marketing might be soon superfluous

Do you still obediently place keyword ads on Google or other search engines in the hope of attracting a lot of new customers? Do your new business opportunities hinge on clicks through to your page? Search Engine Marketing is a big focus for many companies around Europe, but if you read the results of an eye-tracking study from the US, you might well start to doubt whether this strategy actually works. By Jean-Marc Noel.

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iPad edition breathes new life into British Journal of Photography

One of Britain’s oldest print magazines has turned to the iPad to improve its fortunes. New Media Knowledge took a look at the British Journal of Photography digital edition. By Chris Lee.

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London 2012: The first ‘social’ Olympics

Atos, the worldwide IT partner to the Olympic Games, expects one billion people to share London 2012 content via social networks. But what will the Olympic Games look like by 2020? Atos has published a report on that and New Media Knowledge took a look. By Chris Lee.

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Betting on sportsbooks and exchanges benefit from mobile and tablet trend, reaching $45bn by 2017

A new report from Juniper Research has found that online sportsbooks and betting exchanges have been among the leading beneficiaries of the consumer smartphone and tablet boom. By Windsor Holden.

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Social video best practice: Interview with Ebuzzing

Social video has already delivered more than 5.6 billion views in 2012, so how can brands best capitalise on the potential marketing gold that is social video? New Media Knowledge got some tips from Ebuzzing and talked social video best practice. By Chris Lee.

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It's possible there's too much technology in our lives, even for Millennials

There’s no question that Millennials are tech-savvy — they’re even occasionally called “Digital Natives” because technology and digital media have been a part of their lives since birth. But we’re seeing a little backlash despite all the benefits because technology is becoming something of a creepy stalker. By Melanie Shreffler.

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The agency vs in-house conundrum…the impact of Google Panda on staff resourcing

The downturn of the last few years has inevitably led brands to scrutinise every pound spent on marketing. In some cases, brands have concluded that it is more cost effective and efficient to manage their search marketing activity in-house. In this article, Ben Potter discusses the advantages and challenges of both options.

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Google Business Photos – ‘Street View’ for business interiors

Nicola Williams, Google approved photographer for Google Business Photos, gives us a brief overview of why we should be considering it for our businesses and our clients.

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Are online businesses properly locking their proverbial shop doors at night?

Every day, several thousand websites are blacklisted, sent to Google’s very own version of solitary confinement due to them having been compromised by malware or malicious computer code. By Abby Hardoon.

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“Twitter joke trial” decision a victory for common sense, say experts

In 2010, Paul Chambers was convicted for sending a “messaging of a menacing character” on Twitter. Two years on and with celebrity support, the decision has been overturned in what campaigners call a “victory for common sense”. But where does this trial leave Twitter, its users and the law? By Chris Lee.

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Internet trolling: What is it and where do Internet users stand?

As Internet “trolling” – effectively bullying on social networks often under the cover of anonymity - continues to dominate national headlines, New Media Knowledge asks the experts where the line is drawn between expressing an opinion online and becoming a troll. By Chris Lee.

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Why the next few months will make a big difference if you want to publish an illustrated book

The rise and rise of the eBook has made it much easier for most people who want to be authors to get their book out there for people to buy. Kindle Direct Publishing allows you to upload your own eBook to Amazon, or use a site like www.smashwords.com to get your eBook into online stores like Barnes and Noble, Sony, or the iBooks store. By Antonia Chitty.

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Twitter advertising: Best practice interview with Total Media

Publisher Random House recently became the first UK publisher to use promoted tweets to push a book when it launched the Fifty Shades of Grey title. New Media Knowledge caught up with the agency behind the ads to understand Twitter advertising best practice. By Chris Lee.

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‘Like’ a new job? Facebook could be where it’s app

With unemployment in the UK at it’s highest in decades and over one million 16-24 year olds out of work, young as well as many experienced professionals are stopping at nothing to find work. More than ever it is imperative that candidates start to think outside of the box and look for new ways to stand out, so they can get off the CV pile and into that all-important interview. Many job seekers are now turning to Facebook as a new way in. By Juan Urdiales.

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How can Pinterest make money? Interview with Semphonic

With more than 18 million users, Pinterest is growing fast, particularly in the United States. But how can the new darling of social media actually start making money? To get the answer, New Media Knowledge caught up with Web analytics experts, Semphonic. By Chris Lee.

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Fashion accessories - Bling loses its shine to ‘Lingerie’

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight. Meanwhile searches for ‘Lingerie’ dominated and maintained the lead. By Krishna Rao.

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UK consumers rank top contributors to personal data deluge

Research suggests a younger, data-driven, generation, clued up on the currency of information. By Chris Boorman.

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Market Intelligence Survey 2012

Digimind, a global provider of intelligence software, recently published its Market Intelligence survey 2012. By Orlaith Finnegan.

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LiveOps talks social customer relationship management best practice

With an estimated 70 per cent of all customer queries over social media going unanswered, the cloud-based service LiveOps Social has been widely adopted to help organisations improve their own social customer relationship management. New Media Knowledge caught up with the company behind the service. By Chris Lee.

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How to take advantage of seasonal SEO

Kelvin Newman of SiteVisibility looks at how you can timetable your way to seasonal organic search campaign success.

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Everything you know about digital measurement is wrong, says Semphonic

Digital marketers who think they know how to measure the impact of their digital campaigns and engagement may well need to rethink their whole approach, according to one Internet analytics company. New Media Knowledge talked to Semphonic about digital measurement best practice. By Chris Lee.

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Beyond Clicks: Brand advertising online

From its humble beginnings, online advertising delivered measurable campaigns that were targeted at driving clicks and instant action. While this is still an important part of the online battleground for customers, brands cannot afford to miss out on the opportunities to influence consumers further up the purchasing funnel. By Dominic Trigg.

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What a multichannel retailer should include in a search marketing brief

Back in November 2010, I wrote about the importance of, and what to include in a brief when looking to appoint a search agency. Whilst much of the advice remains the same, an awful lot has changed in the last couple of years which in turn impacts how a retailer needs to brief prospective agencies. By Ben Potter.

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Could you bring your company to its knees?

There’s a saying ‘do as I say, not as I do’ which seems to resonate in the executive corridor of far too many organisations. In this cautionary tale, we use the saying to create a fictitious scenario. This is created to illustrate just how dangerous double standards can be. Our unfortunate protagonist is the managing director, who believes the rules don’t apply to them. By Dominic Saunders.

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Survey finds people stress more about losing their phone than their wallet

In this article, Andy Kemshall, co-founder of SecurEnvoy, discuss the security implications of the survey findings.

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Improving email marketing campaigns is a bigger priority than social media for online marketers

New research from Emailvision reveals that 58% of online marketers are placing a bigger priority on improving their email marketing campaigns over building their social media communities. By Henry Smith.

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iPhone users account for 80% of the heaviest smartphone data users

A new Analysys Mason report on consumer smartphone usage identifies ‘real-world’ data, apps and content trends.

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Best Practice in Social Media in Healthcare

Social media presents both opportunities and threats to the healthcare sector with many regulatory considerations to take on board before engaging with the public. So what’s best practice for social media in healthcare? New Media Knowledge asked around. By Chris Lee.

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Measuring the efficiency of a multichannel strategy

A truly multichannel strategy implies a seamless integration of all business areas within a given brand ecosystem. So which metrics are the most relevant to multichannel success? By Maria Morais.

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How to tweet marketing messages without offending the ASA

The Advertising Standards Agency (ASA) recently ruled that tweets from England footballers breach a major UK marketing code. So just what marketing messages can you – and can’t you – tweet? New Media Knowledge asked the experts. By Chris Lee.

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Small cells and WiFi Solutions to take nearly 60% of mobile traffic over next 5 years

Integrated solutions offer new revenue potential for operators. By Nitin Bhas.

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Facebook fan loyalty falls first to fourth place in Brand Keys Customer Loyalty Engagement Index

According to a recent update to the Social Networking Category of Brand Keys Customer Loyalty Engagement Index, the IPO has caused the Facebook brand to lose consumer engagement and loyalty – the ultimate leading-indicator of profitability – a 7% loss in overall brand equity. By Robert Passikoff.

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Achieving and maintaining privacy on your website

Keynote’s Ray Everett explains how website owners need to fully understand how third party advertisers are using their site visitor data, in order to truly comply with increasingly stringent web privacy regulations.

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Going “glocal”: Building global marketing campaigns with local know-how

We may live in a “Global Village” but the local approach is still essential when it comes to marketing products and services online. New Media Knowledge caught up with a leading marketing consultant to learn more about how marketers could truly go “glocal”. By Chris Lee.

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Consigned to history by the smartphone

It might seem hard to believe but the mobile phone was first introduced to the UK in 1985. Just twenty seven years later and the device that we now love is hardly recognisable to those first Motorola handsets. And it’s not just the size and battery life that’s changed. Let’s face it, if you were to upgrade your handset tomorrow, would you just be looking for one that can make calls! By Steve Watts.

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Affiliate marketing for all! Interview with Have You Seen

High-traffic websites are no longer the only ones that can make money from affiliate marketing, now it can be any member of the general public as well thanks to a new service. New Media Knowledge spoke to the makers of Have You Seen to learn how it works. By Chris Lee.

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mCommerce quadruples in just two years

The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010. By Derek Eccleston.

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Mobile marketing on track for rapid adoption in 2012

Mobile marketing programmes and budgets are projected to increase, but many businesses are still held back by lack of strategy and resources, according to StrongMail survey. By Kara Trivunovic.

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More than 1 in 4 mobile users in the US and Western Europe will pay in-store using NFC by 2017

A new report from Juniper Research has found that more than 1 in 4 of US and Western European mobile phone users will use their NFC-enabled mobile phone to pay for goods in-store by 2017, compared with less than 2% in 2012. By Windsor Holden.

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How to get more revenue from your website with the help of ad server

Here you can find some useful tips and ideas that help publishers increase revenue on their websites with the help of ad server. By Adam Jablonski.

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Increase in consumer trust and awareness key for widespread uptake of NFC mobile payments

Increasing consumer awareness and building trust around contactless mobile payments will be key if providers and brands expect to see the widespread adoption of NFC technology in 2012 as predicted. By Derek Eccleston.

