Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

How mobiles & Facebook changed buying decisions of men and women

We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). By Alex Hillsberg.

more

A client’s guide: How to approve a Google AdWords ad text

With more money spent on Google AdWords in the UK than on ITV, Channel 4 and 5 put together, attention is now turning to the creative element of the medium. The AdWords medium work in a unique waymeaning that clients have to evaluate prospective ad texts in a way that’s different to any other medium, with science and craft both playing a role. By Paul Booth.

more

Bing attracting advertisers as ad spend far outstrips Google

Ad spend on Microsoft’s Bing search engine grew at twice the rate of spending on arch rival Google in the first quarter of 2014, according to a new report. New Media Knowledge crunched the numbers. By Chris Lee.

more

Related Articles

Start planning for 5G mobile comms, academic warns

Filed under: All Articles > Industry News
Tags:
By: NMK Created on: February 5th, 2013
Bookmark this article with: Delicious Digg StumbleUpon

The fourth generation (4G) of mobile communications networks may be attracting a lot of news attention in the UK, but the industry should already be looking towards its fifth generation successor, 5G. This is the view of a leading academic from the University of Surrey. New Media Knowledge got in touch to find out more. By Chris Lee.

By Chris Lee

4G mobile offers existing 3G mobile users the promise of a faster, richer mobile Internet experience. In the UK, operator EE (Everything Everywhere) – a collaboration of Orange and T-Mobile - expects to expand its 4G coverage to 35 UK cities by the end of March 2013. Rival operators O2 and Vodafone are already playing catch up.

Yet the industry should be thinking ahead to the dawn of 5G, according to Professor Rahim Tafazolli, Director of the Centre for Communication Systems Research (CCSR) at the University of Surrey. For Tafazolli, it is not speed of data transfer that will make 5G special.

“From our perspective 4G is already looking old hat. You have to remember that researchers started looking at 4G more than 10 years ago, that's the length of the cycle,” he told NMK.

Tafazolli believes that 4G has been an important step forward in delivering the kinds of higher data rates, multimedia functionality and m-commerce we are starting to just expect from our mobile devices.

“But the problem with 4G is that the area is extremely dynamic,” he added. “Both the sheer growth in demand for internet-enabled devices and changes in how we use the Internet, from desktops to laptops and then to anywhere and everywhere on the move, is putting constant pressure on the technology and on research.”

Why 5G matters

Mobile communications data traffic is expected to increase 1,000 fold by 2020, by which time there will be an estimated at least 50 billion Internet-capable devices, Tafazolli warns.

“The growth in the number of new applications running on the networks is accelerating, as ever more mobile devices become the preferred route for Internet access,” he said. “We're facing a serious, worldwide 'spectrum crunch' and new advanced technologies are needed to maximise the use of the limited available radio spectrum and provide for 'greener' technologies and solutions.”

Tafazolli expects 5G to be in place by 2020.

“Between now and then will see a great deal of testing, as well as negotiation at government level worldwide on availability within the spectrum,” he said. “The most important feature of 5G will be delivering a service where users don't necessarily see much difference compared with 4G - that's the key: creating a global network which is sustainable for the long-term and avoiding the potential for crunch and limited access for services.”

Researching 5G

The University of Surrey has been given the go-ahead to set up a 5G Innovation Centre, backed up by a total of £35 million investment from a combination of the UK Research Partnership Investment Fund and a consortium of key mobile operators and infrastructure providers including Huawei, Samsung, Telefonica Europe, Fujitsu Laboratories Europe, Rohde & Schwarz and AIRCOM International.

“It's important for mobile comms in the UK in general,” Tafazolli continued. “Although the UK played an active role in the creation of 2G (GSM) cellular standards, we have increasingly fallen behind in the succeeding generations of 3G and 4G standards. 5G is a huge opportunity for the UK to regain a world leading position and to be at the heart of new business creation and product development around the technologies. What matters now is that UK organisations are long-sighted enough to seize the opportunity and get involved.”

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: