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How bookseller Blackwell used long tail search to increase sales
With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe future’s bright for the social Web, say experts
The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreEcommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail
Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreFacebook Places throws down gauntlet to location-based social networks
Social networking giant Facebook has launched its location-based network, called Places, in the US. With a UK launch on the horizon, what do the new media industry’s leading lights think about Places, and how will it impact existing networks such as Foursquare and Gowalla? New Media Knowledge went in search of answers.
moreCould consumer ignorance hurt mobile advertising?
Virtually unlimited mobile usage tariffs means that advertising is perceived as free from the users perspective, as there is no additional cost of bandwidth to the user. These tariffs have led to an unprecedented growth in mobile applications and the emergence of a new eco-system. However, "all you can eat" pricing models for mobile have become increasingly risky with the advent of new devices and operating systems from Apple and Google. By Tony Fish.
moreNet Neutrality: What’s all the fuss about?
Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon’s being able to speed online content to internet users more quickly, if the content’s creators are willing to pay for it. The idea that some sites, through paying a fee (or other) to Verizon, can gain priority and run faster than others has backers. It also has its share of critics and protestors, all of who perceive such an arrangement as going against the ethic of Net Neutrality. Andreas Pouros, Chief Operating Officer at Greenlight, a UK-based search and social marketing agency, examines the extent to which it can be claimed that what currently exists is truly in keeping with the ethos of neutrality. According to Pouros, Google has two challenges, one of which is legislative, the other reputational and the search industry is watching.
moreFirst Social Media Campaign Hall of Fame Released
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published.
moreBuzz monitoring at the crossroads: Interview with OpenAmplify
Buzz monitoring has become an invaluable addition to the marketing mix, bringing clarity on the impact of campaigns as well as enabling organisations to respond swiftly to negative comments made on social networks. But the industry is currently entrenched in cannibalisation, according to one industry player. New Media Knowledge posed the questions. By Chris Lee.
moreThe things they say: Word of mouth marketing laid bare
Word of mouth marketing is one of the key buzz words in digital marketing. Why should firms invest time and money in word of mouth marketing and how should they go about it? These are all questions which New Media Knowledge put to communications consultancy Racepoint Group’s European head.
moreLast call to directly shape Creative Media Industries via far-reaching consultation
Time is running out for employers and workers to help Skillset shape the future of the sector by taking part in the largest consultation of the Creative Media Industries.
moreEmail Marketing Unbound
Felix Velarde, Managing Director at Underwired Amaze, discusses the role of email in keeping the conversation with customers, and the relevance of understanding the concept of segmentation in order to have better results when communicating by email.
moreWhy companies should not Wave goodbye to email and social integration
Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. By Ryan Deutsch.
moreThe Art of Networking, Pitching and Presenting for Start-ups
As part of the Discovering Start-Ups 2010 initiative launched last month by Cambridge Wireless and supported by the East of England Development Agency (EEDA), budding entrepreneurs are being offered the opportunity to learn the art of networking, pitching and presenting. The first of these essential business skills workshops is on the 14th September in Cambridge and is free to technology companies in the region.
moreSocial media in the workplace could cost the UK Economy up to £14billion in lost work time
Research revealed the true cost to the UK’s economy of the rise of social media as over half of British workers confessed to accessing social media profiles at work, with many spending so much time friending, Tweeting, adding photos and video, as well as updating their profiles, that companies’ productivity was suffering as a result. By Jon Priestley.
moreThe things they say: Word of mouth marketing laid bare
Word of mouth marketing is one of the key buzz words in digital marketing. Why should firms invest time and money in word of mouth marketing and how should they go about it? These are all questions which New Media Knowledge put to communications consultancy Racepoint Group’s European head.
moreGetting started in online PR: Exclusive interview with Edelman’s Marshall Manson
As public relations professionals continue to struggle to get to grips with social media, New Media Knowledge caught up with one of Europe’s leading PR social media thinkers to get to learn about how ‘online PR’ is changing the whole way companies need to structure their communications strategies.
moreEdinburgh Dungeons reaps returns from social media
When Edinburgh Dungeons wanted to promote its new attraction focussed on 19th century serial killers Burke and Hare, it turned to search marketing agency Tug. New Media Knowledge caught up with Tug to learn more.
moreUpping Your Bid
A decent bid management tool was once regarded as a key part of any Pay Per Click (PPC) campaign. But in recent years, many users have begun to find fault with bid software developments. Inconsistent performance data and untrustworthy tools are cited as problematic, but all things considered, is it a case of bad workmen blaming their tools or does bid management software need to play catch up?
moreSapientnitro and Energy Saving Trust Launch the Great British Water Fight
SapientNitro has announced recently the launch of a social media campaign for Energy Saving Trust, the UK's leading organisation set up to try and prevent climate change, to raise consumer awareness of minimising water and energy consumption across Britain. The campaign is based on a virtual water fight and can be viewed at http://www.greatbritishwaterfight.com.
moreIs local the new global in mobile search marketing?
Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing importance of mobile search marketing and the revolutionary new concept of Google Places Optimisation.
moreA very British success story: Interview with Huddle.net
When New Media Knowledge last spoke to the people behind online collaboration tool Huddle in mid-2008 the company was enjoying rapid growth and had just received new funding. Two years on, NMK caught up with the company's co-founder to see how this British new media success story was getting on. By Chris Lee.
moreTwitter Users Top of the Pile for Job Interviews
Jobseekers must improve their CVs by making them more interesting, getting their point across quicker and broadening their range of vocabulary according to a new survey which revealed Twitter users write better résumés and are more likely to be shortlisted for jobs. By Jon Priestley.
moreMeasuring investment in digital marketing: Interview with Burson-Marsteller
As organisations continue to migrate investment away from ‘traditional marketing’ towards digital channels, New Media Knowledge touched base with one major marketing consultancy to assess how firms can cost-justify digital marketing. By Chris Lee.
moreebuzzing launches blog advertising service in the UK
The UK launch of ebuzzing signals a new channel for brands and advertisers to reach highly targeted audiences via social media. It also monetises bloggers so that they receive (fully disclosed) payment for writing about the campaigns that interest them. By Steve Green.
moreSkillset and Abertay to present conference about excellence in games education
Skillset has collaborated with Abertay University to organise ProtoTeach a conference about “best practice in games education” being presented at Dare ProtoPlay in Edinburgh next month. By Nick Sheridan.
moreSearch for property rentals drop by half a million as punters look to buy instead
The latest quarterly analysis of online search data by leading independent search and social marketing consulting and technology firm Greenlight, reveals that unlike February, there were more online searches made by UK consumers in May for places to buy as opposed to rent. The report, ‘Real Estate Sector Report May 2010‘, also reveals that when it came to sales by location, Scotland proved the most sought after region. Edinburgh was most popular followed by Glasgow then Aberdeen. Cumulatively, they accounted for 19% of all location-specific sales keyword searches.
moreManaging Content over Multiple Channels: Interview with NTT Europe Online
“Content is king” is one of digital marketing’s most familiar clichés, true though it may be. So when it comes to pushing and managing content over multiple channels what’s the best route to take? New Media Knowledge sat down with a major Web hosting company to consider the options.
moreThe Role of Social Influence in Customer Loyalty
Customer Relationship Management (CRM) programs typically concentrate on identifying the ‘most important’ customers who are then lavished with special attention. Pursway Co-founder Ran Shaul discusses the impact of social influence on customer loyalty.
moreCharities and Social Media: Exclusive interview with Blurb
The ‘third sector’ is seeing a huge increase in donations following online campaigns. With charities aptly placed to benefit from social platforms New Media Knowledge caught up with one firm whose new social platform promises to aid social fundraising.
moreJohn Lewis’ social media strategy pays dividends
Retailer John Lewis operates in a highly competitive High Street market. When the company wanted to launch its online fashion offer last autumn it brought in PR consultancy Cohn & Wolfe. New Media Knowledge talked to the team behind the project.
moreThe Subjective Web: Semantic Evolution
The Semantic Web provides a well-established means by which organisations define the relationships between search objects and the relevance of particular items of data. In this article, Raymond Bentinck argues that the Subjective Web is an evolution in relation to the Semantic Web.
moreWill the iPad really change the game?
Apple’s much anticipated iPad launched in the UK last month to great fanfare. But what will be the true impact of the iPad on the UK’s digital landscape? Will marketers need to change tack? New Media Knowledge tapped the industry up to gain a consensus.
moreFree CPD session in psychological coaching
Get a CPD Certificate of Attendance in Psychological Coaching. See this offer from the Westminster Business School.
moreIndustry welcomes drive for digital inclusion
Internet entrepreneur Martha Lane-Fox has been busy recently in a push to get all of the UK’s population using the Web by 2012. Currently, around ten million people do not, and the new Race Online 2012 manifesto sets out how it expects to achieve getting that missing number online. New Media Knowledgetapped up the industry for its thoughts on the manifesto.
moreComparison sites in focus: Exclusive interview with Consumerchoices.co.uk
Online comparison sites are nothing new but are achieving unprecedented interest. To find out what’s driving this interest – beyond TV ad meerkats and burly tenors – New Media Knowledge caught up with Consumerchoices.co.uk.
moreThe post-recession marketer: all about revenue
As marketing budgets are restored, companies are holding marketing and sales teams to new standards in performance and accountability. Stuart Wheldon, head of client services for EMEA and Asia Pacific at Eloqua, discusses how to best increase sales and maximise return on marketing investment through a more predictable and measurable approach.
moreAugmented Reality – The Next Big Thing in Retail? I Hope Not
Augmented reality has come a long way from the days of fighter jet headsets and is now being heralded as the solution to everything. However techno-geek Benjamin Dyer argues that just because we have the technology, it doesn’t mean it adds value. As it stands today, he thinks AR is a solution looking for a problem.
moreIs online news ‘better’? IT managers divided
The decline of the print media has been cited for a while, but a survey out this month suggests that print media is now a lowly fourth when it comes to ways professionals like to source information for their work. New Media Knowledge took a look at the numbers and asks should digital marketers afford bloggers? By Chris Lee.
moreWould Aristotle use Facebook?