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New e-waste recycling service estimates the average British household could make £800 by trading in unwanted gadgets

A new e-waste recycling scheme has estimated that the average British household throws away a staggering £800 worth of recyclable electrical appliances every year. By Mark Schneider.

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How to use Google Hangouts for business

Google Hangouts, the search engine’s group video chat and content sharing facility on Google+, is proving to be a big hit with celebrities, businesses and politicians alike. So how can businesses make the most of the feature? New Media Knowledge tapped up its address book. By Chris Lee.

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Marketers' Perceptions Research: Apple v Android

42% of marketers think android devices will be the 2013 business tablet of choice. In this article, Kathryn Cave, Editor of IDG Connect, examines new research into marketers’ opinions of tablet growth, discussing how today’s marketers will impact tomorrow’s business landscape.

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How to create more impactful Google AdWords campaigns

Less than a fifth of small businesses actually recoup the cost of their investment when advertising using Google AdWords, according to a recent study. New Media Knowledge caught up with the report’s author to learn how this trend could be reversed. By Chris Lee.

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What widget is right for me?

Many publishers focus on driving traffic to their websites by adding Facebook and Twitter widgets, consequently missing out on valuable data insights that other sharing tools such as AddThis and ShareThis offer. Undoubtedly a step in the right direction, these tools don't offer a direct revenue stream which publishers can also find if they choose their sharing widget correctly. By Harvey Sarjant.

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Just how good is Google’s proposed new search function?

Intrigued by the search giant’s move into semantics, Carsten Kraus, chief executive of Europe’s leading online search and navigation specialist FACT-Finder, considers the functionality the new search system may offer and how it compares to others currently in use.

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Games and infotainment to drive mobile entertainment revenues to $65bn by 2016

A new report from Juniper Research has found that strong growth amongst games and infotainment applications, in part fostered by a burgeoning consumer tablet market, will push mobile entertainment revenues to more than $65bn annually by 2016, up from $36bn last year. By Windsor Holden.

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Clouds-based management tool that’s free for small business users

A clouds-based solution that allows users to keep a closer eye on progress, milestones, billed hours, contractors and budgets is being made available free for up to five users in small businesses. ByAlex Konanykhin.

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Getting the most from cross-and up-sell programmes

Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. By Kara Trivunovic.

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The key to email marketing success: Interview with eCircle

Despite predictions about the death of email, the indication is that email marketing appears to remain effective, so long as best practice is followed. New Media Knowledge caught up with email marketing consultant Philip Storey of eCircle to learn more. By Chris Lee.

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Facebook isn't cool anymore, but Millennials still rely on the site

Facebook’s IPO is just around the corner, putting a fresh focus on the social net. In tech terms, Facebook is kind of an old site having been around since 2004, and Millennials have grown a little tired of the site. But that’s not to say they aren’t using it. By Melanie Shreffler.

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Google increases author images in search but UK loses out to US

More than one in ten Google UK searches now includes new author images and biographical information in top 100 results, according to a new study, but UK publishers, journalists and bloggers are losing out to their US counterparts in a battle to generate more Google traffic. New Media Knowledge caught up with the study’s author. By Chris Lee.

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User-generated flavour map mash-up to document global tastes

An interactive global flavour map mash-up has been launched today where users can pin flavours through Google Street View – it aims to be the world’s most comprehensive collection of taste and flavour recommendations. By Adrian Johnson.

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The hype around Big Data – What’s it all about?

Why is everyone so hyped over Big Data? Possibly it’s because people are now realizing the power of Big Data. By Conrad Constantine.

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Thousands of global citizens gather through Rio+Social to address sustainability challenges and build a better world

Global leaders in digital media, technology, and philanthropy, gather in-person and online with private sector, government, and civil society stakeholders to address the future we want. By Amy DiElsi.

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Ovum comments: Microsoft looks set to acquire Yammer

Microsoft, desperate to get a slice of “the next big thing”, is reportedly spending $1.2billion on Yammer, a provider of social networking software (think Facebook and Twitter) for businesses and institutions. By Richard Edwards.

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Web app allows media to explore eyewitness news across social networks

iWitness, a free new web application (open source) for the aggregation of eyewitness news from social media platforms was launched last week. Developed by New Context in partnership with designers of the application, Adaptive Path, the free web app allows people to explore content from social media services such as Flickr and Twitter by time and place. By Mike Doel.

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Study shows that uncluttered web pages make ads work better

Research from SAY Media and IPG Media shows ads on clean web pages are more useful, trusted and effective. By Giles Ivey.

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TUI uses call tracking technology to increase holiday sales conversions

TUI, one of the world’s largest travel companies, required a system which could track both its online and offline activity to improve its online marketing strategy and sales. It chose a system called AdInsight Clarity. New Media Knowledge looked at how it worked. By Chris Lee.

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£45.38 billion missed by UK retailers due to poor customer service

New research report analyses impact of customer service across the UK on brand loyalty and sales. By Jeremy Michael.

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Search visibility aided by social shares, study says

Although search marketers do not know Google’s exact algorithm for rankings, it is clear that signals from social media sources are becoming more and more influential, according to a new study. New Media Knowledge crunched the numbers and quizzed the study author. By Chris Lee.

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In the US, equality comes to Father’s Day 2012 spending

Brand Keys foresees 10 percent spending increase, same as Mother’s Day. By Robert Passikoff.

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Is sponsoring the Olympics a waste of money for 52% of the unrecognised official brand sponsors pre-Games?

With around 50 days to go until the opening ceremony, Vox Pops International went to source the word on the street about the event the world has been waiting for… The London 2012 Olympic Games! By Charlotte De Maria.

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LinkedIn breach bigger than 6.5M, estimates Imperva

It was revealed last week that LinkedIn had 6.5million passwords leaked. Imperva's Application Defence Centre (ADC) has been following this breach closely on hacker forums and believe that the breach could actually be bigger than 6.5million. By Tal Berry.

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Facebook: ‘Self-Image,’ Trust & Security,’ rapidly eroding post IPO

Facebook fan loyalty falls firm first to fourth place in brand keys customer loyalty engagement index. By Robert Passikoff.

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Social gambling to push mobile wagers to $100bn annually by 2017

A new report from Juniper Research has found that a surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wager via mobile handsets and tablets to $100 billion by 2017, up from just under $20 billion last year. By Windsor Holden.

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76% of people conduct online searches in two or more languages

It might be assumed that not many people conduct online searches in more than one language. However, results from a global survey undertaken by leading independent digital marketing agency, Greenlight, suggest quite the opposite, that a significant 76% do. Occupations one might most readily associate with the Internet - IT and Marketing - topped the list of those who are most likely to search in more than one language. By Krishna Rao.

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Putting the ‘R’ in CRM

The social customer is increasingly empowered to make their voice heard, and it is often the disgruntled individual who shouts the loudest. Many organisations already monitor customer feedback. However, the challenge lies in acting on this information quickly and efficiently, to build a customer relationship, and present a tangible return on investment (ROI) for social media. By Ivar Kroghrud.

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QR codes outperform SMS marketing for Ladbrokes

Betting store Ladbrokes says its customer acquisition response via Quick Response (QR) codes has generated twice as much interest as marketing via text message (SMS). New Media Knowledge spoke to the people behind the project to see how QR codes can work best for business. By Chris Lee.

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SEO case study: How iAnnounce grew organic traffic by 20 per cent in three months

With high organic (unpaid) search rankings essential to online businesses, receiving a 20 per cent rise in traffic from organic search in just three months can make a massive impact to a website. This impressive statistic was delivered by search specialist theMediaFlow for one of its clients. New Media Knowledge asked how. By Chris Lee.

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The power of integration: Making email marketing work with social media marketing

Just like the Twix chocolate bar advert states, “It’s All in the Mix” when it comes to integrating email and social media. So, what can marketers do to create the right mix? How can the email and social media channels be successfully combined, like caramel and chocolate, to satisfy your audience? By Kara Trivunovic.

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Twitter trumps Facebook as primary source of social media intelligence

Survey shows 80% of companies monitor social media but Facebook and Google+ are not regarded as essential sources to monitor. By Orlaith Finnegan.

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World IPv6 Launch marks the beginning of global IPv6

Today sees thousands of Internet service providers and websites around the world permanently enable IPv6 for their products and services for the World IPv6 Launch, organised by the Internet Society. By Mike Sapien and David Krozier.

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Mobile app downloads to pass 66bn annually by 2016, up from 31bn last year

A new report from Juniper Research has found that consumer app downloads to mobile devices are expected to reach more than 66 billion per annum by 2016, more than double the 31 billion that occurred in 2011. By Windsor Holden.

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Benefits and downsides to the BYOD trend

BYOD (Bring Your Own Device) isn’t the most eloquent (or elegant) acronym to come out of the IT world. However, some say it stands for a new era where employees’ preferred devices are also used for completing work tasks. But is BYOD really the ultimate social integration and cost saving trend for businesses? Dominic Jones, managing director at IT support provider Barton Technology explains why this new trend may not be as inclusive as it claims to be.

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China: the rise of the next e-commerce power

China is on its way to becoming the world’s next e-commerce power, overtaking the US by 2015. China’s emerging middle class, increased access to the Internet and desire for brand-name goods are giving the e-commerce market a boost. This offers a great opportunity for Western brands to enter the Chinese market via the online channel. By Marie Mure-Ravaud.

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How to create a brand experience on tablet PCs

As tablet PC sales soar, how can brands best create immersive experiences for their customers over these devices? New Media Knowledge spoke with a mobile industry expert to learn more. By Chris Lee.

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It’s personal: mobile marketing and the radically changing face of consumer interaction

The mobile market isn’t just growing; it’s drastically changing in nature. In this article, Michele Turner discusses how to benefit from the opportunities of these changes.

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Creating apps that matter: Exclusive interview with Noise Inc

Are there too many apps on the market and are companies in danger of creating apps for apps’ sake? New Media Knowledge quizzed app experts Noise Inc for the answers. By Chris Lee.

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240 million mobile smartphone users to stream TV services by 2014

Multiscreen TV Services to drive Increase, says Juniper Research. By Charlotte Miller.

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Connect Lite – A DIY accounting solution

Accountancy firm Brookson’s newest product is a free piece of software that provides self-employed professionals with a simple way to manage their finances. By Isobel Samuel.

