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NMK on the Internet

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Making Money from Blogs: Interview

In a few short years blogging has journeyed from the reserve of the geek to a cottage industry, turning into a full-time career for many. How can individuals or businesses start making money from blogging? New Media Knowledge went in search of answers.

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Real-Time Internet: what is it and does it matter?

There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend.

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Making Sense of Search Positions

Grant Whiteside from Ambergreen examines the science and strategy in Google organic search positions.

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NMK Podcast - Episode Three - FindsYou

Guy Walker put his two decades of industry experience into forming FindsYou.com, a new website which alerts sellers with suitable buyers through an alert system and enables them to initiate contact.

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NMK Podcast - Episode One

NMK talks with Will McInnes of Brighton-based agency Nixon McInnes about tips for social media strategy and implementation.

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Social Networking Gets On Its Bike

The rise in popularity of cycling coincides with the growth of social networking and microblogging. New Media Knowledge took a look at the industry and spoke to one firm which aims to build a social network for keen riders.

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Legalise It: Interview with MyLawyer.co.uk

A new service has been launched which enables members of the public to generate their own legal documents and have them verified by trained lawyers without having to leave the comfort of their computer. New Media Knowledge met the founders to learn more.

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Monster Mash: Interview with Mind Candy

Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success. 

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Case Study: Building a Web Business from Scratch

Radio Lingua is an e-learning languages resource which has seen more than 30 million downloads of its podcasts since its launch in late 2006. New Media Knowledge spoke to the founder to find out how language learning online helped him give up the day job.

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Measure for Measure: Meeting the Analytics Challenge

Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.

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Approaching the Crossover

Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others.

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I'll Show You Mine

Part showcase, part confessional - ten of the UK’s finest digital designers bare their creative souls and share their work and wisdom. Each will reveal - in less than seven minutes - ‘the best advice I’ve ever been given’.

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Creative Juice

Creative companies and individuals based in London are being offered a unique opportunity to develop their business skills, gain a better understanding of how to put their creative skills to the best use of their businesses, and how to maximise the revenue derived from their talents.

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Mind the Skills Gap

New research from Chinwag confirms what many working in the new media sector already know. There is a severe shortage of suitable digital people despite increasing numbers of posts that demand them.

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Accessibility for Better Business

Businesses of all sizes are missing out on opportunities to create new leads and make more sales because they aren’t following basic web accessibility practices. That’s according to a new white paper from CMS developer Squiz. Ian Delaney reports.

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Visibility in Search

The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.

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Building a Business on Free

Fantastic.  Prince gave away his new CD for ‘free’ with a national newspaper, former Kinks frontman, Ray Davies, is soon to follow and Radiohead recently invited you, Joe Public, to decide precisely how much (or not), to pay for the digital release of their latest oeuvre, In Rainbows

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User Centred Design - Course

In order to make sure your site meets your audience’s needs, you need to start by understanding your audience.  This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them.

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FOWA: Turn Your App into a Business

Ted Rheingold, the founder of the Dogster and Catster social sites for pet owners, advised delegates at the Future of Web Apps on the teething pains that attend turning a simple gimmick or tool on the web into a full-time job.

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Time to go Freelance?

Pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey.

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UGC and the Law

From a legal perspective, User Generated Content (UGC) can cover Blogs, Forums, Video, Photographs, Audio, Software Code and other postings. UGC can encompass any content which users upload or post online. With such a wide array of UGC, there’s an equally wide number of ways in which content on a website you own might contravene the law.

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Building Communities and Networks Online: Level One

This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.

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Keywords and Creativity

Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.

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How to Attract More Clients

Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.

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Opportunities in Quba

Sheffield-based New Media independent production company Quba is offering a one-year bursary that will allow the postholder to develop the skills, experience and education for a career in the industry.

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Keyword Creativity Seminar

Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.

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NMK Forum: Nic Brisbourne

Keynote speaker Nic Brisbourne addressed the topic ‘Web Business Models that Work’, introducing a number of ideas for monetising internet sites and services.

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NMK Forum: The Upstarts

The second panel of the day concerned new internet start-ups, the prospects for their longevity and the difficulties faced by them.

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Writing A Marketing Plan

Alan Gleeson describes the fundamentals of creating an effective marketing plan for your business.

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UGC and the Law

The era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007.

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Internet World: In-Game Advertising

Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports.