Whatever the personal reason for joining and participating in social networking, the debate has moved from being fashionable to how the key social networking players can unwittingly extend their influence and control of you. By Tony Fish.
moreChannel 4 Education Launches Online Project Aimed at Teens
Young people could benefit from a new project aimed at building their confidence through online games and video backed by Channel 4 Education. New Media Knowledge met the people behind the project. By Chris Lee.
moreGoogle’s latest move a serious threat to Travel Intermediaries
Google has announced its purchase of a specialist aggregator of airline flight information, ITA Software, making it easier for users of its search functions to find quick information about convenient flights and airfares. Although Google has stressed it has no plans for a direct move into selling travel services to the public, Andreas Pouros, Chief Operating Officer at Greenlight, a UK-based independent search marketing agency, says “travel intermediaries should be very concerned as Google moves towards becoming central to consumers’ travel purchasing behaviour. It is only a little over seven months ago since Google made a similar move with property intermediaries.”
morePutting CRM at the heart of email marketing
As the power of social networking shows no signs of abating, there are cries from some quarters that 'email marketing is dead'. But despite this, the channel is flourishing. Econsultancy's Email Marketing Industry Census 2010 shows that email continues to be a vital marketing tool, now accounting for 17 percent of digital marketing budget (up from 14 percent in 2009). In addition, the research showed that 37 percent are using email to encourage the sharing of content on social networks. By Rogier van der Veen.
moreThe Online Accountancy Revolution
More and more freelancers are turning to web-based software in order to quickly and easily manage their finances, and with good reason: many online accountancy providers now offer real time accounting information that you can even access from your pocket. By James Poyser.
moreOnline research unwrapped: Exclusive interview with SurveyMonkey
The Internet has enabled organisations of all sizes to carry out market research. At the forefront of this fast-growing market is SurveyMonkey. New Media Knowledge caught up with the company’s CEO, Dave Goldberg, to learn more.
moreChannel 4 Education Launches Online Project Aimed at Teens
Young people could benefit from a new project aimed at building their confidence through online games and video backed by Channel 4 Education. New Media Knowledge met the people behind the project.
moreReal-Time Bidding: why its advocates must articulate its advantages
Real-Time Bidding, or RTB, is already becoming a buzzword in the online advertising world. Some experts have even forecast that the benefits it offers to all players in the ecosystem will see it bring about the next revolution in an already fast-paced industry. But despite these accolades, RTB, which was originally conceived as an advertiser-focused offering, is still at an embryonic phase. This goes part way to explaining why it is not well-understood by many people in the digital marketing sector. However, the potential that it offers demands that the online advertising industry takes responsibility for redressing the balance. By Nic Peters.
moreUK’s leading retailers failing at email marketing, study suggests
Top British retailers are not improving their email marketing efforts and also fail to integrate email with social media, according to a new study. New Media Knowledge went to investigate. By Cris Lee.
moreYour Brand: At Risk or Ready for Growth?
Alterian has published a report illustrating a major social change in the way consumers listen to and engage with brands. By David Eldridge.
moreThe Art of Social: The London Symphony Orchestra talks to NMK
The London Symphony Orchestra is the oldest such organisation in London and one of the leading orchestras in the world. To engage with existing and new audience, the orchestra turned to social media. New Media Knowledge spoke to the orchestra to learn more about social media and the arts.
moreFinancial Trading websites missing out on significant online search traffic
Greenlight report indicates players in the financial trading sector are falling short of maximising on the online opportunity through a lack of web visibility. In addition, a large number of the top trading brands are underutilising social media networking, particularly on Facebook. By Krishna Rao.
moreCity Lit website highly commended at 20th annual Heist awards
City Lit, Europes largest adult education college, has been highly commended for its recently redesigned website, created by digital specialist Underwired Amaze, in the Best Student Recruitment Website category at the 20th annual Heist awards. Dame Kelly Holmes DBE presented the award to Hannah Attwood, City Lits marketing co-ordinator, at the Palace Hotel in Manchester on 27 May.
moreVideo ads defy the downturn – but why?
While many marketing budgets have been adversely affected by the global recession, advertising over online video platforms has seen huge interest, with some estimates predicting 40 per cent growth in online video advertising this year. New Media Knowledge quizzed one video search specialist to find out why.
moreHow digital advancements will change the marketing and advertising landscape
There appears to be no ceiling to the technological development and advances - ten years ago who would have believed that 3D cinema would become so mainstream. See analysis by Danny Morris.
moreSkillset announces the five top priorities for UK film training and education
The five top training and education priorities for the UK film industry over the next three years have been announced by Skillset. By Jennifer Walters.
moreNew mobile application harnesses the expertise of social networks to make decision making easier
Getting the right advice has just become easier with the launch of a new ‘decision engine’ application, Chuzer.com. This decision-making tool, the first European entry into the rapidly growing social Q&A space, channels the expertise of the user’s social network to help make decisions on anything from movies to electronics.
moreSkillset joins action-packed programme at Supporting Creative Industries conference
The full range of Skillset’s education-related programmes will be on display at the fifth national Supporting Creative Industries conference being held at the Barbican Centre today (Tuesday, 15 June).
moreHow to unlock Orphan Works: Further debates around the UK Digital Economy Bill
Proposed legislation on Orphan Works, introduced through the Digital Economy Bill, was met with strong resistance by the photographic creative industries. But opposing Orphan Works legislation outright won’t solve the problems. In this article, Simon Juden brings an alternative perspective in relation to Saunders' article on NMK.
moreTruly reduced Shakespeare: NMK meets the team behind Such Tweet Sorrow
Interpreting Shakespeare’s body of work for a new audience is nothing new, producing his plays over microblogging is unprecedented. This is exactly what Such Tweet Sorrow sought to do. New Media Knowledgecaught up with one of those involved in the project.
moreWhy 1000 heads were better than one for Nokia
When mobile device manufacturer Nokia wanted to launch its N97 Mini phone in the United Kingdom it turned to Internet marketing company 1000heads to engage in a word of mouth campaign. New Media Knowledge took a closer look at the programme. By Chris Lee.
moreCan you keep it up in the World Cup Win Dough?
ERASMUS and D&AD 2010 interactive poster campaign launches the New Blood Festival. They offer a window, and you have a World Cup on our hands. So what are we going to do about? By Robin Dhara.
morePoised on the brink of a TV revolution
Today’s complex TV marketplace creates an overwhelming viewing experience. Mounting channels, video on demand (VoD) and the emergence of Internet videos have exposed users to almost unlimited content. With the huge range of content that will be made available from a variety of sources and the complex nature of bringing on-demand content to a linear TV platform, the industry needs a radical solution for finding and accessing content efficiently, helping consumers to navigate to what they want to watch. By Thomas Dvorak.
moreIs big brother watching you?
Is behavioural targeting, using information collected on an individual's web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual, the next big thing for monetising the internet? Exponents of behavioural targeting are claiming that it can deliver up to 800% ROI, but it’s expensive and can also be invasive. David Hefendehl looks at what the pros and cons are and what types of brands are best suited to the technique.
moreWill the iPad really change the game?
Apple’s much anticipated iPad launched in the UK last month to great fanfare. But what will be the true impact of the iPad on the UK’s digital landscape? Will marketers need to change tack? New Media Knowledge tapped the industry up to gain a consensus.
moreSkillset Media Academies innovate in media training and education
Skillset Media Academies are transforming the landscape of continuing professional development (CPD) training in the Creative Industries with the introduction of the innovative Build Your Own MA programme. By Nicholas Sheridan.
moreSuccessful Social Media: Interview with Webcredible
Social media is often seen as a great equaliser for small businesses. New Media Knowledge caught up with Web usability firm Webcredible to see how it had exploited social media to help generate traffic, new business leads and carry out market research. By Chris Lee.
moreDedicated Social Networking Site Launches For Innovators
A new online community was launched today which promises to promote and support innovation across the Yorkshire region and beyond. Yorkshire Innovation, the regional Science and Industry Council, has unveiled http://www.yorkshire-innovation.org.uk where thought leaders in the fields of innovation, science and technology can meet virtually to exchange ideas and share best practice in an interactive environment. Community is a first for the UK’s science and industry councils, argues Jon Priestley in this article.
moreThe David vs. Goliath of web analytics
Alterian recently launched WebJourney, a new way to engage with individual visitors to a website. Taking not just traditional ‘click’ data, but also rich information such as what a visitor hovers over or selects, WebJourney offers a new approach in web analytics. In this article, Ivan Chalif presents his perspective on how the product offers something new to the market in relation to other options.
moreMobile marketing unleashed: Exclusive interview with Keynote Systems
With mobile phones widely tipped to be the main Internet access point for surfers by 2013, mobile marketing has never appeared more attractive to advertisers. But how can they make the most of the platform? New Media Knowledge caught up with one thought leader to learn how. By Chris Lee.
moreBuilding communities from blogs: The #BeMyGuest story
On 1 March 2010 a project was launched to help bloggers swap content. Since its launch the BeMyGuest initiative spawned a small but growing community around a Twitter hashtag and looks set to continue to grow. New Media Knowledge caught up with the brains behind the operation.
moreADTECH Makes Sweet Music with we7
ADTECH, provider of ad serving technology and part of AOL Advertising, has today announced that we7, the UK-based ad-funded free music streaming service and integrated download store, has selected its ad server solution to deliver targeted ads to music listeners. ADTECH will replace we7’s existing solution from Atlas. By Ken Parnham.
moreOnline Workplace Critics – UK Businesses Urged to Address Social Media HR Policies
40% criticise employers online, but 55% support disciplinary action for doing so. See the results of a survey by MyJobGroup.co.uk. By Jon Priestley.
moreExplaining YouTube’s success as daily hits exceed two billion
Online video site YouTube has just celebrated its fifth birthday and now surpasses two billion hits a day. But what is the reason for its success and how can digital professionals best engage the channel for business? New Media Knowledge discusses the success of the channel.
moreKeeping cool with social media: The Powerade approach
With the FIFA World Cup looming, the social media campaigns have hit full swing. New Media Knowledge caught up with one firm using social media to get its sports rehydration message out.
moreDo you know what your users really experience on your website?