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Lyle & Scott uses traditional PR to boost search rankings

Clothing brand Lyle & Scott recently sought to improve the search rankings for some of its range using traditional public relations (PR) outreach to build links and authority. New Media Knowledge spoke to the PR consultant behind the strategy. By Chris Lee.

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Londoners would love to see in-cab services advertised on the outside of taxis

Taxi passengers would prefer to be able to hail cabs with wi-fi, phone charger and payment facilities. By Andrew Barnett.

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Small businesses want tablets

With all of the discussion of consumer devices in the workplace and the recent launch of the iPad3, the market insights group at Spiceworks wanted to find out what small businesses think of tablets. In doing so, it became evident that this device is not just for the consumer. By Adam Weinroth.

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Are you being served - online? Most British firms fail the online customer service test, warns survey

Huge disparity found between the public demand for, and actual availability of, live chat to address customer service issues online. By Kurt Bager.

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Facebook ad rates rise for brands, study finds. So is Facebook marketing worth the effort?

The cost of advertising on social network Facebook has increased by almost a half since early 2011, according to a study, so are brands really getting value out of Facebook? If not, what should they be doing? New Media Knowledge asked around. By Chris Lee.

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Facebook sponsored ads – 44% of people say they would ‘never’ click on them

Should brands bother with Facebook advertising if 44% say they would never click on a sponsored ad? By Krishna Rao.

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Recognising innovation: Using social media inside the enterprise

Westminster Business School is working with the City based Law Firm as they seek to access and share knowledge through the development of a social media framework as they develop their social business intranet; Edge.

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An ethical hackers view on the dangers of mobile malware and what steps to take to stop it

In this article, Jaime Blasco, from AlienVault, discusses the security risks of mobile technologies. He explains why malware infections are rising and some techniques to prevent such problems.

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Google and Facebook will both be front and centre in 'social search'

Findings from a survey undertaken by leading independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place. By Krishna Rao.

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Social Network Analysis (SNA) surges into vertical markets, reveals Frost & Sullivan Survey

After proving its power in the telecommunications industry, SNA moves into retail, online gaming, and finance and banking sectors. By Joanna Lewandowska.

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Millennials are leading the social media explosion

Nearly every month this year, we've heard about some small social network that's the next big thing. Twitter, Pinterest, Tumblr, Instagram, and others have been making headlines in 2012 for their rapid growth and popularity with Gen Yers. By Melanie Shreffler.

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89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

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New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

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Five top tips for successful email marketing in tough climate

A recent study has demonstrated that worldwide the delivery of marketing emails fell sharply in the second half of 2011. With smarter filtering, increased email volumes and deteriorating sender reputations, just how can email marketers successfully vie for attention? New Media Knowledge spoke to Return Path for the answer. By Chris Lee.

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Making the most of the $43 billion mobile market

With the value of mobile vouchers set to exceed $43 billion globally by 2016 according to a recent study, how can organisations ensure that mobile vouchers work to their advantage? New Media Knowledge caught up with a leading mobile expert to learn more. By Chris Lee.

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Consumer Mobile App Revenues to Pass $50bn by 2016 Fuelled by Smartphone & Tablet Growth

A new report from Juniper Research finds that annual revenues from consumer mobile applications will approach $52 billion by 2016 as consumer smartphone adoption accelerates in tandem with the emergence of a mass tablet market. By Windsor Holden.

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The RSA Security breach – 12 months down the technology turnpike

It’s been 12 months since the security world woke to the horror that RSA Security’s systems had been compromised and – as the company has reluctantly confirmed – its many tens of millions of SecurID hardware tokens would have to be re-issued to clients. Andy Kemshall, CTO of SecurEnvoy, reviews the IT security fiasco and what could have been done to prevent the fallout.

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Northern & Shell talks about its entry into mobile apps

One of the UK’s largest media companies recently developed a range of apps to provide a wider service to its audience as well as increase engagement. New Media Knowledge took a look at the background and challenges faced by publishers in an app-heavy world. By Chris Lee.

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Ovum says the intelligent network is arriving fast and will transform the role of the CIO

The enterprise network is being bombarded. According to Ovum, the number of smartphones in use will exceed 600 million in 2015, making the intelligent network more relevant than ever. By David Molony.

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Measuring the offline impact of online marketing

Online marketing is extremely traceable. But how can you measure the impact of your online marketing when the impact actually occurs offline – for example, by phone? New Media Knowledge caught up with a company which claims to have the answer. By Chris Lee.

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Automation works: Direct link between using email automation and improving ROI

Latest Adestra/Econsultancy research shows doing any email automation dramatically increases results. By Henry Hyder-Smith.

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Car insurance searches soar at the expense of home and travel

UK consumers made close to 2 million searches for insurance products online and queries for car insurance were the most popular. By Krishna Rao.

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Your social content recipe: cross-platform, optimisation and ad amplification

You have great content, but how do you make sure that it is not going to waste? How can you utilise the power of social media to make sure people are seeing it? By Luca Benini.

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Tips for starting a successful post-purchase programme

As a marketer you've spent a lot of effort getting consumers to a point of purchase and convincing them to follow through with a sale. But what happens afterwards? Sure, if it's an online sale, you send them a confirmation email – but if you stop there, you're missing a big opportunity. Kara Trivunovic.

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Topman bounces music and lifestyle platform back into action

Leading high street retailer Topman has teamed up with London-based agency Bounce Digital to re-launch its music and lifestyle platform, CTRL. New Media Knowledge caught up with the creators to learn how content is bringing Topman closer to its audience. By Chris Lee.

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HTML5 set for rapid trajectory in 2012

New research from Kony predicts a surge in HTML5 adoption this year, due to increased demand for quality, cross-platform mobile applications. By Sri Ramanathan.

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Consumers “overwhelmed” by brand messaging on social media, research finds

Consumers love brand activity on social media but half of consumers feel they are bombarded by brand messaging on Facebook, according to a new survey. Too much communication and too little creativity can be “fatal” for brands on social media, according to the report’s author. New Media Knowledge caught up with the author to learn more. By Chris Lee.

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Keep it clean

Clutter is killing online media. Today’s digital experiences are often a jumble of conflicting messages. Multiple ads fight with poorly presented content leaving viewers confused and this leaves the medium misused and devalued. Giles Ivey, EMEA & APAC Managing Director at SAY Media (http://www.saymedia.com/) explains why it’s time for the internet to clean up its act.

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Ovum expects smartphone shipments to reach 1.7 billion in 2017 and Android to dominate as OS

Smartphones will outperform the overall market for mobile phones, growing at a compound annual growth rate (CAGR) of 24.9% for the period 2011–17 to reach 1.7 billion units, according to Ovum. Predictions show Android as the dominant operating system over the next five years as handset vendors rush to make it their primary smartphone platform. By Adam Leach.

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Performance of social networking sites – Index from Keynote Systems for April 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Is the digital industry ready for corporate trade?

There’s still great turbulence in the UK and indeed, world economy. As a result, many businesses’ marketing budgets – particularly in the digital sector - are coming under intense scrutiny. By Paul Sumners.

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Technology gives performance marketers the edge

Rob Durkin, CEO at FusePump examines how new tools that simplify the creation of product data feeds, advertising units and widgets can help merchants drive sales online by enabling affiliates to build unique content and monetise traffic.

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Half of companies could be open to data security breaches

The Adestra/Econsultancy Email Marketing Industry Census 2012 has unveiled some frightening statistics – not just lack of awareness around data security issues, but a basic disregard for preventing security breaches. By Henry Hyder-Smith.

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Is there a place for small business on the mobile web?

With internet marketers hailing each of the last 10 years or so as ‘The Year of the Mobile’, it seems as though the reality is now upon us. By Abby Hardoon.

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National Rail Enquiries launches new mobile site for enquiries on the move

With more than half the UK population now owning a smart phone and able to regularly surfing the Internet on the move, National Rail Enquiries has launched a new version of its mobile site for instant rail updates. New Media Knowledge took a closer look. By Chris Lee.

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Businesses at breaking point - Surviving the customer service storm

There’s a cold front brewing for UK businesses, if recent industry statistics are to be believed. A reduction in customer service can have a direct and detrimental impact upon the bottom line, as customers are more expectant than ever before that they are treated as king in this digital age. By Chris Boorman.

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The shift to streaming happens at age 18

In this article, Melanie Shreffler discusses when Millennials start preferring streaming.

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Marketers failing to grasp search, brands say

Three-quarters of marketers are failing to integrate search fully into their campaigns, according to new research. With brands potentially missing opportunities to maximise the impact of content and campaigns, New Media Knowledge asked around for answers. By Chris Lee.

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Online video ads: how to give your audience what they want – and benefit your brand

Brian Fitzpatrick discusses how video ads may become viral and attract a great audience, mainly through meeting the needs of brands and consumers.

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Mobile tickets quadruple to 23 billion globally by 2016

A new report from Juniper Research has found that the number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016, compared with 4 billion tickets estimated to have been delivered during 2011. By David Snow.

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It’s personal: mobile marketing and the radically changing face of consumer interaction

The mobile market isn’t just growing; it’s drastically changing in nature. Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%. By Michele Turner.

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Mobile moves from push to pull

A new report from Juniper Research finds that a growing user acceptance of ‘push’ mobile banking and a sharp rise in smartphone adoption will drive users of transactional mobile banking services up from 185 million in 2011 to over 550 million in 2016. By Windsor Holden.

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Social media influence increases: Pan-European survey reveals multichannel customer experiences

eGain’s cross-industry benchmarking report charts consumer buying behaviour, experience, and interaction channel preferences across customer lifecycle. By Zara May.

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Trust: A key word in our world of virtual interactions

Trust/trəst/: Firm belief in the reliability, truth, ability, or strength of someone or something. By Ross MacDonald.

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The mobile app debate: Web or native

As mobile internet access continues to widen its reach, the dilemma for marketers has become whether to create web apps or ‘native’ apps designed for specific devices. New Media Knowledge met up with an industry specialist to weigh them up. By Chris Lee.