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Internet World: Future of Agencies

A panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports.

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Video Hits and Misses

A new report from Futurescape - From TV Ads to YouTube Anarchy - argues that for marketing through video social networks to succeed, it must "align itself with the members instead of broadcasting at them, TV-style".

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Delivering a Winning Business Pitch

After a business plan has been written, the next stage often involves pitching the plan to prospective investors. The following is a list of tips to maximise your chances of success when pitching to investors.

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BBC Innovation Labs: Take Two

The BBC Innovation Labs have been much heralded by NMK, but what do we actually know about what happens if you?re lucky enough to go and what happens if your idea gets chosen? Kathryn Corrick spent time at the London Labs and spoke to Paola Kathuria and Frank Wales of Limitless Innovations to find out more.

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Trust Me, I'm a Dot Com

Is your trust in your online service providers based on faith or science. Or perhaps you don't trust them at all, but it's more convenient to pretend you do. David Cruickshank examines your options.

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What's in a Name?

Choosing the right company to entrust your domain name registrations is vital. There are literally hundreds of companies offering domain name registration services, but how do you know how reliable they are? Dickie Armour suggests a checklist to help with your decision.

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Mystery Mail

Even in this age of AJAX-driven, user-generated, mega-social networking websites, email marketing remains a very significant - and growing - force. But where is the money going?

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Mouse for Hire

If click fraud occurred on your pay per click advertising account, would you recognise it? Daniel Jupp looks at how advertisers are falling victim to "mice for hire" - clicks by non-interested users on pay per click adverts.

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Shiny Happy People

NMK talks to Ashley Norris, founder and director of Shiny Media, about the company's 4.5mn VC investment, and what it means for Europe's biggest blog network.

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RSS Plus One?

How do you get updates from your favourite websites? Ian Delaney reports on a possible solution to a thorny problem.

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New Ideas in Big Business

Business software providers IBM Lotus, SAP and Oracle have each announced the adoption of Web 2.0 features through new products and add-ons to their current offerings.

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European Web 2.0 Investment

Investment in European Web 2.0 companies has risen considerably over the last 12 months, according to research by Paul Fisher of First Capital.

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Podcast University

Pascal Roobrouck, Project Manager at Alcatel-Lucent University - a training facility for the telecoms giant - shares some of his thoughts on the challenges and successes of its internal podcasting campaign.

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Small Business; Global Reach

Consumers are increasingly looking for the experience of buying from a small business, not a global superbrand. A new venture answers the challenge by offering the customers the chance to participate in the creation of a new single malt whisky.

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Low Compliance

In an age when 84% think that all unsolicited commercial emails should be banned, it's surprising to find that a large proportion of UK companies are still not meeting legal requirements for sending email marketing messages.

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New year, new recruitment resolution

Digital media companies should resolve to recruit more mature workers in 2007, writes Dianne Bown-Wilson

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e-Business profile: Mr S Claus

With 6.5 billion people on the planet Christmas Eve is a logistical conundrum for a certain bearded global success story. James Varga peers into the future and visualises what could happen if Santa Claus embraced the latest innovations.

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Recruitment: brains in short supply

Companies operating in the knowledge and digital economy are facing a shortage: the brains that create, supply and develop the sector. In finding new recruits, social networks and viral marketing may hold the answer, writes Sam Michel

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Grow your site with TLC

A website is a living thing that needs TLC - Tender Loving Care - for it to grow. All too often we see sites launched with a huge amount of backing and resource; only to be left to wither and die through neglect soon afterwards, writes James Varga

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The importance of having a trademark

What's the most important thing about choosing a brand or business name? It should be a catchy, relevant and memorable name of course. But more importantly, the name - or anything confusingly similar - should not already belong to someone else in the same area of trade as you, writes Jon Danzig

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Reasons for branded entertainment

Games or advergames have proven an excellent way to engage with audiences. With more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online, writes Andrew Azorbo.

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TBG London PPC Search Survey

TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...

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Starting a new business? Get planning

A strong business plan is essential to launching a new business. Andrew Gleeson offers his top ten resources in the UK to help you get it right...

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How to Forecast Sales More Accurately

There are a number of methods that can assist you in making better educated guesses when forecasting sales for your goods or service, explains Alan Gleeson...