With more and more Rich Internet Applications (RIAs) such as Java and Microsoft Silverlight now being incorporated into Web pages, Web operations teams are facing a new level of complexity when it comes to performance monitoring. How the browser interacts with RIAs is now a critical component in how quickly and accurately the Web page renders, and for this reason, it is essential to monitor performance using a real browser rather than an emulated one. By Mike Bromilow.
moreMobile Search Marketing – It’s the wild west again!
With sales of internet enabled phones exceeding sales of laptops in 2009 this year will be the year of mobile. So, why are businesses slow to embrace mobile search marketing and what can they do to prevent them getting left behind? By Nick Beck.
moreBuilding customer community to increase brand’s reputation
Creating an online customer community can make a real difference to a brand’s reputation with customers, argues Steve Richards, MD of social media specialist, Yomego.
moreEmail Marketing: Best Practice guidance from StrongMail
More than half of organisations are now using a hosted email marketing service, according to a recent survey, with positive results overall. New Media Knowledge spoke to email marketing service StrongMail to gauge best practice.
moreFacebook community pages: why they may be bad news for brands
It seems that when Facebook introduced Fan Pages, the concept wasn’t entirely thought through. To the average Facebook user, the term Fan Page could easily suggest that they were being given the permission to create an online fan club about a favourite film, book or celebrity and use it to connect and communicate with like minded people the world over. But from the brand’s perspective, things were a little more complicated. By Tamara Littleton.
moreGoogle wins AdWords battle but not the war
A summary of the recent European Court of Justice judgment on whether Google’s AdWords service constitutes trade mark infringement and the scope of Google’s obligations as an online referencing service provider to prevent unlawful use of its AdWords service. By Oran Arif.
moreGetting started with pay-per-click advertising
Pay-per-click (PPC) advertising presents marketers with the opportunity to provide targeted, relevant online ads to audiences within a controlled budget, and results are easy to measure. New Media Knowledge caught up with one digital consultant to gauge best practice in PPC.
moreCreate the ideal home office
Many digital freelancers spend a lot of their time working from home. For that reason it’s important that they have the best possible home office set-up for their needs, because after all, having the right ambience and equipment will help ensure that the jobbing freelancer remains at their most productive. By Jim Hatley and FreelanceAdvisor.
moreWho Controls Image Licensing? – Debates around the UK Digital Economy Bill
Most people in the photographic creative industries now know that the contentious part of the Digital Economy Bill was thrown out on April 7 as the bill passed through the commons as part of the ‘wash up’ before the UK general election on 6 May. By Sarah Saunders.
moreNot so Flash after all? What does the future hold for Flash?
Apple’s iPad, following in the footsteps of the iPhone, does not support the multimedia platform Flash. With Apple wielding so much influence in the new media scene, what future does Flash have? New Media Knowledge’s Chris Lee asked around.
moreDebate shifts party leaders’ reputations on social media, says Yomego
Last week’s debate saw the reputation of Gordon Brown rise significantly, while David Cameron remained static, according to analysis by Yomego, the social media specialist.
moreSocial media monitoring provides insight into election race
Alterian monitoring tool SM2 analyses election buzz across 25 million social media sources per day in the build up to the General Election. By David Eldridge.
moreGoogle cloud APIs surging ahead among mobile developers
Ovum’s new mobile application developer survey found 60% of mobile developers are using or plan to use Google’s server-side APIs when building applications, leaving the mobile operators behind at 25%. Ovum has surveyed 217 application developers for this study.
moreThe socialised way to win the election
Discussion around the coming UK General Election has inevitably centered on the introduction of live Television debates, and the role that popular media has in shaping the public’s opinion. The internet and social media, however, have been viewed as far less influential, either by virtue of being political ‘echo chambers’, or because the powers that be have failed to use it properly.
moreIs Twitter here to stay?
Marketing professionals have a consistent question to answer about the resilience of Twitter in the domain. Professionals are divided whether Twitter is just a passing trend or whether it is here to stay. By Paul Bates.
moreNovel Idea: NMK explores a whole new kind of publishing
Self-publishing is a popular way to by-pass the traditional model of book publishing. New Media Knowledge took a look at one of the newer platforms, CompletelyNovel, which not only enables authors to self-publish their work, but also enables other reader to share book reviews.
moreYoung Gun: Exclusive interview with Internet entrepreneur Lucian Tarnowski
The Web has a long tradition of bringing forward young talent. One Briton named among the Young Global Leaders for 2010 by the World Economic Forum is Lucian Tarnowski, founder of BraveNewTalent.com. New Media Knowledge caught up with him. By Chris Lee.
moreCan You Afford To Ignore India? Are you prepared to Engage?
The knotty problem of cross-cultural communication is a tricky to untangle under any circumstances. Are your words understood as you mean them? Are you missing nuances when your listeners respond? And do you know all the cultural norms that overlie everything that is said on each side? By Ved Sen.
moreThe Pitfalls of Cloud Computing
Cloud computing looks like it will reshape the IT landscape, but as this new phase emerges, what should businesses be on the lookout for in order to avoid making mistakes when taking the plunge?
moreAd Server Providers Beware – Poor Customer Service will let the Industry Down
The digital and new media space is an exciting place to be. New technologies evolve fast, the industry is moving forwards with good standards and best practices and its popularity as a mechanism for advertising delivery is increasing. However, time and time again new customers and industry partners complain about just how bad customer service levels are from different ad server providers.
moreSocial Media and the UK General Election: The InVinceCable Campaign
Social media looks set to play a critical role in the UK General Election campaign trail in 2010. One of the most interesting social media campaigns out there right now is the “InVinceCable” project, which aims to push for Vince Cable, the Liberal Democrats’ treasury spokesman, to be made Chancellor of the Exchequer in the event of a hung parliament. New Media Knowledge caught up with the brains behind the campaign.
moreTelecoms and software create a storm in the clouds – SaaS
Cloud computing is about to get even more exciting using the latest telecoms technology and software to transform the way in which small business run. In the past you may have heard of ‘software-as-a-service’ (SAAS) where you can access a whole range of business applications i.e. customer database, book keeping software, calendars, task management, e-marketing via the internet and make considerable cost savings.
moreDigital Economy Act: What’s the true picture?
The controversial Digital Economy Bill was passed into law last week in a poorly attended, late night parliamentary session. The Bill – now an Act – has drawn criticism from across the new media industry, but what impact will it really have, if any? New Media Knowledge caught up with some key industry thinkers to learn more.
moreGetting ecommerce right: NMK asks the experts
With more and more companies looking to sell online, some estimates reckon that online stores have just three seconds to impress potential customers before they leave to a rival site. New Media Knowledge spoke to ecommerce software firm Actinic to learn how businesses could make their ecommerce sites perform to their potential.
moreMaking paid search pay for your organisation
As search marketing matures as a medium through organisations can reach consumers and businesses, companies must work out how much of their budgets to dedicate to either paid (sponsored) or natural (SEO) search. This decision involves determining how search fits in to the overall sales and marketing funnel for the brand involved, and the benefits of opting for one channel over the other. In this article, Rob Pierre, managing director of Jellyfish – a market-leading, independent UK paid search agency – discusses the dos and don’ts of paid search campaigns.
moreManx Headroom: Using social media to tackle the brain drain on the Isle of Man
The Isle of Man faces challenges keeping its young people on the island. New Media Knowledge caught up with the company behind a social media platform designed to connect graduates and prospective employers on the island to see what impact it was having.
moreOffline marketing in an online world
Isn’t it about time the online marketing world caught up with its sophisticated forerunner to customer engagement? Data drives every single decision within a business, or at least it should, and the harder you can make that data work for you, the more effective your decision-making can become. By Tim Norman.
moreHow will Social Media affect the 2010 UK Election?
Politicians ignore the online audience at their peril. Toby Beresford, former politician for Wandsworth and now the Commercial Director for Nudge Social Media explains why and how social media will play a big part for politicians and voters alike during this year’s election.
moreTwitter users raise thousands for charity
The regular global Twestival brought together Twitter users around the world last Thursday in the name of charity. New Media Knowledge went along to London’s Twestival event to see what difference Twitter can make.
moreThe issues facing brands (and their users) on social networks
The conviction of three Google executives in Italy has raised the issue of safety on social networks. As more brands incorporate social networks into marketing campaigns, Tamara Littleton assesses how brands can protect their users and their own reputations when engaging with consumers on social networks.
moreEmployers urged to embrace new creative industries work guidelines
Employers are being urged to embrace new guidelines which aim to clarify their responsibilities around volunteering, work experience, internships, traineeships and apprenticeships.
moreHow to build Augmented Reality into your digital strategy
Digital is a relentlessly evolving arena, and now more than ever before we are constantly bombarded with the latest technique or technology that could potentially add real value to a brand, be it through its uniqueness, ROI prospect, or usefulness. Augmented Reality is one of those interesting developments that, although still in its early stages of development and limited exploitation, has already seen a buzz of excitement surrounding its impending uses and vision towards creating a very exciting and immersive future.
moreHolition brings interactivity to online retail
With more and more people buying online, the challenge for e-tailers has been how to enable their customers to try out merchandise before they buy it over the Web. New Media Knowledge caught up with one company helping e-tailers offer this facility to customers.
moreThe importance of carefully drafted contracts to IT systems development
This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.
moreSquaring Up: A Closer Look at FourSquare
The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.
moreFacing Up: How to Create Successful Facebook Groups
The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreSDL Tridion Case Study: Virgin Money
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreThe Essential Guide to Link Building
Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreWhat’s more important for interactive teaching tools, creative freedom or the curriculum?
An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreRural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
Blurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreThe New Rules of Engagement
Recently the marketing industry has gone through various changes, impacted by certain events such as the recession. Each catalyst has highlighted new ways to engage and communicate with customers, as well as the importance of measurement and accountability. More and more consumers are sharing information about brands online and advancements in technology have turned consumers from passive observers into active participants who are shaping the future of brands.
moreWhat your data tells you
You’ve measured your bounce rates, segmented the analytics and have your conversion rates. Great. But the business essentials cannot be answered through analytics alone. It’s time for the human touch. In this article, David Hefendehl, e-commerce manager at Pod1, gives many good advices on how to cope with this question.
more'Go Freelance' — free 32-page e-book
Freelance Advisor has produced a new and updated edition of their hugely successful 'Go Freelance' guide. Updated for 2010 the guide is packed with advice on just about every aspect of freelancing, from making the leap to setting up a Ltd Company, drumming up business to staying afloat.
moreWeb entrepreneurs share secrets of their success
Last week saw the SmallBizPod Thrive event in Soho, London, which brought together small business entrepreneurs and a panel of successful business people. New Media Knowledge went along to take a look.
moreCreative Futures Launch: Thurs 4th March '10
Next Thursday evening, March 4th, sees the official launch of Creative Futures - a three-year programme created by six of London’s most dynamic, creative organisations who have come together to support peer-to-peer innovation and sustainable growth in small London-based music, film, fashion, digital and creative enterprises. Financed through the European Regional Development Fund, Industry, and Westminster and Kensington & Chelsea Councils, the Creative Futures project is a comprehensive response to the new economic realities facing small and medium enterprises.
moreFacebook showcases successes at TFM&A
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreIntroducing Creative Futures: a special free programme for creative industries
The New Media Knowledge and the Creative Futures Group - Music Tank, Portobello Business Centre, Julies Bicycle, London Film Connection, Portobello Film Festival, and Paddington Development Trust - have formed a London based support and innovations network for businesses in the creative sectors. This was a response to the huge changes taking place in the global economy and the need to respond to the resulting threats and opportunities.
moreMarketers Take Heed – Subscribers Rule!
Peter McCormick, co-founder and general manager of one-to-one communications specialist ExactTarget, discusses in this article multi channel communication and why marketers need to take heed - or risk being made obsolete by the delete button.
moreOne Young World Global Youth study reveals the real-time generation
A research elaborated by YouGovStone and http://www.oneyoungworld.com
BBC launches new mobile apps
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreGetting Started in Search Engine Optimisation
The Search Engine Strategies expo in London attracted some of the biggest names in Web search. New Media Knowledge went along and caught up with one exhibitor to get the lowdown on how to start out in Search Engine Optimisation.
moreWhat Katie Did Next: Exclusive Interview with Internet Entrepreneur Katie Lee
Katie Lee is one of the UK’s most influential bloggers and has written on technology for most national newspapers. Long after forming Shiny Shiny, the first gadget site aimed at women, she has moved onto her latest Web project, Dork Adore. New Media Knowledge caught up with her to hear more about the site and learn why she believes that geeks have inherited the earth.
moreMobile World Congress focuses on the user experience
As the dust settles after another Mobile World Congress, New Media Knowledge talks to the people on the ground to see what difference they think this year’s show has made.
moreMusic al Movement: Addressing the Challenge of Bringing Music to Mobile
With a third of young adults now listening regularly to music on a mobile phone, the pressure is on media owners to quickly and cost-effectively convert files to mobile-friendly formats, a task many still do manually. New Media Knowledge met up with one UK firm whose technology promises to simplify the process.
moreAd Value: NMK Talks to Improve Digital
Online is seeing a healthy influx of advertising investment as marketing managers squeezed by tight budgets look for increasingly targeted, easily measurable results. New Media Knowledge hooked up with Joëlle Frijters of ad network optimisation firm Improve Digital to learn how new media professionals can make the most of online advertising.
moreViral Marketing: Does it still work?
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
moreHome Comforts: Interview with Property Search Site Upad
With around one per cent of all UK search entries focussed on property, the market for property search has become increasingly competitive. One recent addition to the UK online property search market is Upad, a site which enables landlords to advertise their properties across multiple property websites. New Media Knowledge caught up with Upad’s founder to learn more.
moreGreenlight reveals its top 10 predictions for Natural and Paid Search in 2010
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
moreBack of the internet: Arsenal puts fans first with premier league hosting platform
Premiership football club teams up with managed hosting specialist NTT Europe Online to offer fans quality online experience. An important part of Arsenal Football Club, Arsenal Broadband Limited (ABL) has ultimate responsibility for the Arsenal brand across all digital media, including online, stadium screens and on-field electronic advertising. Its main portal is Arsenal.com, the club’s official website and the number one point of contact for fans interacting with the club via the Internet.
moreBlurtit.com benefits from Google AdSense
Blurtit.com operates from rural Norfolk and operates their Q&A Community free of charge for all users, making money only on advertising throughout the site. This method of business has worked well for Blurtit because rather than paying for someone’s help, it acts as a source of information sharing and therefore provides a strong community.
moreDigitise This! NMK meets the content delivery streamliners
With a burgeoning array of new media platforms over which content developers may distribute their material, it has proven difficult for many to keep pace. New Media Knowledge spoke to one company trying to simplify that process.
moreThe future of search
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet.
moreCES Demonstrates Web’s Ever-Widening Boundaries
As the Consumer Electronics Show in Las Vegas showcases this year’s must-have gadgets, New Media Knowledge’s Chris Lee takes a closer look at the latest technology on show.
moreHas the Social Media Backlash Begun?
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.
moreSocial Media Week: Industry Calls for More Action and Less Talk
Social Media Week 2010 aims to “advance uses of social media in the corporate, public and non-profit sectors”. New Media Knowledge caught up with some of the leading UK social media thinkers to gauge what they perceive as the value of Social Media Week.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreOne Young World Summit: Using social media to support the engagement of young leaders
Over 1,000 young leaders will be converging in London on the 8th February to the One Young World summit, dubbed the Young Davos by some sections of the media, to discuss six global issues with world leaders ranging from Kofi Annan, Sir Bob Geldof, Nobel Laureate Muhammed Yunus and Oscar Morales, the founder of One Million Voices Against FARC and leader of the world’s largest anti-terror demonstration in history. See this article by Marian Salzman.
moreDomain name action folds against UK online gaming company
A look at the issues online gaming companies and anyone involved in online software development projects should consider when considering the location of hosting, the jurisdiction and the domain name that will be used.
moreDigital Economy Bill – the good, the bad and the ugly
In this article, Nisha Baveja, solicitor at Briffa, reviews some of the more significant proposals of the Digital Economy Bill which includes (amongst other things) tighter restrictions on online copyright infringement.
moreTop 5 E-Business Predictions 2010
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
moreSMS and its role in viral marketing
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.
moreDuct Tape Marketing – Lessons from America
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software.
moreEvolve or Dissolve: Managers Require a New Way of Learning to Keep their Businesses Afloat
Most managers are not currently equipped with the knowledge necessary to facilitate real organizational and business change. They lack the frame of learning required to excel beyond ecommerce, and towards eBusiness. Christopher Skinner, from MakeBuzz, discusses the theme in this article to New Media Knowledge.
moreOnline marketing — Getting the basics right
The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd.
moreAlterian predicts a new decade of marketing trends
Drawing 2009 to a close and moving into 2010, it’s a time of reflection and looking toward the future of business, changing markets and adapting habits. The experts at Alterian who are immersed in the market and aware of changing consumer habits have been forecasting the marketing trends we’re likely to see over the next 12 months, highlighting the key aspects of the changing landscape. David Eldridge, CEO at Alterian, explains his perspective, also drawing from the insight of an extensive, global partner network which informs the company’s vision and focus.
moreEnabling next generation, consistent multi-touchpoint customer engagement across New Media channels
Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.
moreKnowing Your Rights: Creative Industries Admit to Internet Image Abuse
The Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images.
moreECRM and the Art of Customer Retention
Time was that marketers simply marketed. They told a story that engaged potential customers in their brands. They talked at people, hoping to attract, seduce and exploit. Retention was simply about delivering what was expected - not disappointing - and being consistent. In this article, Felix Velarde explains the relevance of data management and understanding segmentation to increase sales.