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A string of integrated campaigns can leverage the number of social media followers

In this article, Derek Eccleston discusses how the specialist retailer Ann Summers has seen some of the biggest growth to their social media fan base in recent months after a string of successfully integrated marketing campaigns, according to the latest Social Media Benchmark results from eDigitalResearch.

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Daily deals sector set for massive change in 2012

The online daily deals market will see increased growth, more competition and improved targeting in the year ahead, according to research from industry specialist, Buyometric. New Media Knowledge took a look at the figures.

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Rio+Social: Social Media & Technology to Take Historic UN Conference to a Global, Digital Level

Hans Vestberg, Ted Turner, Pete Cashmore, Fabio Barbosa, and Gro Brundtland among first speakers confirmed. By Amy DiElsi.

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Learning to wear the European Union’s data directive with style

In this article, David Gibson discusses the impact of having a common set of privacy standards to be applied to organisations across the entire European Union.

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How Facebook's Instagram acquisition will impact social sharing

Although $1billion is a huge amount of money to pay for one company, the investment is reflective of the sharing phenomenon that has taken the Internet by storm over the past year (nma.co.uk 10 April 2012). Today, the Internet is no longer a place to visit in order to just collate and gather information, but a platform which consumers primarily use to connect with friends and peers and share ideas and content. By Rupert Staines.

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Instagram/Facebook: Is this the beginning of the end for web?

Facebook’s purchase of Instagram has given us a unique insight into where the Social Media giant sees the future of its industry, and the price it has paid tells us that it is not on the web. Is this the beginning of the end? By Dale Carr.

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Agile learning: How to make the best of Internet potential

In this article, David Jennings comes back to the proposition of developing agile learning, using available resources such as broadband and online content that is available for free.

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Managing social media engagement for financial organisations

Financial organisations can reap great benefits from using social media to connect with customers, according a new guide by eModeration. By Tamara Littleton.

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Spend on tablet games to account for over one third of all mobile games revenues by 2016

A new report from Juniper Research finds that the rapidly increasing tablet user base and the unique form factor of this device will push total end-user games revenues on tablets to $3.1 billion by 2014, up from $491 million in 2011. By Charlotte Miller.

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Favicons and Gravatars: How they help with branding online

Business success is all about being everywhere online but how can you ensure that your branding crosses over and follows you wherever you go? How can you ensure that your customers realise that it’s one of your blogs or comments they’re reading? By Erica Douglas.

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Mobile broadband will act as a strategic disruptor in 2012

Emerging market operators will continue to experience strong connections growth in 2012. Mobile broadband will be the main driver of this growth, but it will also act as a strategic disruptor, finds Ovum. By Angel Dobardziev.

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The growth in online collaboration: Sony’s +U volunteering app

Online collaboration is all the rage right now. New Media Knowledge caught up with Sony Europe to talk about its +U collaboration app and find out how it is being used to help foster volunteering. By Chris Lee.

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Critical success factors for dating websites

In today’s digital age, what makes a dating website a success? Global Personals CEO and co-founder, Ross Williams, shares his knowledge and expertise.

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Stick, twist or bust: Thoughts for digital marketing investment in 2012

After the news that Britain could be sliding back into recession, it might appear a strange time to argue for increased investment in digital marketing channels, such as search. Inevitably, battening down the hatches and hoping for the best will be the default strategy for many retailers. By Ben Potter.

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97% of companies ignore ‘Priority Inbox’ in email marketing campaigns

Adestra/Econsultancy Email Marketing Industry Census 2012 uncovers latest findings in market. By Henry Hyder-Smith.

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66% of the population suffer from Nomophobia, the fear of being without their phone

First identified in 2008, it would appear nomophobia – the fear of being out of mobile phone contact, is sharply increasing in the UK. A recent survey of 1,000 people in employment, conducted using OnePoll, discovered two thirds of respondents fear losing their mobile phone. By Andy Kemshall.

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The search industry discusses its future at Brighton SEO

Brighton hosted one of the premier search marketing conferences in the UK last week to discuss the future of search marketing and exchange best practice tips. New Media Knowledge went along to listen and learn. By Chris Lee.

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Men are better at sharing than women… on social media

The fairer sex only divulges more information about shopping. By Rachel Phythian.

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Amazon’s ‘Kindle’ and RIM’s ‘Blackberry’ attracting more searches than Apple’s ‘iPhone 4s’

Over 13 million UK searches were conducted online for consumer electronics in February with Amazon’s ‘Kindle’ and Research In Motion’s ‘Blackberry’ attracting more queries than those for Apple ‘iPhone 4s’. By Krishna Rao.

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Mobile commerce market set to accelerate with NFC Facilitating $74bn transactions by 2015

A new study by Juniper Research forecasts that NFC will facilitate transactions valued at $74bn by 2015 as NFC is increasingly used for the payment of goods in-store and as transport tickets; this is over treble the estimated value of this market in 2011. By David Snow.

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Despite surge in m-commerce, retailers struggling to meet mobile demand

Keynote Systems, a leader in Internet and mobile cloud monitoring, is tracking the mobile site performance of 21 of the top retailers across seven countries. Results for January show that consumers are having to wait for up to a minute for some mobile sites to load, with an index load time average of just under 14 seconds. By Robert Castley.

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Five easy steps to enhance the security of mobile device use

Mobile devices are quickly becoming a target rich and high return on investment environment for malicious attackers. By John P. Pironti.

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Pure play retailers outperform multichannel rivals in the very first eChannel Retail Benchmark

Pure play retailers Amazon and ASOS have topped the very first eChannel Retail Benchmark from eDigitalResearch after offering customers a clear and consistent experience across all of their online and mobile customer touchpoints. By Derek Eccleston.

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Brand Anarchy: The reality of contemporary public relations

Brands have lost complete control of their reputation according to a new book. A full cultural shift is in order for organisations to thrive and make the most of the new media landscape, according to the authors. New Media Knowledge spoke to them. By Chris Lee.

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Measurement and outsourcing still an issue for social media marketers: Report

The latest Social Media Examiner report indicates that social media measurement is still a key concern for marketers. Video and Google+ are also key focuses for marketers. New Media Knowledge crunched the numbers. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for March 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Wildfire data shows sizable engagement boost for early brand adopters of Facebook Timeline

Biggest gains seen for brands with fewer than one million fans; “pinned” content such as photos and videos also shown to increase engagement dramatically. By Rachel Phythian.

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15 Ways Mobile Will Change Our Lives

In this special report, JWT explores the emerging trends and insights coming out of the GSMA’s Mobile World Congress in Barcelona in February. By Gemma Pollard.

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Key tips on the new Facebook Pages

Facebook Pages have a new layout. In this article, Facebook Press Office gives a few tips and tricks to brands and businesses in order to make the best from the switch.

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How can publishers effectively monetise mobile content?

As the adoption of smartphones and tablets continues unabated, the question remains as to how publishers can effectively monetise the content they are creating for mobile consumption. New Media Knowledge caught up with experts Mojiva to learn how. By Chris Lee.

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Why aren’t more brands using mobile advertising?

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences. By Dale Carr.

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Pure play retailers outperform multichannel rivals in the very first eChannel Retail Benchmark

Pure play retailers Amazon and ASOS have topped the very first eChannel Retail Benchmark from eDigitalResearch after offering customers a clear and consistent experience across all of their online and mobile customer touchpoints. By Derek Eccleston.

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We speak to the creators behind FC Barcelona’s new Facebook app

With more than 28 million fans on Facebook, FC Barcelona is one of the most-followed sports teams online. To help build deeper engagement with its fan base, the club has launched a new app. New Media Knowledge spoke to the company who built it. By Chris Lee.

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‘British Museum’ tops ‘Tate Modern’ and ‘Buckingham Palace’ when it comes to going out

Greenlight's report, ‘Entertainment Retail – Issue 8’ profiles online search behaviour in the entertainment retail sector, covering Gaming Consoles & Games, Going Out, Movies and Music. It also reveals the most visible brands, retailers and review sites in each sub-sector and assesses those that interacted well on social media networks. By Krishna Rao.

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European mobile users will benefit from radical shake-up of roaming market, but operators will suffer

In this article, Informa analyst Paul Lambert discusses the EU decision to re-shape European roaming market.

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Grocery retailers have impact on traditional loans providers in online search

Research from digital marketing agency Greenlight, reveals that the majority of UK online consumer searches for retail banking-related products in January pertained to loans, with grocery retailers taking two of the top three spots in terms of visibility for loan-related products. By Krishna Rao.

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User engagement driven by unique device features

A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014. By Charlotte Miller.

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Web 2.0 data driven insights: putting together usability and data analytics

As technology improves, the amount of data that can be derived from user activity in digital is increasing exponentially. The question is, how much insight can be gained when the data flow is so immense? You can be drowning in data but if it’s not the right data, you learn nothing useful. Insight into user experience is business critical, as the quality of customer experience can be the key differentiator between a visitor doing business with you, or a competitor. By Fiona Smith.

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AR apps are like QR Codes: confusing! Even tech-savvy Millennials are baffle

Augmented reality (AR) has become the futuristic media of the moment, but many consumers, including young, tech-savvy Millennials, are having a hard time figuring it out. In fact, only 11% of high schoolers and collegians have ever used an AR app, according to Ypulse the leading authority on youth. By Melanie Shreffler.

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Associating keywords to desired actions is key to leverage the buying cycle

Hydra White Paper considers the various stages and channels in the buying cycle, extending and enhancing keyword and phrase sets and then subsequently mapping them to desired outcomes and results. By Becky Hayward.

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Just what is the value of a Facebook ‘Like’?

Brands on Facebook crave ‘likes’ – fans that like their page and cede permission to receive that brand’s messaging on their Facebook wall, plus the chance to interact with other members of that community. But what is the true value of a ‘like’ when brands can buy them through advertising? New Media Knowledge sought expert advice. By Chris Lee.

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Websites need traditional media to succeed, says Deloitte

Despite a raft of opinion to contrary, websites still need traditional media to succeed, according to a new study from consultants at Deloitte. New Media Knowledge took a look at the numbers and asked why. By Chris Lee.

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Facebook “New” Brand Pages: How to Cope with the Change

In this article, Victoria Ransom discusses the new Facebook “Timeline’ Pages for brands, outlining the big changes and benefits of the new format, which is mandatory for all brand pages by the 30th March.