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Top 10 Business Plan Mistakes to Avoid

The importance of business planning is widely documented; however, guidance as to what constitutes good business planning is less clearly defined. Alan Gleeson aims to redress that imbalance by describing 10 of the most common mistakes that occur in business plans...

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Scenario Planning To Benefit SME Co's

Small to medium sized digital enterprises in London and the North east could benefit from a pilot project set to provide scenario planning for their industry...

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Long Tail & Personal Finance Products

The Long Tail theory, which predicts massive changes in retail markets as a result of the spread of technology, has significant implications for the personal finance sector, especially when married with recommendation and user-generated reviews says Paul Purdy...

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Why Transparency Is Good For Business

For years the creative services industry has shielded its eyes to account management practices. But one thing is becoming increasingly apparent - client transparency is good for business, says Marcus Leathwood...

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Charities Online Accounts Awards

Charitable organisations across the UK have just one month left to enter the Charities' Online Accounts Awards - Sponsored by the Institute of Chartered Accountants and CAF (Charities Aid Foundation) - and win 5,000...

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Media Sales Owner Supports Start-Ups

Internet entrepreneur Phil Cooper, founder and CEO of Utarget PLC media sales house, has launched a new internet incubator, Utarget Ventures, designed to assist dot.com start-ups with financial backing, online and offline expertise...

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Media Player To Boost Holiday Sales

Streaming media is starting to enter the holiday market as French holiday specialist siblu holidays launch siblucinema, a bespoke media player available in English and French versions, to increase sales conversion online...

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NESTA Backs Northern Enterpreneurs

Five creative industries graduates from the North East have been awarded support from NESTA (the National Endowment for Science, Technology and the Arts) to develop their own businesses and become entrepreneurs..

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Marketing & Creatives Salary Survey

In recent years Aquent's Salary Surveys for the creative and marketing industries have been providing details on salaries, business growth and hiring trends across Europe. Now you can take part in the 2006/07 survey...

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Digital Image Guidelines For Industry

The Institute of Quality Assurance (IQA) Digital group has launched the world's first best practice guidelines for handling digital images, a move set to revolutionise the UK digital imaging industry and save firms substantial sums each year...

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Experience & Service Economy Trends

Two years ago Chris Voss of the London Business School gave a talk on the emerging experience economy. Now he has credited Foviance with understanding the lessons of its findings. Have the trends he pinpointed progressed?

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What's In a .eu Domain Name?

Since 6 December .eu domain names have been valid, with 71,235 applications in the first hour! So what are the options surrounding this new domain suffix, and will unscrupulous land grab rob bona fide businesses and organisations of their online brand...

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Situations Pretty Vacant

This NMK event on 2 February 2006 saw a range of industry experts explore how agencies large and small are facing up to the second internet boom's skills shortage and the strategies they are employing to find talented people...

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Rewarding Next Generation Entrepreneur

New NESTA-sponsored competition hand-picking emerging technology entrepreneurs and putting them through rigorous business planning and skills development to prepare for investment has announced its first winner...

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Interactive Training Goes Online

The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification...

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Web 2.0 Investments & Europe vs USA

Boutique investment bank First Capital used the quiet holiday period to produce some research on venture capital investment into Web2.0* Discover how Europe compares to the buoyant US market, and more...

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London Creatives Get Download Boost

Over the next 6 months CIDA's 'Emerge London' biz support programme will give 30 minority-led creative businesses and artists a chance to develop products that synch with the global surge in downloading music, films and other products over the Internet...

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Online Network For Young Entrepreneurs

A wealth of tools, information and contacts have gone online to support young entrepreneurs in line with the aims of Enterprise Week. Created by Digital Outloook, the resource hinges on empowering users through tools and networks...

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Broadband Showcase For UK Businesses

As part of a government drive to encourage the inventive use of broadband by UK businesses, the Digital Content Forum (DCF) has launched its online Broadband Showcase...

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Free Webcast Seminars For Marketers

Research firm Ipsos UK have teamed up with interactive education resources outfit BetterManagement to launch a series of interactive webcast seminars for marketeers - and they're free!

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Baby Boomers Web Domination?

They changed the world in their youth, and will continue to do so as they get older. Businesses serving this market need to ramp up their digital channels as new research outlines the impact of a multi-generational web...

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First Online-Only PR& Marketing Outfit

In a sign of the market's growth, the UK's first completely online PR & marketing consultancy Consult the Guru launched on 5 May, offering to bring top-level marketing advice within financial reach of even the smallest companies...