moreBlack Swans and Strategic Planning
Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreExclusive Interview: NMK talks affiliate marketing with Alicia Navarro of Skimlinks
Affiliate marketing has enjoyed a rapid rise in recent years as Web publishers seek to monetise their websites and advertisers look for more targeted ad campaigns. One of the rising stars of the affiliate marketing scene is London-based Skimlinks. New Media Knowledge's Chris Lee spoke to its CEO, Alicia Navarro.
moreAre You Social? Unmasking the Social Media Gurus
Social media expenditure by big brands and small businesses alike is set to grow during 2010. With it comes a growing band of social media agencies, ‘experts’ and ‘gurus’, prompting cynicism from some quarters. New Media Knowledge’s Chris Lee caught up with one fast-growing agency to find out what they do.
moreTrading Spaces: Exclusive Interview with BT Tradespace
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
morePsycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits
Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.
moreEmpower or lose power: A discussion on the age of democratic consumerism in modern business and politics
Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism".
moreAd network optimisation is not a 'dark art'
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.
moreExclusive Interview: NMK Meets Adam Boyden, President of Conduit
As organisations of all sizes engage in social media, New Media Knowledge’s Chris Lee caught up with one firm looking to help its clients gain more mindshare through browser-based applications.
moreMaking a Splash: Google Wave Wows Users
Google Wave, the Internet search giant’s "new personal communication and collaboration tool", is currently being road-tested by thousands of volunteers. New Media Knowledge’s Chris Lee caught up with leading charity Dogs Trust to gain feedback on how it was using the tool.
moreViewpoint: Social Media and the Semantic Web
With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward.
moreGive Your Marketing a Nudge: Exclusive Interview with Nudge Social Media
According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.
moreLinkedIn Celebrates Three Million UK Members
Business social networking site LinkedIn’s founder, Reid Hoffman, visited the UK last week to celebrate the site’s membership surpassing the three million mark in this country. New Media Knowledge’s Chris Lee went along to the party.
moreeOffice adopts a strong social media strategy
Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating.
moreSemantic Web: a new revolution for managing information
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
moreThe Semantic Web: Ontologies and Real Time Technologies For Business
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web.
moreThe Things They Say: Managing Online Reputation
Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.
moreSocial Reform: Case Study of the Liberal Democrats and New Media
When the Liberal Democrats wanted to engage more with constituents in the marginal seat of Hornsey and Wood Green in North London, it turned to new media to help promote its sitting MP, Lynne Featherstone.
moreFrogspawnCreatives.com – Grow Together
In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.
moreCase Study: Wonderbra Leverages Social Media for Revamp
One of the most famous advertising campaigns of the nineties was the iconic “Hello Boys” series for Wonderbra. The 1993 billboard ad featuring model Eva Herzigova helped propel sales and was voted tenth in a “Poster of the Century” competition. Now the company is using social media in a new campaign.
moreSo Just what is Social Media?
Some of the most prominent practitioners of social media gathered at the Thistle Hotel in Marble Arch, London, on 12th November, for Social Media 09, a conference aimed at showcasing best practice in social media and generating debate amongst the industry. One thing that was certainly apparent was that the industry is still divided over what “social media” really means.
moreSocial Media 09 – An Overview
The Social Media conference on 12th November covered many interesting topics on social media. The format with many presenters and focusing mainly on case studies made this a dynamic event and gave a broad picture of the domain. New Media Knowledge was there to bring you the highlights of the event. This is the first article of a series that will explore the topics that were discussed during the conference.
moreWe Live in Public: Interview
The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.
moreHot Property: Real Estate’s Online Revolution
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading.
moreKing of Popular Media: Michael Jackson’s Death
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business.
moreNMK Podcast - Episode 11 - Sarah Beeny
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes.
moreReversing Fortunes: The Irish Times’ Digital Strategy in Focus
The Irish Times is one of Ireland’s quality broadsheets with an international presence. Like many broadsheets, the dual challenges of the recession and emerging digital platforms have led the paper to look for new revenue channels. New Media Knowledge took a closer look.
moreSearch Party: Just How Can Marketers Keep Up With the Search Revolution?
It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.
moreComparatively Speaking: Exclusive Interview with Kelkoo
A combination of the Credit Crunch and a rise in Web-savvy shoppers has led to steady growth for the e-commerce sector. New Media Knowledge talked shop to one of Europe’s biggest comparison services.
moreAskJeeves.com Brings Back the Butler
Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why.
moreGovernment ‘Holding Back’ Development of Digital Britain
As the dust settles from last Friday’s Digital Britain Summit, New Media Knowledge asked around to find out just who should be making ‘Digital Britain’ happen.
moreA Change of Tune: Interview with online music phenomenon Spotify
Free online music site Spotify is fast generating a large fan base despite fears that its business model is unsustainable in the long term. New Media Knowledge’s Chris Lee spoke to the firm to talk more about its model and its prospects.
moreOparla Brings New Approach to Search Space
A new search engine has been launched which promises to pay users to use its service to search. Although currently in Beta, New Media Knowledge took a look at Oparla.com and assesses its prospects in a tough market.
morePay You Like I Should: Fatboy Slim Trials Performance-based Advertising
Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.
moreGuardian Mobilises
The Guardian this week launched its new mobile site. NMK talked to project lead Marcus Austin to learn more about the company's strategy over the site.
moreDigital Britain: Interim Government Report Gets Mixed Reception
Lord Carter unveiled his interim report into Digital Britain last week. New Media Knowledge caught up with some major players for their take and got mixed reviews.
moreIT “Highly Valued”, But Not a Major Contributor to Innovation - Business
A survey has found that IT, while being “highly valued” by businesses, is not seen as a major contributor to innovation by most senior execs. New Media Knowledge wanted to find out why and what could be done to change board level minds.
moreKangaroo Court: Future of Joint Video Venture Hangs in the Balance
With three major online video providers objecting to BBC, ITV and Channel 4’s joint venture, Kangaroo, New Media Knowledge canvassed opinion from around the digital industry to see what impact Kangaroo may have, if permitted to operate.
moreBrighton Shiny: Meeting the South Coast Digerati
The UK is a major producer of digital media innovation and it’s not just restricted to London and the M4 corridor, the country’s traditional technology hubs. New Media Knowledge’s Chris Lee went in search of innovation around the UK, starting on the south coast.
moreCut&Paste 2009 Digital Design Tournament
It’s that time again. The Call for Competitors is open for entries! Got skills in 2D, 3D, or Motion? You could be one of the designers selected to represent London in fast-paced, single-elimination rounds, each with a unique design theme and set time limit.
more‘Mega Monday’ Bucks High Street Woes
Monday last week saw record online sales in the UK, as widely predicted. A combination of bargains, increased Web access and poor weather means that, more than ever, UK consumers are buying online. New Media Knowledge spoke to an affiliate marketing firm to see how high street brands can best leverage ecommerce.
moreNorth and South: The UK Digital Media Divide
Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection.
moreLinkedIn Adds Business Applications
LinkedIn, the social network for professionals, launched its LinkedIn Intelligent Applications (InApps) platform this week, which the company says will make business-focussed applications available to its 30 million-plus users.
moreIndustry Welcomes 4iP
Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP.
moreCitizen Journalism Set For A Boost
With a new range of affordable digital camcorders hitting the shelves this week, NMK takes a closer look at the continuing rise of ‘citizen journalism’.
morei-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreYouTube gets into Top Gear
With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites.
moreSky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.
moreIndustry Welcomes Intel/Yahoo! Internet TV Tie-In
Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices.
moreMedia Landscape vs. Media Ghetto
Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs.
moreMore Everything - The Ofcom 2008 Report
UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.
moreBrief Encounter: Richard Mower, PocketSurfer
What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas.
moreWindow of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users.
moreTiVo down the YouTube?
The IPTV market is growing. Usually associated with user generated content on Web sites such as YouTube, the success of video-on-demand services, such as BBC's iPlayer and online mini soap operas such as Kate Modern has proven that there is a healthy appetite for viewing video content on computers.
moreLast Chance for the Digital Mission
Chinwag is working with the DTI to create two 'digital missions' to the US. And tomorrow is your last chance to join them.
moreGoogle Faces Street View Critics
Google Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues.
moreMIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define.
moreGames Classifications Under Fire
The UK government has published its action plan for changes to the videogame classification system.
moreInteresting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.
moreVirgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive.
moreSocial Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.
moreSee YouTube in Court
The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.
moreA Friend for Feeds
FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.
moreGlass Opens Window of Opportunity
TLEO has launched its new web portal which has been designed by digital communications agency, Glass. Its aim is to encourage businesses to make better use of the London Metropolitan university’s resources.
moreBloggers Lost in Legal Fog
On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques.
moreMySpace Makes More Friends
MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.
moreMicrosoft Turns Attention to Facebook
With Microsoft apparently walking away from any potential love-in with Yahoo; reports have suggested that the Redmond-based software giant has now got its eye on social networking site, Facebook.
moreEU Warns Games Industry
The European Union has given makers, distributors and retailers of videogames two years to come up with an improved code of conduct within the industry. Worldwide videogame sales are expected to reach €30 billion within two years – with the EU accounting for about one-third.
moreWeb TV on DVD
The success of web TV shows such as Bebo’s Kate Modern and Lonely Girl 15 has lead to a renewed interest in the industry. MySpace has just announced plans to distribute its own TV shows through television and DVD, as it seeks to broaden its reach away from the computer.