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Consumers are demanding customer service on social media

Businesses without a customer service social media strategy put reputation and customer loyalty at risk. By Joe Doyle.

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Why smartphones need smart marketing

Consumer survey highlights the challenges operators face promoting new services and technologies. By Martin Scott.

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Safeguarding your online reputation

The carefully crafted image that famous brands spend years developing is painstakingly maintained through a combination of PR, marketing and sleek advertising. But such are the vagaries of public opinion, it can all be undone in the time it takes to publish a tweet. By Orlaith Finnegan.

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Audience Buying 101

In a John Hughes movie, audience buying would be that mysterious new kid who transfers into the local school and has everyone talking. Some think he’s going to save the football team. Others say he’s done time as a seasoned prankster verging on hardened criminal. But pretty much everyone has an opinion – even if they’re hazy on the total picture. By Eugene Becker & Caspar Schlickum.

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Futubra-beta hits the web

Russian-language multimedia microblogging platform Futubra saw the official public launch of its beta version on the web in January. Futubra takes microblogging a step further than text only services with advanced photo and video multimedia functionality, giving users a broader range of content sharing options and mobility. By Alexey Terekhov.

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Security still barrier to adoption for mobile payments, survey finds

A general lack of understanding coupled with security fears are holding back the widespread adoption of mobile payments, according to a recent study. New Media Knowledge looked at the data. By Chris Lee.

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Social media drives growth in UK ‘media stacking’ habit

Brits are becoming adept multi-taskers when it comes to the art of consuming media, according to a new study. New Media Knowledge read the study to learn more. By Chris Lee.

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Searching with intelligence

Developments in semantic search allow people to find what they want online quickly and easily with potentially huge implications for ecommerce, says FACT-Finder’s Carsten Kraus.

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Bringing customers back – using technology and smart marketing

How many of your customers come back and buy again? It is much more cost effective to get a current customer to spend a little more or come back for a repeat purchase than it is to find a new client. In this article read about how a combination of technology and smart marketing can build customer loyalty and repeat visits. By Antonia Chitty.

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mHealth Users of Remote Health Monitoring to Reach 3 million by 2016: Smartphones Play Leading Role

A burgeoning market for healthcare peripherals and increasing smartphone processing power will result in the number of patients monitored by mobile networks to rise to 3 million by 2016, finds Juniper Research’s latest report on the mHealth sector. By Anthony Cox.

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Operators need clear strategy to combat free web-based apps such as WhatsApp

IP-based messaging services emerge as serious threat to operator voice and text revenues. By Pamela Clark-Dickson and Dario Talmesio.

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Future Mobile Awards for M-Commerce Winners

Five companies at the forefront of new developments in Mobile Commerce have been given Juniper Research Future Mobile Awards for Mobile Commerce: Gemalto, iMovo, Fiserv, Nokia and Sybase. By David Snow.

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Report shows 91% of worldwide IT and business professionals use their iPad for work communication

Global research IDG Connect highlights regional variations in widespread iPad business use. By Kathryn Cave.

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Professional hacker three-top-tips to make your network hack proof

Months have passed from the last major story relating to Anonymous and LulzSec. It seems they are back with “robin hood” tendencies, leading a “Christmas-inspired assault” and would “use the credit data to take a million dollars and give the money away as Christmas donations” to charities. The latest target was Strategic Forecasting Inc which is an intelligence think tank with around 70 staff based in Austin, Texas, USA with clients from Apple, Police departments to the US military. By Graeme Batsman.

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Growing up fast in a Virtual WWWorld

In the latest stage of our Lifestage Research, Vox Pops International filmed and spoke to 20 tweens aged between 9 and 12, in Manchester, Birmingham, Guildford, Epsom and Southampton to understand their views and attitudes regarding an extensive range of topics from favourite brands, apps and TV programmes to personal expenditure. By Charlotte De Maria.

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Content marketing via mobile: Interview with mBlox

The mobile phone market is matured to the point where new marketing approaches are required to capitalise on fast-growing and evolving audiences. New Media Knowledge caught up with one company at the forefront of this evolution to learn more. By Chris Lee.

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Customised apps are key to gaining value from tablets in the enterprise

Today’s tablets should not be considered as laptop replacements for the majority of information workers. While useful where data presentation and “consumption” is concerned, a tablet’s form factor and touchscreen make using everyday productivity applications such as spreadsheets and word processors difficult. However, using line-of-business tablet applications specifically designed for particular roles within an organisation can provide real value. By Richard Absalom.

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Facebook pages and the importance of being personal

Brands who want success with social media marketing need to put the emphasis on “social”, according to a new report. New Media Knowledge caught up with the author. By Chris Lee.

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New films encourage young people to work in visual effects

Two short films to help address the skills shortage in the UK’s booming visual effects (VFX) industry by inspiring young people to pursue a VFX career were launched today (Tuesday, 6 March). By Nick Sheridan.

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Ultrabook growth more than triple that of tablets over next five years

A new report from analyst firm Juniper Research forecasts that shipments of Ultrabooks will grow at three times the rate of tablets over the next five years. However, tablets volume will remain higher, with 253 million shipped in 2016, compared with 178 million Ultrabooks. By Daniel Ashdown.

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Baidu vs Google: Is the battle already lost for Google?

Baidu has overtaken Google as the leader in the search engine market in China, following the example of Sina Weibo, China’s top micro blogging site. While the two internet giants are fighting head-to-head for control of China’s vast search market, Digimind has created an infographic which shows that Baidu has already succeeded in establishing a dominant foothold. By Orlaith Finnegan.

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Mobile will improve online conversion rates

Despite the rapid growth in popularity of mobile internet use – most smartphone users access websites and 33% make purchases on it (according to EPiServer*) - over two-thirds of companies (70%) have not yet optimised their websites for mobile. And more than 8 in 10 (84%) are not designing marketing emails for mobile. By Mark Patron.

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Connected and communicative: The student generation

As part of their ongoing Internal Research, Vox Pops International has re-investigated the student lifestyle by interviewing 60 university students over the course of three days during October 2011. 44 students were interviewed outside Kingston University and 16 students outside Nottingham Trent University. By Charlotte De Maria.

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Customer Relationship Management is getting ‘social’

Oliver Trabert, CTO of Europe’s leading Enterprise Feedback Management company, QuestBack discusses how organisations can create real business value from social media initiatives and achieve a better understanding of its customers.

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Performance of social networking sites – Index from Keynote Systems for February 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Mobile Banking Service Adoption to Reach over Half a Billion Users by 2013

Despite the challenging economic climate and threat of further global recession, a new report from Juniper Research finds that mobile banking users worldwide will reach 530 million by 2013, up from just over 300 million in 2011. By Sonia Lalli.

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Consumers in emerging markets more inclined to use social media for customer service than those in developed markets

Contact centres need to address customers’ changing channel preferences and improve first contact resolution on the web, in both emerging and developed countries, according to Ovum. By Aphrodite Brinsmead.

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Twitter sells access to archived tweets: An opportunity for marketers?

Twitter has made archived tweets available to companies to buy. Could this provide marketers with a valuable opportunity to access potential customer information? New Media Knowledge spoke to digital marketing agency Fortune Cookie about the implications of the move. By Chris Lee.

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Search Engine Strategies London underlines importance of social search

The annual Search Engine Strategies (SES) London conference ran from 20-24 February 2012 and brought the UK’s growing search industry together to assess the key challenges in search marketing. So, just what did attendees learn? One overarching theme was that social search is set to dominate. By Chris Lee.

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To tweet or not to tweet? That is the question

It was recently announced that David Cameron has joined LinkedIn, adding fuel to the argument that a full social media profile extends beyond Facebook and Twitter. But is LinkedIn purely a resource for business networking and job opportunities, or like its younger social media compatriots, is there a scope for brands to reach and engage prospective customers with well-targeted marketing offers? By Sam Cece.

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Emailvision global survey shows that 85% of online marketers believe they can do more with customer data

Email marketing’s importance grows, but more than 85% of survey responders admit they can get more value from their customer data. By Nathalie Chaboche.

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Time to bring insight communications into the Digital 21st Century

Vox Pops International recently conducted a survey with 100 major companies to find out how they share insight and how they engage with their ‘audience’, be it internal departments or external partners. The research consisted of a quantitative survey which was followed up with qualitative interviews. By Charlotte De Maria.

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97% of people have shopped online - 30% using a smartphone

But only 1% of consumers have bought something via social media. By Rachel Phythian.

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Conversation agents: UK businesses underestimate influence of ‘chatter’ on social media

While many UK companies have established a social media presence, almost half fail to recognise the importance of customer comments, according to a new survey. New Media Knowledge went in search of answers. By Chris Lee.

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Brands, get ‘pinned’ for profit with Pinterest

Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front. By Krishna Rao.

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Shift in smartphone market with lower-end devices to dominate by 2016

The smartphone market will see a huge shift over the next five years, moving from predominantly premium devices aimed at advanced users towards cheaper, mass-market devices. According to the latest research from Informa Telecoms & Media, 81% of all smartphones shipped in 2011 were sold at a wholesale price above US$300; however, this proportion is expected to decline to below 50% in 2016. By Malik Saadi.

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Social & casual gameplay to drive sales

A new report from Juniper Research finds that a growing user acceptance of in-game purchases and a sharp rise in smartphone adoption will push sales of in-game items from $2.1 billion in 2011 to $4.8 billion in 2016. By Charlotte Miller.

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Just what is “social search” and how can marketers embrace it?

Social search – the personalisation of data presented to users in search results influenced by their social networking contacts’ activity – is becoming increasingly important. So how can marketers embrace this latest evolution in search? New Media Knowledge quizzed some of the top brains in search marketin for the answer. By Chris Lee.

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Ovum estimates that operators lost $13.9bn in 2011 due to social messaging

New estimates from Ovum indicate that consumers’ increasing use of IP-based social messaging* services on their smartphones cost telecom operators $8.7bn in lost SMS revenues in 2010, and $13.9bn in 2011. By Neha Dharia.

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Amazon dominates search and social in consumer electronics retail

More than 1.5 million searches were made for consumer electronics online in November and in terms of visibility, Amazon dominated in both search and social media according to the latest research, ‘Brown Goods – Issue 10’, by leading independent specialist search and social media marketing agency, Greenlight. By Krishna Rao.