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ABC Of Blogging To Market

For those playing catch up, a quick overview of the blog: what it is, its benefits for internal and external communications, its community function, and the value it can add to online projects...

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Why good sites go bad

Why do so many companies loathe their website and mutter darkly about the people who created it? A remedy can be found in a clearer understanding of your business, says John Odell...

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A-Z Of Issuing Press Releases

Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the media to say it for you...

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Love your client

Client service can outweigh technical expertise when it comes to winning and retaining business. So what is the secret to a good client relationship, asks Nigel Temple...

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Oxford Uni Business Plan Prize

Expanding businesses in - and those hatching a plan to enter - the digital technology and design sectors have a new opportunity to raise investment capital, in the shape of this business plan competition...

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Rights & Non-Textual Copying

The extent to which copyright protects website functionality is hotly debated amongst intellectual property experts. Briffa explain how a recent case involving Easyjet has implications for developers and online traders...

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Creative Biz - Profit Pitfalls

What are the top 10 profitability pitfalls? A reckoning on what creative agencies are doing wrong on the road to profitability is long overdue, says Steve Hodinott...

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Trust & Maximising Web Sales

In broadband Britain we mistrust! That's the jist of a recent survey into online customer attitudes. On what grounds, and how can we turn browsers into buyers, asks Andrew Dunkerley?

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Intellectual Property Surgery

Want to make the most of your intangible assets? Email us your questions and have them answered by intellectual property experts Briffa in our monthly surgery! Surgery No.1 tackles electronic marketing...

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East London Enterprise Boost

Minority-led start-ups are a priority for CIDA, East London's Cultural Industries Development Agency. New digital enterprises based there have more support in 2005 thanks to CIDA's beefed-up expertise...

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Dealing with Employee Absence

Employee absences are both costly and disruptive - Stern and Company looks at some practical steps to take in ensuring your business isn't losing out if someone at your company calls in sick regularly and staff morale is low.

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PR: Top Work Whinges

The UK's first 'whinge report' was revealed today, highlighting what managers really think of their bosses while also offering them advice...

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Getting Together

A new economy is emerging, one built on a complex network of information, interaction and change. This evolving business landscape, shaken by technological innovation, globalisation and downsizing, has led us back to the most fundamental aspect of business: relationships

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Identifying Rights in Media

From the conception of a new product to the moment it is launched, valuable rights are being created. Briffa examines Intellectual Property Rights - and the forms which they can take.

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Dealing with Employee Absence

Employee absences are both costly and disruptive - Stern and Company looks at some practical steps to take in ensuring your business isn't losing out if someone at your company calls in sick regularly and staff morale is low.

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Reducing the Cost of Stress

With millions of working days lost in the UK each year, stress costs British businesses billions annually. To make matters worse, a landmark court case recently ruled that employers can be held liable for the effects of workplace stress on employees' health.

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Employee Effectiveness

If you want to improve your profitability you need to measure employee performance regularly, using effective standards of measurement, says Stern and Company.

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Managing Employees

No matter how much cash you have in the bank or how large your stock is, your company's most valuable assets will always be your employees, says Stern and Company.

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Could your Business Survive?

Many business owners are too focused on today to give serious thought to tomorrow - especially a tomorrow in which they may not play a part. Stern and Company give the lowdown on how to plan for a future in which you don't feature.

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Introduction to the Tax System

Dreaming of leaving your agency and going it alone? Working for yourself is more than late mornings and not having to report to the boss; it's also about dealing with new tax rules. Stern and Company explain...

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Is Your Business Healthy?

Experience shows that following times of growth, a subsequent reversal in fortune can result in widespread business failures. One way of helping to avoid this is to make sure that your business is running efficiently and has good cashflow management procedures in place.

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Consumer Contracts Checklist

If you're looking to set up a new e-commerce site you need to be aware of the legal issues involved, ranging from the basic Terms and Conditions to Special Rules about Standard Terms. Briffa offers a checklist of what to remember.

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Export Survey

We're running a survey on the export activities of UK new media companies, and we want your input! Whether you're export savvy or just thinking about breaking into the overseas markets, we want to know your opinions.

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15 Web Design Secrets

How can you make sure that your web site is an effective marketing tool? Andrew Neitlich gives 15 top tips that he believes many web designers don't know about...