moreSocial Networking in the UK
Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.
moreFacebook Offers Chat
Facebook has officially launched its new chat application for the members of the social network.
moreSocial Network Privacy Fears Exaggerated
Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.
moreMost Senior Tech Execs Blog
The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.
moreAmericans Turn to Web for News
A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.
moreGoogle Finally Doubleclicks
Google has strengthened its position in the online advertising space by finally acquiring DoubleClick for $3.1 billion. Tim Hoang reports.
moreMore Minorities Shop Online
The results of a new study by International Demographics have revealed how the number of purchases made online has increased sharply in US minority groups.
moreAOL Acquires Bebo
Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.
moreOnline Business Embraces 2.0 Trends
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year.
moreEU to Fund IPTV Standard
The EU has announced plans to spend £10.5m on establishing a standard way to view video content over the Internet.
moreBlu-Ray Wins High Definition War
Toshiba has announced that it will no longer develop, manufacture and market HD DVD players and recorders. Tim Hoang reports.
moreThe Last Mile to Digital Cities
The idea of wireless digital cities has been around for as long as wireless networks. But somehow they haven’t worked. Ian Delaney reports on a new solution to the problem.
moreBeers & Innovation: Developers and Designers
Our Beers and Innovation event on Tuesday 12 February covered the changing roles of developers and designers with the advent of Agile programming methods and user-centred design. Ian Delaney reports.
moreSafe Shopping in Second Life
Julie Stewart of Starfruit addresses concerns regarding real-life crimes such as fraud and identity theft in virtual worlds.
moreMicrosoft Proposes to Buy Yahoo! - Reaction
When Microsoft officially announced its bid to acquire Yahoo!, there was surprise from all corners of the Internet. Tim Hoang examines the immediate fallout.
moreWeb TV Quick to Gain Ground
Marketers and advertisers based in the UK are investing their budgets in on-demand and Web TV as the nation’s viewing habits become increasingly fragmented. According to the Informa Telecoms & Media report, Online TV and Video: Beyond User-Generated Content, next year the UK will be second only to the US in terms of online TV and video revenues.
moreNews Sans Frontières
Overseas visitors to traditional UK media brands outnumber those from domestic sources according to new findings. Tim Hoang reports.
moreMySpace Takes Safety Steps
MySpace, the popular social networking site, has agreed to a broad set of guidelines with 49 US states aimed at protecting younger users of the Internet.
moreThe Future of Mobiles is Open
According to analyst house, MultiMedia Intelligence, the evolution of mobile handsets from a dedicated device to an open platform is set to be one of the most significant developments in the mobile industry in 2008.
moreNew Media Academy Launches
With the rise in importance of social media and Web 2.0 in the media, a national network of elite ‘finishing schools’ launches in order to groom the next generation of creative talent in broadcast and interactive media.
moreEncyclopaedic Knowledge
Search and advertising giant, Google is developing an online encyclopaedia that looks set to go head to head with Wikipedia, Tim Hoang reports.
moreBusiness Failing at Basics of eCommerce
New research from the US suggests that online sales are beginning to level off because companies are “overly focused on innovation while ignoring the basics”. Tim Hoang reports on how companies could be doing more to improve their online shopping experience.
moreBrits to Spend £42bn Online in 2008
Thirteen years on since the first secure online shopping transaction in August 1994, e-retail represents a huge market for British retailers. The IMRG has released its annual statement detailing the current industry trends. Tim Hoang looks at the findings.
moreNearly Half Chinese Youth Addicted to the Internet
A new survey has found that over four in 10 young Chinese admit to feeling ‘addicted’ to the Internet.
moreMobile Travellers
As WAYN (Where Are You Now?) announces its plans to incorporate mobile technology into its offerings, Tim Hoang examines how this move could revolutionise the travel industry.
moreHalf Journalists Blacklist PRs
An online survey has revealed that the relationship between the PR industry and the journalist community is more strained than many had thought. Tim Hoang - part of the team that carried out the survey - reports.
moreIs New Over-50s Site Anti-Social?
A new social networking site aimed at the over 50s has been criticised by Help the Aged for encouraging segregation between its users and other demographics, Tim Hoang reports.
moreFlacks Blacked by Hack
The relationship between the world of journalism and public relations was turned on its head after Chris Anderson of Wired magazine blacklisted public relations officers who had sent him press releases which were not relevant. Tim Hoang reports on the fall out and the response from both sides.
morePay Cuts for Shares
In a move that echoes the dotcom boom and bust; new research has revealed that candidates are willing to take a pay cut in exchange for shares when joining web 2.0 companies, Tim Hoang reports.
moreUS Parents Doubt Internet Benefit
A study from Pew Internet into the internet use of American families reveals that parents of teens are less positive about the role of the Internet in their child’s life than they were in 2004. Tim Hoang reports.
moreiDesign Podcasts
We’re sure many of you will be heading to the iDesign conference at the South Bank Centre on Tuesday 18th September. There’s a great line-up of speakers covering topics across the world of interactive media and design, plus the latest projects from foremost practitioners on display. Tickets are available here if you haven’t booked yet.
moreThe Kids are Alright
The US National School Boards Association has published a report showing that the vast majority of children are using online social services and are contributing creatively to online communities.
moreiTV Show Europe 2007
NMK is pleased to announced its media sponsorship of the iTV Show Europe 2007.
moreThe Facebook Debate
The British Interactive Media Association (BIMA) is organising an event to discuss the latest, greatest social networking site, Facebook, on the 17th October.
moreAdvocates and Social Media
New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.
moreContent Still King
US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.
moreYouth News
The New York Times recently reported that the young are forsaking newspapers in droves.
morePlaxo as Network
Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.
moreThis Year's Y Design Awards Open for Entry
UK digital designers are invited to submit their work into the 2007 Y Design Awards, part of the London Design Festival which runs from 18th to 25th September 2007.
moreiDesign - Design for Life
Our world is increasingly filled with wild and wonderful gadgets, new technologies, ground breaking digital services, but what does this really mean for the individual?
moreNMK Forum: Dan Gillmor
Keynote speaker Dan Gillmor spoke on the subject of where we will find the next phase of journalism. His answer was that it was unlikely that this would be from existing media outlets.
moreNet Benefits
Social network Facebox hit the headlines this week, rebranding as Netlog and taking 5mn Euros in funding from Index Ventures. Ian Delaney interviews CEO Lorenz Bogaert to find out more.
moreDouble Their Money
A survey of 57 UK internet publishers by the Association of Online Publishers has found that 2006 saw business booming, with strong signs of growth in 2007.
moreVirtual Worlds; Real Revenues
New research from Screen Digest has found that the market value for virtual online worlds outside Asia hit $1bn for the first time in 2006.
moreThe Young Ones
The latest NetObserver poll from Novatris and Harris Interactive reveals that the internet habits of those under 25 vary widely from those of their elders.
moreThe Search for Video
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
moreThe Twitter Debate
Ian Delaney examines the Twitter phenomenon: the next generation of social media communications or the scourge of a society that can't stop talking about itself?
moreCall for Speakers
NMK is taking applications from people who would like to speak or appear on a panel at its annual new media conference, NMK Forum 07, in June this year.
moreStock Exchange for Online Ads Launches
Marcus Austin talks to William Urschel, CEO of the new 'stock exchange' for online advertising.
moreYouTube 'beats' TV
Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.
moreThe Search Landscape
The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.
moreDistrusted Source
More evidence that blogs and blogging are becoming a mainstream force in publishing with a poll published by We: Media showing that the majority of Americans (55 per cent) say that bloggers are important to the future of US media. Seventy-four per cent said that they believed citizen media will play a vital role.
moreThe YouTube Dilemma
The quest to work out how to make money from some of the most popular Web 2.0 properties continues with good and bad news for YouTube in a new poll.
moreTop UK Sites Show Rising E-Commerce
ComScore has released details of the top UK internet properties for December 2006.
moreUS Viewing Trends Analysed
US web metrics outfit Compete has released details of how the US spent its time during December 2006. The results are a classic 'long tail' in many respects. Ian Delaney digs through the figures.
moreE-Commerce Grows Quickly
The EIAA Mediascope Europe 2006 Study shows that Europeans are spending more on the Internet. Unsurprising news, perhaps, but the study goes on to show the sectors that are rising most quickly and the countries that have spent most over the web.
moreBlooming Newspaper Blogs
Internet metrics firm Nielsen//Netratings has announced that web traffic to the blog pages of the top 10 online newspapers grew by 210 percent year-on-year during December.
moreWe Have Replaced MTV
In a statement reminiscent of John Lennon's proclamation in 1966 that the Beatles were "more popular than Jesus", MySpace founder Tom Anderson told German newspaper Der Spiegel that the service had replaced MTV as the media nexus of popular culture for teenagers.
moreFailed Execution in the Ad World
Most online advertisers and ad agencies in the UK are critical of their online publishers' ability to execute fully, according to a new study by research group GMI.
moreNews Digest 8/1/07
Switched off your computer for the Christmas break and wondering what you missed? Here's quick briefing on the big stories since New Year's Day.
moreTeens Guard Their Space
MySpace dominates social networking, with no competitor service achieving even a tenth of its figures, according to a Pew Internet/American Life survey into US teenagers' use of social networking sites, writes Ian Delaney.
moreBrief exposure: Yoz Grahame
In the second of our series where we look into the digital lives of key new media players, Yoz Grahame, now at Linden Labs, fondly remembers his Sinclair ZX80, shares what makes him scream and recalls who has inspired him along the way.
moreAll I want for Christmas is...