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M-commerce transactions to generate service revenues of US$37 billion in 2016

Service revenues or fees from m-commerce transactions are expected to reach US$37 billion by 2016, according to the latest research published by Informa Telecoms & Media. By Shailendra Pandey.

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Geosocial Networking and Smartphone adoption to drive market

A new report from Juniper Research finds that the continuing increase in smartphone adoption and the rise of geosocial networking will push the numbers of mobile social media users from 650 million this year to 1.3 billion by 2016; more than the total number of social media users on all platforms today. By Charlotte Miller.

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Social Media – Some tips for B2B marketers

By now, most businesses recognize the benefits and impact that marketing on social media sites like Facebook and Twitter can deliver to consumer marketers. They’re not the only ones. By Jay Hallberg.

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Social media and internal comms: How O2 uses Yammer

Social media is not just for external communication. Organisations of all sizes are finding social media vastly improves internal communications, too. One such company is network operator O2, which uses a tool called Yammer to communicate internally. New Media Knowledge wanted to learn more. By Chris Lee.

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Mobile broadband will act as a strategic disruptor in 2012

Emerging market operators will continue to experience strong connections growth in 2012. Mobile broadband will be the main driver of this growth, but it will also act as a strategic disruptor, finds Ovum. By Angel Dobardziev.

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Go holistic, not ballistic: Interview with RadiumOne

The ‘Open Web’ has really shaken up the traditional advertising model. New Media Knowledge spoke to ad network experts RadiumOne to learn how advertisers need to adapt their strategies to maximise returns. By Chris Lee.

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Analysis: Google’s new privacy policy

For Greenlight, the new policy is likely the most transparent from a search engine optimisation perspective. By Krishna Rao.

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The UK high street fails to push Smart TVs to consumers

Retailers fail both manufacturers and consumers alike as Smart TVs remain a low priority. By Andrew Ladbrook.

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Juniper Research has with paper on eBook market

eBook Sales to Smartphones, Tablets & eReaders to Reach $9.7bn by 2016, as Tablet Apps Fuel Usage. By Windsor Holden.

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Online video advertising: Can we make the complicated, simple?

The European online video advertising market saw a growth of 100% in the first half of 2011 (Source: Internet Advertising Bureau bi-annual report produced in conjunction with PwC and WARC). But what are the reasons for this success and can it continue? By Brian Fitzpatrick.

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Confusing about AR Apps make them the New QR Code

Last holiday season, QR codes, those pixilated packets of information, were everywhere. This season, they’re being out-shined by augmented reality (AR). AR is finally going mainstream, but is it really ready for the public? And are we ready for it? By Melanie Shreffler.

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ASOS overtakes Topshop to top the Twitter league table

Pure-play retailer ASOS has come out top in the social media league tables for 2011 after adding more followers to their Twitter and Facebook account than any other fashion brand in the latest Social Media Benchmark from eDigitalResearch. By Derek Eccleston.

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Performance of social networking sites – Index from Keynote Systems for January 2012

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Creating word-of-mouth solutions to enable market penetration in the saturated mobile apps market

With more than a million apps on the market and 60,000 being added each month, the ability for developers to bring their apps to market is becoming increasingly complex, competitive and costly. Ironically the word-of-mouth solution beloved of old school marketers is likely to provide a new viral-age solution. By Assaf Kolirin.

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Understand more about Pinterest

Are you looking for somewhere new to interact with customers and people who might buy from your business? Pinterest is a great new social website which will appeal if you like visual images, style and fashion. By Antonia Chitty.

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Just what is Pinterest and is it worth the hype?

The invitation-only visual social sharing network Pinterest has seen impressive growth as it celebrates its second birthday in March 2012. But just what is Pinterest and why is it so popular? New Media Knowledge tapped into its contacts book to find out. By Chris Lee.

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Tablet market to generate over US$120 billion in retail revenue by 2016

Operators’ share will be limited to 30%. Telecom operators lose out in lucrative tablet market to independent retailers. By Julio Puschel.

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Skillset to help 500 small creative businesses take on first apprentice through cash incentive

Business Secretary Vince Cable announced last week that Skillset will direct incentive payments of up to £1,500 to 500 small firms taking on their first apprentice. By Nick Sheridan.

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Social Media Week 2012 kicks off as research points to digital “addiction”

It’s “Social Media Week”, so no better time to get the industry in perspective. In the week when a report suggested social media is more difficult to resist than alcohol or cigarettes, New Media Knowledge asked around for insights. By Chris Lee.

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Four times more consumers consider mobile payments safer than credit cards

A Javelin Strategy & Research consumer survey, commissioned by PaymentOne, finds consumers would spend more online if offered an easier and more secure way to pay, revealing more than $100 billion in annual lost revenue for online merchants who don’t offer payment alternatives. By Brad Singer.

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New Eye on Earth global mapping and information service now live

A new global web service allowing users to create maps and visualise data on environmental issues is now live. The new Eye on Earth global public information service brings together vast amounts of data about the environment in a powerful, visual format. By Iben Stanhardt and Arthur Girling.

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Consumers want better experiences, deeper engagement, and more value from brands through social media

CMO Council study reveals opportunities abound for companies to create business advantage and maximize advocacy by better engaging customers with social media. By Crystal Berry.

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Cancer Research UK turns to the cloud to raise funds

Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.

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Apple ousts LG as third largest mobile phone vendor by volume following 4Q11 results

Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.

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Channel 4 Education launches SuperMes

Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.

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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

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International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

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How apps are changing the way people make business and marketing decisions

Just as apps for smartphones and tablet PCs ARE revolutionising the way we live our lives - communicating, shopping, travelling and more - they have also changed approaches to business and marketing. MicroStrategy explains how bespoke apps based on a company’s own data can provide unparalleled insight and allow executives to make informed decisions in real-time. By Paul Devlin.

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The DIY University or Business School: how to build your own agile learning experience with social media

The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.

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DWPub releases new ‘Social media in the public sector’ whitepaper

Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.

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Using digital marketing to target local audiences

Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.

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5 secrets of building a great business website

In this article, Abby Hardoon discusses the insights into the most important factors in building a website that attracts and retains online visitors.

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Pressure on marketers intensifies in 2012: Interview with Adobe Systems

With more than half of companies predicted to cut their marketing spend in 2012, marketers are under more scrutiny than ever to deliver solid returns on investment. New Media Knowledge talked exclusively to Adobe Systems UK about social marketing and measurement in 2012. By Chris Lee.

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Nokia Lumia fails to halt smartphone sales slump

Nokia’s set of recent results for 4Q11 show some of its worst results ever for a final quarter. By David McQueen.

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Creative Industries Council endorses Skillset Skills Group's plans to boost skills and talent

Skillset has been charged by the Creative Industries Council and UK Government to implement a series of skills and talent-focused initiatives that will help the sector remain a driver of growth for the UK economy. By Nick Sheridan.

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Women are best at being social on social media

Results of extensive study reveals gender divide in use of social media- and how celebrities exploit social media to connect with their fans. By Fatihah Iman.

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2011: The Year of App Monetization

The year started out with predictions for the “Year of the App” but 2011 was really all about Freemium as free apps dominated the app marketplaces and mobile advertising began to mature beyond static banners. By Dale Carr.

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How will Facebook Timeline impact brands?

Facebook rolled out its “Timeline” feature last year for individual users to chronicle their lives in a boldly laid-out format. With the Timeline format potentially set to roll out for brand pages too, how will this impact businesses? New Media Knowledge asked around. By Chris Lee.

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Looking ahead: Search marketing in 2012

Search marketing is firmly on the table on the corporate agenda. In 2012 research predicts increased spend, but what will does 2012 have in store for the search marketing industry? New Media Knowledge delved into its contacts book to ask around. By Chris Lee.

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Actinic Q4 2011 survey shows marginable uplift in sales for UK SME online retailers

The sixth quarterly UK online sales survey conducted by ecommerce specialist Actinic shows a slight increase in online retail sales for small to medium enterprises (SMEs) in the fourth quarter of 2011 compared to Q4 2010. By Jane Lee.

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Is 2012 the Year of Social Business? – Possibly!

There have been numerous reports predicting 2012 will be the year of social business, and the increasing popularity of ‘digital transformation’ services touted by management consulting firms would appear to support this theory. However harmon.ie Vice President David Lavenda expects companies will struggle to “revolutionize” the way they do business.

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Increasing conversion through data quality and usability

Statistics published by McKinsey point to a worrying disconnect in the ecommerce sector with $43bn being spent on bringing traffic to websites and just $250m being spent on conversion optimisation. By Jonathan Ross.

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Google tipped to overtake Yahoo to become king of display advertising in 2012

Leading specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. By Krishna Rao.

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Managing social media for news sites: part three – how to create an engaging online community

News sites are becoming increasingly social, but creating a vibrant online community is much more than simply opening up an article to reader comments. News sites have to start planning for the community before developing it. Community managers must be used to help grow and nurture the sites readership from information consumers to fully-fledged community contributors. This isn’t an instant process, and requires careful consideration. By Tamara Littleton.

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Android is to gain market share in the next 12 months

Android will replace iOS as the most important platform to developers, says Ovum. By Adam Leach.

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Brazilian and Chinese Internet markets: where should you be investing?

Brazil and China represent the economic power hubs of their respective regions, and despite different languages, cultures, political and economic systems, there are many similarities when it comes to their Internet markets. Companies considering investing in these two BRIC economies should know that profitable opportunities are plentiful, even though many large Internet firms have already established themselves and now hold important market share. A direct comparison based on strategic Internet figures should assist with the investment analysis and decisions. By Edvaldo Acir and Marc Violo.

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What consumers really want from social media and where brands go wrong

The gap between what consumers really want from brands on social networks and what brands think that consumers want has been exposed by a new survey. New Media Knowledge dipped into its contacts to get some answers. By Chris Lee.

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Keeping the family together through New Media

Study reveals how new media plays vital role for migrant families. By Fatihah Iman.

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New Product: Actinic Online enables SMEs to create mobile-optimised ecommerce sites

The new product offer web retailers an easy way of joining the fastest growing sales channel. By Simon Armstrong.