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Stress in Business

Charles Helliwell believes that managing the perfomance of any business is direct consequence of the personality it projects to its staff, customers, partners and shareholders.

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Launching a Website

NMK user Chris Drewery thought launching a website about festivals would be easy. But as he's finding out, there's more to consider than he originally thought.

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Grow Your Consultancy

If you're considering growing your consultancy, you need to know the critical stages involved and how to overcome problems. Andrew Neitlich has some advice...

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Managed Hosting for the Future

Sundeep Samra of NTT Verio charts the changes taking place in the managed hosting industry, and offers advice for customers on choosing a reliable supplier.

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Better Business by Design

Natasha Zlobec of Phage on why investment in good design can bring huge commercial benefits for your company.

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Tips On Writing a Press Release

Greg Bourne of Press Dispensary provides a general introduction to writing a press release.

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Tips On When To Issue A Press Release

Getting your timing right when sending out a press release.

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Tips On Liaising With Journalists

Why you should think like a journalist when you're preparing a press release.

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IP: Intellectual Potential

This short article argues that media businesses are not making the most of their core assets.

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Model Contract for Web Projects

NMK has joined forces with ISBA, the IPA and Briffa to develop a model contract for interactive agencies and their clients. It's available free to our members.

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Before You Commission a Website

Advice for clients on the steps to take before signing a contract with a web developer or interactive agency.

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Outsourcing Overseas

This evening event looked at the strategic and logistical issues around choosing and managing outsourcing partners.

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Presentation Techniques

How to make your business presentations more interesting by borrowing techniques from stage and screen.

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Is It Time To Upgrade Your ecommerce Site?

Jonathan Briggs from the OTHER media provides a checklist of problems to look out for on your e-commerce site.

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ABC of e-Commerce

Alex Chapman of Briffa on some of the important legal considerations of e-commerce.

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New Agency Billing Models

Alternative approaches to billing, pricing and payment for interactive agencies.

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Funding a Digital Media Venture

Investors discuss funding and entrepreneurship in the digital media industries.

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Better Bids

How to prepare bids, proposals, tenders and pitch documents that will get you shortlisted for the job.

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Spotting Market Opportunities

Finding new markets for your business should be a continuous process, in which conventional rules are challenged and change embraced.

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NMK Business Development Survey: Spring 2003

A snapshot of business development and commissioning practices among UK digital media companies in March 2003.

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Grow Fast, Grow Smart

Summary of an NMK panel discussion examining how digital media companies can expand while maintaining their culture, working processes and vision.

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Latest OJEC Tenders

A selection of public-sector contracts and tenders of relevance to providers of digital media products and services, and currently listed on the Official Journal of the European Community.

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Public Sector Contracts

The 'Idiot's Guide' to searching for public sector contracts on TED, the online supplement to OJEC (the Official Journal of the European Community).

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Motivating Talent

This workshop at Quest for Value 2000 focused on how to create a company structure and culture to motivate staff in digital media companies.

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Knowing Me, Knowing You

This evening event explored the secrets of successful client relations and account management in new media.

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The Pitching Process

In this evening event, three leading new media professionals gave some insights into the pitching process.

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E-Commerce Regulations

Download the presentation, plus comprehensive additional notes, from this evening seminar which examined how the European E-commerce Directive could affect your business.

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Rate Card Survey

Read the results of NMK's survey looking at average rates being charged for interactive media work in the UK. (Conducted Summer 2002).

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Going for Growth

Six stages of business growth, and overcoming the challenges they pose.

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Surviving the Downturn

A guide to protecting yourself and your company in a hard economic climate, from retaining talent, business warning signals and managing costs to redundancy and directors' responsibilities.

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How to Recruit the Best

David Picking, Recruitment Director at Recruit Media analysed the factors responsible for the current skills shortage in the new media labour market, and how companies can adopt strategies to overcome this problem.

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The Digital Labour Market

James Plummer, Director of Prospect, on attracting and retaining talented employees in the digital economy.

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Article Written in Word

This is a word document saved as html.

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Pitching for New Business

Why relationship building with potential clients can be as important as your performance in the pitch itself.

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How to Win New Business

Advice on the process of generating new business, from identifying leads to convincing potential clients that yours is the right company for the job.

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Building Better Intranets

How to build more effective corporate intranets - and how to persuade employees to use them.

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