For those of you still wondering what Christmas present to buy for the geek in your life, NMK has come to the rescue, or has it? We asked our writers, speakers and friends, and some big wigs in new media, for their Christmas wishes, all some of them want is some sleep...
moreAnalysis: UK online ads ahead of US
The UK is almost two years ahead of the US in terms of online advertising. At least, that's the conclusion of Terry S. Semel, chief executive of Yahoo! Alan Patrick gives his anlaysis.
moreBrief exposure: Becky Hogge
In this new series key figures in new media give us insights into their digital life. First up, Becky Hogge - writer, producer and IP activist.
moreSocial by design
The sell-out event, Beers & Innovation 6: Social by Design, took place on 14 November 2006. Large numbers gathered to discuss social software design, development and innovation and, of course, to drink beer. Elena Egawhary reports
moreUK Google Analytics users beware
Since its launch in 2005 Google Analytics has become a well loved free statistics tool by UK bloggers, publishers and marketers alike. Yet, Chris Lightfoot explains, users of the service could be in breach of the UK Data Protection Act.
moreGaming Site Launches Cartoon Channel
London-based Miniclip, one of the largest gaming sites on the web with more than 30 million game players, has launched a new cartoon channel with many classic shows such as Bugs Bunny and Daffy Duck...
moreText Reminders For New TV Shows
In beta trials around Britain, fans of the supernatural have been ditching the Ouija boards and Tarot cards and turning to SMS text-delivery TV reminder service whensiton.com, which is launching this month...
moreGames Via Web Affiliates & T-Mobile
After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...
moreUser-Driven Sites LineUp In AOP Awards
The shortlist for the UK Association of Online Publishers (AOP) 2006 annual awards reflects the boom in user-generated content over the past 12 months, showcasing new projects digital media publishers have developed to embrace the trend...
moreConchango Power New Virgin Mobile Site
Virgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...
moreNon-Profits Get Free Local Classifieds
Local Ads, the free online classified ads service, is expanding six months after its launch in March, 2006. Growing into an all-round destination for advertising on the web, they've now added community notice boards and charity shops to their service...
moreAttention Availability Disorder
The future of media will be dominated by attention availability disorder, the condition people suffer from when they can't begin to watch anything without feeling compelled to watch something else, says Michael Nutley...
morePhotobox UGC-Enhanced Service Launches
UK agency Digital Outlook have cretaed Photobox Mosaic!, a collaborative photo-sharing and publishing service for Photobox enhanced with participatory and offline product features...
moreCAF Launch Joined-Up Fundraising Site
For the first time CAF (Charities Aid Foundation) has brought together its award-winning online services into a single enhanced, dynamic website - www.cafonline.org - allowing joined-up management of the fundraising and CRM process...
moreUK Gets New Music Video Download Site
Swedish music video download specialist Musicbrigade, which was founded by Scandanavian music industry veterans in Stockholm in 1999, has announced its launch of a UK-based operation in July 2006...
moreWeb 2.0: Functionality For The People?
With more web products in public (and perpetual) beta, audiences and especially early adopters are being brought into the usability and design-testing process. But are they really the litmus test for what will fly given the often differing demands of the mass market, asks Michael Nutley...
moreLycos Adds Vlogs & Podcasts To Blogs
Another portal extends the social media spectrum as LYCOS Europe adds audioblogging and videoblogging to its community-based JubiiBlogs service. Bloggers can now record and upload MP3-format audio files and video clips as well as writing posts for their weblogs...
moreDownloading TV Online Becomes Habitual
Television is no longer just watched through a TV set and downloading TV programmes via the internet is becoming habitual. Increasing numbers of people watch TV through their mobile phone or through the internet (via a PC or laptop), new research reveals...
moreVividas Launches Live Videostreaming
Vividas, one of the world's leading developers and providers of full-screen video streaming technology, has announced the launch of Vivcast Live, its innovative live streaming product, at the Cannes Film Festival and Streaming Media East in New York...
moreMobrio Bring UGC to Web, Mobile & iTV
As the market for blogging and user-generated content (UGC) picks up steam, Mobrio, the online community and mobile web services company, is poised to accelerate sales growth of its 'white label' UGC platform solution, adding iTV to their community platforms portfolio...
moreCompetition For UK's Best Viral Script
Quiet Storm Films has launched a competition to find Britain's best new viral script or idea. The competition - Projectile - is open to applicants from all the creative industries. The brief is open and challenges competitors to submit a script or idea which otherwise would be impossible to get produced...
moreNew UK Gaming Network With Multimedia
GameSpot UK is positioning itself as a leading UK source for gaming information online. Conveived as an unbiased, interactive and engaging website 100% focused on games, it's the latest resource produced by CNET Networks UK...
moreiKiosk Cancer Info Touchscreen Service
Among the combined new products and rebranding of cancer information charity Cancerbackup is the UK's first public touch-screen service dedicated to providing instant information on cancer to reach more people touched by it...
moreMobile Animation Series Sold To Fox
Fox TV Studios has optioned the 'Foreplay' property, a made-for-mobile animated dating series from Chooz, acquiring all U.S. mobile rights as well as worldwide television, home entertainment, Internet, publishing and merchandising rights...
moreDigital Rights Management: Where Next?
Intellectual property solicitor Paul Massey of Wragge & Co LLP sees greater cooperation amongst new media companies as the best weapon in the fight against online piracy of digitised content on the path to convergence...
moreLondon's Sponge Sell To NeoMedia Group
Mobile tech and services outfit NeoMedia has furthered it expasionary plans with the aquisition of London-based mobile boutique Sponge. It's the latest buy in the Florida-headquartered company's mobile shopping spree across Europe and the US...
moreBroadband Takes On TV
British award wining web site viewmagazine.tv has featured the first podcast with the US writer who is suing the makers of the film, The Matrix, for allegedly plagiarising her script...
moreFashion Industry Gets Niche Agency
Digital media agency Catwalk Creations has launched during London Fashion Week this week. In turn they offer upcoming and established designers, models and artists the chance to breakout of the catwalk show mentality and showcase their collections using video and 3D artwork all year round...
moreBe Broadband Expand Service & Coverage
High-speed ISP Be Un Limited - the first to market with 8MEG connections for consumers in the hotly competitive UK market - have unveiled plans for their next phase of rollout bringing Birmingham and Manchester into their fold...
moreIs TV On Demand TV Reinvented?
Convergence is finally upon us. But the impact on TV is more profound than predicted, with brands, distribution, rights and consumer habits all being disrupted and re-cast. Such are the hallmarks of media in a transitional phase of development, says Michael Nutley...
morePersonalised Ringtones To Boost Music?
London-based, digital music company Digimpro has launched RemixRingTones, a personalised ringtone maker for mobile phone users, at Midem...
moreBandwith Detection Program For Streams
A UK-based world leader in video streaming technology have launched automatic bandwidth detection software, in a world-first of "one click" to launch full screen video on the web...
moreGames Outfit Joins With 3-D Leader
A leading UK games developer has chosen Academy Award winning motion capture technology from 3D leader Vion to power its titles, based on performance and scalability...
moreeScratch Card Wins Enterprenurial Gong
Telescratch's SSR (Splash, Scratch and Reveal) technology gained them the area winner gong in the Lloyds TSB BIG! Idea compeitition, celebrating innovation among South West England's entrepreneurial companies...
moreSafety Location Phone Beams Down
mTrack, the company behind KidsOK, has launched i-Kids, positioned as the UK's most accurate child location device using satellite technology...
moreDoeProferos Postcard From Japan
What are the latest trends and developments in mobile phone usage? For a glimpse of the future, doeprofero's 'Postcard From Japan' offers a few words to the wireless...
moreAudacious Social Media Agency Launches
The online 'social media' revolution shaking up the worlds of marketing, public relations and mainstream media has prompted the launch of a new blogging, podcasting and v-casting communications agency...
moreDiscount Luxury Brand Site Hits UK
In the lastest incarnation of what Trendwatching have termed "massculsivity" a well-stocked new online shopping centre for luxury brands at discount prices is coming to these shores...
moreNew Balance For The Marketing Mix
How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...
moreNew Apparel Viral Goes Red Hot
Viral Marketing can do wonders for a new brand. And the truism that the goriest and funniest often wins has also been reaffirmed in the runaway success of email viral campaign for new clothing brand Alto...
moree-Scratch Cards For The Blackberry Set
Mobile marketing solutions provider Telescratch(tm) looks to enhance companies internal branding and performance, with electronic 'scratch cards' for Blackberry devices...
moreBBC Promote User-led Video Messaging
User-generated content is to the fore again in the messaging service from VoxSurf, enabling fans to comment on England World Cup qualifiers in the 'Your Shout' video messaging trial launched by BBC Match of the Day...
moreUser Content & Remix Culture
What drives digital activity often differs from what business plans for. Because consumers are people not sheep. Sounds extreme? Look at how remix culture and UGC have driven uptake of broadband & 3G, says Michael Nutley...
moreContent That Connects Tops AOP Awards
Publishers' blogs and podcasts stole the show at the AOP Online Publishing Awards 2005 on 7 October, with the BBC and Emap dominating by appealing to the iPod generation...
moreNorth Gets Snack Sized Film Challenge
Here's a snack sized film challenge for hungry Northern creatives: Pocket Shorts will commission short films and locative media projects devised using mobile devices from film-makers who've graduated in the last five years...
moreNew Statesman Site First To Go Audio
Last weekend the New Statesman launched Say It, an initiative that makes it the first UK magazine online you can listen to & download articles from in MP3 format...