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UK Publishing Survey: only 20% use email automation and Social Media integration is low

New PPA & Adestra survey finds major opportunities through email marketing technology. By Henry Hyder-Smith.

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Survey unveils disturbing lack of user security in mobile devices

With mobile users becoming ever more comfortable with using their phones to make purchases, the flip side is an increased security threat to personal data. New Media Knowledge caught up with one firm which has found some serious shortcomings when it comes to personal mobile protection. By Chris Lee.

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Connecting the data dots on Facebook and beyond

Social media and Facebook in particular, hold a wealth of branding insights that refresh and multiply on a daily basis and, if tapped into correctly, have the ability to strengthen and inform a marketing or advertising strategy beyond measure. By Dave Williams.

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“Big Data” is a misnomer. Unhinged Data is more accurate

While most organisations are aware of, if not fully adopting the term “Big Data” – it’s actually a misnomer. It indicates big data is about size, and that’s not a full representation of the issue. Endeca’s Jess Iandiorio tells us more.

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Tech companies not social enough, study finds

While companies may increasingly be looking to use Twitter and Facebook as part of their marketing mix, too many are failing to use them correctly and missing opportunities to be truly engaging. These are the findings of the latest PR survey into the subject, so New Media Knowledge looked at the stats. By Chris Lee.

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Informa Analyst Viewpoint: Kinect-like controllers come to Smart TVs

Andrew Ladbrook comments the new methods for user interaction with TV.

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Social Search’ is finally here!

Google’s integration of Google+ into its search results is a major change, one brands and businesses must not ignore. And with Facebook having the potential to immediately capture a quarter of the search market globally were it to launch its own search engine, this move by Google has not come a minute too soon. By Andreas Pouros.

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The evolution of TV viewing

In this article, Dean Donaldson discusses the changing consumer behaviour and the impact on media.

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Online video advertising – predictions for 2012

Research by Adap.tv, the company that connects video advertising buyers and publishers directly on one platform, provides useful insight into the online video advertising sector in 2012. By Brian Fitzpatrick.

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Combing the commons: how to learn just about anything for free

Massive usage of free learning resources points to new forms of learning. David Jennings argues that, while these are emerging in contexts where traditional educational offerings are out of reach, they may disrupt institution-centred approaches as the scope to organise your own learning programmes increases.

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Tablet use doubles over Christmas period

Tablet use over Christmas Day and Boxing Day in 2011 doubled compared with 2010, as 8% of consumers now use these devices as their main means of getting online, according to the annual Christmas activity survey from eDigitalResearch and IMRG. By Derek Eccleston.

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RichRelevance unveils more than a dozen online best practices for CPG marketers

New whitepaper determines how advertisers can best position themselves to “own” the moment that really matters – whether the purchase occurs in the store or online. By Jake Bailey.

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Marks and Spencer expands e-commerce practice with impressive results

High street retailer Marks and Spencer is investing £150 million in updating its e-commerce platform, including a focus on affiliate and other online marketing. New Media Knowledge took a closer look at its new strategy. By Chris Lee.

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Brazil: a digital giant awakens

The year 2011 ends with Brazil surpassing the U.K. to become the world’s 6th largest economy. The Brazilian Internet market is now 74 million strong according to Ibope/Nielsen Research Center, and as a result Brazil is attracting investments from major global firms. Recent arrivals such as Facebook, Netflix, and Amazon are fighting for market share against companies that entered the Brazilian market a few years ago: Google, Yahoo and Microsoft. And all compete with home-grown market pioneers UOL, Globo.com, IG, and Terra Networks. By Andre Bodowski and Edvaldo Acir.

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Christmas 2011 - The Kindle Christmas

1.3 million e-readers estimated to have been received at Christmas in Great Britain. 92% of e-readers bought were Kindles. By Marek Vaygelt.

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Performance of social networking sites – Index from Keynote Systems for December 2011

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Social search gathers momentum: Daily Mail and Guardian lead the way

Leading search engines are beginning to factor the popularity of stories on social networks as a factor when judging the quality of web pages, and Daily Mail and Guardian are currently the most visible UK news sites, according to new research. New Media Knowledge took a look at the statistics and the implications for search marketers. By Chris Lee.

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The Tweatcher: Guidelines for a Web 2.0 Educator

Web 2.0 (1) is a troublesome concept for many. A best it distracts and at worse it corrupts. The perception that this is latest upgrade to the Information Overload is put up as a barrier to adoption. There is undoubtedly pollution of the information supply as well as attempts to steal out attention as described by Jacob Nielsen (2). By Duncan Stonebridge.

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Free IT Security Tips

IT security should happen in many different levels, to be effective. In this article, Graeme Batsman, from Data Defender Ltd, explains the most relevant aspects to protect IT infrastructures from risks.

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Data protection and IT security: Are your employees the weak link?

We’ve all heard the maxim: “Security is only as strong as its weakest link”. Companies can surround themselves with the latest high-tech security, – eight-foot fences, biometrics, firewalls, antivirus scanners, encryption – but it only takes one un-educated employee to throw all of that out of the window. By Graeme Batsman.

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New free tool of the Adwords trade

The launch of the new Adwords Previewer tool makes life easier for Google Adwords advertisers. By Paul Booth.

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Senior execs increasingly head up social but research neglected, survey finds

One in three firms has placed a senior executive in charge of social media, according to a recent study. Yet the findings suggest that very few organisations are exploiting social media’s potential for customer research and product development. New Media Knowledge looked at the figures. By Chris Lee.

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Mobile coupons to become increasingly relevant

Mobile coupon redemption values to exceed $43bn by 2016, driven by better targeting and mobile Apps. By David Snow .

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Retailers top the latest App customer satisfaction study

Online retail giant Amazon has topped the latest App Benchmark study from eDigitalResearch with an App that matches its online offering. By Derek Eccleston.

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A closer look at Facebook’s new music sharing with Noise Inc.

Facebook’s new music tie-in with online repository Spotify aimed to help introduce users to new artists and talent. Initial research would indicate little positive impact on ‘likes’ for top artists, what’s the true potential of the Spotify partnership in Facebook? New Media Knowledge spoke to one leading consultant to find out. By Chris Lee.

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New mobile game makes it easy to share pictures of peace

UN Foundation’s Interactive Photo-Jumble Game provides a fun way to support the United Nations and learn how you can make a difference. By Karin Lornsen.

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Rules of engagement

What does it mean to truly engage with your audience? More than an automatic process, it’s a two-way relationship that requires time as well as financial and emotional investment. Richard Kunzmann helps navigate the pitfalls and explains the rules of engagement.

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How digital marketers can leverage the buying cycle and achieve greater results

White Paper discusses the various stages and channels utilised by the customer in the buying cycle and how businesses can garner this opportunity by optimising each stage and channel. By Krishna Rao.

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Women face glass ceiling in radio industry: Skillset report

Women in the UK radio industry are significantly under-represented at senior levels, according to a new report produced by Skillset for Sound Women, a new organisation dedicated to highlighting the issues faced by women in the radio industry. By Nick Sheridan.

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Revenues with social virtual goods are expected to growth

Social virtual goods revenues generated via mobile devices to reach $3bn in 2011 rising to $4.6bn in 2016. Social gaming and smartphone adoption to drive market. By Jess Hanslip.

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Why authors don’t need traditional publishers anymore

The publishing scene has changed beyond all recognition in the last ten years. At the beginning of the century, online book retailing represented only 5% of total book sales. Now that figure is closer to 30%. By Laura Sandford.

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1 in 4 consumers have accessed the internet from their smartphones whilst out shopping

24% of consumers have used their smartphone to access websites whilst out shopping, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG, as retailers begin to offer free wifi to in-store customers. By Derek Eccleston.

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Social Media in 2012: The industry predicts

How will social media evolve in 2012? New Media Knowledge delved into its contact books to quiz three leading lights of the UK’s digital industry for their predictions. By Chris Lee.

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Managing social media for news sites: part two - moderating user generated content

News sites have started to see the value in encouraging readers to submit their opinions and content on the issues and stories that they report on. However, the comments that are posted reflect not just on the reader who posts them, but on the newspaper that publishes them. The news site has a duty to its readers and the brand to ensure all user generated content is fully moderated. By Tamara Littleton.

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Online video advertising in 2012: Interview with Tremor Video

Online video has gathered pace year on year and 2012 will be no exception, according to one of Europe’s leading video advertising specialists. New Media Knowledge caught up with Tremor Video to hear what 2012 has in store for online video. By Chris Lee.

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Performance of social networking sites – Index from Keynote Systems for November 2011

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Top tips to eliminate document chaos

Did you know that people waste an average 30 minutes a day searching for documents, primarily in their email inbox (that’s 16 days a year, according to recent industry research!)? When you replicate that across your organisation, you quickly realize this annoyance has significant impact on overall productivity. Obviously, we can all make better use of our time. David Lavenda of harmon.ie examines best practices for using Microsoft SharePoint to eliminate document chaos and reclaim those lost hours.

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fCommerce grows 8.8% in just four months

12% of social media users have been encouraged to make a purchase from a Facebook store after seeing something on the site, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

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Engagement: Social Media’s Next Evolution

Wildfire launches new way to measure brand engagement on Facebook. By Alain Chuard.

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harmon.ie says Atos’ plan to remove email from the workplace could be disastrous to business

Commenting on reports that technology giant Atos is to phase out internal email as a means of communication, social email provider harmon.ie says Atos’ plan is bucking the industry trend – a classic case of ‘throwing the baby out with the bathwater,’ as the old adage goes. By David Lavenda.

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Internet advertisers ignoring non-English Web users, survey says

New data suggests that non-English speaking Internet users deserve more attention from brands. With the vast majority of global Internet users not native English speakers, is it time brands changed tactics? New Media Knowledge crunched the numbers. By Chris Lee.

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Christmas eCommerce sales is flat in the UK

Eurozone experiences 15 per cent growth. USA sees 22 percent growth. By Charlotte Hanson.

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The Joy of ‘Dex: Interview with Morphsuits

Recent costume phenomenon Morphsuits have gained a loyal and growing fan base. New Media Knowledge caught up with one of the co-founders to learn more about how the company has used solely social media to generate awareness and growth. By Chris Lee.

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Location, location, location

Putting small businesses on the map with location based services. By Justin Bowser.

