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Spotlight

What Happens to Television?

Formats, channels, creators, companies, revenues. There’s a lot that’s been changing in the world of TV. We’ve seen barriers to creating and publishing video-based content disappear, watched as viewing on ever-smaller screens has become popular, experienced the phenomenon of unexpected video stars shooting to fame via home-made footage and seen viewing platforms evolve way past the humble family living-room television. There’s a lot going on for TV while at the same time the future of traditional broadcast TV is far from certain.

There’s a lot to talk about, so be part of the discussion at ‘What Happens to TV?’, part of NMK’s Future of Media series.

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In Practice

Finding a Voice: New Tool Aims to Help Blogger’s Improve SEO

With blogging still on the rise and even providing a comfortable living for some, a new tool has been made available to help bloggers to draft more search engine-friendly copy. NMK spoke to the people behind it.

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Knowing Me, Knowing You: Exclusive Interview with Customer Feedback Specialist, Feefo

Getting feedback from customers on goods and services is crucial to effective marketing. New Media Knowledge met with one firm which is leveraging the Web to enable businesses to improve their business by better understanding customer feedback.

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Podcast Seven: NMK Talks to the Mobile Marketing Association

This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.

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Local Affair: Can Rich Media Save Regional News?

The UK’s regional papers face a potentially bleak future, so what should they – and are they – doing to reverse their fortunes? Can new media provide the shot in the arm that they need? New Media Knowledge canvassed the thoughts of some in the know.

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DNA Test: Exclusive Interview with Imagini

To coincide with the launch of its new widget aimed at enabling bloggers and Web publishers to monetise their sites with behavioural analytics, New Media Knowledge spoke to online profiling specialists, Imagini, about its new e-commerce tool.

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NMK Podcast - Episode Four - Tagman

This week New Media Knowledge talks to Paul Cook, founder and CEO of tag management specialist TagMan. Cook founded the company to help marketers overcome the complex issue of tagging to gain maximum exposure and improve analysis of Web traffic.

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Click Fraud Exposed: Interview with Clash Media

The recession is apparently leading to a rise in ‘click fraud’ putting the integrity of pay-per-click advertising at risk. New Media Knowledge spoke to one firm trying to combat this worrying trend.

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NMK Podcast - Episode Two

The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.

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Driven to SEO: Volvo Expands Digital Marketing Strategy

As the economic crisis has forced car manufacturers to reassess their marketing models to attract buyers from an apparently ever-dwindling pool, Swedish car manufacturer Volvo is looking at digital marketing to improve its fortunes. New Media Knowledge spoke to the people behind Volvo’s new digital strategy to see what it will entail.

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Right on Kew: A Look at the Royal Botanical Gardens’ Digital Strategy

The Royal Botanical Gardens at Kew has embraced digital technology to make the experience of visiting the gardens that much more enjoyable and educational for visitors of all ages. New Media Knowledge’s Chris Lee talked with Kew’s Director of Digital Media to find out more.

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