In Practice

Money Saving Pay-per-Click Tips

In Practice New Media Knowledge

If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…

Outside the Box

In Practice New Media Knowledge

As mobile technology becomes more advanced, users are becoming less reliant on carriers for accessing content, according to a new report. The survey, Mobile Content Survey Results by ABI Research showed how mobile users are turning to a variety of sources, such as the web and their own personal collection to upload content onto their mobile phones.

Video or Audio

In Practice New Media Knowledge

While many tout streaming video as the present and future of internet communications, podcasts continue to gain ground, with analysts predicting audiences to reach 65 million by 2012. Tim Hoang reports.

Measuring Social Media - Or Not

In Practice New Media Knowledge

The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.

Businesses Failing to Profit from Web 2.0

In Practice New Media Knowledge

With web 2.0 apparently set to revolutionise the business world, new research has revealed that companies are not quite ready to take advantage of social media tools. Tim Hoang reports.

FOWA: Building a Community

In Practice New Media Knowledge

Matthew Haughey of Metafilter talked about the lessons he'd learned about looking after online communities through running the site since it was founded in 1999. The site started as a fairly simple, multi-user weblog where bloggers could trade links. Today, it has developed into a location with 4mn visitors a month, serving 12mn pages.

iDesign Videos

In Practice New Media Knowledge

Many thanks to George Grylls for taking videos of the iDesign conference on September 18. The first 23 of these have now been uploaded to YouTube.

Web for Speed; Print for Comfort

In Practice New Media Knowledge

A poll conducted by AOP finds that readers prefer online publications to print for speed of access and convenience.

Social Bookmarking Explained

In Practice New Media Knowledge

The good people at Common Craft have a new addition to their series of short videos explaining Web 2.0 phenomena in plain English. This time around, the topic is social bookmarking. Ideal for those occasions when you’ve already explained it ten times today.

Better Moderation Seminar

In Practice New Media Knowledge

The seminar will be structured to provide three formal sessions covering key aspects of the topic followed by a less formal ‘clinic’ session in which attendees can ask about issues that are affecting or might affect their own community and user-generated content sites. We’ve drawn together three experts in online communities to provide the best information available on the topic.

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