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PC and laptop-related searches prove most popular

When it comes to consumer online searches for cameras, camcorders, DVD players and recorders, entertainment products, PCs, laptops and TVs, which of these products will prove most popular, search-wise, in the run up to Christmas? What of online retailers – which sites will be most visible to these searches? By Krishna Rao.

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Tackling SEO: Interview with BigMouthMedia

Search is a complicated field of marketing at the best of times, but more changes from Google have given search agencies further challenges to grapple with. To learn more, New Media Knowledge sat down with Andrew Girdwood of BigMouthMedia, one of the UK’s leading search bloggers. By Chris Lee.

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Ho, Ho, No! Why iPads and iPhones are not kids’ toys

Cell phones and iPads rank as the most-wanted gifts of the season among youngsters, with 65% placing these devices at the top of their wish lists, according to SodaHead.com, a discussion community with more than 10 million visitors a month. However, parents would do well to ponder experts’ warnings before buying one, advises Environmental Health Trust (EHT) and Healthy Child Healthy World, non-profit research and educational groups. By Janet Vasquez.

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Smartphone apps to dominate mobile VoIP by 2016

Social media and high-profile alliances expected to herald new role for voice services, finds new Juniper Research Report. By Jess Hanslip.

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Menswear still to make its mark online

The UK market for online fashion is expected to be worth £4.8bn by the end of 2011, according to market analyst Mintel. However, going by the latest independent analysis of online fashion-related search data, undertaken by leading specialist search and social marketing agency Greenlight, menswear has quite some ground to make up. By Krishna Rao.

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Consumers fear phone hackers will crack mobile wallets

Intersperience research reveals mobile payment security concerns: phone hacking fears prevalent among consumers; 44% worry about lack of security software on mobiles; only 17% of consumers want to use mobiles as wallets in future. By Michael Andrews.

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Tackling SEO: Interview with BigMouthMedia

Search is a complicated field of marketing at the best of times, but more changes from Google have given search agencies further challenges to grapple with. To learn more, New Media Knowledge sat down with Andrew Girdwood of BigMouthMedia, one of the UK’s leading search bloggers. By Chris Lee.

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Why the way we learn has to keep getting more agile

Budgetary pressure can mean that learning gets more centralised and standardised. But in an era where there are near-free resources and tools in the commons of the Net, there’s no reason why learning cannot become quicker and easier to organise, more powerful — and cheaper. By David Jennings.

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Facebook rings the changes. What now for marketers?

A news ticker, smart lists, timelines, updates news feeds and a subscribe button - just some of the changes Facebook announced at its F8 conference recently. But what do these changes mean for marketers? New Media Knowledge asked around for answers. By Chris Lee.

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Darwin’s theory and technology advancement

Many enterprise technologies claim to be revolutionary. But is that really the best way to institute organisational change? By David Lavenda.

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Business leaders say the Cloud will assist economic recovery with an explosion of entrepreneurship

Cloud-computing is an innovation destined to foster wealth and enterprise on an epic scale in Britain – a “gateway to explode entrepreneurship”. By Elizabeth Bell.

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88% of marketers still to develop connected TV strategy

This is the situation despite global sales reaching 123million by 2014. By Chris Gorell Barnes.

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Amazon tops the latest App Benchmark with an App that matches their online offering

Retailer Amazon has topped the latest App Benchmark study from eDigitalResearch, achieving a top score of 90% with an App that matches the brand’s established online usability. By Derek Eccleston.

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eNewspaper sales to mobile devices to hit $1.1 bn by 2016

A new report from Juniper Research has found that annual revenues derived from eNewspapers delivered to portable devices will exceed $1.1 billion by 2016 with publishers increasingly delivering via subscription-based applications to counteract falling print sales. By Jess Hanslip.

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How to use social customer relationship management for sales

Brands need to more effectively link customer relationship management over social media with sales, according to sales specialist, Artesian. New Media Knowledge caught up with the company’s CEO to learn more. By Chris Lee.

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British Internet engineering talent is emerging from the back room

There’s an Industrial Revolution taking place in Britain, centred on a “BritCom” boom that is evident in a discreet splurge of profitable UK internet businesses, according to one of the players in the industry, Anthony Rushton, co-founder of the British-based company, Telemetry. By Kitty Martin.

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Guardian Awards for Digital Innovation seek creative use of technology

The 2012 Megas are open for entries, celebrating creative achievements and inspiring entrepreneurial spirit within the field of technology. By Louise Davies.

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Bring on the Media Trends 2012

Emerging trends in entertainment are gathering momentum and promise to alter the media landscare in the coming year, including: IWWIWWIWI, Attention Division Disorder, Personal Marathoning, Me in Extremis, and Hello Darkness. By Robin Hafritz.

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Brands struggle to retain fans on Facebook

Two in every five Facebook fans ‘unlike’ a brand page, according to new survey. How can brands best retain fans’ interest? New Media Knowledge asked around.

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Search for loans up 6% at expense of mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. By Krishna Rao.

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Why the iCloud isn’t the answer for business

Dominic Jones, managing director of IT support provider Barton Technology, believes the iCloud is another brilliant idea from Apple. However, it isn’t a real cloud computing, storage or backup solution for business. In this exclusive piece for New Media Knowledge, he explains why.

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New research: Mobile payments for physical goods to exceed $170bn globally by 2015

A new report by Juniper Research forecasts that the gross merchandise transaction value of mobile payments for physical goods will exceed $170 billion worldwide by 2015. This is nearly treble the $60 billion forecast for 2011. By Jess Hanslip.

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Performance of social networking sites – Index from Keynote Systems for October 2011

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

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Insurance: Brand recognition more important than costs on price comparison websites

Research released today by digital marketing agency, Gravytrain, reveals that consumers using price comparison websites are more likely to buy from insurance brands that they recognise and trust, rather than from those simply offering the lowest quote. By Kevin Taylor.

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Marketers warned not to overlook mobile ads this Christmas

With 15 per cent of shoppers expected to buy Christmas presents via smart phones this year, marketers should be exploiting mobile platforms to increase sales, according to one industry expert. New Media Knowledge crunched the data with Adfonic. By Chris Lee.

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Managing social media for news sites: part one - the importance of contributor guidelines

The increased use of social media for news gathering and distribution has brought news back into the social sphere, but this engagement between journalist and reader must be properly managed. By Tamara Littleton.

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Christmas shopping made social: Interview with My List is Here

With many turning their minds to Christmas shopping, New Media Knowledge spoke to the founder of a new website which sets out to eliminate those unwanted presents. By Chris Lee.

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Taking ‘No Email Day’ Off the Calendar

11th November 2011 has been marked as ‘No Email Day’. Sam Cece of StrongMail wants the day to be a one-off. He explains why....

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Can BlackBerry recover after October’s outage?

Mid-October saw widespread service faults for smart phone maker BlackBerry, with many users unable to access email and Internet. With its email pushing system a key selling point in a competitive market, what will the fallout be for BlackBerry? New Media Knowledge investigated. By Chris Lee.

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Four ways to avoid Social Media facepalms

In this Social Media gold rush the only people really making money are those selling pickaxes. By Parry Malm.

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Are businesses ready for the ‘net native’ generation?

Siemens Enterprise Communications report finds today’s tech-savvy teens have high expectations for future working environments. By Adrian Brookes.

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UK mobile retail sites improve on speed, but continue to struggle with availability throughout September

Keynote Systems, a global specialist in Internet and mobile cloud monitoring, is tracking the mobile site performance of 24 of the top retailers across eight countries. By Robert Castley.

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Tiny screen, huge results

Mobile advertising is still a brave new world, but the initial research suggests that it’s packing a punch. Research from MediaMind indicates that advertising on mobile devices is outperforming desktop broswer banners. Ariel Geifman.

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New StrongMail report finds email marketing relevancy and timing are essential to success in crowded daily deal industry

Special report provides detailed analysis of current email marketing programmes from Groupon, LivingSocial, HauteLook, zulily and other leading daily deal sites. By Kara Trivunovic.

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Bloggers complain of PR interference: Survey finds

A fifth of bloggers say that public relations (PR) professionals have at some point put them under pressure to write favourably about their client, according to a new survey. But there were some signs that PR professionals are learning how to better relate to bloggers. New Media Knowledge crunched the numbers. By Chris Lee.

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Top 10 reasons to reach for the cloud

Small businesses are continually being urged to join the cloud computing revolution. Proponents claim it is a no-brainer, especially in times of austerity and belt-tightening. But why should small to medium-sized businesses switch from housing an office-based server set-up and associated hardware to the seamless world of the cloud? What are the real benefits? By Ian Beckwith.

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Latest Nielsen Internet stats point to growing mobile influence

Social networks now occupy a quarter of people’s time spent online, with mobile driving the way. These are the findings of Internet watcher Nielsen’s latest quarter findings. New Media Knowledge looked at what these stats mean for marketers. By Chris Lee.

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Informa analyst viewpoint on Netflix’s plans to expand into the UK market

Comment from Nick Thomas, Principal Analyst for TV & Digital Media at Informa Telecoms & Media on Netflix’s plans to expand into the UK market.

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Fast Train is back, but this time for the Radio sector

The BBC Academy confirmed on 24th October that Radio Fast Train will take place on February 7th 2012. Hosted by the BBC Academy in partnership with Skillset, it will be produced in association with The Radio Academy, Radio Independents Group, RadioCentre, and Community Media Association. By Nick Sheridan.

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Why IT support companies give themselves a bad name

For most, the IT world is a confusing place, filled with acronyms and lingo. Because of this, many SME owners and managers find themselves unsure of what kind of IT support company to choose and usually follow the advice of a sales representative. Unfortunately this advice may well be focused on up-selling and enhancing the rep’s commission, rather than meeting the customer’s needs. Here, Dominic Jones, owner and managing director of Barton Technology, explains how business owners and managers can navigate the maze and calls for a universal set of standards that IT consultants should be required to comply with.

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Satisfaction with online conversion drops to all-time low

New RedEye and Econsultancy report finds just 25% of marketers are satisfied with online conversion, with satisfaction dropping by 5% in one year. By Jim Buchanan.

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Creating value through customer intelligence

The internet and social media have ushered in an era of consumer