moreDiscovering Music In the Digital Age
Music as a consumer product is changing radically in the digital age. Packaging and albums are pass. DAB, P2P, the "long tail" and the iPod shuffle are broadening tastes. Can blogs guide us through the maze, wonders Michael Nutley...
moreBlogs Move Up UK Publishers' Agenda
Publishers' blogs and user-generated content (UGC) have debuted on the Association of Online Publishers' annual Awards shortlist. With UGC rocketing, the online publishing industry are using blogs and community-driven content to boost their proposition...
moreP2P System Set To Power European VoD
Europe's first secure peer-to-peer Video-on-Demand system is about to be delivered thanks to UK-based ioko and its US partner Kontiki. Coming soon on Sky, the service marks a step forward on several fronts...
moreNew UK Broadband Record Hits 18.5 meg
New UK broadband provider Be broke the speed record on 31 August 2005 when their first customer connected to the Internet in London with a download speed of 18.5 meg. But UK Online and others are hot on their heels...
moreRights & Personalised Content
On-demand models of content delivery require rights models that fit the new context. So what rights models look workable for the era of personalised media, asks Michael Nutley...
moreAsian Dotcom Entrepreneur Tops Awards
Redhotcurry.com lifestyle portal founder Mrs Lopa Patel, has won the Lloyds TSB 'Asian Jewel Award 2005' in the Media, Arts & Sports Category...
moreThe VOD Era: Can Broadcasters Adapt?
Video-on-demand throws up some serious challenges to broadcasters. What trends are emerging and what business models will help them survive, asks Michael Nutley...
moreAOP Awards Expand To Reflect Change
The UK Association of Online Publishers (AOP) has launched its 2005 AOP Online Publishing Awards, expanding the number of award categories to refect growth and change in the industry...
moreRecruitment Site Tackles IT Gender Gap
Diversity, lip service or lip gloss? womenintechnology have taken the future of the gender-skewed IT sector into their own hands, in the form of a recruitment site-cum-portal geared to redress the balance...
moreUK Braced for 24 MEG Broadband
New ISP Be is poised to launch 24 meg download speeds, the fastest in the UK and triple the speed of the current leading competitor. If it catches on, we'll be accelerating past South Korea in the bitrate stakes...
moreIPTV & Communities Of Interest
Broadband TV or IPTV has finally started to take off. But how can service providers differentiate themselves from cable and satellite operators? By developing communities of interest, says Peter Bates...
moreUK Mobile Ticketing Takes Global Award
Mobiqa, an Edinburgh-based technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards last week...
moreRegulation & Interactive Advertising
Advertising regulation is suddenly a hot topic, with Ofcom announcing it may allow product placement within TV programmes, and a growing debate on advertising to children. What does this mean for interactive advertising, asks Michael Nutley...
moreUK Companies Lag In Blog & RSS Stakes
Whilst blogs and RSS are causing a PR revolution in corporate America, the UK is only just starting to get the message, a new survey finds...
moreReaching Consumers In A Convergent Era
A recent speech on global digital trends by OgilvyOne worldwide's CEO identified one overriding trend: that consumers are taking control. What opportunities flow from the 'empowered consumer' to the digital industry, asks Michael Nutley...
morePortals Point The Way In 2005
The overall mobile market is set to grow by between 50% and 100% this year, but premium SMS billing will account for just 16% of payments for content, say Bango...
moreChinese Travel: Starting Online
Over the 'Golden Week' holiday last October, 101m Chinese travelled within the country, spending equivalent to $5billion. But only 0.9% book their travel/land tours and 1.4%, their air tickets online, reveals Profero's postcard from China...
moreP2P Users Buying Blackout Week
From 24-30 April P2P campaigners have called a worldwide entertainment buying blackout, a move symbolic of the level of consumer P2P assimilation on collision course with an as yet immovable officialdom. Until they adapt, traditional business models will be eroded...
moreNORTH BAGS DIGITAL BIZ CENTRE
Great news for digital and creative businesses in the North. A 10 million state-of-the art centre to support companies in the creative and digital industries is to be built in Barnsley after major funding secured from Yorkshire Forward and the European Union...
moreEmbracing The Network Effect
We're becoming accustomed to thinking of the internet as just another channel. But its most powerful and disruptive effects derive from its network aspects, explains Michael Nutley...
moreNMK New Media Exports Survey
The UK new media industry may have an international reputation for creative and technical excellence, but how can companies translate this into export earnings? Our survey outlines key trends and opportunities...
moreBrands In The New Consumer Era
The way software mediates between us and the information we use has paved the way for a new consumer mindset. Luckily, notes Michael Nutley, interactive media is also the principal delivery platform for the added value customers are expecting...
moreSoho New Media: Older & Wiser?
01zero-0ne Creative Learning Lab joined forces with the CLP to explore the common issues of learning in the digital industry. Focusing on companies based in Soho, Suzel Pitty reviews their 2005 snapshot study...
moreUsability: Subliminal U-Turns
A new twist in the usability debate poses yet more dillemmas for web designers, online advertisers, retailers and service providers. Michael Nutley extracts the positives from this scenario...
moreMileage In Paid-For Content?
Is paid-for content the only way? Dale Lovell charts the shifts in direction and opposing drivers in the debate over subscription-based content models...
moreTrade Body An Industry Boost?
For years, all of us in the Internet business have listened to commentators defining us incorrectly. The banks and venture capitalists class us as a technology sector and most others have us as a subset of marketing. It's about time we tackled the thorny issue of who and what we are...
moreModes Of Online Behaviour
It's a curious property of ideas that they occur, independently, to a number of different people at the same time, brought to life by circumstances. In the case of the idea of modes of online behaviour it's clearly an idea whose time has come, says Michael Nutley...
moreNew Ways of Selling
Online advertising could revolutionise the industry, says Michael Nutley of NMA. But only when it stops trying to imitate its offline counterpart.
morePR: Hags Harlots Heroines
Spreading the word about a new story telling site about all those hags, harlots and heroines that have inspired over the ages.
moreNumber Crunching
Does the wealth of information available about online advertising automatically give it an advantage over offline media? Possibly, says Michael Nutley of NMA, but we've a way to go yet.
moreBack to the Future
As we consider the current trends in interactive media, we look back to the last ten years - what worked, what didn't, and what could still happen? Michael Nutley believes that the promises being made for broadband now are very similar to those being made for the narrowband Internet. Should we believe them?
moreQuiz Night Questions in Full
September 9 saw the NMK 1010 New Media History Quiz Night at the Wax Bar, Central London. Nine teams listened to Mike Butcher from netimperative slur (rather difficult) new media history questions
moreThe IVCA Biz-Net Awards 2004
The ICVA Biz-Net awards are inviting entries from the Internet and related technologies. With categories ranging from the Business to Consumer award to the Oustanding Use of Broadband Award, the event will highlight excellence of digital business and public information online.
moreHappy Birthday Cyberia
10 years ago the Cyberia Internet cafe represented a new period in technology - one that was about to be embraced by the UK. Here we say happy birthday to Cyberia, and wonder what the next 10 years hold in store...
moreBlinkety Blink
Personalisation was always one of the key promises of the Internet. It underpinned everything from online advertising to media but, like so many other aspects, it never really happened the way it was supposed to. However, in our curious current back-to-the-future world, personalisation is once again big news, says Michael Nutley from NMA.
moreComp: Call for Questions
NMK is running a competition to see who can submit the best new media history question for our 1010 Quiz Night. If you're the company know it all you need to enter this comp!
morePR: UK Firms Ignore New Media
Lethargic adoption of new media technology is causing a communications crisis within UK based global organisations, according to independent new research published today by Vanson Bourne and Forbidden Technologies.
moreCensus Day for Audio Visual
Skillset's annual census of the audio visual industries is taking place at the end of this month on June 30. If you are an employer or a sole trader you can complete a census form to have your say.
moreNapster vs iTunes: UK Fight
It's what everybody is talking about: Napster's launch last month vs today's iTunes spectacular. It's agreed that the future of music is digital, but who will we end up buying our ditties from?
moreAdd Your Event
If you are organising a seminar or talk that would be of interest to the NMK audience, we'll consider listing it on the Events & Courses page.
moreHow to Submit Your Content
How do I submit content to this website? These guidelines explain all...
moreThe New Dot.Commers
The new generation of dot.commers don't want the world and everything in it, they just want to get on with building interesting, creative businesses, writes Tom Campbell.
moreModeration, That's What You Need
Professional moderation is the only way to counter parents' fears about the dangers of chat rooms, argues Dominic Sparkes.
moreJob Vacancies at NMK
NMK is hiring a web manager / editor, and an events and marketing assistant. Closing date 19 March.
moreWelcome to the New NMK Site
We'd like to welcome everyone to the new version of the NMK website. New and improved features include...
moreMSN Chat Rooms Closure - Good, Bad or Ugly Move?
Why did MSN close down its chat rooms across Europe, and were its competitors right to criticise this move so harshly?
moreDVD - an Interactive Medium?
Steve Crofts on why the internet is not always the best medium for interactivity.
moreThe Ban Spam Bandwagon
The all party internet group has jumped on the spam bandwagon - but how will they define 'spam'? By Phillip Buxton.
moreThe Weblog - A Deja Vu
Philip Buxton has a deja vu with the latest hip blogging that businesses must 'get into'.
moreStopping Spam
Netimperative's Philip Buxton argues that ISPs need to step up their efforts to stop spam.
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